cv francisco gonzález aragón with letters of recommendation
DESCRIPTION
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Francisco González Aragón
Spanish nationalitySpanish passport 34790267 FSpanish Social Security 30.10012450.18
Born on 09.17.1969 (44 y.o.)Married. 1 son (12 y.o.)
Buenos Aires, 21 C30150 La Alberca. MURCIA. SPAIN+34 699 062966 | M +34 618 882996 (wife)
Spanish driving licenseOwn vehicle in Spain
Available to work with complete and continuous dedicationWilling to travelWilling to relocate
Non-smoker
Linkedin, Xing Francisco González AragónTwitter @gonzalezaragonFacebook Francisco González Aragón Biz
Letters of recommendation from reliable and highly reputed professionals available
Portfolio of writing, design and layout works available
• sales | • export sales • online marketing • social networks • design • content creation • mass market • insecticides, home cleaning products, toiletries, perfumes and cosmetics • food and beverage • real estate • products and services for businesses
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SALES
20+ YEARS' EXPERIENCE
Domestic and export sales | B2B and B2C | From the high responsibilities of the commercial, sales and keyaccount management to door-to-door cold sales or leafleting
Insecticides, home cleaning products, toiletries, perfumes and cosmetics for the mass market | realestate assets of all types, both for families and for investors | IT products and services | Process improvementconsulting services | Fresh fruit and vegetables and other food and beverage products | Etc.
SALES TEAMS AND NETWORKS
Creation of sales teams and networks | Management, improvement and optimization of existing salesteams and resources | Definition and monitoring of sales territories, compensation policy, targets andincentives | Recruitment, training, support, control and monitoring of internal sales people, agents,distributors, collaborators, etc.
MARKETING
CONTENT CREATION, COMMUNICATION AND ONLINE MARKETING
Expertise in online marketing tools
Copywriting, copy editing and publishing in English and Spanish
Customized business proposals | Websites | Blogs | Newsletters | Social networks | Email marketing
Expert blogger. Blogs with more than 90 posts and 170 generated comments
4,800 direct professional contacts on Linkedin and Xing
Creation and management of a 5,500-member professional group on Linkedin and Xing
E-commerce with Prestashop | Positioning: SEO, SMO, etc. | Analytics
GRAPHIC DESIGN, MULTIMEDIA CREATION AND WEB DESIGN
Logos | Corporate stationery | Corporate identity manual | Signage and customization of business spaces |Product labeling and packaging | Brochures | Slide presentations | Prezi dynamic presentations | Videopresentations, demos and tutorials | Product manuals | Website and blog templates customization |Newsletters | Banners | Etc.
MAIN ACHIEVEMENTS
Rescue of a company in a critical situation, followed by 10 years of improvement and optimization of all thecompany's areas. Sales per employee doubled. The company was successfully sold to investors andtoday is in the top 50 best Spanish SMEs
Setting up of a real estate agency from scratch, from the conception of the corporate identity to the startup and consolidation of the sales team. In just one year it became the leading company in its specialty andsales territory
Creation and management of the largest, most dynamic and productive group on the social networksabout the Spanish real estate market, with 5,500 members on Linkedin and Xing
AWARDS
Award to the Innovation in Management and Organization. 2012
We were granted this award for an innovative control and continuous improvement system consisting in an ITcomponent -software- integrated with a methodological component -process improvement methodology-. I waspersonally involved in the development of all the marketing materials for the product and in the copyediting of the document to put our company forward as a candidate
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I. EDUCATIONAL RECORD
ACADEMIC STUDIES
10/87 - 06/91 Associate's Degree in Business AdministrationFaculty of Economics and Management Studies of the University of Murcia12 subjectsFirst-class in Introduction to Business Economics, Mathematical Analysis II and Economic Structure and PoliticsCum laude honors in Introduction to Economic Theory
TRAINING COURSES
09/94 Commercial Management 30 hoursOfficial Chamber of Commerce, Industry and Navigation of Murcia
06/93 Sales Psychology and Techniques 30 hoursOfficial Chamber of Commerce, Industry and Navigation of Murcia
04/93-05/93 International Trade Basics 42 hoursOfficial Chamber of Commerce, Industry and Navigation of Murcia
10/91-05/92 Business English (Fluency level) 120 hoursOfficial Chamber of Commerce, Industry and Navigation of Murcia
OTHER BUSINESS KNOWLEDGE
Management: reengineering (BPR), downsizing, outsourcing (BPO), benchmarking, etc.Online marketing: community management, SEO and SEM, Google Analytics, e-mail marketing, blogmarketing, social networks marketing, YouTube marketing, online corporate reputation, business portals, e-commerce, etc.Marketing: strategic positioning, 22 immutable laws of marketing, marketing warfare, etc.Applied Psychology of human relationships: transactional analysis, negotiation, motivation, etc.Analysis of ratios, balance sheets, profit and loss accounts, etc.
COMPUTING AND DESIGN Autodidact and in continuous learning
Operating systems: Microsoft Windows, Ubuntu Linux, Mac OSOffice and business applications: Microsoft Office and OpenOffice/LibreOffice, Corel WordPerfect, AdobeAcrobat Professional, document management, ERPs, CRMs, etc.Internet: browsers, search engines, blogs, forums, social networks, e-mail, newsletters, instant messaging,videoconference, Google Earth and Maps, Microsoft Virtual Earth, cloud storage, etc.Graphic design: Adobe Photoshop, Adobe Illustrator, Adobe Freehand, Gimp, Inkscape, CorelDraw, CorelPhotopaint. Basics of AutoCADMultimedia creation: Prezi dynamic presentations, video with Adobe Premiere y Adobe AfterEffects. Basics of3D modeling and animation with BlenderWeb design: HTML, CSS, Adobe Dreamweaver. Basics of JavaScript, Adobe Flash, PHP, MySQL. ContentManagement Systems (CMSs) such as WordPress and Blogger
LANGUAGES
Native SpanishFluent English: spoken, written and translations, both general and specializedEF International Language School (Cambridge, UK). 4 months in summers of 90 and 91Concord College (Shrewsbury, UK). 4 months in summers 88 and 89Business English I and Business English II as subjects of Management Studies at the University of Murcia120-hour course, fluency level, in the Official Chamber of Commerce, Industry and Navigation of Murcia. First-classBasic GermanRussian: smattering for their use on the social networks
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II. WORK EXPERIENCE
01/13-presentGAIA EXPORT
Import-export agency dealing with Spanish fresh fruit and vegetables and other food and beverage productsSelf-employed, with a partner for the Russian-speaking markets
MARKETING AND COMMERCIAL MANAGEMENT
Design and development of all the corporate identity Content creation for the website both in Spanish and EnglishDesign, layout and development of the company website in Spanish, English and RussianWebmastering and SEO: submission to web directories and search engines, natural positioning, GoogleAnalytics, etc.Design, layout and delivery of a weekly newsletter Creation and management of the company profiles in the social networksManagement of the advertising in general and specialized business portalsImplementation of Sugar CRM Customer Relationship Management softwareEntry and management of the clients' data in Sugar CRM client databaseCommercial management: All communications and deals with the clients both in English and in Spanish: clientattraction, business offers, negotiation, follow up, etc.Supply relationship managementTransportation logistics management with carriers, freight forwarders, quality control agencies, etc.Installation and configuration of an online store using Prestashop
09/11-01/13 AQUILINE GROUP
Group of companies with a wide range of business activities: software development, systems engineering, ICTinfrastructures and networks, process improvement consultancy, design and construction of civil works(construction and equipment of hospitals, schools and educational facilities, infrastructures, etc.)Up to 140 employees
MARKETING RESPONSIBILITIES
Marketing planDevelopment of all the corporate identity for all the business areas and companies in the groupDesign, writing and layout of all the marketing materials for all the business areas, both in their versions forthe domestic market and those targeted at different international marketsDesign, writing and layout of all the marketing materials targeted at specific business sectors or tailor-made forparticular clientsCopywriting and copy editing of documents such as business proposals, programs and invitations for events, etc.Copy editing of the document submitted to put our company forward as a candidate for the achievement of theaward Innovation in Management and Organization granted by the Development Institute of the Region ofMurciaCollaboration in presentations and lectures: preparation of the materials, agenda, invitations, promotion of theevent, etc. Design and content creation for the new websiteCreation of the company profiles on the main professional and social networks for their future start upCreation and management of an internal forum for the continuous improvementWriting of the first version of the guide of internal procedures/welcome manualTranslations from Spanish to English and vice versa of a large number of marketing and formal documentswhich were necessary for the expansion into international markets
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01/03-09/11 GAIA INVERSORES INMOBILIARIOS, S.LU.
Real estate and financial brokerage services, specialized in real estate assets for investors: shopping malls, officebuildings, hotels, bulks of homes, etc.Up to 15 workers and up to 4 offices in 2 provinces
CHIEF EXECUTIVE OFFICER (CEO) AND COMMERCIAL MANAGER
Business plan and search for partners for the set up stageDesign and continuous improvement of the organization and the processesHR policy: posts description, wages and salaries policy, selection, training, dispute settlement, etc.Financial policy, funds raising and management of the administration departmentCollaboration agreements with foremost banks and insurance companies to operate as their agentCollaboration agreements with foremost real estate developers to market their developmentsCommercial management: strategy, policy, targets, tools, sales team, etc.Design and improvement of the product dossier (product file) for each real estate typologyDrafting and customization of contracts for the formalization of real estate transactionsCorporate identity, advertising and mediaDesign and implementation of a tailor-made software solution and creation of a database of more than 1,300real estate developersDesign, launch, maintenance and improvement of a newsletter that eventually became our main sales toolActive professional networking for real estate assets for investorsCreation and management of the largest, most dynamic and fast-growing group on the Internetabout the Spanish real estate market "España inmobiliaria - RE Spain" on Linkedin, Xing, Viadeo, Real EstateGlobal Network, Facebook and Twitter
08/92-12/02 FRANCISCO ARAGÓN, S.L.
Production and marketing of insecticides, household products and toiletries for the mass marketUp to 60 workers and up to 5 local offices, plus the factory, main warehouse and HQ facilities
CHIEF EXECUTIVE OFFICER (CEO) AND COMMERCIAL MANAGER
Company rescue and restructuringFinancial policy, relationships with banks and funds raisingResizing and restructuring of the production, logistics, commercial and administration areasCoordination of the different functional areas of the companyCommercial management: rationalization of our product portfolio (from more than 1,000 products toabout 40); brand policy; marketing plan; planning, execution and monitoring of launches and offers;definition and monitoring of sales territories, compensation policy, targets and incentives; recruitment,training, support, control and monitoring of sales people and distributors; key account managementInternationalization: setting up of an export department; adaptation of the products and the marketingmaterials; attendance to international fairs; search, attraction, sales and service to distributors for othercountries, etc. Strategic repositioning and becoming a reliable supplier to the large distributorsRedesign of the products: formulas, labeling, packaging, etc.Redesign of the marketing materials: company profile, brochures, catalogs, sales pitch book, website, etc.Personnel professionalization and HR policy: organization, wages and salaries policy, selection, disputesettlement, etc.Construction and equipment of a laboratory for quality control and R&DQuality improvement and certificationAcquisition of a brand from the foremost multinational corporation HenkelManagement of the company sale
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FranciscoGonzález Aragón
Letters of recommendation
www.gonzalezaragon.eu
+34 699 062966
FranciscoGonzález Aragón
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