customer perception prjct[1]

1

EXECUTIVE SUMMARY

Thisiprojecticonsistitheidetailsiofi“AistudyioniCustomeriPerceptioniTowardsiMymul.i”.i

TheiprojectireportiattemptsiaidetailsiexaminationiofitheiCustomeriPerception.iThisiproje

ctireportitriesitoiexplainitheiCustomeriPerception.

Researchidesigniusediinithisistudy.iTheimethodologyiinvolvedicollectingiprimaryidataiusi

ngiquestionnaireiwhichiwasipresenteditoicustomersiofitheiMymulialsoiusedisecondaryidat

a.Furthermore,iailiteratureireviewiwasiundertakeniwhileiaicloseianalyticaliexaminationiofi

theivariousiconceptsibeingiusediinitheiresearchiwasialsoidone.iTheiliteratureiprovideditheit

heoreticalibaseitoiwhichitheistudyiwasiableitoilinkitheicollectediinformationifromitheiempi

ricalipartiobtainedibyimeansiofitheiquestionnaires.i

Theisourceiforitheiliteratureireviewiconsistediofibooks,ijournals,iandiinternetiandinewspap

eriarticles.iTheiquestionnaireihadibeeniencloseiinitheireport.iTheiquestionnaireifori50icust

omersihadicollected.

TheiidealisolutioniwouldibeitoiincreaseitheiperceptioniofitheicustomeriofiMymu.iAsiaires

ultiandiemanatingifromitheifindingsiainumberiofirecommendationiwereiformulatediandi

directeditoitheiIndustryiasiaiwhole.i

2

CHAPTER 1

INTRODUCTION

3

1.1iINTRODUCTION

Customeriareitheikingiandiwithoutisatisfactionicustomeriperceptioniitiisiaimarketingicon

ceptithatiencompassesiaicustomersiimpressioniawarenessiaboutiaicompanyioriitsioffering

icustomeriperceptioniisitypicallyiiaffectedibyiadvertising

,veviewes,public, relations, social media, personal experiences and other channels

Customer perception refers to the method by that a client choose organizes and interprets

info stimuli input to creat a meaningfullpiture of the perception.

Theimanneriofianalyzingiclientiperceptioniweiwilliclearlyiunderstoodiwhatiquantityiaifir

mitreatsiitsiclient.iwhat'sitheistandardiofitheiriproductiisiiticapableitoiserveitheidynamici

desiresi{oficlients|oficonsumers|ofishoppers}iwhat'sigoingitoibeitheirifutureiiniwhatiman

neritheyihaveitoipromotingichangesiwithinitheinewiproductioficustomeriperception.

TITALiOFiTHEiSTUDY

“AiStudyioniperceptionioficustomeriaboutinewiproductiofiMYMUL”i

1.2 OBJECTIVES OF THE STUDY .

Increaseitheistandardiofitheimerchandise.i

Toiofferihigheriservicesitoitheishoppers.

Producer’siqualitativeiandiqualitativeiproduct.

Toiapprehendicustomersiwouldilikeiandiwands.

ToirecommenditheiclientisatisfactioniachivedibyitheiMYMUL.

Toianalysesiandicompareitheivariousibrandsiofferediwithinitheimarket.

1.3 SCOPE OF THE STUDY

Theiaimi{ofipromoting|ofiselling|ofipromoting}imanageriisitoiformiperceptionitargeticlien

tidesiresiandineedsiprojectiaimiisitoiproduceitruthfuliinfoitoiMYMULiregardingitheiclienti

ofiperceptioniwithinitheinewproductithisistudyicanialteritheorporateitoiachieveiinsightonit

heiareasiwhereverit'sitoiformienhancementsithusibecauseiitiincreasetsisalesimarketingshar

eiandiclientiacceptance

Asitheistudyihelpsiiniknowingitheiextentiofiperceptioniclientiandisoiit'diusefuliforitheiman

agementiiniobtainingitheiclcusiforidevelopinginewiproductioptionsidynamiciratesipacking

etc………

4

1.4 WOULD LIKE FOR THE STUDY

Managementihasitoiapprehendi{theiclients|theipurchasers|theishoppers}ipreferenceiinfoiisi

orderitoirequireisoundichoicesisurveysioniclientipreferenceiwilliofferifavorableioriunfavor

ableiresultihowevericonveyanceiainembersiofiadvantagesitoimanagementiaistudyioniclient

iperfectioniofitheiorganizationiandibehavioriofitheiclientitheistudyiofiperceptioniindicatesit

heiexpectationsiofitheicustomeri.customeriperceptionihelpsitoiknowitheiloyaltyiofitheiclie

ntitowardsitheimerchandisei.theimanagementifindsiaidoableithanksitoifulfillitheiexpectatio

nioficlientiandiattractsinewiproductinewiclienti.i

1.5 LITERATURE RESVIEW

• Aakeri-

2000iassesithaticompleteiawarenessiplaysianiimportantiroleiiniclientiperceptioniparticularl

yionceitheirishoppingiforipatterniisn'tioutlinedi.brandedithingsiprovidesitheisensationiofifa

miliarityiparticularlyiisilowiinvolvementiproductiexampleisoapsi

• NandagopalaiandiChinnaijan-

2003ieoncludeithatitheifabricatedifromipurchaseiofiproductiadditionallyieffectingishoppin

giforipatternitheniperceptionioficlient.

• VanniarajaniandiKubendran-

2005idescribeithaticlientiandiusageiofianyiproductimayibeimodifiediasiairesultiofiamendm

entiwithinitheiproportioniofifinancialigainispentioniconsumptionishutiini.theicrbaniclientila

rgelyilikeibrandediproductiasicompareditoiruraliclient.

1.6 ANALISYS METHODOLOGY

Theisuccessiofianalysisistudyidependsionitheimethodologyiadoptediforitheistudyimethodol

ogyimeansithatitheianalysisiofitheiprinciplesioriprocedureiofiinquiryiduringiaispecificiasiai

resultiofitheiscienceiofiwaysiemployedibyitheiresearchesitoigatherianalyzeiandigiftitheidat

a.Methodologyinotisolelyigroupingiinfoihoweveriadditionallyireinvigoratedithroughitheifi

rstiandisecondaryiinformationiinterviewingiclientiandidiscussioniwithitheipersonnelresear

chingipastirecordsi,filesiofitheiorganizationijournalsibook.

5

1.7 ANALISYS STYLE

Theistudyireliesionieachiprimaryiinformationiandisecondaryiinformationi.theiprimaryiinfo

rmationihasibeenicollectedithroughiformiandiseveraliotheristructurediandunstructurediinte

rviewsiwereiconducteditoielicitiquickihandiinfoiwithitheithemiorianalysisworkibutSeconda

ryiinformationiisicollectedifromivariedisourcesilikeijournali,books,manualsiandiinformatio

llectedieachifromiprimaryiandisecondaryisourcesihasibeenunderstoodiofistasticalidevices.

SAMPLEiDESIGN/TECHNIGUE

Inithisistudyiusesistratifiedisamplingitechniqueihasibeeniutilized.

DATAiassortment

1.8iPRIMARYiINFIRMATION

Theistudyiwasimetedioutiiniyaraganahallii,ivillagei,Mysuruieachiqualitativeiandiquantitati

veiinformationiwasihelpfuliforidecodingitheifindings,iprimaryiinformationsupplyiwasihelp

fulitypicallyifriimplementationiofiknowledgeiforivariediprogramsiandiforisensibleiusage.q

uestionnaireiwasireadyithatiembodyieachiopeni–endediandishuti–

endediquestioni.questionnaireiwasadministratediinipersonithesampleisizeiofioneihundredir

andomiwasichoseniforisurveyiuseistraightforward|ofistraightforward|ofieasy}iappliedimat

hematicsitechniqueilikeisimpleitabulationiwasiusedianalyzingiinformationithatiwastabulat

ediandiclassified.iWheneverinecessaryiinformationiisimadeiinigraphsianalyticalitakeiailoo

katiutilizediwereifounditerriblyihelpfuliinimplementingiresults.itheicompleteifindingiwerei

recordediandirevived.

1.9iSECONDARYiINFIRMATION

Secondaryiinformationisupplyiwasiusediforiobtainingiinfoioniclientisatisfactionithatiintern

alirecordsilikei–books,journaliandiannualireportiwereiused.

6

CHAPTER 2

INDUSTRY PROFILE AND

COMPANY PROFILE

7

INDUSTARY PROFILE

2.1 TRENDY RECORDS OF MILK AND MILK INDUSTARY

Theiprogressiofimankindiiandicivilizationihas,iiniviewithatihistoryibegani,beenicloselyial

ikeitogetheriwithihisiweightilossiplani.iEveninowadaysitheimainicountryiandicountriesia

bleitoiturningiintoisturdyiareitheionesi,thaticaniacquireimealsiiniabundanceiforitheirihum

anibeings

Itihasisaidithaticowiisigadgetithaticonvertirawisubstancesi(plantsi)iinifoodiiniaiexceptio

nallyigreeniway.iTheiapproachiviaiwhichilivestockiareicontrollediiniorderitiiproduction

iofimilkicanibeidoneiinilotsiofiapproachesi.soiasitoibeimostiaisuccess,idairymanioritheio

nesideliberatingicomingiintoitheicommercialienterpriseioughtitoicautiouslyisurveyitoipr

oduceibelowinearbyisituations

Milkimayibeidefinediasitheiwholei,sparklingi,clean,ilactealisecretioniobtainedibyitheifini

shedimilkingiofi1iareimoreihealthyimilki(milkigiving)animalsi.it'similesianialmostianiide

aimealsi.ievenithoughimilkiisiusuallyiconceptiasiaibeveragei,it'similesinature’simaximum

ialmostibestifoodiandicarriesigreateriactualisolidsithanimayialsoisoicalledistableifoodsi,m

ainlyigreensi.imilkiisitheimostieffectiveimealsi,whichiisidesignedibyitheinatureisolelyiasi

mealsi.Itiservesiasitheimuseiofiasiadequateidiedi.Iticomponentsibodybuildingiiproteini,ib

oneiformingimaterialsiandifitnessigivingivitaminsiandifurnishesielectricityigivingilactose

iandimilkifati.isomeiofitheseipropertiesimakeimilkiessentialiforipregnantiimomsi,growin

gikidsi,adolescentsigrownup’siinvalidsi,convalescentsiandiproteinsialikei.ianiadequateico

nsumptioniofimilkianiaccurateidietingideficienciesiforitheimajorityitoihaveisturdyiandiw

holesomeiouribodiesi.itiisiaiscrumptiousiandiappetizingifoodiforialliagesiasiwelliasibeing

ihealthful.

Milkiisiclearlyicrucialiforitheiwelfareiofitheihumaniracei,itheicowihasibeenirightlyireferr

editoiasi“theimotheriofifosteriofihumanirace”iandisheiisilocatediinimostiofitheicivilizedi

ofitheiarena.

8

2.2 STARTING PLACE OF THE ENTERPRISE

iiiiiiiiiiiiTheigroupi“marketimilk”irefersitoifluidientireimilkithatiisiboughtitoiindividuali

commonlyiforidirecticonsumptionsi,asiaimajoricompanyi,itheimarketplaceimilkiindustry

iisioficomparativelyilatestifoundationieveniinievolvedidiaryiinternationalilocationsisuchi

asialthoughihistoricaliwrittenireportirecordimilkiasianiimportantifood,iit’siprocessingian

didistributioniasiaiseparateiindustrialienterpriseididinotibroadeniinithoseinationsitillithei

awarenessiofipopulationiinitheicitiesireachediaihighileveliwithinitheimiddleiofithei19thi

century.

IniIndiaidairyingihasibeenipracticediasiiairuralicottageiindustryiforitheireasonithatifarifl

ungiibeyondi.Semiiindustrialidairyingicommencediwithiestablishmentiofiinavyidairyifar

msiandico-

operativeimilkiunionsiatisomeipointiofitheicountryitowardsitheiquitiofnineteenthicentur

yi,buti,marketplaceimilkigenerationicanibeiconsidereditoihaveistartedioutiini1965,iwithi

theifunctioningiofitheiprimaryidairyiofiAareyimilkicolonyiandimilkiproductiini1956iwit

hitheiestablishediorderiofiMYMUL.

Inievolvediiboldicountriesiwhichiincludesiamerica,itheiyri1850iisiseeniasitheidividingia

mongifromiandifactory-

scaleiproducti.numerousimanufacturingfacilityimakecontributiontoithisvariationiinithose

imatter

2.3 INTRODUCTION

Mysore Milk Union constrained (MYMUL) is a co-operative Milk Union completely

owned and controlled by means of milk production unit in Mysore and Chamrajanagar

districts of Karnataka kingdom. on the grounds in 1987, the union is constantly working

hard to further the dairy improvement and advertising and marketing activities in its milk

shed vicinity.

2.4 IMPORTANCE OF MILK:

Milkiisinature’sibestimealsiforiinfantsiandidevelopingiyoungsters.iTheiimportanceiofimi

lkiiniouriweightilossiprogramihasibeenidiagnosedionitheigroundsithatiVediciinstances,ia

ndiallicutting-edgeiresearchihasisimplestisupportediandireinforcedithisiview.iInitruth,ii

9

Milkiisinowiconsideredinowinotihandiestipropeributiessentialifromitheitimeitheichildiisi

born.iTheiinfantiisirecommendeditoibeibreast-

fediuntiliitiisiweanediandithereaftegivenisimilardomesticatedimammal’similkitillisheiori

heireachesi12iyearsiofiage.

Milkiisianialmostiidealifood.iItihasihighinutritiveiprice.iIticomponentsibodyiconstructing

iproteins,ibone-formingimineralsiandihealth-givinginutrientsiandifurnishesielectricity-

givingilactoseiandimilkifat.xceptiofferingicertainiessentialifattyiacids,iitiincludesitheinutr

ientsithatiareiinianieasilyiinidigestioniandiiniassailableishape.iailotiofitheseihomesimakei

milkianiimportantifoodiforipregnantimothers,igrowingiyoungsters,iyoungsters,iadults,iinv

alids,iconvalescentsiandipatientsialike.

TheinationaliInstituteiofinutritionihasiadvocatediatitheiveryileastithreeihundredigieveryi

dayiintakeiofimilkiforiyoungstersibetweeni1-3iyearsiofiageiandi250gifortheionesamong

10-12iyears,I

Ifithey'reivegetarian,iandi250igiandi200igiforitheisameiageigroupsiofinon-

vegetarianichildren.iIniouriunitedistates,imaximumisuchiadultsiconsumeimilkimostieffe

ctiveiasiwhitenersiforiteaiandiespresso,isomeidahiioributtermilk

10

assessment OF INDIAN DAIRY enterprise

Milk production is vital in India, as milk is one of the predominant resources of protein

and calcium for a large vegetarian populace. Dairying offers a livelihood for more than

72 million Indian farmers in addition to a further earnings for a massive variety of rural

families. it's also a way for girls to take part inside the economic activities within the

rural regions. In 1999 India became the largest manufacturer of milk by and large due to

the efforts of the co-operative movement initiated by means of the country wide Dairy

improvement Board (NDDB). presently, there are 70,000 villages’ co-operative societies

that is spread over 200 districts of 22 states. every nation has their separate co-operative

dairy federations and each district have their very own district milk producers union.

total farm animals populace in India stood 313 million on October 2000, which counts as

the most important populace of livestock in the world. maximum of the livestock here

are milk cows and milk buffaloes. The milk manufacturing in India bills for extra than

11

Indian dairy enterprise is expanding in an wonderful pace with a variety of opportunities

beforehand. today India is one of the top maximum milk producing kingdom with least

cost. So, it has got an advantage of its low fee and excessive milk production inside the

us of a. besides that, the city marketplace for milk and milk products is rising at

whooping 33% per annum.

2.5iINDUSTRIALiBACKGROUND

Dairyingiprioritoioperationiflood:iTheiearliestiattemptsiofidairyidevelopmenticanibeitrac

edibackitoiBritishirule,iwhenitheiDefenceiDepartmentiestablishedimilitaryidairyifarmsito

iensureitheisupplyiofimilkiandibutteritoitheicolonialiarmy.iTheifirstiofitheseifarmsiwasis

etiupiiniAllahabadiini1913;isubsequentifacilitiesiwereiestablishediatiBangalore,iOotacam

undiandiKarnal.iTheseifarmsiwereiwellimaintained.iAsianimalsiwereirearediunderifarmic

onditions,isomeiherdiimprovementiwasimadeiusingiartificialiinsemination.iThisiapproach

ididinotihaveianyiimpactionitheisupplyiofimilkitoiurbaniconsumers,iwhichiwasiofimajori

concernitoicivilianiauthoritiesibutilessiimportantitoitheimilitary.iiWithitheigrowthiofithep

opulationiiniurbaniareas,iconsumersihaditoidependionimilkivendorsiwhoikepticattleiinith

eseiareasiandisoldimilk,ioftenidoor-to-

door.iAsiairesultiseveralicattleishedsicameiintoiexistenceiinidifferenticities.

Toisomeiextent,itheiSecondiWorldiWarigaveiimpetusitoiprivateidairiesiwithimodestlyim

odernizediprocessingifacilities.iInitheicitiesilikeiBombay,iCalcutta,iMadras,iandiDelhiian

diinisomeilargeitownships,iprocessedimilk,itableibutteriandiicecreamiwereiavailable.

iPolson’s,iKelventersianditheiExpressiDairyiwereisomeiofitheipioneeriurbaniprocessingi

dairies.iTheseidairiesiwereinoticoncernediwithiimprovingitheibreediofimilkianimalsibuti

wereicontentiwithicontractingimilkisuppliesithroughimiddlemenioritheiriownistaff.iMilki

producersiasiwelliasiconsumersiwereiexploiteditoiailargeiextent.iDespiteimodernizedipro

cessingifacilities,idairyingiremainediunorganized.i

WithitheiinitiationiofiIndia’sifirstifive-

yeariplaniini1951,modernisationiofitheidairyindustryibecameiapriorityiofitheigovernment

.iTheigoaliwasitoiprovideihygienicimilkitoitheicountry’sigrowingiurbanipopulation.iInitia

ligovernmentiactioniinithisiregardiconsistediofiorganizingi“milkischemes”iinilargeicities.

iToistimulateimilkiproduction,itheigovernmentiimplementeditheiIntegratediCattleiDevelo

12

pmentiProjecti(ICDP)ianditheiKeyiVillageiSchemei(KVS),iamongiotherisimilariprogram

mes.iInitheiabsenceiofiaistableiandiremunerativeimarketiforimilkiproducers,ihowever,imi

lkiproductioniremainedimoreiorilessistagnant.i

Duringithei1960s,ivariousistateigovernmentsitriedioutidifferentistrategiesitoidevelopidair

ying,iincludingiestablishingidairiesirunibyitheiriownidepartments,isettingiupicattleicoloni

esiiniurbaniareasiandiorganizingimilkischemes.iAlmostiinvariably,idairyiprocessingiplant

siwereibuiltiinicitiesiratherithaniinitheimilkishedsiwhereimilkiwasiproduced.iThisiurbani

orientationitoimilkiproductionileditoitheiestablishmentioficattleicoloniesiiniBombay,iCal

cuttaiandimadras.iTheseigovernmentiprojectsihadiextremeidifficultiesiiniorganizingirural

iMilkiprocurementiandirunningimilkischemesieconomically,iyetinoneiconcentratedionicr

eatingianiorganizedisystemiforiprocurementiofimilk,iwhichiwasileftitoicontractorsiandim

iddlemen.iMilk’siperishableinatureiandirelativeiscarcityigaveitheimilkivendorsileverage,I

whichitheyiuseditoiconsiderableiadvantage.iThisileftigovernment-

runidairyiplantsitoiuseilargeiquantitiesiofirelativelyicheap,icommerciallyiimportedimilkip

owder.

AllitheseifactorsicombinedileftiIndianidairyingiiniaimostiunsatisfactoryilow-

leveliequilibrium.iTheiestablishmentiandiprevalenceioficattleicoloniesiemergediasiaicurs

eiforidairyingiinitheiruralihinterlandiasiitiresultediiniaimajorigeneticidrainionitheiruralimi

lkianimalipopulation,iwhichiwouldineveribeireplaced.iCityidairyicoloniesialsoicontribute

ditoienvironmentalidegradation,iwhileitheiruraliproducerisawilittleireasonitoiincreaseipro

duction.

2.6iOPERATIONiFOOD:iTheistrategyiforiorganizedidairyidevelopmentiiniIndiaiwasia

ctuallyiconceivediinitheilatei1960s,iwithiniaifewiyearsiafteritheiNationaliDairyiDevelop

mentiBoardi(NDDB)iwasifoundediini1965.iItirestedionitheiOperationiFloodiprogramme,

I

whichiwasiconceivedibyitheiNDDBiandiendorsedibyitheigovernment.iOperationiFloodiis

iaiuniqueiapproachitoidairyidevelopment.iDuringithei1970s,idairyicommodityisurplusesi

wereibuildingiupiiniEurope.iTheichairmaniofiNDDBisawithoseisurplusesiasibothiaithreat

iandianiopportunity.iTheithreatiwasimassiveiexportsiofilow-

costidairyiproductsitoiIndia,iwhichihadiitioccurred,iwouldihaveitolditheideath-

knelliforiIndia’sistaggeringidairyiindustry.iTheilargeiquantitiesithatiIndiaiwasialreadyiim

13

portingidomesticimarketsitoitheipointiwhereidairyingiwasinotiviable.iTheiopportunity,ion

itheiotherihand,iwasibuiltiintoitheiOperationiFloodistrategy.iDesignedibasicallyiasiaimar

ketingiproject,iOperationiFloodirecognizeditheipotentialiofitheiEuropeanisurplusesiasiani

investmentiinitheimodernizationiofiIndia’sidairyiindustry.iWithitheiassistanceiofitheiWor

ldiFoodiProgramme,ifoodiaidiinitheiformiofimilkipowderiandibutterioiliwasiobtainedifro

mitheicountriesiofitheiEuropeaniEconomiciCommunityi(EEC)itoifinanceitheiprogramme.

OperationiFloodiisiaiprogrammeidesigneditoidevelopidairyingibyireplicatingitheiAniandi

Modeliforidairyidevelopment,iwhichihasistooditheitestiofitimeiforialmostihalfiiaicentury.

iTheifirstiphaseiofiOperationiFloodiwasilaunchediini1970ifollowingianiagreementiwithit

heiWorldiFoodiProgramme,iwhichiundertookitoiprovideiasiaidi126000itonnesiofiskimim

ilkipowderiandi42000itonnesiofibutterioilitoifinanceitheiprogramme.Theiprogrammeiinv

olvediorganizingidairyico-

operativesiatitheivillageilevel;icreatingitheiphysicaliandiinstitutionaliinfrastructureiforimi

lkiprocurement,iprocessing,imarketingiandiproductionienhancementiservicesiatitheiunion

ilevel;iandiestablishingidairiesiiniIndia’simajorimetropolitanicentres.iTheimainithrustiwa

sitoisetiupidairyico-

operativesiiniIndia’sibestimilkisheds,ilinkingithemiwithitheifourimainicitiesiofiBombay,i

Calcutta,iDelhiiandiMadras,iiniwhichiaicommandingishareiofitheimilkimarketiwasitoibei

captured.iIniachievingithatigoal,itheifirstiphaseiofiOperationiFloodilaiditheifoundationifo

riIndia’simodernidairyiindustry,ianiindustryithatiwouldiultimatelyimeetitheicountry’sinee

diforimilkiandimilkiproducts.i

iTheisecondiphaseiofitheiprogrammeiwasiimplementedibetweeni1981iandi1985.iDesigne

ditoibuildionitheifoundationilaidiinitheifirstiphase,iitiintegrateditheiIndianiDairyiAssociat

ion-

assistedidairyidevelopmentiprojectsibeingiimplementediinisomeiIndianistatesiintoitheiov

eralliprogramme.

TheicurrentithirdiphaseiofiOperationiFloodiaimsiatiensuringithatitheico-

operativeiinstitutionsibecomeiself-

sustaining.iTheiprogrammeienvisagesisubstantialiexpansioniofitheidairyiprocessingiandit

heimarketingifacilities;ianiextendedimilkiprocurementiinfrastructure;iincreasedioutreachi

ofiproductionienhancementiactivitiesiandiprofessionalizationiofimanagementiinitheidairy

iinstitutions.i

14

i2.7iNATIONALiDAIRYiDEVELOPMENTiBOARD(NDDB)

NationaliDairyiDevelopmentiBoardiwasiestablishediini1965iunderitheiSocietiesiRegistrat

ioniAct,itheiCharitableiTrustiActianditheiPubliciTrustiAct,itoifillitheivacuumiofinational-

leveliorganizationitoireplicateiAniandiModelidairyico-

operativesithroughoutitheicountryianditoimakeiavailableimultidisciplinary,iprofessionalid

airyiexpertiseitoidairiesiinitheipubliciandico-

operativeisectors.iDuringiitsiinitialistages,iNDDBiwasiassistedifinanciallyibyitheiGovern

mentiofiIndia,itheiDanishiGovernmentiandibyiAMUL.iItialsoireceivediaidifromitheiUnit

ediNationsiChildren’siFundi(UNICEF)iinitheiformiofiteachingimaterialiandiequipment.ii

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

iiii

Ini1969,iwhenitheiGovernmentiofiIndiaiapproveditheiOperationiFloodiprogrammeiandiIt

sifinancingithroughitheimonetizationiofiWorldiFoodiProgramme-

giftedicommodities,iitiwasifoundithatitheistatutesiunderiwhichiNDDBiwasiregisteredidid

inotiprovideiforihandlingiofigovernmentifunds.iTherefore,iini1970itheigovernmentiestabl

ishediaipublic-

sectoricompany,itheiIndianiDairyiCorporation.iTheiIDCiwasigiveniresponsibilityiforirece

ivingitheiproject’sidonatedicommodities;itestingitheiriquality;itheiristorageianditransferit

oiuseridairiesiandireceivingitheidairyipayments.iThusiitiservediasifinance-cum-

promotionientityiwhileitheientireiOperationiFlooditechnicalisupportiwasiprovidedibyiND

DB.iToiavoidianyiduplicationiinitheiriactivitiesiorioverlapiofifunctions,itheiIDCiandiND

DBiwereieventuallyimergediintoiainewlyiconstitutediNDDBibyianiActiofiParliamentipas

sediiniOctoberi1987.

2.8iKARNATAKAiMILKiFEDERATION

iKarnatakaiMilkiFederationi(KMF)iwasiinstitutediini1984,ibyifederatingithei13imilkiuni

onsiinitheistateiandithusiformingitheistateileveliapexiorganization.iAsiaico-

operativeiapexibodyiofitheistateiofiKarnataka,iitirepresentsidairyifarmers’iorganizationia

ndialsoiimplementsidairyidevelopmentiactivitiesitoiachieveitheifollowingiobjectives:-

15

Providesiassurediandiremunerativeimarketiforitheimilkiproducedibyitheifarmerim

embers.i

Provideiqualityimilkitoiurbaniconsumers.

Toibuildivillageileveliinstitutionsiinico-

operativeisectorsitoimanageitheidairyiactivities.

LLLIIISSSTTT OOOFFF CCCOOO---OOOPPPEEERRRAAATTTIIIVVVEEE MMMIIILLLKKK PPPRRROOODDDUUUCCCEEERRRSSS KKKAAARRRNNNAAATTTAAAKKKAAA MMMIIILLLKKK

FFFEEEDDDRRRAAATTTIIIOOONNN:::

16

MYSURU DIST .CO-OPRATIVE MILK UNION LTD

TN PURA ROAD, MYSURU-11

2.9 TRADING SHEET PROFIT & LOSS SHEET FOR THE YEAR EANDING

31/3/2014

PARTICULAR AMOUNT (RS) AMOUNT(RS)

TRADING ACCOUNT:

Sales account 74,502,44,709.07

Cost of sales

Opening stock 13,635,54,786.75

Add: Purchase 57,114,78,012.63

Less: Closing stock 40,84,54,624.34

54,393,78,175.04

Add: Direct expanses 12,889,62,2884.1

19,407,6825.40

GROSS PROFIT 13,083,69,9709.5

INCOME STATEMENT:

Indirect incomes 10,82,17,910.69

Indirect expanses 60,35,4206.5

Profit before tax

68,563,263.16

Less :Income tax 57,11,571.85

23,142,3799.5

NET PROFIT 14,937,93,179.05

17

MYSURU DIST .CO-OPRATIVE MILK UNION LTD

TN PURA ROAD , MYSURU-11

2.10 BALANCE SHEET AS ON 01.04.2013to31.3.2014

DETAIL AMOUNT AMOUNT

Capital account

Share capital 89,44,3991

Reserves & surplus 1,13,49,4073

20,29,38065

Loans:

Unsecured loans 3,21,72,811

Secured loans 19,82,96,666

23,04,69,478

Current liabilities:

Deposits 31,20,2092

Duties & taxes 15,52,61,460

Liabilities towards employee 20,91,52,682

Sundry creditors 51,83,39,864

91,39,56,097

Profit &loss account 40,21,24,631

TOTAL 17,49,48,8270

APPLICATION OF FUNDS

Fixed assets 48,96,48,884

Investment 77,05,3490

Bank deposits -

Shares 89,44,3991

65,61,46,365

Current assets

Inventories 13,63,54,786

Deposits’ and advances 43,01,0200

Sundry debtors 49,53,85,413

Cash and bank balance 41,85,91,506

10,93,34,1905

Total 17,49,48,8270

18

ORGANISATIONiPROFILE

2.11iINTRODUCTION

iMYSOREiDAIRY,iaiunitiofiMysorei–iChamrajanagariDistrictiCo-

OperativeimilkimanufacturersiUnionirestrainedi(MYMUL)iregisteredibeneathiKarnatakai

co-

operativeiactihasibeenicommissionediinithei12imonthsi1976.iit'sifaricompletelyiownedia

ndicontrolledibyiwayiofiMysoreiandiChamrajanagaridistrictsiofiKarnatakaination.ii

Theiphilosophyiofithisico-

operativeimilkiproducer’sienterpriseiisitoigetiridiofimiddlemeniandiarrangeiinstitutionsio

wnediandicontrollediwithitheiaidiofimilkiproducers,iwithitheiaidiofiusingispecialists.iach

ieveieconomiesiofiscaleiofiruralimilkiproducersibyiusingimakingisureimostireturnsiandio

nitheisameitimeiprovidingihealthfulimilkiatiresponsibleipriceitoiurbanipurchasers.iultima

tely,itheicomplicatedicommunityiofico-

operativeiorganizationishouldiconstructiaistrongibridgeibetweenihundredsiofiruraliproduc

ersiandithousandsiandithousandsioficityipurchasersiandiattainiaisocio-

monetaryirevolutioniwithinitheivillageinetwork.

2.12iHISTORICALiPASTiANDiINCEPTIONiOFiTHEiCOMPANY

underitheiworldifinancialiinstitutioniaidediKarnatakaiDairyidevelopmentiprojects,itheiact

ivitiesioniDairyidevelopmentihadibeenitakeniupiwithinitheiyeari1975.iiTheiMysoreiCoop

iMilkimanufacturersiSocietiesiUnioniLtdibecameiestablishedioni23.eleven.1976,ihavingit

heijurisdictioniprolongeditoitheientireiMysoreiDistrictiandi5iTaluksiofiMandyaiDistrict.ii

TheiUnioniundertookitheipaintingsiofiorganisationiofiMilkiCo-

operativesiini‘AMULisample’iwithitheiprimaryigoaliofisocio-

monetaryireformationiofitheifarmersiwithinitheiruraliregionsithroughiDairyingiasiprincip

alisubsidiaryioccupation.

LateritheiUnionichangediintoibifurcatediintoiMysoreiandiMandyaiDistrictiCo-

OperativeiMilkiproducersiSocietiesiUnioniLtdifromitheidatei01.04.1987.iiConsequentitoi

theibifurcationiofiMysoreiDistrictiintoiMysoreiandiChamrajanagariDistricts,ithisiUnionii

19

sirenamediasiMysoreiUniti–

iChamrajanagariUnitiDistrictiCoopiMilkiproducersiSocietiesiUnioniLtd.

2.13iFOREMOSTiFUNCTIONSiOFiTHISiUNION:

• FirstiaidifacilityiatitheiSocietyistage.

•iiiiiiiiiiEmergencyivisitsitoitreatitheianimalsioniainominalirateitoibeiaccumulated.

• goibreedingifacilityithruisyntheticiInseminationiprovider.

•

supplyiofibalancedicattleiFeeditoitheifarmersiofitheiCoopiSocietiesiatibackedifees

.

• Technicaliguidanceiandideliveriofirootislips/seedsiforiFoddericultivation.iii

• effectiveisupervision/extensioniservicesiviaisubjectiexecutivesiofitheiUnion.

• intensiveiCo-

OperativeitrainingiprogrammesitoitheiladiesimembersiofitheiDairyiiiiiiiiiCoopiSocietiesi

viaCoopidevelopmentiProgramme.

MysoreiDairyiwithitheicapacityiofi10iTLPDibecameistartediwithinitheiyeari1965iundern

eathitheicontroliofitheidepartmentiofiAnimaliHusbandryiandiVeterinaryiofferingsiofiKar

natakaistate,iwhichichangediintoitransferreditoiKarnatakaiDairyiimprovementicompanyii

nsideithei12imonthsi1974.iiTheiabilityiturnediintoiexpandeditoi60iTLPDiini1980ianditra

nsferreditoitheiKarnatakaiMilkiFederationiini1984.iTheicapabilityiturnediintoiimprovedit

oioneihundrediTLPDibelowitheiOperationiFloodiIIiandifurtheriimproveditoi150iTLPDiu

nderneathiOFiIIIiProgramme.iiAsiperitheigovernmentipolicyitheiDairyiandiitsiChillingiC

entresihaveibeenihandedioveritoiMYMULioni01.06.1987

20

VISIONiANDiTASK

VISION:

TheiimaginativeiandiprescientiofiMYMULiisitoiprovideipleasantimilkimerchandiseitoith

eipurchasersiandicomeitoibeioneiofitheitopimilkiunioniofitheico-

operativeidairyienterpriseiinitheiui.si.ai..

TASK:I

MYMULiisidedicateditoiofferimostipossibleirateiforitheimilkifurnishedibyiusingiitsicontr

ibutorsiandiofferivitaliinputsitoidecorateimilkimanufacturingieveniasiensuringimonetaryi

viabilityiofitheiunion.i

BESTiCOVERAGE:

MYMULiisidedicateditoiproducer’siwelfareiviaiclientsidelightiwithitheiaidiofiadoptingin

on-stopiimprovementiandiensureipureiandihygienicimilkiandimilkimerchandise.

VALUES:

• Honesty

• discipline

• pleasant

• feeicontrol

• Co-operation

• teamispirit

• providerireason

21

2.14iGOALSiOFiMYMUL:

Toiofferiaiguaranteediremunerativeimilkimarketplaceisphericalitheiyriforiallitheiii

iiimarketableisurplusiofimemberimanufacturersiinitheirivillages.

youipurchasedimilk,imanneriintoitrueifineimilk/milkiproductsiandimarketiitimaxi

mumeconomicallyandcorrectlyitoiprovideimostiusualiinternet-

returnsitoitheimanufacturersiandistandardrideitoitheicustomers.

Toiprovideiimportantitechnicaliinputsiandiofferingsitoitheimanufacturersiatitheiri

door-

stepsiinianieconomiciandigreeniwayiandiadditionallyiiniaimannerimaximumiappropriatei

toithem.

Toiconstructivillageistageiestablishmentsico-

operativeiregionitoimanipulateitheidairyiactivities.i

iniorderitoifulfilitheseigoals,itheiunioniisiconstantlyiengagediinirunningicloseritoiimprov

ementsiofibusinessiiniadditionitoitheiwelfareiofitheimanufacturers.iThisihasileditoimorei

performanceionibusinessiiniadditionitoiiniinstitutionalifronts.

2.15 MYSOREIDAIRY,ICOMPLICATEDIINFORMATIONIATIAILOOK.

ipopular

placeiofitheiDairy :ii45iacresiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

managingipotential :ithree,i74,000iLPDiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

expectedicostioficonstructingiiiii :i2.89croresiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

varietyiofipersonnel :i280iiiiiiiiiiiiiiiiiiiiiiiiiiiiii

22

MILKIPROCUREMENT

iDairyico-operativeisocietiesifunctioning :i1565

Dairyisocietiesiregistered :i1565

Procurementiroutes :iseventyione

Chillingicentres :ithree

Districtsiprotected :i2

Taluksiprotected :ieleven

Villagesiprotected :ii2005

MILKIDISTRIBUTIONS

Distributioniroutes :iseventyifiveiiii

Districtsiprotected :ii2

sellingiagentsiiniurban :i510

sellingimarketersiinirural :i570

Milkiparlours :i92

I

2.16 LOCATIONIOFIOPERATION

iMYMULinowinotionlyioperatesiiniMysoreidistricts,ihowever,iadditionallyioperatesiinis

omeielementsiofiChamrajanagariDistrict.iItioperatesi502idistributionicentres,iconcerningi

alliofitheimarketersiexcept,ithereiarei2imilkiparlourimaintainedibyimeansiofitheidairy.i

23

THEIVICINITYIOFIOPERATIONIISIASIBELOW:

VALUES:

• Honesty

• discipline

• pleasant

• feeicontrol

• Co-operation

• teamispirit

• providerireasonTheivicinityiofioperationiisiasibelow:

I2.COMPETITIONIDATA

iTheipredominanticompetitorsiofitheiMYMULiareiasifollows:

>iJersey

>iDodla

>iArogya

>iGomatha

>iThirumala

>iSwastika

>iunfastenedimilkicompanies

>ibackground

2.17iAREAiOFiOPERATION

iiiiiiiiiiiiiiiiiiiiiiiiMYMULinotionlyioperatesiiniMysoreidistricts,ibut,ialsoioperatesiinisom

eipartsiofiChamrajanagariDistrict.iItioperatesi502idistributionicentres,iconcerningiallithei

agentsibesides,ithereiarei2imilkiparlourimaintainedibyitheidairy.i

24

Theiareaiofioperationiisiasiunder:

JERSEY

iii*PlantiatiAndhraiPradesh

iiii*SaleiiniUnioniJurisdictioni45iTLPDi(Thousandsilitreiperiday)i(100iTLPDiiniCity)

iiii*M.R.P.irateiRs.i20.00iperilitres-isellerirateiRs.i22itoibasedioniquantity.

iiii*Commissionirangesifromi40-70iperilitrei(goodiincentiveischeme)

iiii*Qualityiperception-thickiandilongerishelfilife.

iiii*Flexibleidistribution-retailers,iwholesalersiorianyoneiwillingitoisell.

MysoreiDistrictiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMysoreiTq.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiTiNarasipuraiTq.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNanjanaguduiTq.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH.D.KoteiTq.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHunsuriTq.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiPiriapatanaiTq.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiK.R.iNagariTq.

ChamrajanagariDistrictiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiChamrajanagariTq.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiGundlupeteiTq.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiKollegalaiiTq.

25

iiii*Paymentsicashiandicarryioriwhileicollectingiemptyicratesionireturnitrip.

iiii*Availabilityimostlyiretailioutletsiandinowicapturingiinstitutionalisalesibyianyimeans.

iiii*I Vigorousiadvertisementiespeciallyiatitheipointiofipurchase.

DODLA:

iiiii*iPlantiatiNellore.

iiiii*Availabilityiofirawimaterialiaticheaperirate.

iiiii*SaleiiniunioniJurisdictioni18iTLPDi(Thousandsilitreiperidayiinicity)

iiiii*M.R.PiratesiRs.i19iperilitre-iselleriratei22.

iiiii*Commissionirangesifromipaisai40-50

iiiii*Qualityiperception-thickiandilongishelfilife.

iiiii*Flexibleidistribution-retailersiorianyoneiwillingitoisell

iiiii*Returnsiwillibeiaccepted.

iiiii*Payment-icashiandicarryioriwhichicollectingiemptyionireturnitrip.

iiiii*Channelimembersiareiplayingicriticaliroleiiniboostingitheisales.

iiiii*Packingiisiattractiveiwithimulticolouripricingionisachets

iiiii*Consumersiperceivesithatimilkiisigoodiforimakingicurds.

AROGYA:

iiiiiiiiiii*PlantiatiBangalore

*Saleiiniunionijurisdictioni10iTLPDi(Thousandsilitreiperiday)i(25iTLPDiinicities)

*MRPiRatesiRs.i18.00iperilitre.

*Commissionirangesifromi60ipaisaiperilitre.

*Availabilityimostlyiretailioutletsilikeibakeries.iiCondimentsiandidepartmentalistor

es

*Packingiisiattractiveiwithimulticolouriprintingionisachets.

26

LOOSEiMILKiSALE

iiiiiiiii*MarketishareiisinextitoiNandini.v

iiiiiiii*LooseimilkifromiErodeiandilocalicattleirears

iiiiiiii*Saleiiniunionijurisdictioni140iTLPD.

iiiiiiii*MRPiRateiRs.i7.00itoiRs.12.00iperilitre.

iiiiiiii*Majorityiofitheimilkiisiheavilyiadulteratediandinoiuniformiquality.

iiiiiiii*Salesifromi50mliandiabove.

Heritageiiiiii

iiiiiii*PlantiatiBangalore

iiiiiii*Saleiunionijurisdictionifromi12iTLPDi(30ilitresiTLPDi)

iiiiiii*MRPiRatesiisiRSi20iperilitre

iiiiiii*Moreicontentsiinifatithanianyiotherimilkicompetitors

iiiiii

iINFRASTRUCTURALFACILITIES

27

MYMUL has better infrastructural facilities which makes their production process and

Business process more easier, it consists of;

MILKiPROCUREMENT

iiiiii*Milkicollectionifromifarmers.

iiiiii*Dairyico-operativeisociety.

iiiiii*Bulkimilkiproducts.

iTRANSPORTATION

iiiii*Theyihaveiprocurementigroupicontractivehicles.

iiiii*MilkiTankers.

28

MILKiPROCESSING

ii*Rawimilkireceptionidock

iii*Creamiseparators

iii*Milkipastures

iii*Creamipastures

iii*Storeditanks

iiii*Electronicimilkitesteriandimilkiscan

iPACKING

ii

iiiiiii*Milkipackingimachine

iiiiiii*Curdipackingimachine

iiiiiii*Lassie,imasalaimajjigeipackingimachine

iiiiiii*Flavouredimilkipackingimachine

iiiiiii*Gheeipackingimachine

iENGINEERING

ii*Reformationiequipments

iii*Boileriequipment

iii*Effluentitreatmentiplants

iii*Electronicigeneration

VIiMARKETINGi

iiia.iDistributioninetwork

iiiiiii*Agents

iiiiiii*parlours

iiiiiii*Depots

iiiiiii*Franchise

29

ib.iDistributioniTransport

iiiiii*Trucks

iiiii*iGoodsiauto

iiiiii*Mobilei

2.18MILESTOME

1955: First Dairy in Karnataka at Kudagoo.

1965: Govt. Dairy, Mysore started with 10 TLPD capacities.

1974: Karnataka Dairy Development Corporation born.

1975: Primary Dairy Coop Societies commissioned.

1975: Govt. Dairies transferred to KDDC.

1976: Mysore Coop Milk Producers Societies Union started.

1980: Processing capacity of Mysore Dairy expanded to 60 TLPD.

1983: Corporate brand name ‘NANDINI’ came into effect.

1984: KDDC transformed to KMF.

1987: Bifurcation of MysoreUnion into Mysore &Mandya District Unions.

1988: Newly expanded 60 TLPD capacities CC at Chamrajanagar.

1988: Training centre, Mysore handed over to MYMUL.

1993: Cluster AI centres started in MYMUL and first time in Karnataka.

1993: IBP prepared at MYMUL for the first time in Karnataka.

1998: Kollegala Chilling Centre commissioned.

1998: 10 TL capacities Liquid Nitrogen Storage Tank erected.

1999: ‘NANDINI SALES DEPOT’ started at Chamrajanagar.

1999: Planted trees in 10 acres land under forestry.

1999: First place at national level in construction of Smokeless Ovens.

30

2.19 PRODUCT PROFILE

MYMUL manufactures the following products:

31

MYMUL, Milk Union manufactures the following products

a) STD: Standardized Milk

b) FCM: Full Creamed Milk

c) DTM: Double Toned Milk

d) HSTD: Homogeneous Standard Milk

e) Curds

f) Ghee

g) Peda

h) Mysore pak

i) Lassie

j) Masala Majijge

k) Flavoured Milk

NANDINIiTONEDiMILK

iKarnataka’siimostifavouriteimilk.iiNandiniiTonediMilk,ipureimilkicontainingi3.1%fatia

ndi8.5%isolidinotifat.iAvailableiini500imliandioneilitre

NANDINIiFULLiCREAMiMILK

iFulliMilk;icontaini6.1%ifariandi9%isolidinotifat.iRichicreamierianditastedimilk,iIdealifo

ripreparingihomemadeisweetsiandisavouries.iAvailableiini500ml.

NANDINIiHOMOGENISEDiTONEDiMILK

iNandiniihomogenizeditonedimilkiisipureimilk,iwhichiisihomogenizediandiPasteurizedic

onsistentirightiithrough.iAvailableiini500mlipacks.

iNANDINIiCURD

iNandiniicurdimadeifromipureimilk,iitiisithickiandidelicious.iGivingiyouiallitheigoodnes

siofihomemadeicurds.iAvailableiini200gmsiandi500gmsisachet.

32

NANDINIiSTANDARDISEDiMILKi

iThisimilkicontainingi4.6%ifatiandi8.5%isolidinotifat.iiAvailableiini500mlPack.

NANDINIiGHEE

iAitasteiofipurity,iNandiniigheeimadeifromipureibutteriitiisifreshiandipureiwithiadeliciou

siflavour,ihygienicallyimanufacturediandipackediiniaispecialipackitoiremainitheigoodnes

siofipureighee.iShelfilifeiofisiximonthsiofiambientitemperatures.iiAvailableiini200ml,i50

0ml,i100ml,isachetsiand15kgsitins.

NANDINIiPEDA

NoimatteriwhatiyouiareicelebratingiNandiniiPedaifromideliciousitreatiforitheifamilyimad

eifromiPureimilk,istoreiatiroomitemperatureiapproximatelyisevenidays.iiAvailableiini50i

gramsiforiPackicontainingi10ipiecesieach.

NANDINIiMYSOREiPAK

iFreshiandiTasty,iNandiniiMysoreiPakiisimadeifromihighiqualityiBengaligram,iNandinii

Gheeiandisugarcane.iiAvailableiini250gramsiandi500grams.iiiPPicontainerishrinkipacked

itoipreserveifreshness.iAdviseditoiconsumeifreshitoiienjoyiitsiexcellentitaste.

SWEETiLASSIE

iSterilizediflavouredimilk.iiNutritiousiandihealthyimilkiandianialliseasoniwholesomeidri

nkiavailableiinidifferentiflavours.

NANDINIiFLAVOUREDiMILK

iSterilizediflavourediimilk.iiNutritiousiandihealthyimilkiandianialliseasoniwholesomeidri

nkiavailableiini5idifferentiflavouripineapple,irose,ibadiam,ipistaiandinaturaliorange.

MASALAiMAJJIGEii

iiiiiItiiisialsoioneiofitheidrinksiavailableifromidairy.iiItishouldibeipreparediwithimasalaii

ngredients.

33

BADAMiBURFI

iBadiamiburfiiisiaideliciousitreatimadeiupiofimilkiandiiticanibeistorediatiroomitemperatu

re

CASHEWiBURFI

iFreshianditastyicashewiBurfiiisimadeifromicashews,iNandiniighee,iandisugarimilk.iiItiis

iaiDeliciousiwayitoirelishiaisweetimovemen.

SWOTiANALYSIS

2.20iSTRENGTH

Marketileader.

“Nandini”iisiaitrustedihouseiholdibrandiname.

Twoilakhifarmerimembers.

Providesiexcellentiveterinary,iAI,ivaccination,iExtensionifacilities,iFeedsiandiFod

deriseedsisupplyietc.,iinitheifield,iwhichicannotibeithoughtioffibyianyiprivateiope

rator.iHenceiearnedilotiofigoodwillifromimemberiproducers,iwhoipatronizeitheiu

nionithroughoutitheiyear.

Hasiearneditheidistinctioniofinotifailingitoideliveritheimilkitoimarketionitimeithro

ughoutitheiyear.iThereiareidaysiwithinoipowerisupply,inoiwaterisupply;ibutithere

iisinoidayiwithoutiNANDINIimilkisupply.

Highlyiremunerativeianditimelyipaymentitoiproducers.

Unioniisiinigoodifinancialiposition.

ISOi9001-2000icertificate.

GoodiinstitutionalisupportifromiKMF,iNDDB,ietc.,

2.21iWEAKNESS

Lackiofiflexibilityiinidecidingiaboutiitsioperation.iNoiauthorityioveriissuesilikeip

ricing,Iofferingivolumeidiscountsietc.,

Politicaliinterference.

34

2.22iOPPORTUNITIES

SinceitheiMysoreidistrictiisiunderiCauveryibasin,iperennialigreensiareiavailableit

oitheicattle.

Institutionalimarkets,ibakeries,ihotelsietc.,iareinotifullyitappedianditheseicanibeic

apturedipreferablyibyidirectimarketing.i

DiversificationiofimilkiproductsilikeiPeda,iMysoreiPak....ietc.,

Exploitithei“HumaniFace”,ibyipositioningiinitheimarketiasianiorganisationiwithis

ocialiresponsibilitiesiofiservingitheimilkiproducedibyipayingiremunerativeipriceia

ndiservingicustomeribyiofferingihygieniciqualityiproductiatiaireasonableipriceithr

oughoutitheiyear.iUnioniisinotiinitheibusinessitoimaximiseitheiprofitiasiinitheicas

eiofiprivateidairiesiandiisiactingiasipriceistabilizingiforceiinitheimarket.iProjectin

githeseitoitheicustomersiwillireinforceitheipositiveiimageiofitheiorganisationiinic

ustomer’simindsiasiaicaringiorganisationiwhichiserviceitoithemiasiitsimotto.

i

2.23iTHREATS

Afteriliberalization,ientryibarriersiinitheidairyiindustryieasediforinewientrants.

TheicompetitionifromiCo-operativesilikeiDodla,iHeritage,iKamadenu....ietc.,

Privateidairiesiprocureimilkiatilowicostifromiproducersiandisellimilkiresortingitoi

unethicalitradeipractices.iItiisiaimarketingiwariiniwhichiunionihasitoifightibyirule

siandiotheriprivateidairiesidoinotifightibyirules.iHence,ithereiisinoileveliplayingif

ieldiforiorganizationiwithisocialiresponsibilitiesitoicompeteiwithiorganizationsiwi

thipurelyiprofitimotive.

Someiprivateidairiesiareisellingihomogenisedimilk,iwhichiappearsirich.iTheiunio

nicannotihomogenizeialliitsihugeiquantityiofimilkidueitoilackiofihomogenizingica

pacityiandiincreaseiiniprocessingicost.

PlansiofimajoricompaniesilikeiReliance,iITCitoienteriintoimilkimarketiinifuture.

35

CHAPTER 3

THEORITICAL BACKGROUND

OF THE STUDY

36

3.1 CUSTOMER PERCEPTION

Howicustomersiperceiveiservices,ihowitheyiassessiwhetheritheyihaveiexperiencediqualit

yiserviceiandiwhetheritheyiareisilicifiediareitheisubjectiofithisichapter.Weiwillibeifocusi

ngionitheiperceivediserviceiboxiinitheigapsimodel.Asiweimoveithoughtithisichapter,ikee

piinimindithatiperceptioniareialwaysiconsideredirelativeitoiexpectation.Becauseiexpectati

oniareidynamic,ievaluationsimayialsoishiftioveritime-

fromipersonitoipersoniandifromiculture.iWhatiisiconsiderediqualityiserviceioritheithingsi

thatisatisfyiicustomersitodayimayibeidifferentitomorrow.iAlsoikeepiinimindithatitheientir

eidiscus-minediobjectiveicriteriaiofiwhatiserviceiisiorshouldbe.

3.2 OBJECTIVES OF PERCEPTION

To understand the sensory dynamics of perception.

Understand the components of consumer images and their strategic application.

To learn about the three elements of perception

3.3 CONCEPTS UNDERLYING PERCEPTION

Sensation

Absolute threshould

Differential threshould

Subliminal perception

3.4 FACTORS OF PERCEPTION

Customer is a brand label for any individuals or householders that use goods and services

generated within the economy. Customer theory is a theory of microeconomics that

related preferences to customer demand curves the link between personal preferences,

conception and the demand curves is one of the most complex relations in

economicPreferences are the desires by each individual for the conception of goods and

services and ultimately transplant into employment choices based on ability and the uses

of the income from employment for purchases of goods and services to be combined with

37

the customers time to define consumption activity. Consumption is started from

production ,loyalty because two different customer are involved in the first case

consumption is by the primary individual in the second case on producers might make

something that he would hot consume himself. Therefore afferents motivations and

abilitiesiareiinvolved.iPerceptioniisiaiprocessibyiwhichiindividualsiorganizeiandiinterpret

itheirisensoryiimpressionsitoigiveimeaningitoitheiriinvolvement.theirisensoryiimpression

sitoigiveimeaningitoitheiriinvolvement.

3.5iFACTORSiINFLUENCINGiNOTION

factorsinsideitheperceiver

• mindset

• motives

• interest

• experience

• Expectationi

factorswithinthescenario

• time

• paintingsiplacing

• socialisetting

elementsiinitheigoal

• Noveltyi

• Sound

• size

• heritage

• Similarity

choice

• Selectiveiperceptionientailsiipsychologicaliprinciples

• discernifloorifundamental

38

Organizing

• Grouping

• Closure

• Simplification

Interpretation

3.6iFACTORSiINFLUENCINGiPERCEPTION

Factorsiinitheiperceiver

Attitudei

Motivesi

Interest

Experience

Expectationi

Factorsiinitheisituation

time

workisetting

socialisetting

initheitargetiFactors

Noveltyi

Sound

Size

40

CHAPTER 4

DATA ANALYSIS AND

INTERPRETATION

41

The study is about the “A study on the perception of customer of new product with

MYMUL” in Mysurucity.It is based on data collection from both the primary and

secondary source. Primary data has been collected with the help of the structured

questionnaires. The sample size of the respondent selected was 50. Questionnaires was

used to collect the response of the respondent interview were also conducted with the

respondents and observation method was also used to have the better idea of the attitude

of the respondents. This survey revealed the following aspects. Gender, age, education

qualification has been tabulated below.

GENDER

Table no : 4.1

GENDER RESPONDENT PERCENTAGE MALE 36 72 FEMALE 14 28 TOTAL 50 100

The above table shows that 72% are belongs to male respondents and 28% are female

respondents

Chart no: 4.1

From the above chart we can interpret that majority of respondents belongs to the male

category

MALE72%

FEMALE 28%

42

AGE

The age information is being collected to know which age group people uses and have

interest in MYMUL products. This information is collected in part A of the questionnaire.

Table no: 4.2

Sl no Age group Respondents Percentage 1 20-30 35 70 2 31-40 11 22 3 41-50 03 06 4 50 and above 01 02 Total 50 100

The above chart shows that clearly 20-30 years age group respondents are 70%, 31-40

age group respondents are 22%, 41-50 age group respondents are 6% and 50 and above

respondents are 2%.

Chart no:4. 2

Here we can interpret that majority of the respondents belongs to the age group of 20-31

years.

20-3070%

31-4022%

41-506%

50 and above2%

43

EDUCATIONAL QUALIFICATION

The educational qualification information is being collected to the qualification of

respondents. This information is collected in part A of the questionnaire.

Table no: 4.3

The above table shows that 14%,respondents education is up to sslc, 12% respondents

education is up to puc/diploma, 28% respondents are graduate, 46% respondents are post

graduate

Chart no: 4.3

On the basis of above analysis we can interpret that majority of respondents educational

qualification is post graduate

SSLC14% PUC/diploma

12%

Graduate 28%

Post graduate 46%

44

Occupation

The information is collected to know the occupation of the customer.

Table no: 4.4

Sl no Particular Respondents Percentage 1 Agriculture 6 12 2 Self employed 18 36 3 Professional 10 20 4 Others 16 32 Total 50 100

The above table shows that 12% of respondents are agriculture, 36% of respondents are

self employed, 20% of respondents are professional and 32% of respondents are others

factors.

Chart no:4. 4

From the above table we can interpret that majority of respondents are self employed.

Agriculture12%

Self employed36%

Professional20%

Others 32%

45

Monthly income

This information is collected to know monthly income of the customer.

Table no: 4.5

Sl no Particular Respondents Percentage 1 Up to 5000 11 22 2 5000-10000 8 16 3 10000-20000 17 34 4 20000-30000 4 8 5 30000-50000 4 8 6 50000 and above 6 12 Total 50 100

The above table shows that 22% of respondents up to 5000, 16% of respondents are 5000-

10000,34% of respondents 10000-20000, 8% of respondents are 10000-20000, 8% of

respondents are 20000-30000, 8% of respondents are 30000-50000, 12% are respondents

are 50000 and above.

Chart no: 4.5

.

The above chart shows that majority of respondents are earning 10000-20000 per month.

Up to 500022%

5000-1000016%

10000-2000034%

20000-30000

8%

30000-500008%

50000 and above12%

46

Do youuse nandini product?

This information is collected to know the users of nandini product.

Table no:4. 6

Sl no Option Respondents Percentage 1 Yes 49 98 2 No 1 2 Total 50 100

From the above table it is clear that 98% respondents are using nandini products. 2% of

respondents are using nandini products.

Chart no: 4.6

The above chart reveals that 98% of respondents are using nandini products.

Yes 98%

No 2%

47

Which product of nandini do you use more ?

This information is collected to know the customer of nandini products they use.

Table 4.7

Sl.no Particular Respondents Percentage 1 Milk 45 90 2 Ice cream 03 6 3 Ghee 02 4 4 Others 00 00 Total 50 100

From the above table it is clear that 90% of respondent are using milk. 6% of respondents

are using ice cream.4% of respondents are using ghee and 0% of respondents are using

other products.

Chart no:4. 7

The above chart shows that the 90% of customers are using milk.

Milk 90%

Ice cream6%

Ghee 4%

Others 0%

48

Do you satisfied with the product of nandini?

This information is collected to know the satisfied with the nandini product.

Table no:4.8

Sl.no particular Respondents Percentage 1 Yes 48 96 2 No 2 4 Total 50 100

From the above table it is clear that 90% of respondents are agreed with the nandini

products. and 4% of respondents are disagreed with the nandini products.

Chart no: 4.8

From the above pie chart customers are satisfied with the nandini products.

Yes 96%

No4%0%0% 0%0%

49

What about the taste of the product?

This information is collected to know taste of the product.

Table no:4. 9

Sl.no Particulars Respondents Percentage 1 Good 22 44 2 Very good 26 52 3 Bad 02 4 4 Very bad 00 0 Total 50 100

The above table shows that 44% of respondents are like the taste of product is good. 52%

of respondents are like the taste of product is very good, 4% of respondents are dislike the

product. 0% of respondents are very bad opinion of product.

Chart no: 4.9

Here we can interpret that maximum respondent are like the product has very good.

Good44%

Very good52%

Bad4%

Very bad 0%

50

How many times you will use the product?

This information is collected to know the uses of nandini product from the customer.

Table no:4.10

Sl.no particulars Respondents Percentage 1 Daily 36 72 2 Two or three days once 09 18 3 Weekly once 03 6 4 Monthly 02 4 Total 50 100

From the above table shows that 72% of respondents are uses daily.18% of respondents

are uses two or three days once. 6% of respondents are uses weekly once and 4% of

respondents are uses monthly once.

Chat no: 4.10

From the above chart we can interpret that maximum respondents are using products

daily.

Daily 72%

Two or three days once

18%

Weekly once6%

Monthly 4%

51

Ranking the following product?

4.11(A) MILK

This information is collected to know the ranking of the nandini products.

Table no: 4.11(A)

Sl.no Particulars respondents Percentage 1 Rank 1 41 82 2 Rank 2 03 6 3 Rank 3 02 4 4 Rank 4 02 4 5 Rank 5 02 4 Total 50 100

From the above table shows that 82% of respondents feel milk will be the first rank, 6%

of respondents feel milk will be the second rank, 4% of respondents feel milk will be the

third rank and 4% of respondents feel milk will be the fourth rank and 4% of respondents

feel milk will be the fifth rank.

Chat no:4.11

From the above chart we can interpret that maximum respondents are giving the rank of

first to the milk

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

82

6 4 4 4

Series1

52


4.11(B) CURD


Table no:4.11(B)

Sl.no Particulars respondents Percentage 1 Rank 1 01 2 2 Rank 2 37 74 3 Rank 3 04 8 4 Rank 4 04 8 5 Rank 5 04 8 Total 50 100

From the above table shows that 2% of respondents feel curd will be the first rank, 74%

of respondents feel curd will be the second rank, 8% of respondents feel curd will be the

third rank and 8% of respondents feel curd will be the fourth rank and 8% of respondents

feel curd will be the fifth rank.

Chat no:4.11(B)


second to the curd.


2

74

8 8 8

Series1

53

the following Ranking product?

4.11(C) PEDA


Table no: 4.11(C)

Sl.no particulars respondents Percentage 1 Rank 1 04 8 2 Rank 2 04 8 3 Rank 3 26 52 4 Rank 4 11 22 5 Rank 5 05 10 Total 50 100

From the above table shows that 8% of respondents feel peda will be the first rank, 8% of

respondents feel peda will be the second rank, 52% of respondents feel peda will be the

third rank and 22% of respondents feel peda will be the fourth rank and 10% of

respondents feel peda will be the fifth rank.

Chat no:4.11(C)


three to the peda.


8 8

52

22

10

Series1

54


4.11(D) BADAM POWDER


Table no: 4.11(D)


From the above table shows that 0% of respondents feel badam powder will be the first

rank, 10% of respondents feel badam powder will be the second rank, 50% of

respondents feel badam powder will be the third rank and 50% of respondents feel badam

powder will be the fourth rank and 26% of respondents feel badam powder will be the

fifth rank.

Chat no:4.11(D)


three to the badam powder.


0

10

5054

26

Series1

55


4.11(E) LASSI


Table no: 4.11(E)


From the above table shows that 8% of respondents feel lassi will be the first rank, 6% of

respondents feel lassi will be the second rank, 22% of respondents feel lassi will be the

third rank and 12% of respondents feel lassi will be the fourth rank and 52% of

respondents feel lassi will be the fifth rank.

Chat no:11(E)


fifth to the lassie.


8 6

22

12

52

Series1

56

Nandini product are famous for what?

This information is collected to know the famous product of the nandini.

Table no : 4.12

SL no Particular Respondents Percentage 1 Milk 45 90 2 Ghee 01 2 3 Sweets 03 6 4 Others 01 2 Total 50 100

From the table above 90% of respendentsis agreed milks is the famous product.2% of

respondents are agreed ghee is the famous product. 6% of respondents are agreed sweets

is the famous product and 2% of respondents are agreed others.

Chart no: 4.12

From the above chart we can interpret that maximum respondents are agreed the milk is

famous product.

Milk90%

Ghee2%

Sweets 6%

Others 2%

57

Which brands of milk product do you always buy?

This information is collected to know the which brand is customer going to buys.

Table no: 4.13

Sl no:

particular Respondents Percentage

1 Nandini 48 96 2 Arogya 00 00 3 Jersy 00 00 4 Others 02 4 Total 50 100

From the above table 96% of respondents are agreed brand of nandini. 00% of

respondents are agreed brand of arogya . 00% of respondents are agreed brand of jersy

and 4% of respondents are agreed brand of others.

Chart no: 4.13

From the above chart we can interpret that maximum respondents are going to buy

nandini products.

Nandini96%

Arogya0%

Jersy0%

Others 4%

58

On average how much do you spend on buying milk product per month?

This information is collected to know how customer spends money per month to buy

nandini product.

Table no: 4.14

Sl no. Particular Respondents Percentage 1 10-500 16 32 2 500-1000 29 58 3 1000-2000 03 6 4 2000 above 02 4 Total 50 100

From the above table 32% of respondents are spend 10-500 rupees for buying milk

product. 58% of respondents are spend 500-1000 rupees for buying milk product .6% of

respondents are spend 1000-2000 rupees for buying milk product and 4% of respondents

are spend 2000 above for buying milk product.

Chart no: 4.14

From the above chart we can interpret that maximum respondents are spend money up to

500-1000 rupees.

10-50032%

500-100058%

1000-20006%

2000 above4%

59

Where do you usually buy the product?

This information is collected to know the usually buy the nandini product.

Table no: 4.15

Sl no. Particular Respondents Percentage 1 Super market 6 12% 2 Retail store 18 36% 3 Provisional store 15 30% 4 Others 11 22% Total 50 100

Fromitheiaboveitablei12%iofirespondentsiareibuyingimilkiproductiinisuperimarket.i36%

of respondents are buying milk product in retail store .30% of respondents are buying

milk product in provisional store and 22% of respondents are buying milk product in

other stores.

Chart no: 4.15

From the above chart we can interpret that maximum respondents are going to buy in

retail store.

Super market12%

Retail store36%Provisional

store30%

Others22%

60

CHAPTER 5

FINDINGS/SUGGESTIONS

CONCLUSIONS

61

FINDING

A study on the perception or customer of new product with MYMUL.

The graph 1- it was found that of respond it’s are male.(it is 36% of male and 14%

female out of 100%).

It is find that graph 2-among the respondent majority of customer are under are

20-30 years.(source :-survey data .)

THE GRAPH 4- the most respondent of customer qualification is post graduation

and graduation.

The graphs 5- in among the respondent majority of customers are working to self-

employees.

the graph 6- the respondents more customer are used milk product.(45% of

milk,3% of ice cream,2% of ghee and 0% of others)

In the graph 7-revels of more customer are used nandini products only.

In the graph 8- the more customer are agree to nandini products is very good taste

compare to other products.

If the graph 9-revels that most of customers satisfaction nandini products 48% and

only 2% in not satisfaction this products.

If the graph11-relovence more customer use to this product only.

If the graph 15-revals more customer are buying nandini products (48% of nandini

0%of arogya,0% jersey ,2% of others.)

The graph 16- most customers buying the milk products every month spend 500 to

1000 rupees.

If it in that customer are purchased to nandini products to provisional stores.

That suggestion to improve as nandini products are clean that expect quality

remain contributes need improvement.

62

SUGGESTON

Customer are using MYMUL products have distributed income and the products

must perception each of them.

Most of them using MYMUL products from 17-16 years, they are loyal and

company must build and improve the quality to retain them.

30 percentage of the respondent say that the quality of the MYMUL milk and its

products is an average; the company should convert them into level of dis-

perception and more perception.

form the survey it shows that 55 percent and 45 percent of the respondent are

become awareness of the MYMUL products through advertisements and

company switch on to other suitable channel of communicated to reach the

customer.

AsiperisurveyibeingimadeipopularizediofiMYMULiproductsiisimoreithanicompa

reditoiotheriexistingiiniorderitoisurviveiiinitheimarketiaggressiveiadvertisingihasi

toibeiundertaken.

must not be a change in price in a short period.

Regular supply is also one of the important problems, so more distribution

centers and parlors can be opened wherever is necessary to ensures regular

supply.

Respondents are more dis- perception with leaked so company comes to know the

reason for it and avoid that leakage problem.

Regular customer can be provided with special offers and discount on the basis of

daily purchase of MYMUL products in order to build brand image.

Specialiofferimayibeiprovideditoidealeriandiretaileriiniorderitoimotivateitoithemi

saleimore,iAndimoreiproducts.

Company can open special counter inside supermarket like –mal of Mysore,

bigbajore, loyal world and more.

63

CONCLUSION

The report was an endeavor to find the customer perception towards MYMUL

and its products the study was tried not only know the customer perception towards

MYMUL and its products but also towards the next preference of the customers as

substitute of MYMUL.

The study was successful in identifying and classifying the customers from

different start in the society and their perception level it was also found out the different

demand and the constraints regarding quality, reach worth packaging etc. Statistical to

and marketing research tools were implemented to find out the customer perception

The study also gives insight about the perceived performance and expectation

which creates an emotional bond with the brand also result in high customer loyalty

MYMULicompleteiincorporatesiaisensibleiimage.

WithinitheimarketimajorityiofitheipatronisquareimeasureivictimisationiMYMUL.iMYM

Ulimerchandiseioutithereionitimeitoitheiclientiforitheidailyiuseiwithinitheimarketihighest

iqualityimilkiiniMYMUL.iMYMULicompleteihasisensibleipositioniwithinitheimarket.iC

ustomersihaveisensibleigapiregardingitheiMYMUL.iMilkimerchandiseiholdisensibleimos

tiofiallirespondentsihaveiseeniMYMULimilkiadvertiinitv.iadvertiplaysiaiVitoliroleiinima

kingicompleteiimageiandiitihelpsiiniincreasingitheisale.

“CUSTOMER PERCEPTION “is an extraordinary factor to full fill the customer’s

requirement.

64

BIBLOGRAPHY

The hole academic project has been collected and The survey done by me.

The KMF MYMUL website

www.mymul.com

65

QUESTIONNAIRE

DeariSir, iiiiiiiiiiIiamipleaseditoiintroduceimyself,iMr.iBHARATHiKUMARiK.C,ipursui

ngiMBAiiniVTUiPGiCenteriMysuru.iAsiaipartiofimyiacademicicurriculum,iIiami

conductingiaisurveyion”iAiStudyionitheiicustomeriperceptionitowardsiiMYM

UL”iMysuru.iKindlyiinvestipartiofiyourivaluableitimeiandico-

operationitoiansweritheifollowingiquestions.iIiassureithatiinformationiprovidedib

yiyouiwillibeiusediforiacademicipurposeionly.

Thankingiyoui

Parti–iA

Demographicalidetails

1.iName:ii_____________________________________________________________

2.iGender:iii iiMalei iiiiiiiiiiiiiiiiiiiFemalei

3.iAge:i A.20-30iyearsiiiiiiiiiB.i31-40iyearsiiiiiiiC.41-

50iyearsiiiiiiiiiiD.iabovei50iyears

4.iEducationaliQualification:iiiiiiA.iUptoiSSLCiiiiiiiiiiiiiiiiiB.iPUC/Diplomai

iiiiiiiC.iGraduationi D.iPost-Graduationiii

5.iOccupation:iiiiiiA.iAgriculturistiiiiiiB.iSelf-

employediiiiiiC.iProfessionaliiiiiD.iOthers………..iiiii

6.iMonthlyiincomei(iniRs)iiiiiiA.iUpitoiRs5000iiiiiiB.iRs5000itoi10000iiiiiC.iRsi10000

itoi20000iii

iD.iRs20000itoi30000iiiiiiiiiiiE.iRs30000itoiRs50000iiiiiiiiiiiiF.iRs50000iandiabove

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiParti–B

7.iDoiyouiuseiNandiniiProduct?

iA.iYesiiiiiiiiiiiiB.iNo

8.iWhichiproductiofiNandiniidoiyouiuseimore?

66

A.iMilkiiiiiiB.iIceicreamiiiiC.iGheeiiiiD.iOthers…

9.iDoiyouisatisfiediwithitheiproductiofiNandini?

iiiiiiA.iiYesiiiiiiiiiiiiiiiB.iNo

10.iWhatiaboutitheitasteiofitheiproduct?

A.iGoodiiiiiiiiiiiiiB.iVeryigoodiiiiiiiiiiiiiiiiiiC.iBadiiiiiiiiiiiiiiiiiiiD.iVeryibad

11.iHowimanyitimeiyouiwilliuseitheiproducti?

A.iDailyiiiiiiiB.iTwoioriThreeidaysionceiiiiiiiC.iWeeklyionceiiiiiiiiD.iMonthly

12.iRankingitheifollowingiproducti?

iA.iMilki(ii)iiiiiiB.iCurdi(ii)iiiiiiC.iPedai(ii)iiiiiiiD.iBadamipowderi(iii)iiiiiiE.iLassiii(iii)

13.iNandiniiproductiareifamousifori?

A.iMilkiiiiiiiiB.iGheeiiiiiiC.iSweetsiiiiiiiD.iOthers

14.WhatikindiofiPromotioniyouilikeisuggestiforiNandiniiproducti?iSpecify

15.iWhichibrandsiofimilkiproductidoiyouialwaysibuyi?

A.iNandiniiiiiiiiiiiiB.iArogyaiiiiiiiiiiC.iJerseyiiiiiiiiiD.iOthers

16.iOniaverageihowimuchidoiyouispendionibuyingimilkiproductiperimonth?

A.i10-500iiiiiiBi.500-1000iiiiiiC.i1000-2000iiiiiiD.i2000iabove

17.iWhereidoiyouiusuallyibuyitheiproducti?

A.iSuperimarketiiiiiiiiiiB.iRetailistoreiiiiiC.iProvisionalistoresiiiiiiD.iOthers

18.iWhatiisiyouriopinioniaboutiNandiniiproduct

________________________________________________________________________

______

iSignatureiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

customer perception prjct[1]

Marketing