customer use cases with oracle fusion middleware customer panel with: - asiana airlines - ricoh...
TRANSCRIPT
Customer Use Cases with Oracle Fusion MiddlewareCustomer Panel with: - Asiana Airlines - Ricoh Americas - National Pharmacies
Erik ZedelmayerProduct ManagementOracle, Fusion MiddlewareSeptember 30, 2014
Session: CON8289
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
Introduction – Erik Zedelmayer, Oracle
Passenger Information Project at Asiana Airlines
Fusion Middleware Use Cases at Ricoh Americas
Going Mobile with National Pharmacies Retail Platform
Interactive Questions & Answers
1
2
3
4
5
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
Introduction – Erik Zedelmayer, Oracle
Passenger Information Project at Asiana Airlines Presented by: Chansung Lee , General Manager, IDT
Fusion Middleware Use Cases at Ricoh Americas
Going Mobile with National Pharmacies Retail Platform
Interactive Questions & Answers
1
2
3
4
5
Asiana Airlines PIP (PSS Integration Platform) Project Successful Implementation with Oracle Exadata / Exalogic Infrastructure
2014. 5.
Asiana IDT Next GenerationSystem Development Team
Chansung Lee
1. Company Overview – Asiana Airlines / Asiana IDT
2. Project Background
3. PIP Project
4. Solution Selection Process
5. Benefits
6. Q&A
Agenda
SKYTRAX’s Airline of the Year in Asia, Best Economy Seat in 2012 NCSI’s Domestic / International #1 Airline in 2013 USA Business Traveler Magazine’s Best Overall Airline in the World in 2012 Member of Star Alliance
1. Company Overview (Asiana Airlines)
Founded Feb. 17, 1988
Revenue 5.2 billion USD (2013)
# of Fleets 83 (as of April 2014)
Destinations Domestic 12 cities, 14 flights
International Passenger 24 countries, 72 cities, 87 flights
Cargo 14 countries, 27 cities, 27 flights
Founded 1991
Number of Employees 629 (As of April 2014)
Revenue 230 million USD (As of December 2013)
Asiana IDT is a IT subsidiary company of Kumho-Asiana Group and we provides total solutions and ser-vices based on our experience in airlines, manufacturing, construction, financial, and logistics.
System Integra-tion
System Integra-tion
PI(ERP based on Process Innovation)
Customized packaged application
Ideal IT solution for indsustries
Solution
Solution
Package based SI so-lution (ERP/CRM/SCM)
Airport solution
Manufacturing solution
Mobile solution
RFID/USN solution
Network Integra-tion
Network Integra-tion
Network diagnosis and consulting
Network solution de-sign
Network infrastructure implementation
Network Maintenance
IT Outsourcing
IT Outsourcing
System administration
DB administration
Security/ASP
Consulting
Consulting
IT Biz/Stegrategy con-sulting
BPM/ERP/CRM/RFID consulting
Information quality and collection level diagno-sis and project man-agement
1. Company Overview (Asiana IDT)
2. Project Background
Improving Business Competency with Business Expansion and More Synergy with Star Alliance
Faster and Proactive Responses to Smart Travelers Requirements (e.g. Smart Phones, Internet, SNS)
More Intense Competition
Business Expansion
Customer Management
Dealing with IT Changes
Need to Improve Operation Efficiency
Need Efficient I/F
Need Infrastructure for Data Asset
Need
New PSS
Business Challenges IT Challenges
New PSS (Passenger Service System) is an enterprise wide project changing from As-Wars CRS* Core to
Amadeus
3. PIP (PSS Integration Platform) Project
Paper Ticket
Price
E-Ticket
Airport Service
W & B
Check-in
Flight
ALCS
Airline Internet Branches OAL
Reservation
TPFDB / DB2
Price TicketingFlight Reserva-tion
Etc
Customers
Flights/Cabin
Maintenance
Reporting
Financing
Importing
Pricing
GDS
Impacted System
Seat Management
Reservation
Seat Query
Ticketing
Homepage
IBM
CRS
Direct/Indirect Channels
PIP(PSS Integration Platform)
AmadeusSKD/INV
AmadeusReservation
AmadeusTicketing
AmadeusDCS
New PSS
* CRS: Computer Reservation System
Users
New PSS(Passenger Service System) PIP
(PSS Integration Platform)
External Systems
Impacted System
Channel System
PIP consists of the following:1. Interface & Service Tier2. Data Tier3. Monitoring Tier
3. PIP Implementation
Sub Project of New PSS - PIP(PSS Integration Platform) Implementation
"PIP provides standards based Unified In-
terfaces and Data Hub among the new
PSS system and other existing internal sys-
tems"
The PIP system is composed to enhance the development productivity and maintenance effi-ciency of OLTP for complicated flight booking and issuing as well as boarding management, and ODS service with great amount of database usage, using the Oracle Engineered Systems such as Exalogic and Exadata.
Storage
Database
Application
Server
ApplicationsOracle Exalogic
Oracle Exadata Oracle Exadata
Software
Enterprise ManagerODI EESOA SuiteOracle Service BusB2B Adapter for EDICoherenceWebLogic ServerExalogic Elastic Cloud
OS Solaris 11
Compute Node 6 units
SOA-basedIntegration Services
DBMS Oracle 11gOS Solaris 11Compute Node
2 units
DBMS Oracle 11gOS Solaris 11Compute Node
6 units
ODS/DW
Ampire DB(integrated
passenger in-formation)
Infiniband Infiniband
Monitoring Services
3. Background for Solution Implementation
Features and Performance Validation with Intensive POC & BMT
Oracle Twin-Exa (Exadata, Exalogic) met all PIP System Requirements
4. Solution Selection Process
Validation Criteria
Mixed WorkloadSupport
Performance and Scalabil-ity
Availability and Reliability
Flexibility in I/F & Service
BMT System Architecture
4. PIP – System Architecture
Implementation of PIP (Sub Project New PSS)
Following PIP, Oracle Twin-Exa was also adopted for Abacus system
Mainframe
종이항공권
운임 / 가격
전자항공권
공항관리
W & B
탑승수속
운송 / 조업
ALCS
예약 / 스케줄
TPFDB / DB2
운임 발권여정 예약 기타
좌석관리
예약관리
좌석조회
발권 / 판매
I 사
C
R
S
종이항공권
운임 / 가격
전자항공권
공항관리
W & B
탑승수속
운송 / 조업
ALCS
예약 / 스케줄
TPFDB / DB2
운임 발권여정 예약 기타
좌석관리
예약관리
좌석조회
발권 / 판매
ExaTwin (Exalogic + Exadata)
PIP(PSS Integration Platform)
Abacus
Before: Mainframe
After: Twin-Exa
5. Benefits - 1/2
Gained Flexibility for New Services and Business Changes with In-
dustry Standards based Interfaces
1
①Gained flexibility for changes in global services and market• Providing various customer services via external channels with minimal risk of
changes② Operation Productivity and Efficiency - Quick service add/change
• Quick service add/change becomes possible through SOA based integration③ Service Integration Hub - Industry standards based integration interface
• Higher Productivity, Scalability and Efficiency through Standardization
16
5. Benefits - 2/2
Discovering New Business Opportunities with Data Hub, New PSS
System Transaction Cost Saving
2
① Finding New Business Opportunities• Data hub analysis can lead to new business opportunity discovery• Real-time flight data analysis and faster respond to market requirements
② Cost Saving• Saving transaction cost in New PSS system with Operational Data Store
17
5. Benefits (Summary)
"Adopting Oracle SOA on Twin-Exa(Exadata + Exalogic) led to business
competency from agility in services, differentiated customer service
development and IT cost saving"
6. Q&A
Ⅴ. 여객 BIS
THANK YOU
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
Introduction – Erik Zedelmayer, Oracle
Passenger Information Project at Asiana Airlines
Fusion Middleware Use Cases at Ricoh Americas Bepin Jose, Director, Sales & Enterprise Services Delivery System
Going Mobile with National Pharmacies Retail Platform
Interactive Questions & Answers
1
2
3
4
5
Use Cases with Oracle (FMW) Fusion Middleware
OOW – Session CON7646
Sep 30, 2014OOW – Session CON7646
Who is Ricoh?
200 countries and territories
Industry leader in document management
107,000+ employees worldwide
Worldwide sales of $21.7B year end March 2014
Founded in 1936
Cert no: FS 33325Quality Management System
ISO 9001:2008
Cert no: EMS 61761Environmental
Management System
ISO 14001:2004Cert no: OHS 556746Occupational Health
& Safety Management System
BS OHSAS 18001:2007
Cert no: IS 85241'Information & Data Security
Management System
ISO 27001:2005
Fortune 500 global company
Ricoh AmericasCorporation
AmericasHeadquarters
Malvern, USA
Ricoh Europe PLCEuropean
HeadquartersLondon, UK
Ricoh AsiaPacific Pte Ltd
Asia Pacific& China HQ
Singapore
RicohCompany, Ltd.Global Corporate
HeadquartersTokyo, Japan
Ricoh Japan Corporation
JapanHeadquarters
Tokyo, Japan
Modernize and extend enterprise applications Digital experience (Driving productivity and engagement via multi-
channel user experience) Cloud computing (public, private, hybrid cloud infrastructure &
integration) Enterprise mobility (Develop, integrate and secure mobile
applications) Internet of things (Drive real-time analysis and action via secure
integration of M2M data)
FMW Business Case
© 2014 Ricoh Americas Corporation. All Rights Reserved.
Cloud based mobile enabled CRM platform
Facilitate Configuration, Pricing , Services opportunity workflows and quoting integration
Seamless integration with back end ERP systems
Visibility into Quota and Commissions
Customer Service
Enable a multi-channel SLA based customer service framework (Service Gateway)
Consolidation of help desks
Enable service technician advanced scheduling and route-optimization (right tech, right parts, right time)
Provide scalable mobile field service app for call dispatch, call closure well integrated with Route Optimization solution & back end ERP
Leverage a border less national resource pool, right person, right place, with the right skills for pre-sales, design, consulting & implementation
Automated project creation from various sources
Enabler for trading partner integration (Suppliers, Carriers, 3PL, Customers)
Enabling a unified user provisioning solution for cloud and on-premise applications (HRMS Hub)
Business Drivers & Use Cases
Services Delivery Sales ERP
© 2014 Ricoh Americas Corporation. All Rights Reserved.
Social Media & Mobile
Service Virtualization, Integration and Mediation (Oracle SOA Suite)
Firewall
Customers/
Dealers/
Partners
Hosted & SaaS Applications
Cloud Services/Hosted Application
On-Premise Applications
Middleware
Vertex
Field Service
HRMS Financials SCMiStore& iSupport
Install Base
Quoting &Order Mgmt
Contracts
Integration Technology Landscape
Cast Iron
• Create integration governance• Standardize interface
development• Standardize integration
approach for Cloud/SAAS Application, partners & vendors.
• Strive for reusability and agility
Evolution
Past
• Highly available mode• Ability to handle huge
payloads effectively• Improve error handling and
notification• Consolidate and standardize
the integrationplatformcomponents
Multiple Legacy
Middleware
Oracle SOA10.1.
2
Oracle SOA10.1.3
Point to Point
Point to Point
Cast Iron
Now
Technology Landscape
SOA Suite (11.1.1.6)
Service Bus (11.1.1.6)
Business rules (11.1.1.6)
BPEL process manager (11.1.1.6)
B2B(11.1.1.6) Business Activity Monitor (11.1.1.6)
Business intelligence (11.1.1.6.12)
Identity management (10.1.3)
Enabling ChannelsS
ervi
ce G
atew
ay E
xam
ple
Take Aways
© 2014 Ricoh Americas Corporation. All Rights Reserved.
Benefits• Quicker time to market• Reduction in effort by 50%-70%• Re-usablility• Scalable, secure solution
Lessons Learned• Exception/error handling & restart • Separate domains based on load• Purging• Need for stress/load testing
Challenges• Cloud Session limits• 10g=> 11g AS1 B2B• 10g=> 11g UMS adapter inbound• Enterprise Manager performance• Custom build
Future Roadmap• Native Cloud adapters
(SFDC, Rightnow, TOA)• Managed File transfer • Upgrade to 12c • Business Activity Monitoring
Thank You
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
Introduction – Erik Zedelmayer, Oracle
Passenger Information Project at Asiana Airlines
Fusion Middleware Use Cases at Ricoh Americas
Going Mobile with National Pharmacies Retail Platform Ryan Klose, General Manager, Technology and Innovation
Interactive Questions & Answers
1
2
3
4
5
Mobilising the Enterprise
(.....taking technology beyond our store doors)
National Pharmacies - a retail leader of Heath, Beauty and Optical
103 Years established.
Australian Organisation
~100 Retail Store Network
Wholesaler Distributor (Australian wide network)
~350000 Members (members pay an annual $40 subscription fee)
Fast Facts :1. 11% Members have blue eyes2. Members average age is 54 years old3. Members dollar spend is highest when temperatures range 22C - 24C.4. Members dollar spend is 2.5 times greater in a location where we provide sponsorship within the community 5. 67% of male members purchase hair care category as part of there regular basket.6. Customers typically purchase new memberships after 2pm.
Our retail consumer engagement journey ...........
1911 - Store Network
2010 – Website2012 – Facebook
2013 - 1st Online Store2013 - 2nd Online Store
2014 - Android Mobile App2014 - iOS Mobile App2014 - Member Kiosk (in Store)2014 - Employee Kiosk
2015 - Member Kiosk (in Partner locations)2015 – Wearables & IofT (Device Monitoring Services)2015 – Internet TV
Our IT Capex dollar spends:2012 – 2% Capex on digital channels2013 – 5% Capex on digital channels2014 – 25% Capex on digital channels
What did we build? Relate it to your home....
•Walls, Floor & Roof – Infrastructure Architecture
•Plumbing – Integration Architecture •Electrical/Power – Data Architecture•Protection – Security Architecture•Fit-out & Furniture – Collaboration Architecture (what makes something my home)
•Me - How do I navigate my home? (how I engage my home and ‘my world’ around me).
Our procurement aim was a must that we secured a technology and partner that can sustain our objectives of leadership.
Our evaluation criteria had to be forward thinking:
1. A technology that will reduce the time to write and deploy code. Support our people from developer to problem solver.
2. Single ‘One’ environment of tools supporting our needs today, and be confident it will keep pace with future technology trends.
3. Not just a good, but a great, partner network4. Technology that will be easy (low effort) to fit & fixture with our existing technologies5. High credibility rating with network peers, past experience and partner networks6. Security confidence
ADF/FMW is simply our one environment for tools today, and tools yet to come.
Oracle Partner, Rubicon Red, was that icing!. Rubicon Red had that 'real' experience to match our aggressive journey.
Evaluating – SOA & ADF Mobile
Technical Solution
Internal Network
Systems
Internet
DMZAPI Gateway
nationalpharmacies . com . au
Service Capabilities
Data WarehouseShort Recall
CRM
Regulation Enterprise Sales and Services Inventory Consumer
InteractionSupply Chain
Workforce Product Channels Events Quality
DispensingSystems
Authentication
Secured Service Requests
· Enforce security· Data caching· Protocol Rewrite ( REST to SOAP )
· Oracle SOA Suite (BPEL + Oracle Service Bus )· Process Orchestration
Key Services
· Dispensing ( sales . disp )· Product Management ( prod . pm )· Member Services ( cons . msrv )· Property Management ( ent . prop )
Secured Service Requests
RETEK/ POS
Data WarehouseLong Recall
Our Result & Experience
We feel we have achieved a revolution as the IT Division (from contributor to leader)
< 2013 Support the business 2013 Alignment with the business 2014 Enabling the business> 2014 Creating for the business
As a result?
Our ROI is the organisational shift
The new ‘Retail Platform’ has generated a corporate rupture, returning business divisions back to strategic thinking on these new consumer channels.
Oracle certainly likes to help you buy the new products. But our experience has enjoyed an Oracle that brings experts (with product), and accepts and talks my solution.
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Q & A
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |