Customer Centered Design

Integrated Product and Process Design

ME 475-476

Preparation for

Leadership in Engineering

Design and Development—Second day of class

Today’s Objectives

• A word about your project assignments

• Help you begin to understand a “customer centered”, structured design process

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A Word About Your Project Assignments…

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• There were 28 projects available for biding• Only two projects did not receive at least one bid• Project bids were carefully considered by assigned project coaches• More than 84% of teams received one of their first three proposal bids• 5 teams were assigned to a project they did not bid on• In general, your proposals were the best we have ever seen in Capstone • We believe that all teams have very worthwhile projects• We sincerely believe all teams are poised for success• Thank you for your excellent work and for universally meeting the Thursday 9AM deadline

What Makes a Great Product?

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1908 Model T Ford 1950’s Channel Lock Pliers

Apple’s I phone

OXO Swivel Peeler

Team Assignment:

In three minutes:

•Pick one of these four products (or another notable example) and identify what you believe—as a team, was the most important product characteristic that made the product a strong success

•Select a team spokesman to share your team’s results

•Write your individual and your team’s results in your Guidebook

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What Makes a Great Product?

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1908 Model T Ford 1950’s Channel Lock Pliers

Apple’s I phone

OXO Swivel Peeler

Sharing your Results:

• Team 2

• Team 31

• Team 14

• Other

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A Structured Design Process

Fall Semester Winter Semester

Create Working ConceptUncover Capture

Instruction & work on a real project with a real customer

Instruction on Refinement Tools & work on a real project w/real customer

Eva

luat

e &

Sel

ect

Refine Concept into Product

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Great Products Are More Likely to Result if a Structured Design Process is Followed

Perform Economic Analysis

Benchmark Competitive Products

Build and Test Models and Prototypes

IdentifyCustomer

Needs

EstablishTarget

Specifications

GenerateProduct

Concepts

SelectProduct

Concept(s)

Set Final

Specifications

PlanDownstreamDevelopment

MissionStatement Test

ProductConcept(s)

Ulrich & Eppinger’s Structured Design Process

Project Documentation

The Deep Dive!

We are going to watch a Nightline video with Ted Koppel that you may have already seen about the IDEO Design Company

Individual Assignment:

1.Look for as many “Customer Centered” Design Principles as you can find in the video…

2.Note these principles (…and examples) in your Guidebook

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OK, So What Did You Learn?

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Coming Up

• Class tomorrow (8:00AM Wed) in 214 CTB• Introduction to Project Definition & Organization• Introduction to Project Documentation• Make sure you contact your sponsor TODAY, if you haven’t

already done so!

• Next week• Class Monday – Identifying and interpreting Customer

Needs…• Workshop 8:00-9:50 T, W, or Th – Wilk 3228, Scheduling

TBA• We will schedule your team for one of these three days• If you have a conflict on one or more of these days, please let Paula

know ASAP

Being Eager To Be Taught…

“I’ve learned as a student and teacher to recognize three main enemies of learning. They are attitudes in the student: self-doubt, indifference, and pride.

If you doubt your capacity to learn, you are right to doubt. If you don’t care whether or not you learn, you won’t. And, if you want to learn without correction from someone else, you have chosen the harder way.”

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President Henry B. Eyring

Summary: Capstone is an opportunity:

1. To learn—and learn to use, a “customer centered” and structured design process

2. To strengthen your confidence (your faith), that you can learn to do good engineering design”

3. To learn to work synergistically with others

4. To learn, that doing design, will foster learning14

Questions…

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Thank you!

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