customer lifecyle marketing and modern · pdf filecustomer lifecyle marketing and modern...
TRANSCRIPT
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Customer LifecyleMarketing and Modern Marketing
JEANNE HOPKINS
SVP & CMO
CONTINUUM MANAGED IT SERVICES
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Agenda
1. 45 minutes
2. 61 slides (includes 4 bonus slides!)
3. 5 ways to leverage your expertise
4. Lots of pictures
5. Time for questions
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Boating Stats
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Boating Sales Strong
• The National Marine Manufacturers Association (NMMA) reported today healthy growth for the $35.4 billion U.S. recreational boating industry, with an estimated 171,500 new powerboats sold in 2014, an increase of 6.4 percent over 2013.
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This is your new business card.
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Are you a digital dinosaur?
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Inboundmarketing is a
fundamental shift in how we relate
to potentialcustomers
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Publish Everything
Blog
Podcast
Videos
Photos
Presentations
eBooks
Press Releases
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Tips for Content
Talk about the industry
NOT YOURSELF
Use lots of
DIFFERENT MEDIA
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What is the key customer problem?
How does your content work to solve the customer's problem?
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3
Use keywords your buyers use
2 Focus on great content more than technical tweaks
3 Train all content creators on SEO basics
Help me help you!4
1Tips for Search
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Build your reach.
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3
Build reach using all your assets
2 Content is what makes you interesting in social media
3 Make it easy for users to share your content
Push the limits to get remarkable content4
1Tips for Social
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3 Fave Tips for SEO & Social
•An editorial calendar should have topics and titles designated.
•Use a keyword research tool to find out what form of your title is in demand.
•Try to write titles optimized for search and share.
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STOP FORCING leads through yourdecision process.
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46
Create contentpeople want.
And talkabout it.
A lot.
1
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47
Be generous. Share.2
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48
Rock your keywords.
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49
Point the way.4
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5 Evolve. Adapt.
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Transformation takes time. Lots of time.
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#INBOUND14
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