CUSTOMERS & FALSE

ADVERTISING

WHAT IS THE PURPOSE OF ADVERTISING?

To raise awareness

To encourage, persuade or

manipulate audience

To increase the demand for goods

& services

WHAT IS FALSE ADVERTISING?

Advertising information &

statements that are false &

misleading or even deceiving

customers

EXAMPLE OF FALSE

ADVERTISING

SOLUTION FOR ERADICATE FALSE

ADVERTISING?

Clearly spell out their expectation of

users/ visitors in the T&C section

“Certify” reviewers by permitting only

people who have bought a product to

review it.