Customer Value

Customer value can be defined as the amount of benefit that a customer will get from a service relative to its cost. It is also the difference between what a customers gets from the product and what had to be delivered. In pizza hut it stands for the best pizzas under one roof. So, from pizza hut what a customer expects is to deliver all kinds of cuisines pizzas, especially best ones. The customer value is created by the service that they provide to them, whether they delivered what is expected of them.

Associated Customer value

Pizza hut believes in creating value by providing them best customer service. They bank on their customer service in creating value among their customers.

Product

Pizza hut is known for its wide range of varieties in pizzas, appetizers, desserts and pastas. They have constantly added new varieties to their menu card. They have Indianised them and also haven’t compromised on the other traditional Italian, Mexican varieties which they are famous for.

Service

As mentioned earlier, they concentrate on the customer service a lot. This has brought them a major differentiating factor compared to their competitors. They are also quick in delivering the home deliveries.

Price

Pizza hut adopts a skimming price strategy .At first it had high prices, and now it started lowering its prices. They priced them high earlier in order to make the customers believe that they are having high quality products and offer the best service. It is now concentrating in penetrating into the market. It has come up with different offers, which makes them more affordable by many customers.

Packaging

The packaging of the pizzas for delivery , it has been designed such away they are bright and vibrant .They also represent their quick delivery , especially , the flames on the PHD , shows that they are really fast in delivering the pizzas