Summary

Electronic Engineer, MBA, Technical Community Manager, Enthusiastic Speaker, Digital Marketing

Professional, Social Networks / New Media / Technology Consultant, Professor.

“Passionate for sharing Knowledge and building Effective Relationships,

always applying Technology to the experience.”

At top companies like Google, Intel and Microsoft, I have been managing relationships between

companies and the Business & Technical Communities for around 8 years, establishing a new way to

nurture collaboration, innovation, support and advocacy. This work is based not only in Technology, but

also on the concepts and dynamics of human network relationships and social media channels.

The vast experience implementing Technology in the corporate world - from IT Infrastructure and

Network Solutions to Advanced Digital Imaging Processing Software - brought a deep understanding of

Business Strategies and Processes, as well as a strong knowledge about Project Management.

I lived for 4 years in England and Italy, working as a Software Developer. Besides the valuable technical

experience acquired, the strong contact with different cultures got me to a higher level of professional

and personal maturity.

Continuous activity as a Professor and Speaker in big events demand and improve first-class

communications and presentation skills.

Abroad Experience

United Kingdom (Birmingham)

I have worked for 1.5 years in England. The attractive market, demanding for high technology projects (software development) and the language improvement were my main motivations.

Italy (Milan, Monza)

I have worked for more than 2 years in Italy. Having Italian parents and a big interest on a life experience in Europe were big inspirations for this valuable challenge.

Professional Experience

Google Business Group Lead

Google Business Groups (GBGs) are run by independent business professionals aiming to improve the local business ecosystem with Google Technologies. GBGs form a worldwide Community and I am responsible for coordinating this network in Brazil. My initial challenge at Google was to revitalize the GBGs. After 7 months empowering and motivating 100+ GBG Managers, we raised the number of GBGs from 13 to 26. Our activity index, measuring # of events, attendees, feedback and success cases went from 479 in Q2 to 1,595 in Q3 (+232%) and 2,054 in Q4 (+328%), bringing Brazil from #14 to #3 in the worldwide ranking. GBGs delivered 52 events to 4,053 attendees in 2014.

I was also responsible for all the logistics of Launchpad, a 1-week event held in Rio de Janeiro and São Paulo, bringing mentors from Israel, USA, Switzerland, Japan and Mexico to boost 50 Startups as part of the Google Startup Launch Program.

Organization and participation in events is a key activity, so I have been a frequent speaker in events like:

● Google I/O Extended São Paulo 2014 ● Social Media Week São Paulo 2014 – delivering an Android Wear Design Sprint ● 3 editions of Startup Weekend (São José, Goiânia and Campinas) as a judge ● 1st and 2nd Entrepreneur Women Conference – a GBG Women initiative ● Several GBG events with over 100 attendees, including 3 Design Sprint Workshops

Community Manager & Digital Marketing Lead

The main mission at Intel Brazil was to kick start the Community related activities at the Developer Relations Division, leading the Servers and High Performance Computing product line. With a very small team we introduced Intel in the Software Development ecosystem, sponsoring and delivering lectures at key events like Intel Developer Forum, The Developers Conference (SP, SC and GO), The App Date, FISL (RS), Intel Software Day, Intel Software Conference (SP and RJ) and others.

By delivering training on Intel Xeon Phi (a 61-core Intel coprocessor) and Touch & Sensor programming on Windows, developers and ISVs were enabled to deliver great software on Intel Platforms.

Since Q4’13 I also perform the role of Digital Marketing Lead, driving online campaigns (AdWords & Facebook Ads) and Intel Software’s Social Media presence.

I received the following Awards for individual and group contributions:

● ESS Annual Award Top ’13 LAR Enterprise Server Win – Q4’13 ● Department/Prestige Award - Results Orientation - BR Intel SW Conference - Q3’13 ● Division Recognition Award - For Implementing the 1st Brazilian Manycore Lab - Q2’13 ● Division Recognition Award - For Driving Involvement in FISL14 - Q2’13 ● Division Recognition Award - Worldwide Ultrabook App Labs - Q4’12 ● Group Recognition Award - For Executing a Successful Brazil 2012 IDF Event - Q3’12 ● Intel Developer Forum Outstanding Speaker (Top 3 speaker) - May 2012

Socialmedia Consultant

In the emerging Socialmedia market, I was among the precursors and evangelists of this new form of professional and personal interaction, delivering lectures in main events: Socialmedia Week, Web Expo Forum, Social Media Brasil, Marketing Talks (ADVP), InterCon and others.

I developed a professional training (Socialmedia Strategies for Enterprises) and delivered four editions of it. Besides that, I taught at Impacta’s Digital Marketing MBA and ESPM post-graduation course. I currently teach at SENAC’s post-graduation.

As a consultant, I helped Itaú to develop an internal communication strategy regarding Socialmedia and Security and managed the IT Services and Software Development for an online auctions company, to which I also provided Socialmedia support for their product launch.

Technical Evangelist / MCS Consultant

As a Technical Evangelist at Microsoft, my mission was to bring the latest technologies to the Technical Community through the TechNet Program, enabling professionals to build solutions based on Microsoft technologies and products.

I have been a Tech•Ed Speaker since 2006, when I introduced the High Performance Computing technology. In the next years, I presented 9 sessions in 4 Tech•Ed editions, covering a range of new Technologies.

At MCS (Microsoft Consulting Services), my role was to manage Projects involving Microsoft Technologies adoption (6 years). I was the Enterprise Strategy Consultant for Nestlé, mapping Business Needs to Technical Solutions and ensuring a smooth operation environment jointly with the Global Nestlé Team.

Many other Solutions were deployed in other Customers like AIG, TIM, ABN-AMRO, Santander, Visanet, Itaú, Usiminas, Bradesco, TJRJ and Prodesp.

Microsoft and Cisco Instructor

Internet Projects and Technology Consulting for customers like AGF (multiple platforms databases

unification for Automobile Insurances) and advanced training for professionals aiming to earn significant

certifications (Microsoft MCSE, Cisco CCNA).

Development Consultant

I realized Systems Analysis and Software Development for Danone Brazil. The target was to improve

productivity and reliability on processes at the Logistics department.

Instructor and Network Consultant

Network Design and Microsoft Technology adoption Projects, besides Microsoft Official Curriculum

training as MCT – Microsoft Certified Trainer.

Technology Director

I was in charge of creating and structuring a division focused on Internet and Network Solutions.

Marketing strategies and Technological Directives were my responsibilities.

Support Engineer

I realized Network Projects and Consulting, Implementation and Technical Support for big networks

(LANs and WANs) and e-mail services (SMTP and X.400).

Windows Developer

Imagesoft has a distributed, Client/Server Electronic Document Management system.

I worked on the development of the Windows client using C/C++ languages and realized the adaptation

of the system to the Windows Sockets technology.

Vega Engineering

Software Manager

At Vega I realized quite advanced projects, dealing with Digital Image Processing with the latest

technologies (transputers, dedicated RISC workstations, etc).

Examples are a Medical Imaging System, software for a revolutionary Breathing Machine (ventilator), a

project for real-time 3D navigation on CAD simulated environments and a voice-enabled Industrial

Process Monitoring and Control System.

OR Systems

System Analyst

I performed Software Development (C language) for an Electronic Document Management System,

producing the Imaging and Data Compression modules and building drivers for printers and scanners.

Electronic Engineer

At Itautec I acquired advanced concepts about LAN technologies working on the development of a

Token-Ring card (hardware and device driver development).

Main Events (Lectures)

Google Business Groups

Google I/O Extended in São Paulo, Wearable Design Sprints in GBG events and in Social Media Week

2014 and presentations in many GBG-organized events.

Intel Technical Community

Intel Developer Forum (Windows 8 Development), The Developers Conference (Touch/Sensors, CILK,

Intel Xeon Phi, Digital Marketing), FISL (CILK), Intel Software Day (Parallel Computing), Intel Software

Conference (Parallelism, Vectorization, VTune).

Social Media Events

Social Media Brasil, Web Expo Fórum (SocialCast), Social Media Week, Marketing Talks (ADVP, Digital

Marketing), InterCon.

Microsoft Tech●Ed – 2009, 2008, 2007 and 2006 editions

Hyper-V R2, Windows Server 2008 R2 and Windows 7 (2009), Exchange 2007 and 64-bit Architecture,

Hyper-V and SCVMM (2008), Virtualization Technologies (2007) and

High Performance Computing (Windows Compute Cluster Server – 2006).

Fenasoft’96 - Windows NT, for Microsoft Brazil

Data Compression Seminar – Data Compression @ Hilton Hotel, 1992

Education

MBA – Enterprise Management

Fundação Getúlio Vargas (FGV) – São Paulo (2009-2011) [CR=9.4]

Electronic Engineer

E. E. Mauá – São Paulo (1986-1990) [CR=7.95]

Social and Economic Networks: Models and Analysis

Stanford University (via Coursera) (2014) [with Distinction]

Cisco NetAcademy Instructor

LARC/USP – Universidade de São Paulo, 2000

MCSE – Microsoft Certified Systems Engineer, Trainer

MCP ID 25242, 1995

Languages

Fluent English and Italian, with life experience in countries where these languages are spoken.

Publications

Dolce Morumbi Magazine Technology Columnist, 2011-2012.

InterCon 2009 Book (co-author) Clube de Autores, 2009.

TCP/IP, Guia de Consulta Rápida (Quick Guide) Novatec Editora, 2000, ISBN 85-85184-72-8.

Special Interests

I have been studying New Media (Social Media) and participating in Social Networks since 2007. The

revolution brought by this new way of connection also lead me to humanistic studies like philosophy and

psychology. The impact of Mobile Computing, Cloud and Wearable Technologies is also object of my

studies and discussions.