1 Night per Week1 Night

per Week14 Sessions

in Total14 Sessions

in Total25 Hoursper Week 25 Hoursper Week

RefineYour Pitch

RefineYour Pitch

Get Feedbackon Your IdeaGet Feedbackon Your Idea

Interact withTop CEOs

Interact withTop CEOs

Follow a Curriculum

Follow a Curriculum

Complete Assignments

Complete Assignments

Check Your Progress

Check Your Progress

Meetin Groups

Meetin Groups

Practice Leadership

Practice Leadership

RotateGroupsRotateGroups

Mentorship + Structured Approach + Peer Support =Mentorship + Structured Approach + Peer Support =

86%Operating

86%Operating

70%Ahead of Plan

70%Ahead of Plan

45%Funded

45%Funded

UdemyAmericas

Online platform to create and take courses

Raised $113 MM

UdemyAmericas

Online platform to create and take courses

Raised $113 MM

GoFarAustralia

Car device and app for better mileage and

lower emissions

320% Kickstarter Target

GoFarAustralia

Car device and app for better mileage and

lower emissions

320% Kickstarter Target

iCarsclubAsia

Web and mobile app to rent your car in Asia

Raised $70 MM

iCarsclubAsia

Web and mobile app to rent your car in Asia

Raised $70 MM

$50Application Fee

$50Application Fee

$1375Course Fee

$1375Course Fee

3.5%Options

3.5%Options

http://FI.co/join/meetup

1 2 3Idea Business Launch

1. Orientation

2. Vision

3. Research

4. Revenue

5. Naming

6. Mentor Idea Review

7. Startup Legal

8. Team

9. Product

10. Mentor Progress

Review

11. Sales

12. Branding

13. Fundraising

14. Graduation

1 2 3 4 5Great Idea Corporation Plan Progress Pitch

Vetted by Mentors

Reviewed by experts

Tested in the market

Formed by top law firm

Set-up correctly

Support expansion

Viable revenue model

Realistic go to market

Strategy for development

Initial product development

Initial team members

Advisory Board

Pitch your business

Strong materials

Confidence

Starts 23rd August 2015

Applications close this Sunday

http://FI.co/fellowships

“A startup is a human institution

designed to deliver a new product

or service under conditions of

extreme uncertainty”- Eric Ries

“No business plan survives first contact

with customers.”

- Steve Blank

“A business plan is a document collecting your ideas that you

have to write…

but no-one reads”

No startup that scaled prematurely sustained growth rates to reach 100K users.

Few startups that grow prematurely reach $100K monthly revenue.

Startups that grow consistently, grow 20x faster and get higher valuations.

1. Do NOT talk about your ideaE.g. We’re building a cool website with pictures of cats. Do you like websites?

2. Do NOT ask about the future (never use “would”)E.g. Would you pay for something that did x? Would you like x more if it did y?

Exercise

1. What’s the hardest part about <problem context>?

2. Can you tell me about the last time that happened?

3. Why was that hard?

4. What, if anything, have you done to solve that problem?

5. What don’t you love about the solutions you’ve tried?

Keep interviewing until:

•You proven a customer

niche

•You’ve found a big problem

Then, start talking with a

target customer about your

solution…

Listen to what they say next!

We are a global incubator

headquartered in Silicon Valley

that helps aspiring entrepreneurs

launch meaningful and enduring companies

through a 4 month training program

where all participants share in the upside.

My company {name},

is developing {e.g. an

app} to help {define

customer(s)}

solve {these problems},

with {your secret sauce}

• If their reaction to your

solution is lukewarm, it’s

time to PIVOT

• If they go crazy about

your idea, PERSEVERE

and ask how they will use

it.

Will they buy it on the

spot?

MVP Minimum Viable Product

Mockup / Prototype Landing Page Video Pitch

• Create a ‘Minimum Viable Product’ and sell it to customers… really early!

• Test where you find your customers. Use results to form new experiments

Fake it till you make it!

•Learn about jobs-to-be-done

and deliver your offer

manually

•Don’t start coding until you

know which features

customers find most valuable

•Measure it through

experiments!

http://FI.co/join

http://FI.co/join

1. Do I have to share details about my idea?2. What happens if my idea is not good?3. Do I have to join the Bonus Pool?4. Is 3.5% a lot of equity to give away?5. Do I need to quit my day job?6. How does FI help me if I have an existing company?