cusu media pack

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COVENTRY UNIVERSITY STUDENTS UNION MEDIA PACK 2013/2014 THE GUIDE TO ADVERTISING TO STUDENTS IN COVENTRY IT MAKES SENSE TO ADVERTISE 21, 000 STUDENTS ON OUR COVENTRY CAMPUS 15 , 000 FRESHERS BAGS , GIVEN OUT OVER 2 DAYS , OUR CAMPUS HAS A FOOTPRINT OF OVER 1/4 OF THE CITY NOW OPEN OUR NEW MULTI-MILLION POUND ENGINEERING BUILDING 60 COMPANIES ATTENDED OUR FIRST DAY OF FRESHERS 8, 000 WALL PLANNER GIVEN OUT ALL YEAR , C SU U coventry university students’ union 5 765 , INTERNATIONAL STUDENTS ON OUR COVENTRY CAMPUS

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2013/2014 Media Pack for Coventry Univeristy Students Union

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Page 1: CUSU Media Pack

COVENTRY UNIVERSITY STUDENTS UNION

MEDIA PACK2013/2014

THE GUIDE TO ADVERTISING TO STUDENTS IN COVENTRYIT MAKES SENSE TO ADVERTISE

21,000 STUDENTS ON OUR COVENTRY CAMPUS

15,000FRESHERS BAGS

,GIVEN OUT OVER

2 DAYS

,OUR CAMPUS HAS A FOOTPRINT OF OVER

1/4 OF THE CITY

NOW OPENOUR NEW MULTI-MILLION POUND

ENGINEERINGBUILDING60 COMPANIES ATTENDED OUR FIRST DAY OF

FRESHERS

8,000WALL PLANNERGIVEN OUT ALL YEAR

,

CSUUcoventry universitystudents’ union

5 765,INTERNATIONALSTUDENTSON OUR COVENTRY CAMPUS

Page 2: CUSU Media Pack

Freshers’ Fortnight 2013Freshers’ Fortnight will run from Monday 24th September until Friday 5th October and is when new students arrive in Coventry. It offers many promotional opportunities and is very popular each year with many local and national companies, book early to avoid disappointment.

Freshers’ FairThe Freshers’ Fair we be held on Monday 24th and Tuesday 25th September. Book a stall to meet face to face with your customers and make a lasting impression!*Premium pricing applies for licensed premises.

Student MailingsIncluding your flyer in our mailing sent to 4,000 new students and 8,000 returning students is a fantastic way to target them before they arrive in Coventry. *Prices are based on inserts up to A5 and 12grams, for larger items please ask for a quote.

Academic Wall PlannerThe wall planner includes all of the University and Students’ Union key dates for the whole year. It is popular with students and clients alike, 8000 copies are printed and distributed throughout Freshers’ Fortnight.

Freshers’ Student GuideThe Student Guide is essential reading for every new student, 8,000 copies are printed and distributed throughout Freshers’ Fortnight.

MAILING PRICESFRESHERSMAILING

RETURNERSMAILING

LOGO ON OUTSIDE OF ENVOLOPE

ADVERT PRICES

PLANNER ADVERTISNG PRICES

£1000

FULL PAGEADVERT

£400

£2000

HALF PAGE ADVERT

£250

£1000

INSIDE COVER£700

LARGE PLANNERADVERT 70x70mm

£550

PRICING RATES

ONE DAYTWO DAY

ONE DAYTWO DAY

ONE DAYTWO DAY

£550£900

£750£1200

£000£000

LOCAL NATIONAL BAR AND CLUB

£400

STANDARD PLANNERADVERT 70x70mm

Page 3: CUSU Media Pack

Direct AdvertisingText Message

Email Message

Facebook Status update

With mobile phones being the number one must have gadget why not send a text to your target audience to advertise your product or event.*Text to all registered web site users.

For your email to go through to our registered student database choose this option.*Email to all registered web site users.

*Price varies with amount of updates.

Our Facebook group has over 10,000 members and this is a great way to advertise to the student market.

The Source NewspaperThe Source Newspaper is the only free student publication available on campus and includes music, lifestyle and news. Reach a captive audience through advertising in this 24 page monthly newspaper. The Source Newspaper is distributed to 4,000 students across campus.

Posters & FlyersPOSTERS

FLYERS

A4 POSTERS PER WEEK

A3 POSTERS PER WEEK

50 A3 POSTERS PER MONTH

£4

£5

£170

1000 FLYERS DISTRIBUTEDACROSS CAMPUS

1000 FLYERS DISTRIBUTEDACROSS THE HALLS OF RESIDENCE

£200

£400

ADVERT PRICES

MESSAGING PRICES

FULL PAGEADVERT

TEXT MESSAGE

HALF PAGE ADVERT

EMAILMESSAGE

INSIDE COVER

FACEBOOKSTATUS

£650

£250

£450

£350

£250

£300

Page 4: CUSU Media Pack

Promotional Stalls

Sponsorships

Having a stall is the perfect way to promote your business face to face with students. *Stalls are based in a high footfall area in The Hub, a building at the heart of the campus.

Online MediaOur web site provides information on Students’ Union services and events. It offers an online shop and is used by students for ticket sales, memberships and more. *Our web site is a primary point of contact for both potential current students so your advert has extra pulling power.

ONLINE MEDIA PRICESBANNER ACROSS

HOME PAGE 468 x 60 PIXELS £000£000

24 HOURS ASTOP NEWS STORY

How to book:Complete a CUSU booking form, read the terms and conditions, sign it and send it back to:

CUSU Sales & Marketing OfficeCoventry University Students’ UnionThe Hub Jordan Well CoventryCV1 5LW

Contact:

Tel: 02477 651356Email: [email protected]

Web: www.cusu.orgFacebook: www.facebook.com/CoventrySUTwitter: twitter.com/cusu

Coventry University Students’ Union Limited (Company No: 07366779) is a registered charityCharity number: 1139462, Registered in England & Wales, VAT Reg. No: 273398428

Aman Sidhu: Sales & Marketing Executive CSUUcoventry universitystudents’ union

STALL RATESLARGE ONSITE

PROMOTIONAL STALL£000£000

STANDARD STALL(MARKET STALL)

SPONSORSHIP OPPORTUNITIES• FRESHERS & RETURNERS MAILING• SUMMER BALL/FESTIVAL• CLUB NIGHTS• RE-FRESHERS FAIR

• HOUSING FAIR• CUSU AWARDS• VARSITY - COVENTRY vs WARWICK• BRANDED MINIBUS

There are a range of sponsorship opportunities available.