12  JUNE 2014 Process Heating

IHEA Profiles in Industrial Heating

Custom Electric Manufacturing Co. designs and manufactures original equipment and replacement heating elements for electric thermal process-ing equipment. The Wixom, Mich.-based company’s products, which are used worldwide in a wide variety of applications, include:

• Bayonetheatingelements.• Ribbonandstripheatingelements.• Plug/rackheatingelements.• Rodoverbendelementsandmodules.• Helicalcoilheatingelements.• Tubularandsilicon-carbideelements.• Immersionheatingelements.

• Elements for temperatures rangingfrom 200 to 2280°F.

The successful performance of these products in a broad range of applica-tions ref lects the experience Custom Electricbringstothemarketplace.

Element Design Experience. The Custom Electric element design group has more than 70 years of elec-tric thermal processing experience. Ithas designed elements for most types of electric heating equipment and most industrial heating applications. Seventy years of problem-solving experience translates to quick solutions for issues

related to equipment performance and element replacement downtime.

Element Alloy Experience. Custom Electric fabricates elements from most electric resistance alloys, including high-temperature Fe/Cr/Alalloys. Experience in how these materi-als perform in different environments enable engineers to recommend alter-native alloys. The benefits of upgrading include longer element life and lower thermalprocessingcosts.Alargeinven-tory of wire, rod and strip ensures alloys necessarytofillordersareinstock.

E l e m e n t M a n u f a c t u r i n g Ex peri ence. Custom Electric has 44

Custom Electric Manufacturing Co.

The Value of Experience

By Bill Mayer

Fe/Cr/Al immersion elements and silicon nitride tubes are designed for applications like aluminum die casting.

Custom Electric manufactures open coil heaters from Ni/Cr and Fe/Cr/Al alloys.

www.process-heating.com JUNE 2014  13

IHEA Profiles in Industrial Heating

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years of element manufacturing experi-ence.Itsmethodsofproductionarecon-tinuously refined to maximize efficiency and enhance quality. Manufacturing and scheduling experience mean emergency orders ship within 48 hours without delaying normal production.

Application Experience. Custom Electric heating elements support doz-ens of heating applications, including drying, curing, aluminum die cast-ing, heat treating and glass temper-ing. This IHEA member knows thetypes of equipment its customers use and the heating processes performed. Custom Electric also visits customer plants to keep currentwith changingrequirements. One result of such vis-its is expansion of the element repair program.Inmanyinstances,damagedelements are returned to service for half the cost of a new element.

Experience-Based Performance. The value of experience is superior heating element performance. Takeadvantage of Custom Electric’s experi-ence.TalktoBobEdwards,VicStraussorBobFouquettetoday.

“We listen to customers and respond to their needs,” said Edwards, Custom Electric’s president. “This simple approach to business has served the

company well. It is why we have aloyal customer base and are able to meet changing customer needs during constantly changing economic cycles.”

For more information on Custom Electric Manufacturing Co., visit www.custom-electric.com, email sales@custom-electric.com or call 248-305-7700.

Profiles in Industrial Heating showcases the efforts of the Industrial Heating Equipment Association, a voluntary national trade association representing the major segments of the industrial heat processing equipment industry, and its members. To learn more about IHEA, Taylor Mill, Ky., call (859) 356-1575 or visit www.ihea.org.

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