customer validation beats vision - notes from "all in startup"
TRANSCRIPT
A word about startups
Start ups are about finding
customers…
…not building products.
People don’t buy visionary
products or services…
…they buy solutions to their
problems.
Entrepreneurs are
detectives…
…not fortunetellers.
Successful entrepreneurs
are luck makers…
…not risk takers.
They act on data…
…not hunches
…not passion
…not faith.
Put your customer and
their needs before your
vision for a solution.
The way to find out what
your customers need is to
ask them!
Best customer feedback
comes from meticulous
interviews.
The harder you work…
…the “luckier” you’ll get.