customers are candidates: is your company at risk? gerry crispin, co-founder: careerxroads.com,...
TRANSCRIPT
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Candidate as Customer:Is your company at risk?
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80% of your candidates’ experience…
(and the rating they will give you)
…5 practices
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Source: CareerXroads Candidate Experience monograph, March, 2011
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Accountable (Measure and reward)Fairness (Influence Perception)Closure (Respond)
Expectations (Set & Deliver)Listen (Demonstrate)
Accountable (Measure & Reward)Fair (Influence Perception)
Closure (Employer Response)
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Candidate Journeya roadmap
Attract
Apply
Assess Disposition
Offer
Onboard
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2016 GLOBAL CANDESby the numbers
NAM242 Companies
183,846 Candidates50 Winners
EMEA152 Companies
24, 576 Candidates28 Winners
APAC49 Companies
15,334 Candidates10 Winners
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“Given your experience applying to [company] would you refer others to consider working there…?”
1 432“I would go out of my way to discourage others from applying.”
“I would go out of my way to encourage
others to apply.”
CANDE NET PROMOTER SCORE (CNPS)
5.0% 35.0%35.0%60.0%
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Candidates spending more than 1 hour to apply versus less than 15 minutes
50% more likely to rate their Overall Experience as Negative
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“How Likely are you to APPLY AGAIN?”
“Extremely Likely”
5.7%
“Definitely Not”
“Extremely Likely” “Definitely Not”
24.7%
62.0% 0.6%+
-
+
-
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“How Likely are you to REFER someone in the future?”
4.5% 40.8%
78.8% 0.8%I would actively encourage
others to applyI would actively discourage
others from applying
I would actively encourage others to apply
I would actively discourage others from applying
+
-
+
-
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“How Likely are you to SHARE with your Inner Circle?”
-82.8% 65.8%+
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“How Likely are you to SHARE your experience publicly?”
-51.0% 34.1%+
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44%
18%
16%
8%
14%
Your Customer…
20% more likely to rate the experience positive.
20% less likely to rate it negative
BUT…..
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Good Hunting!Thank you