A Project Report On

“Customers Perception Towards The

Products and Services Offered by HDFC

Bank And Comparative Analysis”

CONTENTS

SI.NO DESCRIPTION PAGE NO

1 Introduction to HDFC Bank 1

2 Products & Services

Personal Banking ּפ 11 NRI Banking ּפ 34Wholesale Banking ּפ 35

3 Market Research

Problem Definition & Objectives ּפ 40Research Methodology ּפ 40Data Analysis & Observation ּפ 43Recommendations & Limitations ּפ 56

4 SWOT Analysis 58

5 A Comparative Study Among the Emerging 61Commercial Banks

6 Conclusion 63

7 Bibliography 65

8 Annexure

Questionnaire ּפ 67

Excel Sheets ּפ

I

INTRODUCTION

Introduction to HDFC Bank…..

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to

receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the

private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The

bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its

registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled

Commercial Bank in January 1995. HDFC is India's premier housing finance company and

enjoys an impeccable track record in India as well as in international markets. Since its

inception in 1977, the Corporation has maintained a consistent and healthy growth in its

operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well

over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans

to different market segments and also has a large corporate client base for its housing related

credit facilities. With its experience in the financial markets, a strong market reputation,

large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote

a bank in the Indian environment.

HDFC Bank began operations in 1995 with a simple mission : to be a “ World Class Indian

Bank.” We realized that only a single minded focus on product quality and service

excellence would help us get there. Today, we are proud to say that we are well on our way

towards that goal.

HDFC Bank Limited (the Bank) is an India-based banking company engaged in providing a

range of banking and financial services, including commercial banking and treasury operations.

The Bank has a network of 1412 branches and 3295 automated teller machines (ATMs) in 528

cities and total employees is 52687.

2007 2008 2009

684 761

1412

BRANCHES (NOS)

2007 2008 2009

16051977

3295ATMs (Nos.)

2007 2008 2009

29.138.2

43.9

CREDIT CARDS (Nos. in Lacs)

 

SnapshotCompany BackgroundIndustry Finance - Banks - Private Sector.Business Group HDFC GroupOrganizational Structure

Chairperson (Jagdish Capoor)

Director(Keki

Mistry)

Director(Vineet

Jain)

Director(Gautam Divan)

Director(C.M

Vasudev)

Director(Arvind Pande)

Director(Pandit

Palande)

Managing Director

(Aditya Puri)

Executive director(Paresh Sukthankar)

Executive director(Harish Engineer )

PROMOTER

HDFC is India's premier housing finance company and enjoys an impeccable track record in

India as well as in international markets. Since its inception in 1977, the Corporation has

maintained a consistent and healthy growth in its operations to remain the market leader in

mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has

developed

significant expertise in retail mortgage loans to different market segments and also has a large

corporate client base for its housing related credit facilities. With its experience in the financial

markets, a strong market reputation, large shareholder base and unique consumer franchise,

HDFC was ideally positioned to promote a bank in the Indian environment.

BUSINESS FOCUS

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound

customer franchises across distinct businesses so as to be the preferred provider of banking

services for target retail and wholesale customer segments, and to achieve healthy growth in

profitability, consistent with the bank's risk appetite. The bank is committed to maintain the

highest level of ethical standards, professional integrity, corporate governance and regulatory

compliance. HDFC Bank's business philosophy is based on four core values - Operational

Excellence, Customer Focus, Product Leadership and People.

TIMES BANK AMALGAMATION

In a milestone transaction in the Indian banking industry, Times Bank Limited (another new

private sector bank promoted by Bennett, Coleman & Co./Times Group) was merged with

HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by

the shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank

received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The acquisition added

significant value to HDFC Bank in terms of increased branch network, expanded geographic

reach, enhanced customer base, skilled manpower and the opportunity to cross-sell and leverage

alternative delivery channels.

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of information technology and

communication systems. All the bank's branches have online connectivity, which enables the

bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also

provided to retail customers through the branch network and Automated Teller Machines

(ATMs).

The Bank has made substantial efforts and investments in acquiring the best technology available

internationally, to build the infrastructure for a world class bank. In terms of software, the

Corporate Banking business is supported by Flexcube, while the Retail Banking business by

Finware, both from i-flex Solutions Ltd. The systems are open, scaleable and web-enabled.

The Bank has prioritised its engagement in technology and the internet as one of its key goals

and has already made significant progress in web-enabling its core businesses. In each of its

businesses, the Bank has succeeded in leveraging its market position, expertise and technology to

create a competitive advantage and build market share.

DISTRIBUTION NETWORK

HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over

593 branches spread over 263 cities across India. All branches are linked on an online real-time

basis. Customers in over 120 locations are also serviced through Telephone Banking. The Bank's

expansion plans take into account the need to have a presence in all major industrial and

commercial centres where its corporate customers are located as well as the need to build a

strong retail customer base for both deposits and loan products. Being a clearing/settlement bank

to various leading stock exchanges, the Bank has branches in the centres where the NSE/BSE

have a strong and active member base.

The Bank also has a network of about over 1131 networked ATMs across these cities. Moreover,

HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard,

Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.

BUSINESSES

HDFC Bank offers a wide range of commercial and transactional banking services and treasury

products to wholesale and retail customers. The bank has three key business segments:

Wholesale Banking Services

The Bank's target market ranges from large, blue-chip manufacturing companies in the Indian

corporate to small & mid-sized corporates and agri-based businesses. For these customers, the

Bank provides a wide range of commercial and transactional banking services, including

working capital finance, trade services, transactional services, cash management, etc. The bank is

also a leading provider of structured solutions, which combine cash management services with

vendor and distributor finance for facilitating superior supply chain management for its corporate

customers. Based on its superior product delivery / service levels and strong customer

orientation, the Bank has made significant inroads into the banking consortia of a number of

leading Indian corporates including multinationals, companies from the domestic business

houses and prime public sector companies. It is recognised as a leading provider of cash

management and transactional banking solutions to corporate customers, mutual funds, stock

exchange members and banks.

Retail Banking Services

The objective of the Retail Bank is to provide its target market customers a full range of financial

products and banking services, giving the customer a one-stop window for all his/her banking

requirements. The products are backed by world-class service and delivered to the customers

through the growing branch network, as well as through alternative delivery channels like

ATMs, Phone Banking, NetBanking and Mobile Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and the

Investment Advisory Services programs have been designed keeping in mind needs of customers

who seek distinct financial solutions, information and advice on various investment avenues. The

Bank also has a wide array of retail loan products including Auto Loans, Loans against

marketable securities, Personal Loans and Loans for Two-wheelers. It is also a leading provider

of Depository Participant (DP) services for retail customers, providing customers the facility to

hold their investments in electronic form.

HDFC Bank was the first bank in India to launch an International Debit Card in association with

VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The Bank launched

its credit card business in late 2001. By September 30, 2005, the bank had a total card base (debit

and credit cards) of 5.2 million cards. The Bank is also one of the leading players in the

"merchant acquiring" business with over 50,000 Point-of-sale (POS) terminals for debit / credit

cards acceptance at merchant establish.

Treasury

Within this business, the bank has three main product areas - Foreign Exchange and Derivatives,

Local Currency Money Market & Debt Securities, and Equities. With the liberalization of the

financial markets in India, corporates need more sophisticated risk management information,

advice and product structures. These and fine pricing on various treasury products are provided

through the bank's Treasury team. To comply with statutory reserve requirements, the bank is

required to hold 25% of its deposits in government securities. The Treasury business is

responsible for managing the returns and market risk on this investment portfolio.

AWARDS and ACHIEVEMENTS- BANKING SERVICES

HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian

Bank". We realized that only a single-minded focus on product quality and service excellence

would help us get there. Today, we are proud to say that we are well on our way towards that

goal. The Asset magazine named HDFC Bank "Best Cash Management Bank" and "Best

Trade Finance Bank" in India, in 2006.HDFC Bank named the "Most Customer Responsive

Company - Banking and Financial Services in The Economic Times - Avaya Global

Connect Customer Responsiveness Awards 2005". HDFC Bank has been named Best

Domestic Bank in India in The Asset Triple A Country Awards 2005. In 2004, HDFC Bank

was selected by BusinessWorld as "One of India's Most Respected Companies" as part of

The Business World Most Respected Company Awards 2004. In 2004, HDFC Bank won the

award for "Operational Excellence in Retail Financial Services" - India as part of the Asian

Banker Awards 2003.

CREDIT RATING

HDFC Bank has its deposit programmes rated by two rating agencies - Credit Analysis &

Research Limited. (CARE) and Fitch Ratings India Private Limited. The bank's Fixed Deposit

programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents

instruments considered to be "of the best quality, carrying negligible Investmentrisk".

CARE has also rated the bank's Certificate of Deposit (CD) programme "PR 1+" which

represents "superior capacity for repayment of short term promissory obligations". Fitch Ratings

India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA ( ind )" rating to the

bank's deposit programme, with the outlook on the rating as "stable". This rating indicates

"highest credit quality" where "protection factors are very high".

HDFC Bank also has its long term unsecured, subordinated (Tier II) Bonds of Rs.4 billion rated

by CARE and Fitch Ratings India Private Limited. CARE has assigned the rating of "CARE

AAA" for the Tier II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating

"AAA( ind )" with the outlook on the rating as "stable". In each of the cases referred to above,

the ratings awarded were the highest assigned by the rating agency for those instruments.

CORPORATE GOVERNANCE RATING

The bank was among the first four companies, which subjected itself to a Corporate Governance

and Value Creation (GVC) rating by the rating agency, The Credit Rating Information Services

of India Limited (CRISIL). The rating provides an independent assessment of an entity's current

performance and an expectation on its "balanced value creation and corporate governance

practices" in future. The bank has been assigned a 'CRISIL GVC Level 1' rating, which indicates

that the bank's capability with respect to wealth creation for all its stakeholders while adopting

sound corporate governance practices is the highest.We are aware that all these awards are mere

milestones in the continuing, never-ending journey of providing excellent service to our

customers. We are confident, however, that with your feedback and support, we will be able to

maintain and improve our services.

Products & Services….

PERSONAL BANKING

SAVINGS ACCOUNT

1) Regular savings a/c:

An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts and

withdraw cash. Check up on your balances from the comfort of your home or office through

NetBanking, PhoneBanking and MobileBanking.

Features & benefits

Wide network of branches and over thousand ATMs to meet all your banking needs no

matter where you are located.

Bank conveniently with facilities like NetBanking and MobileBanking- check your

account balance, pay utility bills or stop cheque payment, through SMS.

Never overspend- Shop using your International Debit Card that reflects the actual

balance in your savings account.

Avail of facilities like Safe Deposit Locker, Sweep-In and Super Saver facility on your

account.

2) NO FRILLS savings a/c:

In an effort to make banking simpler and more accessible for our customers, we have introduced

the 'No Frills' Savings Account, which offers you all the basic banking facilities. You can even

avail of services like NetBanking, Mobilebanking free of cost.

Features & benefits

Access a wide network of branches and over a thousand ATMs across the country to

meet all your banking needs.

Use the Free Electronic Funds Transfer (EFT) facility to transfer funds from your HDFC

Bank account to an account in another Bank at the locations as specified by RBItry to

meet all your banking needs.

Bank conveniently with facilities like Free NetBanking and MobileBanking.

Enjoy Free IVR based PhoneBanking. (Agent assisted calls will be charged*)

Get Free Quarterly Account Statements.

Access your account through a Free ATM Card.

9 Free Cash withdrawals per Quarter at Branch and HDFC Bank ATMs.

3) Retail Trust a/c:

The Retail Trust Account is beneficial for Trusts and Societies as it earns them a higher

interest as compared to a conventional Current Account that offers no interest.

Features & benefits

Avail of Free Outstation Cheque Collection at HDFC Bank locations across the country.

Enjoy free DD's payable on HDFC bank locations up to a limit of Rs. 50,000/- per DD,

per day.

Payable at Par Cheque facility: At a nominal cost, you can avail a PAP cheque book of 25

leaves (Regular non-PAP cheque book come free of cost).

Avail of Special discounts on Foreign exchange transactions and Forex rates at most

branches across the country.

Structured Investment Program: Avail of the facility for investing surplus funds lying in

your account into Mutual Funds, RBI Bonds and other financial instruments through any

of our branches across the country.

4) SALARY ACCOUNT

a) Payroll salary a/c:

Features & benefits

Nil Interest payout on account balance

Free Payroll Debit Card - (max cash withdrawal at ATMs- Rs 15,000/- and Rs 25,000 at

shopping avenues)

BillPay facility at Rs 25/- (plus taxes) per qtr. per Customer ID.

Up to 6 free ATM cash withdrawal transactions; thereafter Rs. 30/- per transaction.

Cheque book issuance @ charge of Rs.5 per leaf (only on request and this is not a

standard offering )

b) Classic salary a/c:

Features & benefits

Zero Balance Account

Free personalised cheque books.

Free ATM Card with a withdrawal limit of up to Rs. 10,000/- per day.

Free facilities like Net Banking, Phone Banking and Mobile Banking.

c) Regular salary a/c:

Features & benefits

No minimum balance required.

Free International Debit card with ATM cash withdrawal limit of up to Rs. 15,000

and Rs. 25,000 (non-cash) at shopping avenues.

Free issuance of Demand Drafts up to Rs. 25,000 per instrument, payable at branches

within the HDFC Banking network.

Preferential rates on loan products offered by the bank.

Preferential rates on forex transactions.

d) Premium salary a/c:

Features & benefits

Free International Debit Card and Add-on Debit card for life.

Free Personal Insurance Accident cover up to Rs. 2,00,000/- on the Debit card.

Free Debit card withdrawals - max cash withdrawal at ATMs- Rs 25,000/- and Rs

50,000 (non-cash) at shopping avenues.

Preferential rates for Gold and Silver credit cards.

Free Demand Drafts up to Rs. 25,000 per instrument, per instrument payable at

branches within the HDFC Banking network.

Free BillPay and Insta Alert facility.

e) Defence salary a/c:

Features & benefits

The Defence Salary Account is a Zero Balance account.

Enjoy facilities like NetBanking, PhoneBanking, MobileBanking, BillPay, ATM facility,

and inter-branch banking.

Enjoy preferential rates on Loans Against Shares, New Car Loans and Used Car Loans,

Consumer Loans and Personal Loans.

F)No Frills salary a/c:

Features & benefits

Bank conveniently with facilities like Free NetBanking and MobileBanking.

Use the Free Electronic Funds Transfer (EFT) facility to transfer funds from your

HDFC Bank account to an account in another Bank at the locations as specified by

RBI.

Enjoy Free IVR based PhoneBanking. (Agent assisted calls will be charged*).

Get Free Quarterly Account Statements

Access your account through a Free ATM Card.

Enjoy free Cash Deposits at Branch/ATM.

Free Cash withdrawals per Month at Branch and HDFC Bank ATMs

5)Kid’s Advantage Account:

Features & benefits

Automatically increases the balance in your Kids Advantage Account by transferring a

fixed sum from your Savings Account every month.

Amounts in excess of Rs. 5,000/- over and above a balance of Rs. 10,000/- gets converted

into Fixed Deposits for a specified period in your child's name.

Free International Debit Card for your child (above 7 years of age) with a maximum

drawing capability of Rs. 2,500/- per day.

Free Education Insurance cover of up to Rs. 1,00,000/- for your child with every Kids

Advantage Account

6)PENSION SAVING ACCOUNT:

Features & benefits

The Pension Saving account is a Zero Balance Account.

Timely credit of receivables

Free International Debit Card.

Enjoy facilities such as NetBanking, PhoneBanking, BillPay, ATM facility, inter-city and

inter-branch banking.

Pension Accounts are transferable from one branch/bank to another.

7)FAMILY SAVINGS ACCOUNT:

Features & benefits

All account holders can operate their account freely without worrying about their

minimum balance.

Family members with NRI status can also be part of the group.

Get 5 Free Cash withdrawal transactions on SBI ATMs per group per month.

Upto 2 free DD's/ MC's on HDFC Bank locations per account per month (max. up to Rs.

25,000/- per instrument per day).

Free International Debit Card for all account holders till the account is part of the Family

group. (NRO Accounts will be issued only ATM cards)

Free BillPay & InstaAlerts facility for all account holders till the account is part of the

Family Group.

Free Standing Instructions for investment into Mutual Funds

Free OneView to access all your accounts.

Free MobileBanking, NetBanking & PhoneBanking.

Enjoy a Savings account to Savings acount sweep-in to a nominated account (sweep-in to

NRE accounts not permitted from resident / NRO accounts).

CURRENT ACCOUNT:

1) Plus Current a/c:

In today's fast-paced world, your business regularly requires you to receive and send funds to

various cities in the country. HDFC Bank Plus Current Account gives you the power of inter-

city banking with a single account and access to more than 220 cities.

Features & benefits

Free outstation cheque collection (non HDFC Bank location cheques will incur a

nominal charge).

Free limited NetBanking for checking balances in accounts.Full fledged Net Banking

can be availed of after completion of certain formalities.

FREE Demand Drafts (without any limit) payable at Mumbai, Delhi, Kolkata, Chennai,

Ahmedabad, Bangalore, Hyderabad, Trivandrum, Chandigarh, Bhopal, Nagpur, Jaipur,

Bhubaneshwar, Kanpur, Patna & Guwahati. At all other HDFC Bank Branch locations,

Demand Drafts will be issued Free up to a total of Rs.50 lacs per month, incremental to

be charged @ Rs.0.25 per Rs.1,000, minimum Rs.25/-, maximum Rs.5,000.

These drafts are available free only from the Home Branch

Free Funds Transfer- Huge savings!

You can transfer funds absolutely FREE across all locations, except Dahej, in the HDFC

Bank network upto a total value of Rs.100 lakhs per month.

any incremental amount above Rs.100 lakhs will be charged @ Rs. 0.50 /Rs.1000.

Easy cash deposit and withdrawal. You can avail of the service FREE, at home branch,

as per the branch's discretion. At non-home branches within the same city, you can

withdraw cash up to Rs.50,000/-, but cash deposits are allowed to account-holder (self)

only, upto Rs.100,000/- per day at a charge of Rs.2/- per Rs.1,000/-.

Free Cheque book with "At Par" cheque leaves.

2) Trade Current a/c:

In today's changing busines requirements, you need to transfer funds across cities, and time is of

the essence. HDFC Bank Trade Current Account gives you the power of

inter-city banking with a single account.

From special cheques that get treated at par with local ones in any city where we have a branch,

to free** collection of outstation cheques (payable at branch locations), to free inter-city funds

transfers of up to 25 lakhs, our priority services have become the benchmark for banking

efficiency.

Features & benefits

Convenient Inter-city banking across more than 185 cities

Safe & convenient Intra-city banking

FREE Funds Transfer. Huge Savings.

3) Premium Current a/c:

A Current Account with the benefits of accessing your account from a large network of

branches, and through direct access channels - the phone, mobile, Internet and through the ATM.

Features & benefits

Convenient Inter-city banking across more than 185 cities.

FREE ATM Card to access your account from the wide network of HDFC Bank ATMs,

across the country.

Enjoy facilities like 24-hour PhoneBanking, NetBanking and MobileBanking.

Automatically transfer funds from your Fixed Deposit to your Current Account in times

of need

FREE Funds Transfer* across all locations in the HDFC Bank network up to a total

value of Rs. 10 lacs per month, (except Dahej), any incremental amount above Rs.10

Lacs will be charged @ Rs.1.50 per Rs.1000/-

4)Regular Current a/c:

A Current account is ideal for carrying out day-to-day business transactions. With the HDFC

Bank Regular Current Account, you can access your account anytime, anywhere. Withdraw and

deposit cash, issue and encash cheques, make balance-inquiries or ask for mini statements, and

even request for cheque books any time, anywhere.

Features & benefits

Enjoy FREE 24-hour PhoneBanking, NetBanking and MobileBanking that helps you

check your balance, find out the status of your cheque or stop cheque payment.

Sweep-In Account With the Sweep-In Facility you can automatically transfer funds from

your Fixed Deposit to your Current Account in times of need.

Attractive rates for inter-city/inter-branch transactions Your funds will be transferred

at Rs.1.50/- per Rs.1000/-. The minimum charge is Rs. 50/-. You can also deposit or

withdraw cash for an additional charge of Rs. 2 per Rs. 1000/- (on full amount, if amount

is more than Rs. 50,000) at branches other than the branch where you have opened your

account

5) Reimbursement Current a/c:

No more paperwork, no more receipts to keep track of - a hassle-free account that allows you

to deposit the reimbursements you receive from your company on a monthly basis.

How to Open a Reimbursement Account

Procure an Account Opening Document (AOD) from HDFC Bank. (If you have just

joined, first request your company to open up a Salary Account for you).

Mention your Salary Account number and your Debit Card number on the AOD so that

your Debit card can be linked to both, your Salary Account as well as your new

Reimbursement Account.

.Features & benefits

Easily distinguish between reimbursements and basic monthly salary.

Choose from either your Salary Account or your Reimbursement Account when

withdrawing cash from HDFC Bank ATMs.

Utilise Net Banking, Phone Banking and Mobile Banking facilities.

Receive half-yearly statements of all your reimbursements, thus doing away with filing

individual receipts.

No need to maintain a minimum balance (Zero Balance Account)

Receive a separate cheque book (on request) for your Reimbursement Account

6) RFC-Domestic a/c:

How to Open a RFC Domestic Account

Choose the currency in which you wish to operate.

Open your account with an initial amount as per the following-US Dollar = 250 | Great

Britain Pound = 200 | Euro = 250 and maintain an Average Quarterly Balance of the

same amount.

FIXED ACCOUNT

Super saver a/c:

Features & benefits

It's like two Accounts working in tandem to give you better returns.

Choose between a Savings Account or Current Account to link to your Fixed Deposit.

Avail an overdraft facility to supplement your household or business needs

Pay back with interest only on the drawn amount, while the remaining Fixed Deposit continues

to earn you interest.

Flexibility in altering period of deposit, maturity and payment instructions, principal amount and

rollover mode.

Sweep in a/c:

Features & benefits

Choose between a Savings Account or Current Account to link to your Fixed Deposit.

Earn higher interest on the money till it is swept-in, while the remaining Fixed Deposit

continues to earn you interest.

Only an exact amount required to make up for the deficit in the Savings account is

withdrawn from your Fixed Deposit (units of Re. 1/-) thereby minimising interest loss.

Multiple deposits can be linked to the Savings account.

Flexibility in altering the period of deposit, maturity and payment instructions, principal

amount and rollover mode.

DEMAT ACCOUNT:

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac

demat accounts.

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments, over a period of time, without the hassle of handling physical

documents that get mutilated or lost in transit.

HDFC BANK is Depository particpant both with -National Securities Depositories Limited

(NSDL) and Central Depository Services Limited (CDSL).

LOANS

PERSONAL LOAN

Features & benefits

Borrow up to Rs 10,00,000 for any purpose depending on your requirements.

Flexible Repayment options, ranging from 12 to 48 months.

Repay with easy EMIs.

One of the lowest interest rates.

Hassle free loans - No guarantor/security/collateral required.

Speedy loan approval.

Convenience of service at your doorstep.

Customer privileges

HOME LOAN

Features & benefits

Home Loan - We offer home loans for individuals to purchase (fresh / resale) or

construct houses. Home loans can be applied for individually or jointly. HDFC finances

up to 85% maximum of the cost of the property (Agreement value + Stamp duty +

Registration charges).

Home Improvement Loan - HIL facilitates internal and external repairs and other

structural improvements like painting, waterproofing, plumbing and electric works, tiling

and flooring, grills and aluminium windows. HDFC finances up to 85% of the cost of

renovation (100% for existing customers).

Home Extension Loan - HEL facilitates the extension of an existing dwelling unit. All

the terms are the same as applicable to Home Loan.

Land Purchase Loan - Be it land for a dream house, or just an investment for the future,

HDFC Land Purchase Loan is a convenient loan facility to purchase land. HDFC finances

up to 70% of the cost of the land (Conditions Apply). Repayment of the loan can be done

over a maximum period of 10 years.

Choose from Fixed Rate or Floating Rate with options to structure your loan as Partly

Fixed or Partly Floating.

Flexible repayment options to suit your individual needs.

Loan cover Term Assurance Plan - HDFC Standard Life Insurance Company Ltd. offers

an insurance plan*, which is designed to ensure that life's uncertainties do not affect your

family's interests and your precious home. LCTAP provides a lump-sum payment on the

unfortunate demise of the life assured.

NEW CAR LOAN

Features & benefits

Covers the widest range of cars and multi-utility vehicles in India.

Avail 100% finance on your favourite car

Flexible repayment options, ranging from 12 to 84 months.

Borrow up to 3 times your annual salary (for salaried professionals) and 6 times your

annual income (for self employed professionals).

Speedy processing - within 48 hours

Repay with easy EMIs.

Attractive car loan plans - To Fastrack your loan, just choose the plan that is right for

you.

Attractive Interest rates

USED CAR LOANS

Features & benefits

Choose any car manufactured in India within a certain age.

Borrow up to 80% of the value of the car

Flexible repayment options, ranging from 12 to 60 months.

Borrow up to 3 times your annual salary (for salaried professionals) and 6 times your

annual income (for self employed professionals).

Available for almost all car models at attractive interest rates.

Repay with easy EMIs.

Attractive car loan plans - To Fastrack your loan, just choose the plan that is right for

you.

Additional loan on existing loan - If you are a existing HDFC Bank Auto loan customer

with a clear track record of 12 months or more, then you can get an additional loan to the

extent of your existing loan amount at attractive rate of interest.

TWO WHEELER LOAN

100 CC?180 CC?Or maybe a 500 CC? Whichever the bike, our Two Wheeler loan is the

answer. With quick approvals, flexible payment options and easy repayment.

Features & benefits

Flexible repayment options, ranging from 12 to 48 months available even at the point of

purchase

Repay through post-dated cheques with easy EMIs. Calculate your EMI

Hassle free loans - No guarantor required.

Speedy loan approval.

Available for almost all models at attractive interest rates

OVERDRAFT AGAINST CAR

Need extra cash? Want a lower rate of interest than a personal loan? Have a car to

yourname?

With HDFC Bank's Overdraft Against Car, one can get an overdraft against car and utilise the

money for personal or business needs.

Features & benefits

Overdrafts available on cars hypothecated with the bank and up to 9 years old.

Loans ranging from Rs. 50,000 to Rs. 7 lacs depending on your needs.

Borrow up to 90% of the value of the car

EXPRESS LOAN

House repairs? School admission? Sister's wedding? HDFC Banks now offer Express Loans

to help fulfill all these needs. The procedure is simple, documentation is minimal and approval is

quick.

Features & benefits

Borrow from Rs. 10,000/- to 75,000/- for any purpose depending on your needs.

Flexible repayment options, ranging from 12 to 36 months.

Repay with easy EMIs.

One of the lowest interest rates in the market.

LOAN AGAINST SECURITIES

With HDFC Bank's Loan against Securities, one can get an overdraft against securities like

Equity Shares, Mutual Fund Units, GOI Relief Bonds, LIC Policies, NSC, KVP, UTI Bonds

(6.60% ARS & US64 Bonds) and Gold Deposit Certificates, while still retaining ownership. And

the best part is that one can continue to enjoy all shareholder benefits such as rights, dividends

and bonuses.

Features & benefits

Overdraft facility can be availed against pledge of:

Equity Shares* - Demat Shares up to 50% of the value.

Mutual Fund units* - Mutual Funds up to 50% of NAV (Net Asset Value). See

approved Mutual Fund Schemes.

GOI Relief Bonds

LIC Policies

LOAN AGAINST PROPERTY

HDFC Bank brings to you Loan Against Property (LAP). one can now take a loan against

residential or commercial property, to expand his/her business, plan a dream wedding, fund

child's education and much more. Loan to purchase Commercial Property (LCP) is a specially

designed product to help you expand your business without reducing the capital from your

business.

Features & benefits

Loans from Rs. 2 Lacs onwards depending on your needs

Borrow up to 60% of market value of the property

Flexibility to choose between an EMI based loan or an Overdraft - We also offer to you

overdraft against your self-occupied residential or commercial property and you save

money by paying interest only on the amount utilized.

High tenure loans for ease of repayment.

Attractive interest rates.

COMMERCIAL VEHICLE FINANCE

Truck? Tempo? or a Tipper? If some one is looking for finance to buy commercial vehicle.

We offer hassle-free Commercial Vehicle Loan with the best terms for funding at the most

attractive rates in India.

WORKING CAPITAL FINANCE

“HDFC” a bank with substantial appetite for recognised credits., they have a team of customer-

driven relationship managers with wide industry experience in various segments. HDFC provide

working capital finance by way of cash credit or loans suitably structured for the transporter to

fund day-to-day operations like fuel, tyre replacement, repairs, salary, maintenance, etc.

CONSTRUCTION EQUIPMENT FINANCE

Forklifts?WheelLoaders?Excavators?

If some one is looking for finance to buy construction equipment. HDFC bank offers hassle-free

Construction Equipment Loan with the best terms for funding at the most attractive rates in

India.

CARDS

CREDIT CARDS:

Besides arming one with unmatched spending power, HDFC Banks Credit Cards are designed to

meet ones unique needs.

INTERNATIONAL SILVER CREDIT CARD

Rewards points, Insurance to suit ones needs! Loyalty does definitely reap rewards with HDFC

Bank with lower interest rates and privilege pricing on our products.

Features & benefits

Add on cards

Get up to 3 supplementary cards for your spouse, parents, siblings (own brother/sister), son

and/or daughter (over 18 years) and allow them to enjoy the many benefits of a HDFC Bank

International Silver Credit Card.

Zero liability on lost card

Report your credit card loss immediately to our executives at our 24-hour call centers. After

reporting to us, you carry zero liability on any fraudulent transactions on your card.

Widely accepted

Accepted at over 110,000 merchant establishments across India and Nepal and close to 18

million merchant establishments around the world.

GOLD CREDIT CARD

Features & benefits

Upto5%cashbackonairticketing

Get a whopping 5% cash back on any domestic air ticket purchased with HDFC Bank Gold

Credit Card directly from the Airline Company's website, for transactions above

Rs 10000. For transactions up to Rs 10000, get 2.5% cashback.

5% cashback on train ticketing

Get 5% cashback on railway tickets purchased with your HDFC Bank Gold Credit Card at the

Indian Railway.

Discounts on hotel tariff

A whopping 50% discount on hotel stays across India and abroad, through complimentary Silver

Benefit membership to the International Business Traveller's Club. You are also eligible for up to

50% discounts for car rentals from Hertz-Rent-a-Car, through the IBTC membership.

Insurance benefits

HDFC Banks provide air accident cover of Rs.25 lakhs, rail/road accident cover of Rs 3 lakhs

and accidental hospitalisation cover of Rs 50,000 absolutely free on the card.

Greater reward points

With the HDFC Bank Gold Credit Card you earn 2 reward points for every Rs. 100 spent on the

card.

Revolving credit facility

Pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your total bill

amount or any higher amount whichever is convenient and carry forward the balance to a better

financial month. For this facility you pay a nominal charge of just 2.95% per month (35.4%

annually) (2.85% per month 34.2% annually for HDFC Bank Account Holders).

TITANIUM CREDIT CARD

The HDFC Bank Titanium Credit Card is quite simply the most exclusive Credit card you could

ask for. Find out all it can do for you. And you'll never be satisfied with anything less.

Features & benefits

Discounts o n hotel tariff

Enjoy a flat 50% discounts on 150 hotels in India and 1500 hotels worldwide, with the

complimentary membership to International Business Travellers' Club.

Conversion of reward points to airmiles

You can redeem your accumulated reward points for airmiles on India's top airlines - Jet

Airways, Indian, Air Sahara & Kingfisher Airlines.

Lowest ever interest rates

If you choose to use the Revolving Credit Facility,you would pay the lowest-ever interest rate of

1.95% per month. This would translate to ample flexibility in terms of financial planning at your

convenience.

Zero petrol surcharge

Earn while you spend on your fuel !!! As a HDFC Bank Titanium Card customer, you enjoy not

only a full waiver of the fuel surcharge that would be normally applicable otherwise, you also get

the benefit of earning reward points on these spends.

Lost card liability

In case you lose your card, intimate us immediately. If any fraudulent transactions happen after

you have intimated to us, you are fully absolved of any liability on those transactions up to Rs.

2.00 lacs.

Interest free credit facility

Your Card now gets you the highest Free Credit Period of upto 55 days from the date of purchase

(subject to the submission of the charge by the Merchant).

VALUE PLUS CREDIT CARD

It's power packed with a host of unmatched features that provides your family with true Value

and savings. No wonder we call it the HDFC Bank International Value Plus Credit Card.Like the

name suggests, the Value Plus Credit Card brings you added value unlike any other card. It is a

Guaranteed Cash Back card which enables you to earn up to 5% Cash Back on your spends.

Features & benefits

Children Future Secured

The happiness and the well-being of your children is your most important responsibility. HDFC

Bank values your commitment and has designed a comprehensive insurance package of Rs. 1

Lakh enabling your children to continue their education in the unfortunate event of loss of your

life due to accident.

Household Insurance

HDFC Bank Value Plus Credit Card also comes with a comprehensive House Hold Insurance

Policy that covers damage caused to household contents by fire and burglary up to a value of Rs

1 Lakh.

Worldwide acceptance

The HDFC Bank International Value Plus Credit Card is accepted at over 23 million Merchant

Establishments around the world, including 110,000 Merchant Establishments in India.

Cash Advance

Just step into any one of our ATMs or VISA Member ATMs and withdraw cash up to 30% of

your credit limit at a very nominal charge.

Accidental Death

In case of death in an air accident your nominated next of kin will receive a compensation of

Rs.2,00,000. And in case of death in a rail or road accident, your nominated next of kin will

receive a compensation of Rs.1,00,000.

HEALTH PLUS CREDIT CARD

Imagine a Credit Card that takes care of your financial health as well as your family's health and

fitness. This is not just a card but a guarantee of a healthy and secure future.

Features & benefits

Cashless Mediclaim

This card comes with a free cashless mediclaim cover of Rs.50,000 plus a critical illness cover of

Rs.1.5 lakhs. The critical illness cover includes open heart surgery, cancer, kidney failure and

vascular stroke. You can avail cashless mediclaim facility at any of more than 3000 networked

hospitals of the Third Party Administrator (TPA) across the country.

Extra protection for your family-Add-on FloatCover

You have the option of extending the Rs.50,000 mediclaim plus the critical illness cover of

Rs.1.5 lakhs cover to the add-on cardholders, be it your spouse, children, brothers or sisters.

What's more, the add-on cardholders can also avail the discounts at participating hospitals.

Protection through insurance

The HDFC Bank Health Plus International Credit Card offers you a comprehensive insurance

package at no additional cost. In case of death in an air accident, the nominated kin will receive a

compensation of Rs.10 lakhs. In the case of a rail or road accident the nominated kin will receive

a compensation of Rs.2 lakhs.

Cash Advance

Just step into any one of our ATMs or any ATM displaying MasterCard logo or Maestro Cirrus

logo and withdraw cash up to 30% of your credit limit at a very nominal charge (Please refer to

the Schedule of charges).

Third Party Administrator(TPA)

The TPA is an intermediatery between the hospital, the Insurer and the cardmember. Under the

TPA system, the mediclaim policyholders need not pay the medical bills upfront. Instead the

settlement is to be done between the hospital and the TPA. For the customer, medical

expenditure becomes a cashless transaction. For the HDFC Bank Health Plus International Credit

Card, the insurer United India Insurance company (UIIC) has appointed Family Health Plan

Limited (FHPL) as the TPA.

DEBIT CARDS

What if you could carry your bank account with you? HDFC Bank Debit Cards give you

complete and instant access to the money in your accounts without the risk or hassle of carrying

cash. Choose from:

1) Classic Cards (Easy shop International Debit Card)

2) Specialised Cards(Easy shop Woman’s Advantage Debit Card)

3) Premium Cards(Easy shop Gold Debit Card)

Easy shop International Debit Card

Features & benefits

Daily Limits: Rs. 15000 at ATMs for Withdrawal and Rs. 25000 at merchant

establishments for shopping.

Access your bank account at over 8,00,000 Visa/Maestro/Cirrus ATMs in India and

abroad.

Shop at more than 3,50,000 outlets in India and 13 million worldwide. The amount is

debited directly to your account.

Use your card overseas. Your account is debited in Rupees regardless of the currency in

which you spend.

Worldwide assistance from Visa and MasterCard on your card.

Easy shop Woman’s Advantage Debit Card

HDFC Bank Easy Shop Woman's Advantage Debit Card is India's first Woman's Debit Card of

its kind. Not only does it replace your ATM card, it also opens a world of privileges that match

your status and lifestyle.

Features & benefits

Cash Back of Re. 1 for every Rs. 200 spent: For every Rs. 200 that you will spend , you will

receive Re. 1 as cash back .This cash back is valid on all purchases made through the card, at all

times of the year.

Specialised Services: A unique service number will be available for Woman's Debit Card

customers to avail information / booking for the services listed ahead. Just call, quote your card

number and use any of the services.

Entertainment assistance :

Dining Referral and Reservation Assistance

Flower & Gift Delivery

Movie Tickets

Home assistance:

Financial Planning & Advisory Services Assistance

Electrical & Electronic Gadget Repair Assistance

Pest Control Assistance

Home Cleaning Assistance

Wellness :

Medical Check Up Packages

Nursing Care Arrangement

Easy shop Gold Debit Card

HDFC Bank EasyShop Gold Debit Card not only replaces your ATM / Regular Debit Card, it

also opens a world of privileges that match your status and lifestyle.

Features & benefits

Daily Limits: Rs. 25000 at ATMs for Withdrawal and Rs. 50000 at merchant establishments for

shopping.

Cash Back: For every Rs. 100 that you will spend, you will receive Re. 1 as cash back. This

cash back is valid on all purchases made through the card, at all times of the year!!!

0 % petrol surcharge at select Petrol pumps*: As a Gold Card holder, any petrol surcharge

levied on your Card at any petrol pump in India will be reversed in the subsequent month.

Insurance cover*: The following are included in the insurance covers:

Death Cover by Air / Road - Sum assured Rs. 5,00,000

Fire & Burglary for the items purchased under Debit Card (upto 6 months) - Sum assured Rs.

50,000

Loss of Baggage Insurance - Sum assured Rs. 20,000.

PREPAID CARDS

ForexPlus Card

HDFC Bank brings you the ForexPlus Travel Card - a pre-paid traveller's card designed to give

you a secure and hassle-free travel experience.

No more chasing moneychangers. Or paying transaction charges for shopping abroad. The

ForexPlus Travel Card is ideal for travelers since it can be blocked if stolen and reloaded, while

you are still abroad! In fact, it is the perfect answer to all your foreign exchange needs.

The ForexPlus Travel Card is:

Accepted at over 13 million Visa Merchants worldwide

Can be used to withdraw cash at 24 hour VISA ATMs anywhere in the world.

Reloadable anytime, anyplace.

Available in US Dollar, Euro and GBP Currencies.

Comes with a Personal Accident Insurance Covers of Rs 2 lacs

Includes Loss of Baggage & Passport reconstruction insurance cover

GiftPlus Card

The card has been packaged to suit any gifting occasion and is available for any denomination of

your choice. It gives gifting the personal touch that we all desire and also gives the beneficiary

the freedom to choose the way they want to use it!

Features & benefits

More personal than cash Most often than not, we run short of time or ideas to gift - we

then make do with gifting cash! This card with its occasion-based packaging is more

personal than cash, as it reflects the thought and effort that has gone behind the gift.

Freedom of choice While the card is more personal than cash, it also allows the

cardholder (the beneficiary ) the freedom to choose their own gift. Shop , dine, party - the

cardholder can use the card just the way he/she wants. This is the freedom this card gifts

the user.

Ease of usage Giftplus card is a Visa card and can hence be used at any Visa affiliated

merchant outlet , both in India and abroad. This gives worldwide usage access to over

more then 13 million merchant establishments.

INVESTMENTS & INSURANCE

HDFC Bank ensures your money is not just in safe hands; it also works to their advantage. It

helps them to invest wisely through its financial and investment services.

Mutual funds

Mutual funds are funds that pool the money of several investors to invest in equity or debt

markets. Mutual Funds could be Equity funds , Debt funds or balanced funds.

Funds are selected on quantitative parameters like volatality, FAMA Model, risk adjusted

returns, rolling return coupled with a qualitative analysis of fund performance and investment

styles through regular interactions / due diligence processes with fund managers.

Advantages of investing into a Mutual Fund

A large part of the success of mutual funds is also the advantages they offer in terms of

diversification, professional management and liquidity.

Flexibilty - Mutual Fund investments also offers you a lot of flexibility with features such as

systematic investment plans, systematic withdrawal plans & dividend reinvestment.

Affordability - They are available in units so this makes it very affordable. Because of the large

corpus, even a small investor can benefit from its investment strategy.

Liquidity - In open ended schemes, you have the option of withdrawing or redeeming your

money at any point of time at the current NAV.

Diversification - Risk is lowered with Mutual Funds as they invest across different industries &

stocks.

Professional Management - Expert Fund Managers of the Mutual Fund analyse all options

based on experience & research.

Insurance

HDFC Bank offers a world of choice in insurance. one can now avail of Life - Insurance plans

from HDFC Standard Life Insurance.

Financial Planning

The Financial Planning service is offered as an option to long term investors. The portfolio is

advised on in a passive investment style with the asset category as mutual funds. The planner is

suitable for investors who wish to take a asset allocation based, long term investment outlook,

ignoring the short term volatalities of financial markets.

Financial Planning takes into account:

Desired asset allocation, risk profile and return expectations

Building cash flows correlating all expenses and income. Inflation and outflows due

to loans are considering in building the financial plan

Future goals like retirement, housing and children's education / marriage or other

needs

Equities & Derivatives

In financial markets, the only constant thing is change. At such times, HDFC Securities offers

you a unique gamut of services designed to put you in charge of your finances and lets you trade

in the comfort of your home or office. Finally, you can trade with complete ease. The HDFC

Securities trading account has a unique 3-in-1 feature that integrates your HDFC Securities

trading account with your existing HDFC bank savings account and existing Demat account. At

your instructions, funds / shares can be seamlessly moved from your linked Demat/Bank account

to execute your transactions.

Mudra Gold Bar

HDFC Bank presents Mudra, an offering worth its weight in gold. Mudra is a 24 Karat, 99.99%

pure gold bar that you can purchase for investment or gifting.

Gold continues to be one asset that appreciates steadily. HDFC Bank now offers Pure Gold bars

imported from Switzerland with an Assay certification, signifying the highest level of purity as

per international standards.

Pure and Reliable

Mudra is great value for money. These 24 K Gold Bars are made in Switzerland and come with

an Assay certification, signifying the highest level of purity as per international standards.

Convenience

Mudra Gold Bars are currently available in 5 g, 10 g* and 50 g* weight. The Gold Bars are

presented in tamper-proof certicard packs.

Price

Mudra Gold Bars are competitively priced based on the daily prices in the international bullion

market. The price is inclusive of customs duty and other charges involved in the retailing of gold

bars.

FOREX AND TRADE SERVICES

If one needs to deal in foreign currency and keep tabs on exchange rates every now and then,

transfer monies to India, make payments etc., HDFC Bank has a range of products and services

that you can choose from to transact smoothly, efficiently and in a timely manner.

Foreign Exchange and Trade Services

The following are different methods of transacting in Foreign Exchange and remitting money.

Travellers Cheques

Foreign Currency Cash

Foreign Currency

Drafts

Cheque Deposits

Remittances

Cash to Master

Trade Services

Forex Services Branch

Locator

PAYMENT SERVICES

With HDFC Bank's payment services, one can bid goodbye to queues and paper work. Our range

of payment options make it easy for you to pay for a variety of utilities and services.

NetSafe: Now shop online without revealing your HDFC Bank Credit Card number.

BillPay: Pay your telephone, electricity and mobile phone bills at your convenience. Through the

Internet, ATMs, your mobile phone and telephone - with BillPay, our comprehensive bill

payments solution.

InstaPay: Pay your bills, make donations and subscribe to magazines without going through the

hassles of any registration.

DirectPay: Shop or Pay bills online without cash or card. Debit your account directly with our

DirectPay service!

Visa Money Transfer: Transfer funds to any Visa Card (debit or credit) within India at your

own convenience through HDFC Bank's NetBanking facility.

e-Monies National Electronic Funds Transfer: Transfer funds from your account to other

Bank accounts across India - FREE of cost!

Online Payment of Excise & Service Tax: Make your Excise and Service Tax payments at

your own convenience through HDFC Bank's NetBanking facility.

PRIVATE BANKING

HDFC Bank offers Private Banking services to high net worth individuals and institutions. Our

team of seasoned financial and investment professionals provide objective guidance backed by

thorough research and in-depth analysis keeping in mind your financial goals.Multiple

Recognition from Euromoney: At HDFC Bank, we have always strived towards providing

exceptional service to each of our esteemed customers. As testament to this dedication, we have

earned the following ranks in a recently conducted Euromoney Survey. Rated as the Best

Private Bank in the Super Affluent Category in India.

NRI BANKING

NRO FIXED DEPOSIT

Features & Benefits

Open the deposit jointly with a Resident Indian.

Avail of a loan on upto 75% of your deposit.

Repatriate the interest on your deposit

Interest credited at least every three months

Nomination Facility available

Cluster Deposit:

Your NRO Deposit is held in clusters of Re.1, thus allowing you to encash part of the

deposit amount, making it possible for you to withdraw part of the deposit before the

maturity date, while the balance continues to earn interest at the contract rate.

Initial Fixed Deposit: Rs. 25,000/-

Add-on Fixed Deposits: Rs. 10,000/-

NRE FIXED DEPOSITS

Features & Benefits

Open the deposit jointly with any other NRI

Avail of a loan of upto 75% of your deposit

Repatriate your complete deposit (principal and interest) at any time.

The entire deposit (principal and interest) is exempt from tax.

WHOLESALE BANKING

CORPORATES

Corporate Banking reflects HDFC Bank's strengths in providing our corporate clients in India, a

wide array of commercial, transactional and electronic banking products. We achieve this

through innovative product development and a well-integrated approach to relationship

management.

LARGE CORPORATES

We offer blue chip companies in the India, a full range of client-focused corporate banking

services, including working capital finance, trade and transactional services, foreign exchange

and cash management, to name a few. The product offerings are suitably structured taking into

account a client's risk profile and specific needs. Based on our superior product delivery, industry

benchmark service levels and strong customer orientation, we have made significant inroads into

the formal banking consortia of a number of Indian companies including multinationals,

domestic business houses and prime public sector companies.

Funded Services

Working Capital Finance Short Term Finance

Bill Discounting Structured Finance

Export Credit Term Lending

Non Funded Services

Letter of Credit Bank Guarantees

Collection of Documents

Value Added Services

Syndication Services Forex Desk

Real Time Gross Settlement Money Market Desk

Cash Management Services Derivatives Desk

Channel Financing Employees Trusts

Vendor Financing Cash Surplus Corporates

Corporate Salary Accounts Tax Collection

Reimbursement Account Bankers to Right/Public Issue

Internet Banking

Supply Chain Management

Payment Gateway Services

Corporate Internet Banking

Supply Chain Partners

At HDFC Bank we create Supply Chain Finance solutions that enable our clients to automate

supply chain management resulting in operational efficiency and supply chain gains. Our vast

array of services and supply chain solutions help in seamless transfer of funds, faster delivery of

goods and reduction of processing costs. And all this from our website or our revolutionary

ENet™ service

Agricultural Lending

Everyone who is involved in agricultural industry knows that the business is not usual. Each

agribusiness faces different challenges and has unique needs. From the fluctuating cash flows to

the unpredictability of the weather, managing a successful agribusiness requires a distinctive

approach.That's why the HDFC Bank has solutions that are chiefly dedicated to agribusiness.

Small & Medium Enterprises

At HDFC Bank we understand how much of hard work goes into establishing a successful SME.

We also understand that your business is anything but "small" and as demanding as ever. And as

your business expands and enters new territories and markets, you need to keep pace with the

growing requests that come in, which may lead to purchasing new, or updating existing plant and

equipment, or employing new staff to cope with the demand. That's why we at HDFC Bank have

assembled products, services, resources and expert advice to help ensure that your business

excels. Our solutions are designed to meet your varying needs. The following links will help you

identify your individual needs.

Funded Services

Funded Services from HDFC Bank are meant to directly bolster the day-to-day working of a

small and a medium business enterprise. From working capital finance to credit substitutes; from

export credit to construction equipment loan - we cater to virtually every business requirement of

an SME.

Non-Funded Services

Under Non-Funded services HDFC Bank offers solutions that act as a catalyst to propel your

business. Imagine a situation where you have a letter of credit and need finance against the same

or you have a tender and you need to equip yourself with a guarantee in order to go ahead. This

is exactly where we can help you so that you don't face any roadblocks when it comes to your

business.

Specialised Services

HDFC Bank is one of the most trusted entities when it comes to specialised services like selling

of precious metals to customers. Under specialised services you can also avail customised

control of your value chain through our internet banking platform.

Value Added Services

There is a plethora of services that we offer under value added services. There's corporate salary

account which ensures smooth payment methods to your staff. You can avail an assortment of

credit cards and debit cards from our merchant services.

Internet Banking

Internet banking is a revolutionary service under the banking sector and HDFC Bank is a

forerunner in providing you with this service. We provide state-of-the-art payment gateway

services to industries and companies in order to ease transaction processing. This in turn

enhances the credibility of your business and makes banking extremely cost-efficient.

Financial Institutions & Trusts

HDFC Bank provides correspondent bank services to Co-operative Banks, Private Banks,

Foreign Banks & RRB's. Banks can leverage HDFC banks branch network , technology and

product capability. We have a wide range of products engineered to suit the needs of the banking

sector this is backed up by a dedicated Relationship Management Team and dedicated servicing

department. Institutions need a bank that uses its financial skills to streamline performance and

build business. Therefore we at HDFC Bank focus on responding to the unique environments of

each and every client, configuring our core capabilities to satisfy those needs within locations or

sectors.

Government Sector

HDFC Bank acts as an active medium between the government and the customers by means of

various services. These services include:

Tax Collection wherein customers can directly pay their taxes like Direct taxes, Indirect taxes

and Sales Tax collections at their local HDFC Bank.

E-Ticketing - Helps the customer by providing him a direct access to book a Railway Ticket

online and get it home delivered.

Opening of L/C's is done by the bank on behalf of Government of India, Mints and Presses, thus

facilitating imports for the Government.

Collection of levies and taxes on behalf of Municipal Corporations i.e. Kalyan -Dombivli

Municipal Corporation, is undertaken by the Bank.

Disbursement of Pension to retired Employees of Central Govt. and Defence is directly done by

HDFC Bank along with the disbursement of pension to the members of EPFO (Employees

Provident Fund Organization).

Electronic Collection of fees on behalf of DGFT is done by the bank too.

I

PROBLEM DEFINITION/OBJECTIVE

Primary objective:

To study the perception of customers’ about HDFC Bank via intra products comparison

& How HDFC Bank differentiates its products and services.

Secondary objective:

1. To do a comparative study of various attributes of HDFC Bank products and services.

2. To study the loop holes if any of HDFC BANK.

RESEARCH METHODOLOGY

I) Research Design: Definition "A research design is the arrangement of condition for collection

and analysis of data in a manner that to combine relevance to research purpose with economy in

Market Research….

procedure”. The research design helps the researcher organize his ideas in a form whereby it will

be possible for him/her to look for flaws and inadequacies.

II) Objective of the Project:

The major objectives of the research study are

Examine the psychographics of potential HDFC Bank users and non users

Prove the perception of customers towards the commercial banks.

To judge awareness level HDFC Bank products & services, amongst people.

To find out the customer expectations from HDFC Bank.

III) Sources of Primary and Secondary Data

One major aim of this project was to analyze the competition on retail banking market with

respect to HDFC and their products & offerings. Therefore I had to gain knowledge about the

different products of its products and their various functionalities with respect to HDFC Bank

and how the other nabks are doing well in the same aspect. In order to accumulate this

knowledge. I had to go through a lot of secondary data namely (Indian banking System) HDFC

Banks' Annual Report and products & services of HDFC bank collected from internet. The only

way this project could have been done was' by collecting primary data from the common man

For this purpose a detailed structured questionnaire was made and tested before being put to use.

IV) Sampling Design

a) Target Segment: - Those customers who are the users of HDFC Bank especially corporates.

b) Time boundary: 2nd May 2008 to 30th June 2008.As these people can be met only at offices,

Banks, ATMs and shopping complex during bank working hours, I took their interviews from

10. 00 AM to 6. 00 PM .on weekdays.

C) Characteristics: - To know the perception of customers for using HDFC Bank products &

services

d) Environmental condition: Feasible in all possible economic scenarios.

e) Tools & Techniques: - SPSS package & Excel Sheet.

f) Who should be interviewed: -Major concern was to interview the right person, at the right

time and the right place.

g) Demographics of Respondents:-

Age : (20-50+) years

Occupations : Student or business or service or others

Sex : Male or Female

Marital Status : Married or Single

V). Sampling method

Sample size 101

Data analysis….

I

DATA ANALYSIS & OBSERVATION

FINDINGS:

Question no 1: How long have you been using a product of HDFC?

Output

Duration (in yrs.) No. of Respondents

Less than or 6 months 7

1 26

2 17

3 14

4 10

5 5

6 7

7 6

8 4

9 5

Total 100

7

26

1714

10

5

7

6

45

less than or 6 months1 year2 years3 years4 years5 years6 years7 years8 years9 years

The above table shows that from the sample, the maximum number of respondents have started

using HDFC bank from 1– 4 years. Having a total percentage of 67.67%.This means that from

last four years HDFC is growing and it has become more familiar to the public in private sector

banking .But if you closely look at the pie-chart you can see the majority of the sample hold an

account with HDFC only for an year.

Question no 2: Tick the most widely used product by you among the following.

Product No. of Responde

nts Dmat 8

FD 4

Mutual fund 8

Credit cards 19

SB/CA 57

Loans 4

Total 100

Dmat FD Mutual fund Credit cards SB/CA Loans

0

10

20

30

40

50

60

84 8

19

57

4

Series 1

Series 1

According to the data collected, on which the mean/median / std deviation analysis was run using

the SPSS tool , the median tends to indicate that the most widely used product in the sample size

is SB/CA/Sal a/c . This is indicated in the mean/median table and the histogram .this being an

ordinal scale median is the best measure.(refer to the histogram above)

Here we can also check how gender influences the choice of a product using the SPSS tool-

Compare means.

Report Tick the most widely used product by you among the following

Sex Mean N Std. Deviation Median SkewnessMale 4.25 80 1.307 5.00 -1.456Female 4.37 19 1.116 5.00 -1.641Total 4.27 99 1.268 5.00 -1.480

From the above table it can be inferred that the score of the two means are approximately similar

so gender does not quite influence the choice of the product. Though if you closely look at the

distribution of the male and female sample collected you can see a considerable difference in the

number but even that does not effect to the choice of the products made.

We can also look at it from a different perspective, which is the ANOVA(Analysis of variance)

H0: There is no significant difference between the two genders in choosing the product.

Against

Question no 3: Comparing other bank products the products of HDFC

products of HDFCNo. of

Respondents

Strongly dissatisfactory1

Dissatisfactory4

Satisfactory68

Strongly satisfactory27

Total100

1

4

68

27

Sales

Strongly dissatisfactoryDissatisfactorySatisfactoryStrongly satisfactory

Mean is almost equal to Median (1=1.16) here in the Q3.So we can conclude by saying the

that most of the customers of HDFC bank are satisfied with the products.

Question no 4: The service of which among the following products do you prefer in HDFC

productsNo. of

Respondents

Dmat 3

FD 14

Mutual Funds 8

Credit Card 23

SB/CA 41

Loans 10

Total 100

dmat fd mutual funds

credit card sb/ca loans05

1015202530354045

Series 1

Series 1

The analysis pertaining to Q4 , where in the mean = 4.14 and median = 5 , reveals that credit

cards and SB/CA/Sal A/C are clearly preferred in HDFC . Also it means to suggest that the

penetration of HDFC in this segment in much higher in the market . The data also suggests that

the most SB/CA/Sal A/C users of HDFC bank prefer the same banks Credit Card . This also can

be seen the HDFC has been successful in penetrating across the requirements of its customers

instead of loosing some of its services to competitors .

Question no 5: Basing on what parameters do you choose a product

Dmat 3FD 14Mutual Funds 8Credit Cards 23SB/CA/Sal 41Loans 10

SERVICES NO. OF

RESPONDENTS

PERCENTAGE OF

RESPONDENTSATM 50 50%

Online Banking 20 20%

Telephone Banking 18 18%

Mobile Banking 10 10%

SMS Banking 2 2%

TOTAL 100

ATM

Online B

ankin

g

Telep

hone Ban

king

Mobile Ban

king

SMS B

ankin

g05

101520253035404550

Series 1

Again looking at the median ,it being a ordinal scale we can conclude that customers look

from service when they want to choose a bank.You can clearly see that the service has

occupied more that 50% of the sample size,brand and features being the second important

factor for choosing a bank.

Question no 6: The merger with Centurion Bank of Punjab has made the workings of

HDFC

more flexible and easily accessible to customers.

Strongly Agree Strongly Disagree

Agree Disagree

Merger with CBP made workings of HDFC more flexible and easily accessible to customers

Customers NO. OF RESPONDENTS

strongly dissatisfactory 4

dissatisfactory 4

satisfactory 68

strongly satisfactory 24

Total 100

0

10

20

30

40

50

60

70

44

68

24

Merger of CBP and HDFC Bank

The merger of HDFC with CBP has satisfied the customers to 67.3% which ha occupied more

than 50% of the sample.

Question no 7: The sweep-in facility of FD is ___________ to the customers

Less beneficialBeneficial

More beneficialMost beneficial

0

10

20

30

40

50

60

Series 1

customers NO. OF RESPONDEN

TS Less beneficial

10

Beneficial58

More beneficial18

Most beneficial14

Total100

Question no 8: Analyze the performance of Credit Cards on the following parameters

Title Respondent Percentage of the Respondents

Weekly 40 40%Monthly 30 30%Quarterly 14 14%

Yearly 16 16%Total 100

Weekly Monthly Quarterly Yearly0

5

10

15

20

25

30

35

40

45

Respondent

Respondent

INTERPRETATION: Most of the banking customers use banking services weekly i.e. 40%

and monthly using people are 30% and 14% use quarterly and 16% of yearly.

Question no 9: Rate on a scale of 5 the performance of HSL as a suitable room for

investment

(1=Poor, 5=Excellent)

Performance of HSL

4% 6%

33%

33%

24%

12

34

5

This doughnut area chart show us in terms of percentages as to how much they like or dislike

the performance of HSL (HDFC Securities Limited) on a 5 point rating

scale(1=Poor,5=Excellent).What we can see here is that rating 3&4 have equal

importance(33%) from the point of view customer preference. And 24% of people also have

find it excellent. So the customers are happy with the HSL.

NO. OF RESPONDENT

S1 42 63 334 335 24Total 100

Question no 10: Please rank the features that you like about loans in HDFC

FACTORS NO. OF RESPONDENTS PERCENTAGE OF

RESPONDENTS

Time consuming 30 30%

Insecurity 10 10%

ATM cut of order 10 10%

Amount debited but not withdrawn 20 20%

Card misplaced 20 20%

Misuse of card 10 10%

TOTAL 100

Time Consuming, 30

Insecurity, 10

ATM cut off order, 10

Amt. debited but not withdrawn, 20

Card misplaced, 20

Misuse of card, 10

No. of Respondent

Time consuming

Insecurity

ATM cut off order

Amount debited but not withdrawn

Card Misplaced

Misuse of Card

INTERPRETATION: From the above table, maximum number of respondents i.e., 30

agrees that e-banking is time consuming.

RECOMMENDATIONS

More number of ATMs in the city .

More aggressive sale is needed for professors, lecturers, and staff members who the best

customer of savings accounts. A Special students' savings account with AQB of fewer

amounts could be launched Savings account for working professionals and self employed

youths could be started with facilities like free registration in top business consultancies,

job consultancies, hassle-free personal loans, free demat account and discounted

membership in some reputed clubs.

Ensure the best after sale services by replacing the faulty ones immediately after getting

complain.

A group promotional activity aiming, encouraging card holder to use their card to its

fullest should be undertaken.

The timings of the bank to be extended from 8a.m to 8p.m.

With every purchase, card holders be awarded with some credit points and on the end of

every quarter , special gifts should be given or discount offers on some items produced by

some company can be given, which will be sponsored by the producer, the shopkeeper

and the banker.

There should be no hidden charges and to be explained when demanded for.

LIM1TATIONS OF THE RESEARCH

Only 101 questionnaires were filled in different age and occupation groups due to time

constraint.

Combining question 1 and 2 it becomes obvious that most people are satisfied about the

SB/CA /Sal A/C of HDFC. The interpretation doesn’t reveal the satisfaction of other

products.

Since 70% of my sample are Sal A/C holders so its wrong to conclude that very few

people use FD, Mutual Fund, Dmat.

Since my study did not include the income of the people I was not able to categorize the

use of the product with the income group and study if any correlation existed.

Swot Analysis….

SWOT ANALYSIS

In applying the SWOT analysis it is necessary to minimize or avoid both weaknesses and threats

of HDFC bank. Weaknesses should be looked at in order to convert them into strength. Like

wised, threat should be converted into opportunities. Lastly, strengths and opportunities should

be matched to optimize the potential of HDFC bank.

Strength:

Low average loan to value ratio & debt averse nature of borrowers.

Growth in urban market/ salaried class & Quality of underwriting.

Strong Brand - customer base of over 2million.

The bank has the power attorney of the client and executes on his/her behalf once it

gets written instructions from its clients.

It offers custodial services which will include services such as receiving dividend

of shares and other entitlements such as buyback proposals.

Customers don’t have to worry about tracking dividends of companies or

subscribing to buybacks.

No threshold limit for offering its services.

Cash of Rs. 100000 delivered at your doorstep

Offers free Gold International Debit card, a free International Titanium card or a free

international Gold Credit card.

It offers e-broking

Free standing instructions available only in HDFC Bank.

Avail of locker at just 50 % of the annual fee.

Preferential pricing for loan against securities, home loans.

As a preferred customer you are entitled to a waiver of up to Rs. 2000 per annum on a

host of service charges like

Demand Draft/ Managers Cheque charges

Inter-branch funds charges

Stop payment charges

Cheque return/collection charges

DD cancellation charges

Hold mail charges

Duplicate statement charges

Certificate of balance charges

Recovery of old records charges

FIRC charges

.

Weakness:

Charges customers on the various services it offers.

The bank does not charge any fixed fees, it earns commission on the products the

customer buys.

Cash withdrawal limit up to Rs. 25000/day.

Door step banking available only twice a month and only in metros.

Does not provide 24 hours banking transactions by phone.

Does not provide 365 days of banking transactions

Not so focusing more on rural areas.

Opportunity

Growth in demand-driven by improved affordability

Rising disposable income

Affordable interest rates

Generally stable property prices

Fiscal incentives on both interest and principal repayments.

Increasing urbanization & Increased network of outlets.

Can target to the small investors not only in urban areas but also to the rural area.

Can Provide a zero balance savings account to the customers

Can provide the interest on deposits as provided by the co-operatives

Can trap the students segment by providing a very low AQB or Zero balance.

HDFC Bank can have a professional savings account with the following benefits.

Free registration in reputed consultancies.

Easy personal loan, car loans, to the account holder.

A Dmat account free with every current & savings accounts (without any registration fee

and stamp fee)

Free membership facility to the top rated club members in India.

Threats

Competition from other banks is very high .

Some banks provide 24 hour banking transaction over phone.

Some banks provide transactions for 365 days.

Less number of branches as compared to others.

As third party cash deposits is not accepted there is a fear that HDFC bank may loose

some customers.

Indian banking sector: Is it on the right track?

Performance indicators

Commonly-used measures to asses the performance of the banking sector are: Return on Asset

(ROA), Operating Profit Ratio (OPR), Net Interest Margin (NIM), Operating Cost Ratio (OCR)

and Staff Expenditure Ratio (SER). The first-two are generally considered profitability

measures, while the others, the efficiency indices.

A Comparative Study Among the Emerging Commercial Banks

Overall performance improvement

A comparison of performance indices that the reform measures helped to improve the overall

performance of industry. This is reflected in the improvement of all performance indicators

barring the net interest margin. Interestingly, the ROA, treated as a proxy for risk-adjusted

return, increased from (-) 0.28 percent in the pre-liberalization period to 0.79 percent (against

more than 1 percent in other merging markets such as Singapore , Malaysia and Korea) post-

liberalization ,indicating a significant rise in the ability of banks to convert their assets into net

earnings. Another interesting aspect is that despite a marginal fall in the net interest margin from

2.84 to 2.73 ( which might be due to policy change) , the banking industry has managed to

improve its OPR by increasing its non-interest fee-based income and reducing its operating

costs/staff expenses. The evidence indicates that after the reform initiation period, the banks have

increasingly been providing off balance sheet items such as derivatives, which generate major

part of non-interest income. The proportion of operating cost/staff expenses has declined mainly

due to computerization and the voluntary retirement scheme.

Apart from the overall improvement across the board, another important

criterion to evaluate the success story is to check whether the competitive force has led to

any convergence in the performance of different ownership group’s in the post-

liberalization period. Exposure to the competitive forces is often argued as a panacea to

shake poorly performing banks out of their slumber. Although the public banks compared

poorly with private banks during the initial period , they made a significant improvement

in the latter period by responding well to the new challenges of competition and

consolidation , mostly following a gradual and cautious approach . The pay off is well

reflected in the increase in their ROA, OPR and NIM. Some possible reasons for the

better performance of public banks could be

They still undertake most of the government borrowing programmers, thereby

generating significant fee based income;

The market discipline imposed by the listing of most public sector banks has also

probably contributed to this improved performance; and

The reform measures have changed their business strategies particularly greater

diversification of non-fund based business and emergence of treasury and foreign

exchange business.

The study reveals that the OPR across four ownership groups tend to converge. The NIM

tends to converge across private and public sectors while the OCR continues to remain

significantly different across ownership groups.

Conclusion….

Conclusion

The SWOT analysis shows the competitive strategy of HDFC bank especially in

widening its networks, continuous up gradation of technology (Fine wire by i-flex) for reduction

in OCR and its specific geographical(Rural banking),demographical strategy will bring to serve

as a best bank in India.

The Competitor Analysis show that it has to focus more to increase its NIM. The percentage of

net IPA and capital adequacy ratios are very good relative to its competitors.

The survey throws light on various Issues that the customer faces in the market.

Analyzing the findings it can be said that good customer relationship raises awareness among the

people. There are tough competitions and thus there exists a lot of room to improve so as to

become the market leader from all aspects. The only thing is the making of and implementation

of the proper strategy in the best effective way. By understanding the steps of competitors before

they were implemented is the way lead to the market.

The HDFC Bank believes in adopting and adhering to the best corporate governance practices

and continuously benchmarking itself against each such practices in the industry. The Bank

understands and respects its fiduciary role and responsibility to shareholders and strives hard to

meet their expectations. I believe that the best board practices. Transparent disclosures and

shareholder empowerment are necessary for creating shareholder value. The cardinal principles

such as independence, Accountability, responsibility, transparency ,fair and timely disclosures,

credibility serve as the means for implementing the philosophy of corporate governance in letter

and in spirit. The banks employees are very friendly among their coordinates and also to their

customers.

BIBLIOGRAPHY

A. Annual Report of HDFC Bank

B. Marketing Management by Philip Kotler &Keller

C. Marketing Research by Naresh Malhotra

D. Websites:-

www.hdfcbank.com

www.icicibank.com

www.utibank.com

www.sbi.com

www.google.com

www.kotak.com

www.yahoofinance.com

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QUESTIONNAIRE

1. How long have you been using a product of HDFC__________

2. Tick the most widely used product by you among the following. Dmat/Hsl A/c FD Mutual Fund

Credit Cards SB/CA/Sal A/C Loans

3 Comparing other bank products the products of HDFC are

Strongly satisfactory

Satisfactory

Dissatisfactory

Strongly Dissatisfactory

4.The service of which among the following products do you prefer in HDFC (Tick as many as below) Dmat/ HSL A/c

Credit Card

FD

SB/CA/Sal A/c

Mutual Fund

Loans

5 Basing on what parameters do you choose a product

Service

Rate of interest/ return

Brand

Features

Market Value

Accessibility

6. Analyze the performance of Credit Cards on the following parameters

Convenient ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Not Convenient

Costly ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Less costly

Efficient ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ __Less Efficient

Aware ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Not Aware

Low TAT ___ ___ ___ ____ _____ ___ ___ ___ ____ ____ ___ High

7 .The sweep-in facility of FD is ___________ to the customers

Less Beneficial More Beneficial

Beneficial Most Beneficial

8. Rate the following features of FD on a scale of 5.(1=Poor and 5= excellent)

Altering period of deposit _____

Maturity and payment instructions _____

Principal amount _____

Roll over mode _____

9.Rate on a scale of 5 the performance of HSL as a suitable room for investment

__________________________

10. Please rank from 1 to 5 the features that you like about loans in HDFC

TAT ________

Availability ________

Service ________

Rate of interest _________

11. Rate on a 5point rating scale your preferences regarding the Savings/Current A/C

Accessibility _______

Flexibility _______

Features ________

Service ________

12.Rate the features of Savings(SB) A/C on a 5-point rating scale.

1 2 3 4 5

Average Quarterly Balance(AQB)

Payable at Par(PAP) cheque book

Sweep in facility

Free SBI/ANDHRA bank ATM Transactions

Net/Phone Banking

13.A Current(CA) A/c provides you with the reach and flexibility that your business

demands.

Strongly Agree Strongly Disagree

Agree Disagree

14.The products of HDFC work in the benefit of customers

Strongly Agree

Agree

Strongly Disagree

Disagree

15.Rate on a scale of 5 the comfort zone of customers in using a HDFC product.____

16.The merger with Centurion Bank of Punjab has made the workings of HDFC

more flexible and easily accessible to customers.

Strongly Agree Strongly Disagree

Agree Disagree

17.Tell us one thing that you would want to add to the functionality of the HDFC

Bank.

18.A bank that you would prefer other than HDFC

ICICI IDBI

Andhra Bank ING Vysa

SBI

Personal Information

Name:

Age: Sex: M F

Ph:

Email id:

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