custom studies by goodmind

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A brief case study by Goodmind on one of our custom research studies.

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Page 1: Custom Studies by Goodmind

user friendly market research™

Custom Studies: Building a Wiki

Case Study

Page 2: Custom Studies by Goodmind

user friendly market research™

PROJECT BACKGROUND A wiki is a collaborative website where anyone with

access can contribute content, and modify at will. Perhaps more famous for their educational applications, wikis have

also been used by businesses to create simple knowledge management systems, or function as a collaborative software.

Wikis build relational knowledge database systems, capturing the links between isolated pieces of information.

Though wikis are non-linear navigation systems, they are a more accurate method of structuring information than traditional static databases. The organic relational structure makes for intuitive search.

Page 3: Custom Studies by Goodmind

user friendly market research™

CLIENT OBJECTIVES One of our clients wanted to create a definitive resource

for third party video game developers, and they already had the qualitative research data to do so. In fact, they had well over 90 different studies worth of data.

Having performed some of the initial research for the client, we were asked to combine our own findings with the insights from other usability studies, in order to produce a Game Developers Handbook.

After discussing the proposed Handbook with the client, it became clear that what they really wanted was to develop a searchable database of best practices, which could serve as a reference point for game developers, and save a lot of headaches.

Page 4: Custom Studies by Goodmind

user friendly market research™

THE CHALLENGE Our role was to take this vast collection of assorted

findings, and consolidate it into a comprehensive, yet comprehensible catalog. This meant reviewing the research data, identifying the best

practices, and then re-organizing 90+ individual reports into a useful tool for the developer community.

Due to our familiarity with some of the findings going in, we knew that this wouldn’t be a clean job by any means.

Creating neat categories from messy data rarely works; insights interact, and are dependant on relationships between variables.

Page 5: Custom Studies by Goodmind

user friendly market research™

OUR APPROACH We decided that to structure all of this data, while

capturing the inter-relationships, we would need to build a wiki.

Approaching the project as a wiki meant using the existing research to note relationships, or affinities, and then come up with headings to describe the major groups of relationships.

Instead of organizing information, we created a custom taxonomy to describe the mountain of data we were working with. This process organically revealed the basic best practices hiding in

those 90+ research reports.

Page 6: Custom Studies by Goodmind

user friendly market research™

THE OUTCOME We identified eight groups, or types of findings to

structure the wiki, and describe the best practices of video game development, as evidenced by previous research.

After pouring the existing data into this structure, we cross indexed the contents of each group to map out all of the relationships.

Then we handed the wiki off to the client, so the developers could access the database, and add their own insights where applicable.

Page 7: Custom Studies by Goodmind

user friendly market research™

THE PAYOFF The initial insights were valuable to the client, but they

would become even more valuable if they had an infrastructure for ongoing learning. We didn’t just cut and paste existing research; we laid the

foundation for a living resource, and useful tool.

The relationships established in the wiki make finding useful information an intuitive process for developers, providing ongoing benefits for the client.

Page 8: Custom Studies by Goodmind

user friendly market research™

CONTACT

To learn how Goodmind can design a custom project to suit your business needs, please call John Greenberg at 212.660.0110