A Dynamic New Partnership in Trend Driven Insight Customized Research Solutions

With Jody Turner and Jill Meneilley

Addressing brand’s biggest challenges

with innovative, nimble, highly visual

global insight research and strategy. Tapping into deeper human motivations

and unlocking vital truths

driving impact for clients worldwide.

The unique way we combine deeper trend insight and creative qualitative research

distinguishes us.

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Macro, overarching, innovative, visual strategic trend research

revealing deeper human motivations driving global stories.

Micro-driven, creatively designed on-the-ground research unlocking granular, issue-specific insight from which to act from.

revealing deeper human motivations driving global stories. motivations driving global stories.

granular, issue-specific insight from which to act from.

Our + factor helps you address the biggest challenges you face today.

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From Google GenZ insights to Ben & Jerry’s qualitative studies in Japan, France and Germany,

from Apple’s generational market research

to Samsung’s Future of Mobile,

from BMW’s Munich Design Innovation Lab to

Dell’s multiple China and India innovation reports.

Our combined body of work highlight complementary skill sets.

Working With Jody Turner, Brand Anthropologist

Jody Turner is a market insight strategist, behaviorist, design and global trend expert identifying influences driving people to passionately engage. For 15+ years Turner has worked with premier companies in building strategic brand and market success.

Turner has developed innovative trend processes and built vital networks as both a knowledge broker and international keynote. Turner travels and presents with Trend Watching London (8+ years) and most recently with Colour House, Scandinavia.

Turner has published with Fast Company (3 years), and currently with Shareable, GOOD Magazine and Stanford Social Innovation Review.

For more information please visit: https://en.wikipedia.org/wiki/Jody_Turner https://www.linkedin.com/pub/jody-turner/0/61b/2b

Working With Jill Meneilley

Jill Meneilley brings a global and creative perspective to qualitative research. Leading the Ben & Jerry's Global Insight team for nine years, her team's research programs had innovative impact on scoop shop strategy, global website and packaging redesign, the development and optimization of multiple communication campaigns, as well as the launch of Ben & Jerry’s in Japan, Brazil and Australia.

Meneilley has worked with and learned from the best. RIVA-institute trained in Qualitative Research and Ethnography, Meneilley has moderated focus groups and in-home interviews across a range of industries.

Combined Client and Project List, Past and Present

Conference Keynotes Authentic, Human Branding, Brussels Future of Food, Stockholm Trend Strategies in Times of Flux, NYC Future of Retail, Stockholm Sustainable Trends, Istanbul Strategic Trends, Stockholm Future of Innovation, Shanghai/Beijing Future of Digital Media, Omnicom Dubai Women Entrepreneurs, Ghana … and many more …

Academic Contributions Stanford d.school, Insight Talk Yale, Digital Futures Symposium Seoul National University, Trendhunting Workshop California College of Arts, MDB Trend Presentations University of Oregon, Insight for ID

Blogs/Articles Stanford Social Innovation Review Fast Company GOOD Magazine

We Imagine Working With You.

Imagine online social media-style qualitative platforms across the globe to deeply understand attitudes toward work/life balance, healthy eating,

social media, socially responsible brands, or media access.

Imagine customized, regular trend feeds designed specifically for your brand, your end user, your teams and your projects continually

shining light on inspirational opportunities in product or service.

Imagine shopalongs and friendship groups to give insight into what makes a great experience for your brand, with GenZ,

or for mothers, or men, or future emerging markets and more.

Imagine conversational relationships with potential customers and influential market communities, designed to provide you with information while building an ongoing interest in your brands.

Imagine a global expert trend network designed to help you understand how shifts in culinary, design, or fashion trends are manifesting

themselves across regions and influencing your market.

How Might We Work With Your Company?

Let’s talk.

Reach out to understand how we worked with Ben and Jerry’s, Google, Samsung, Nike, and Dell and how we might work with you.

We look forward to hearing from you.

jodyturner@cultureoffuture.com +1.310.584.1021 West Coast, U.S.A.