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Cutting through the Cacophony

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Cutting through the Cacophony

NewsLINEAl Wilson, Anne Tennier & Ralph Wilson

Hamilton Centre Federal Liberal AssociationLPC(O) AGM

Saturday, May 5, 2012

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AgendaWelcome & introductions – Al Wilson

Overview – Anne Tennier

“Cutting through the Cacophony” Newsletter production – Ralph Wilson

Questions & answers/general discussion

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Welcome

Al WilsonPresident, HCFLA

Anne Tennier2011candidate and VP community

outreach & special eventsRalph Wilson

VP communications

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AgendaPresenters

Al Wilson Anne Tennier Ralph Wilson

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Overview

• (Anne’s remarks)

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Cutting through the Cacophony

“It seems rather incongruous that in a society of super-sophisticated communication, we often suffer from a

shortage of listeners.”(Erma Bombeck)

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HCFLA NewsLINE

NewsLINE began in Hamilton Centre initially as a campaign tool designed to support & promote our candidate and the Liberal Party’s election campaign platform.

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NewsLINE content

• Focus on local events & activities• Encourage members’ participation – at

events and by providing copy & photos• Content: community events, ED news &

notices, LPC material, news from external sources, other ridings’ activities

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Getting started

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10 steps to newsletter production

1. Draft a newsletter production plan2. The plan should include identification of key target

audiences: internal = ED members & supporters; external = community organizations, cultural & religious groups, civic leaders, unions, media, other EDs, LPCO, LPC, business leaders & organizations & other stakeholders

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Targeting your audiences

Shotgun or sniper rifle?

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Targeting your audiences

• Shotgun = blast general information to all targets

• Sniper rifle = fire specific, issue-specific messages to specially-targeted audiences

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10 steps to newsletter production (continued)

4. Solicit content suggestions & ideas and encourage active participation by members5. Identify primary issues shaping & affecting the ED6. Recruit writers, photographers, graphic designers and social media specialists

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10 steps to newsletter production (continued)

8. Refine plan & content based on members’ input 9. Establish firm timeline for implementation10. Launch newsletter

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Newsletter guidelines

• Quality matters: use Canadian Press Style Guide and Caps & Spelling (available in hard copy or on-line)

• Establish editorial & proofreading protocol – “the dreaded approval process” – ensure ALL outgoing material is vetted by your president and your candidate (or designates) – remember: you cannot be your own editor

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Thank you & good luck!

To receive Hamilton Centre’s weekly newsletter, NewsLINE, send an e-mail message to Ralph

Wilsonrhwilson@sympatico.ca

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