Buying MotivesBuying Motives

Whitney Bothman #201

12/10/01

Gain or EconomyGain or Economy

Customers want to make money, save time, or save money. There are many products today that allow customers to get more for their money.

HealthHealth

Customers want to buy products or services that help to maintain their physical well-being and health.

Comfort and Comfort and ConvenienceConvenience

People may buy products because they want to be comfortable. Customers also want products that are convenient.

Affection and LoveAffection and Love

Customers often make purchases because of love and affection. People like to buy things for the people they love.

Prestige and Prestige and RecognitionRecognition

Customers may also buy things to make themselves feel important. Recognition is another buying motive. People like to be acknowledged and noticed by others.

Kathy, I love that

dress!

Oh, Thanks

Variety and Variety and RecreationRecreation

Sometimes customers want a change from their daily routines. In this case, they may purchase a product or service for variety or recreation.