cutting through candidate clutter with visual storytelling
DESCRIPTION
Did you know that 90% of information transmitted to the brain is visual? Is your target audience a bored audience? Join us for an eye-opening discussion on how to re-engage candidates through visual storytelling. Learn how you can use photos, videos and infographics to build a powerful employer brand across all social channels. It's more than pretty pictures; candidates respond better to visual storytelling. Recruiters, talent acquisition managers, human resources professionals and other marketers who are looking to stay on top of HR industry trends will benefit most from this webinar. http://jwti.co/UEtyJW9TRANSCRIPT
THE RISE OF VISUAL STORYTELLINGMay 14th, 2014
Cutting through Candidate Clutter
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PRESENTING TODAY:
Bruce CareyCreative Director
Jordan Lucoff Business Development Director
Emily FearnleySearch Engine Marketing Analyst
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VISUAL STORYTELLING.
IN THE BEGINNING, THERE WAS...
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WE
STORIESVisuals help us tell our stories quickly with impact and emotion.
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OUR ATTENTION SPANS ARE
minimal.
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CUTS THROUGH
VISUAL STORYTELLING
THE ATTENTION CRISIS.
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SOME FACTS
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The brain processes visual content 60,000 times faster than words.
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Today, we take more than 380 billion photos a year.– BuzzFeed
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83% of all phones in use are camera phones. 90% of all people who take pictures have only done so on a camera phone.– Tomi Ahonen Almanac
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4.3 billion people (46% of the world’s population) own at least one active mobile device.– The Economist
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350 million photos are uploaded to Facebook every day.(19% are food photos!)
– Internet.org
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In 2014, we are approaching 1 trillion photos with the selfie explosion.– BGR.com
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Articles with images get 94% more views than those without.– HubSpot / Jeff Bullas
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HOW DOES THIS APPLY TO
RECRUITMENT?16Wednesday, May 14, 14
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Visual Storytelling Promotes Loyalty.It has the potential to enhance employer
brand loyalty–strengthening candidate
relationships, and increasing awareness.
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Visual Storytelling is a Backstage Pass.It has the potential to reveal what the culture of your
organization truly is. From the type of people that work
there, to the style of your working environment, to the
work you do–it is a candidate’s backstage pass.
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Visual Storytelling Breeds Authenticity.Candidates wants to believe that the people
they are seeing at work are real...what they’re
doing and how they’re acting is real. Strive for
real employees and real moments–and you’ll
be rewarded with a more engaged audience.
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Visual Storytelling Stands Out.Every brand has a unique story to tell. And employer
brands should use visual storytelling to cut through
the clutter online to reach candidates.
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Visual Storytelling Extends Beyond the Careers Site.Today, there is a reality that the Careers site is not
as relevant in attracting a multi-generation audience.
Younger groups (like millennials) are interested in
spending time in social channels more than a Careers site.
We have to extend our stories into new channels to
engage future candidates.
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TYPES OF IMAGERY
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Visual Storytelling Imagery:
• Photography
• Infographics
• Graphic Recordings
• Memes
• Animated Gifs
• Videos (Short & Long Form)
• Employee Generated
Content (EGC)
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Photography
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Infographics
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Infographics
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Graphic Recordings
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Graphic Recordings
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Memes
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Animated Gifs
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Videos (Short & Long Form)
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Employee Generated Content (EGC)
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The Usual Suspects for Visual Storytelling
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WHAT’SNEXT?
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Visual Storytelling- Apps on the Rise
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https://medium.com
https://itunes.apple.com/us/app/medium-everyones-stories/id828256236?mt=8
Medium
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http://1secondeveryday.com
https://itunes.apple.com/us/app/1-second-everyday/id587823548?mt=8
https://play.google.com/store/apps/details?id=co.touchlab.android.onesecondeveryday
1 Second Everyday
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TIPS FOR SUCCESS
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Be Transparent, Genuine & Consistent
Candidates should see exactly what your company culture
is all about–before they step into their first interview–
no matter what channel or device they’re utilizing.
#1
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Develop a Multi-Channel Strategy
Both active and passive candidates use a variety of social channels
for a number of different reasons. Having a presence on
multiple channels allows you to reach both audiences.
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Create Unique Content for Each Channel
Don’t share identical content in each channel.
Each network has it’s own character and audience.
Create strong content–then use it to start a
conversation for your appropriate network.
#3
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Be Different!Aspire to create compelling content. Push yourself–be innovative.
Don’t imitate to be able to stand out from the competition.
Every brand has a unique INSIDE story.
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Q&A
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THANK YOU.For visual storytelling tips, how-to guides and additional resources,
contact us at: [email protected]
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