Cutting through the noise
to increase online visibility
Mike Weatherley Mark Johnson
Today’s consumer is changing
They are the‘digital natives’
They have never known a life without…
They are more comfortable online than
they are face-to-face
Social media and digital
communication is part of their
daily life
http://www.youtube.com/watch?v=P81bb0Tzwbo
Using video to communicate the
message
http://www.youtube.com/watch?v=rofgMueCOqo
Will It Blend?
• Over 7million views
• 28,000 likes• 13,000 comments• Sales up 700%
How to stand out in a crowded
market
http://www.youtube.com/watch?v=HwTvu_BdI5A
“Overall, the findings indicate that most social media users feel
negatively towards marketing
strategies by companies on social
media sites”
• Image needed
Qualitative / Quantitative
• Image needed Social media works!
Consumer behaviour is changing
Inbound vs. Outbound
Video & social media is key
Thank You
Don’t forget to grab a memory
stick from Stand 18
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@andertonsmusic