customer : contractor : december, 2012 sociologic research on awareness of industrial property...
TRANSCRIPT
customer :
contractor:
December, 2012
Sociologic Research on Awareness of Industrial
Property Protection Possibilities
2
methodology
3
Market and public research company “Spinter tyrimai” during the period December 7th -18th, 2012, carried out resident and business entity survey in Lithuania.
Research objective: Evaluate the size of society aware of the industrial property protection possibilities.
Survey method: For resident survey: standardized CAPI (Computer Assisted Personal Interview). For business entities: standardized CATI (Computer Assisted Telephone Interview). Standardized interview is carried out by professional interviewer. He/She leads the conversation with the respondent following prepared questions and marking the answers in the questionnaire.
Research location: all country.
TG: residents and business entities of Lithuania aged 18–75.
Sample size: 1757 respondents in total: 1007 residents and 750 business entities.
Sampling method: Quota sampling applying type of respondent quota, i.e. business entities combine not less than 75% of total sample.
Data analysis: Data analysis was performed using SPSS/PC statistical program. Report presents general distribution (percentages) of the answers.
Methodology
4
Statistical error
It is impossible to entirely avoid the sampling error in any quantitative research that uses sampling; therefore, it is necessary to take it into consideration while interpreting the data. E.g., after surveying 1007, respondents, if we find out that 24,4% of respondents would register inventions, brands and industrial design to protect them , there is 95 percent probability that the real value is between 21,7% and 27,1%.
The precision of the estimation is directly associated with the number of analyzed cases. The table below is helpful in estimating the statistical error.
% % % % % % % %%
3 5 10 15 20 25 30 4050
97 95 90 85 80 75 70 6050
N
100 3.4 4.4 6.0 7.1 8.0 8.7 9.2 9.810
200 2.4 3.1 4.2 5.0 5.7 6.1 6.5 6.97.1
250 2.1 2.7 3.7 4.4 5.0 5.4 5.7 6.16.2
300 2.0 2.5 3.5 4.1 4.6 5.0 5.3 5.75.8
400 1.7 2.2 3.0 3.6 4.1 4.3 4.6 4.95.0
500 1.5 1.9 2.7 3.2 3.6 3.9 4.1 4.44.5
750 1.2 1.6 2.2 2.6 2.9 3.2 3.3 3.63.7
1000 1.1 1.4 1.9 2.3 2.5 2.7 2.9 3.13.1
55
Respondents’ Social-Demographic Characteristics (%)Residents
30
17
44
27
29
25
5
2
9
16
8
3
24
59
3Large/ average-scale manager
Professional worker, white-collarworker
Blue-collar worker
Small-scale businessman
Farmer
Unemployed
Pensioner
Student
Housewife
Single
Married/ cohabitating
Other
Biggest cities
Regional centres/ other towns
Rural areas
47
53
21
43
24
13
15
22
20
18
25
22
67
11
Male
Female
18-25 y.o.
26-35 y.o.
36-45 y.o.
46-55 y.o.
56 y.o. and more
University/ incomplete university
Secondary/ college
Incomplete secondary
Up to 500 Lt
501-1000 Lt
1001-1500 Lt
Over 1500 Lt
Gender
Age
Income,per household
member per month
Occupation
Marital status
Education
Place of residence
66
Respondents’ Social-Demographic Characteristics (%)Business entities
12
3
4
3
33
57
4
1
5
21
12
4
7
8
26Trade
Production
Services
Construction
Other
Alytus district
Kaunas district
Klaipėda district
Marijampolė district
Panevėžys district
Šiauliai district
Tauragė district
Telšiai district
Utena district
Vilnius district
49
51
4
10
25
25
24
15
59
27
9
Male
Female
18-25 y.o.
26-35 y.o.
36-45 y.o.
46-55 y.o.
56 y.o. and more
Up to 10 emplyees
11- 50 employees
51 – 100employees
Over 100employees
Gender
Company size
Activity area
Age
District
7
research results
15
13
14
25
25
26
33
36
36
37
29
25
49
47
50
38
43
49 0,3
1
3
0,4
4
32012
2011
2010
2012
2011
2010
Yes, I know possibilities of inventions, brands and industrial design protection
Yes, I have heard, but do not know exact possibilities of inventions, brands and industrial design protectionNo, I have not heard of it
N/ A
8
Awareness of inventions, brands and industrial design protection possibilities (%)
Do you know / Have you heard of inventions, brands and industrial design protection possibilities?
Protection possibilities of inventions, brands and industrial design are more often known by males, respondents aged 18-35, survey participants with the highest education, residents of the biggest cities and individuals from bigger companies (51-100 employees).
N=751
N=253
N=251
N=752
N=1007
N=750
Resid
en
tsB
usin
ess e
nti
ties
9
Inventions, brands and industrial design are more likely to be registered by males, respondents with the highest education and individuals from smaller companies (11-50 employees).
24
24
31
28
41
39
40
41
41
38
26
23
11
10
8
4
10
9
18
16
10
19
15
17
6
9
10
10
8
12
2012
2011
2010
2012
2011
2010
Yes Rather yes Rather no No N/ N
Intentions to register inventions, brands and industrial design (%)
Would you register inventions, brands and industrial design to protect them?
N=751
N=253
N=251
N=752
N=1007
N=750
Resid
en
tsB
usin
ess e
nti
ties
10
Place to register inventions, brands and industrial design (%)
If you had to register inventions, brands and industrial design, where would you turn to?
Generally, more places were named by respondents with the highest income (over 1500 Lt). State Patent Bureau was more often mentioned by respondents aged 26 to 55, individuals with the highest education, residents of the biggest cities and survey participants from large companies (over 100 employees). Lithuanian Authors‘ Copyrights and Related Rights Council – by residents of smaller towns / regional centers and respondents from the sales industry. Center of Registers – by individuals aged 18-25, big city residents. Patent Attorneys – by the youngest respondents (18-25 y.o.), respondents from bigger companies (51-100 employees).
N=253
24
49
23
16
11
24
48
26
13
49
13
8
8
31
46
13
15
33
17
48
13
7
4
3
3
2
1
0,4
0,2
1
2 1
2
0
0,4
0
5
5
0,4
6
2
1
4
21
9
6
35
0,1
0,1
0,1
0,1
0,1
1
1
0,1
1
7
9
16
52
0,3
0,3
0
0,1
0,9
1
1
0,1
0,8
0,1
3
1
2
0
0,1
State Patent Bureau
Lithuanian Authors' Copyrights and Related Rights Council
Centre of Registers
Patent Attorneys of the Republic of Lithuania
Non-state associations of authors' copyrights and related rights collectiveadministration
Ministry of Justice
Ministry of Culture
Court
Competition Council
Customs Departament
Lithuanian Technical Library
Lithuanian Criminal Police Bureau
Plant Breed Research Centre
N/ N
Residents Business entities
N=751
2011 2010 2011 2010
N=752N=251
2012 2012
N=750N=1007
Multiple answer option; sum exceeds 100%
13
12
6
23
22
20
53
65
71
72
65
67
22
20
19
1
6
7
4
4
7
6
3
122012
2011
2010
2012
2011
2010
Yes No I do not know what State Patent Bureau is N/ A
11
Awareness of information provided by State Patent Bureau and its public educational tools (%)
Have you noticed information provided by State Patent Bureau and its public educational tools regarding the protection of inventions, brands and design?
Information and public educational tools were more often noticed by males, respondents aged 46 to 55, individuals with the highest education, survey participants who have the highest income and employees of companies from the services industry.
N=751
N=253
N=251
N=752
N=1007
N=750
Resid
en
tsB
usin
ess e
nti
ties
14
14
13
24
25
23
26
28
30
28
27
27
56
53
55
44
43
45
2
4
5
5
5
32012
2011
2010
2012
2011
2010
Yes, I know such possibility
Yes, I have heard about such possibility, but could not name exact institutions offering such service
No, I have not heard about that
N/ A
12
Awareness of the possibility is higher among males, respondents with the highest education, individuals who have the highest income (over 1500 Lt), residents of the biggest cities, survey participants from large companies (100 employees and over) and people from the sales industry.
Awareness of inventions, brands and industrial design legal protection possibilities in Europe (%)
Do you know / Have you heard that there is a possibility to obtain protection of inventions, brands and industrial design in whole Europe?
N=751
N=253
N=251
N=752
N=1007
N=750
Resid
en
tsB
usin
ess e
nti
ties
6
8
7
22
23
26
25
20
13
4
7
10
69
72
80
74
70
63
2012
2011
2010
2012
2011
2010
Yes No Do not know
13
N=751
Need for improvement in State Patent Bureau actions (%)
Do the actions of State Patent Bureau need improvement? (If yes) what actions of State Patent Bureau need improvement?
N=253
Provide more information 29%
More information in Internet, online 13%
Increase security and protection 8%
Reduce taxes, fees 5%
Improve work efficiency 5%
Simplify/shorten procedures 4%
Business entities
Provide more information 13 respondents
Improve work/do not stagnate 7 respondents
Reduce taxes, fees 5 respondents
More communication, advertisement 4 respondents
Work faster; fix registration problems 3 respondents each
Reduce bureaucracy; simplify procedures; provide more information on TV
2 respondents each
Increase product quality/allow young people to express themselves
1 respondent each
Residents
What actions of State Patent Bureau need improvement?
Only the most frequent answers are presented
A need for improvement was more often expressed by respondents from the sales industry.
N=58
N=168
N=251
N=752
N=1007
N=750
Resid
en
ts
Bu
sin
es
s
en
titi
es
14
Channels of information about the protection of intellectual property (%)
What ways would be the most suitable to present the information about the protection of intellectual property to public?
Generally, more ways to present information were named by the youngest research participants (18-25 y.o.). TV, radio programs were more often mentioned by respondents who have the highest income (over 1500 Lt). Articles in newspapers, magazines – by individuals with the highest education, respondents who have the highest income (over 1500 Lt) and big city residents. Seminars, conferences, exhibitions, lectures – by survey participants who have the highest income (over 1500 Lt). Official electronic bulletin of State Patent Bureau – respondents from bigger companies (51-100 employees) and individuals who work in the production industry.
N=253
37
22
11
37
10
40
28
10
33
36
33
11
22
15
15
26
46
13
29
36
17
25
31
7
41
42
25
35
18
9
2
4
4 6
8
2
0,4 1
34
11
17
1
2
1 2
1
1
1
TV, radio programs
Articles in newspapers,magazines
Seminars, conferences,exhibitions, lectures
Official electronic bulletin ofState Patent Bureau
No need to provide suchinformation, there is enough of
it
No need to provide suchinformation
All ways are good
N/ A
Residents Business entities
N=751
Multiple answer option; sum exceeds 100%
N=752N=251
2012 2011 2010 2012 2011 2010
N=750N=1007
15
Usage of State Patent Bureau webpage databases and electronic services (%)
There are no statistically significant social-demographic differences.
7
4
2
1
2
2
2
4
74
58
6
5
19
24
12
21
2
7
1
0,4
3
0,4
47
48
28
22
2012
2011
2012
2011
Yes Yes, only electronic servicesYes, only databases NoDo not know about such databases There is no needN/ A
N=752
N=251Resid
en
tsB
usin
ess e
nti
ties
N=750
N=1007
Do you use databases of inventions, brands and design and electronic services provided in State Patent Bureau webpage?
16
summary & conclusions
17
Summary
15% of residents know about the possibilities to protect inventions, brands and industrial design. 33% have heard about it, but are not aware of any specific possibilities.
Awareness among business entities remains higher – 25% know about the possibilities. The percentage of entities that are aware, yet have no specific knowledge, has increase by 8 percentage points: from 29% in 2011 to 37% in 2012.
Majority of survey participants are willing to register inventions, brands and industrial design in order to protect it: 64% of residents and 66% of business entities (in comparison to 2011, “yes” has decreased from 41% to 28%; “rather yes” increased from 26% to 38%).
State Patent Bureau remains the most often indicated place to register intellectual property – it was mentioned by 48% of residents and 52% of business entities. Lithuanian Authors’ Copyrights and Related Rights Council takes the second place (17% of residents and 16% of business entities). Center of Registers was mentioned by 13% of residents and 9% of business entities. Patent Attorneys of the Republic of Lithuania – by 7% of residents and business entities accordingly.
Information provided by the State Patent Bureau regarding the protection of inventions, brands and design was noticed by 13% of residents and 23% of business entities.
18
Summary
Possibility to obtain protection of inventions, brands or industrial design is known by 40% of residents (14% know, 26% have heard about it, but have no specific knowledge) and 52% of business entities (24% and 28% respectively).
A need for improvement of actions of the State Patent Bureau was expressed by 6% of residents and 22% of business entities. Most frequent suggestion is to provide more information.
TV and radio programs were most frequently mentioned as the most suitable way to present information (37% of residents). Newspaper and magazine articles were mentioned by 22% (decreased from 28%).
Business entities prefer State Patent Bureau official electronic bulletin (26%). 22% (decreased from 29%) named TV, radio programs. Newspaper, journal articles (was 36% in a survey of 2011) and seminars, conferences, exhibitions, lectures were mentioned by 15% of business entities each.
Larger proportion of survey participants agree that all ways to present information are suitable: 37% of residents (was 33%) and 46% of business entities (was 31%).
4% of residents and 9% of business entities use webpage databases of inventions, brands and industrial design.
19
Conclussions
In comparison with the survey of 2011, the awareness and accessibility of information regarding protection possibilities (as well as legal protection possibilities in Europe) of inventions, brands and industrial design remain stable. Accordingly, there are no significant changes in intentions to register inventions, brands and industrial design in order to protect it.
However, changes are present regarding desired channels of information: importance of articles in newspapers, magazines is declining, business entities are increasingly skeptical regarding TV and radio programs and prefer State Patent Bureau official electronic bulletin. On the other hand, as the stream of information and variety of information channels increases, larger proportion of respondents express the importance of using multiple information channels. In the survey this position is expressed by respondents‘ opinion that all ways to present information are good.
20
thank you