PRESENTATION ABOUT STEVE BLANK’S CUSTOMER

DEVELOPMENT MANIFESTO

Author: Thiago PaivaTwitter: @ThiagoPaiva

Blog: StartupBizModel.com (portuguese)

A STARTUP Is a Temporary Organization Designed to Search

for A Repeatable and Scalable Business Model

1. THERE ARE NO FACTS INSIDE YOUR BUILDING, SO GET OUTSIDE

2. PAIR CUSTOMER DEVELOPMENT WITH AGILE DEVELOPMENT

4. FAILURE IS AN INTEGRAL PART OF THE SEARCH FOR THE BUSINESS MODEL

4. IF YOU’RE AFRAID TO FAIL YOU’RE DESTINED TO DO SO

5. ITERATIONS AND PIVOTS ARE DRIVEN BY INSIGHT

6. SUCCESS BEGINS WITH BUY-IN FROM INVESTORS AND CO-FOUNDERS

7. NO BUSINESS PLAN SURVIVES FIRST CONTACT WITH CUSTOMERS

8. VALIDATE YOUR HYPOTHESES WITH EXPERIMENTS

9. NOT ALL STARTUPS ARE ALIKE

10. AGREE ON MARKET TYPE – IT CHANGES EVERYTHING

11. STARTUP METRICS ARE DIFFERENT FROM EXISTING COMPANIES

12. TRACK PROGRESS CONVERTING HYPOTESES INTO FACTS

13. FAST, FEARLESS DECISION-MAKING, CYCLE TIME, SPEED AND TEMPO

14. IF IT’S NOT ABOUT PASSION, YOU’RE DEAD THE DAY YOU OPENED YOUR DOORS

15. STARTUP TITLES AND FUNCTIONS ARE VERY DIFFERENT FROM A COMPANY’S

16. PRESERVE CASH WHILE SEARCHING. AFTER IT’S FOUND, SPEND

17. COMMUNICATE AND SHARE LEARNING

18. STARTUPS DEMAND COMFORT WITH CHAOS AND UNCERTAINTY

1. There Are No Facts Inside Your Building, So Get Outside2. Pair Customer Development with Agile Development3. Failure is an Integral Part of the Search for the Business Model4. If You’re Afraid to Fail You’re Destined to Do So5. Iterations and Pivots are Driven by Insight6. Success Begins with Buy-In from Investors and Co-Founders7. No Business Plan Survives First Contact with Customers8. Validate Your Hypotheses with Experiments9. Not All Startups Are Alike10.Agree on Market Type – It Changes Everything11.Startup Metrics are Different from Existing Companies12.Track Progress Converting Hypoteses Into Facts13.Fast, Fearless Decision-Making, Cycle Time, Speed and Tempo14.If it’s not About Passion, You’re Dead the Day You Opened your Doors15.Startup Titles and Functions Are Very Different from a Company’s16.Preserve Cash While Searching. After It’s Found, Spend17.Communicate and Share Learning18.Startups Demand Comfort with Chaos and Uncertainty

MANIFESTO

THANK YOU!