customer intelligence management for retail, banking & insurance
TRANSCRIPT
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CustomerIntelligenceManagementForRetail|Banking|Insurance
@allsight
#customerintelligencemanagementwww.allsight.com
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ExistingITplatformsconsolidatepartial(MDM,DW)orcomplete(datalake)data,butdon’tsynthesizeitintoaCustomer360orgenerateintelligenceabouteachcustomer.
Thisinabilitytohandleunstructureddata,andfragmentsofdatacreatesaninabilitytoderiveinsightsfromfragmentsofcustomerdataoridentifynon-obviousrelationships. Lackofanunderstandingofthecustomerjourneyorindicatorsofbehaviorthatcouldhaveanimpactonhoworganizationsmarket,sellandservicecustomers.
THESTATUSQUO
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CIMisdesignedtocreateandmanageanintelligentCustomer360.
Itcombinesdatamanagement,analyticsandactionintoasinglesystemthatprovidesintelligentcustomerdatatobothoperationalandanalyticalapplications,fromcommerceplatforms,toCRMsystems,tomarketingapplications. CustomerIntelligenceManagement(CIM)generatesdeepcustomerintelligencefromALLsourcesofdata,andcontinuouslyevolvesandseeksoutnewcustomerdata.
CustomerIntelligenceManagement(CIM)
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CustomerIntelligenceManagementforretailcreatesacompletecustomer360thatenablesorganizationstodriveactionforeachdepartment.Itprovidesinsightintocustomerpreferencesbyingestingdatafrompurchasehistoryandwebchatsforcustomerserviceteamsandcompetitivementionsformarketing.
Itempowersdecisionmakerstotraverseandconnectcustomerstoeachotherusinggraphandenablesmarketinganddataanalyststoexploreandexaminewhoindividualcustomersareconnectedto,howtheyareconnected,andidentifydriversforcustomerbehavior.
Retail
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CustomerIntelligenceManagementingestsandautomaticallysynthesizes,understandsandmanagesdatafromexistingbankMDMsystems,datalakes,accountandloansystems,andunstructuredcontentsuchassurveys,Onlinebankingweblogsandcallcentertranscripts.
CustomerIntelligenceManagementinfersadditionalattributestogeneratedeepercustomerintelligencesuchassentiment,customerjourney,andrelationships.Bankscancreateacustomerprofilethatevolvesbybringinganynewsourceofcustomerdata.
Banking
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CustomerIntelligenceManagementinstantlyretrievesvaluablepolicyholderinformation,suchassentiment,claimshistory,premiums,andpolicycoveragedetailsandmakesitavailabletousers.
Agentsandbookerscanup-sellandcross-sellproducts– alertsandnotificationcanbetriggeredwhenpolicyrenewalsareapproaching,ormarketinghas“bundled”offersavailable.Marketinganalystsandunderwriterscanusenewinsights(sentiment,inferences,indicators)todriveriskmodelsandtailorproductofferingtimedtolifeevents.
Insurance
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Anewsetofrequirementshaveemergedaroundcustomerexperienceforunderstandingthecustomerjourney,attitudes,andactions,andthenbeingabletopersonalize,marketandservicecustomersbetter.Whodrivesthoserequirements? Yourcustomersdo.
Expectationsaresetbythebestcustomer-centriccompaniesintheworld.CustomersexpectanAppleorAmazon-likeexperience,evenwhentheydealwithatelco,insurancecompany,bank,orlocalretailer.Customersarealreadydemandingthisofyourorganization.
Areyoureadytomeetthechallenge?TheeraofCustomerIntelligenceManagement
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LearnmoreaboutCustomerIntelligenceManagement
www.allsight.com