curriculum vitae - university of south floridacurriculum vitae barbara a. lafferty, ph.d. office:...
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CURRICULUM VITAE
BARBARA A. LAFFERTY, Ph.D.
Office: University of South Florida Office Phone: (813) 974-5998
Muma College of Business Administration Fax (813) 974-6175
Department of Marketing Email: [email protected]
4202 East Fowler Ave., BSN3403
Tampa, FL 33620-5500
_____________________________________________________________________________
EDUCATION
Doctor of Philosophy in Business Administration, Florida State University, Tallahassee,
Florida.
Major: Marketing Minor: Cognitive Psychology
Master of Science in Advertising, University of Illinois, Urbana, Illinois.
James Webb Young Fellowship
Teaching Assistant
Bachelor of Arts in Communication Theory & Rhetoric, Ohio State University, Columbus,
Ohio.
University scholarships
CITATIONS (Google citations 5,578 12/2/2017); SSCI 1011)
Citation indices
All Since 2012
Citations 5578 3430
h-index 20 18
i10-index 22 20
Full Text Total 9,484
Downloads since 2006:
7,365 Total Abstract Views
1,949 Downloads (SSRN):
Other Examples of Article Impact
âA Synthesis of Contemporary Market Orientation Perspectivesâ 2001
âCorporate Reputation: The Definitional Landscape,â 2006
Dr. Barbara A. Lafferty
2 of 21
JBR Top 50 All Time :
Citation Impact
3,468 Views JA:
1,885 Citations
(ResearchGate):
âCorporate Credibilityâs Role in Consumersâ Attitudes and Purchase Intentions
When a High Versus a Low Credibility Endorser Is Used in the Ad,â 1999
âImpact of Corporate Credibility and Celebrity Credibility on Consumer
Reactions to Advertisements and Brandsâ 2000
âThe Impact of the Alliance on the Partners: A Look at Cause-Brand
Alliancesâ 2004
Top 20 Articles â 2012
15,522 Full Text
Downloads since 2006
*
The following article published in INTR was downloaded the most during
2012
âConsumer response to Web sites and their influence on advertising
effectiveness, Internet Researchâ 2002.
AWARDS AND HONORS
Deanâs Research Grant, 2012-2013
Advertising Education Foundation, Visiting Professor Fellowship, 2009
Whoâs Who in America, 2009
University of South Florida, College of Business Administration, Research Award
Nomination, 2004
University of South Florida, College of Business Administration, Research Award
Nomination, 2003
Outstanding Paper in the Advertising and Marketing Track, Society for Marketing Advances,
2002
Outstanding Paper in the Marketing Strategy Track, Society for Marketing Advances, 2002
Whoâs Who in Business Higher Education, 2003
Outstanding Paper in the Technology and Electronic Commerce Track, Society for Marketing
Advances, 2001
University of Tampa, College of Business, Faculty Research Grant, 2000-01
Beta Gamma Sigma Business Honor Society, 2000
Dissertation Research Grant, Florida State University, 1998-99
American Marketing Association - Sheth Doctoral Consortium, Athens, GA, 1998
Outstanding Paper in the Sales Management, Advertising, and Promotion Track, Southern
Marketing Association, 1997
Steven J. Shaw Award for Best Paper, Southern Marketing Association Conference, 1997
RESEARCH INTERESTS
Attitudes and persuasion research particularly with respect to corporate/advertiser
reputation, cause-brand alliances, and social issues. Consumer decision-making and
information processing; managerial issues.
Dr. Barbara A. Lafferty
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RESEARCH AND PUBLICATIONS
Refereed Published Articles
Lafferty, Barbara A., Annika Lueth, Ryan McCafferty (2016), âAn evolutionary process
model and systematic review of the empirical research on cause-related marketing,â
Psychology & Marketing 33 (11), 951-970.
Lafferty, Barbara A. and Diane R. Edmondson (2014) , âA Note on the Role of Cause
Type in Cause-Related Marketing,â Journal of Business Research, 67 (July), 1455-1460.
http://authors.elsevier.com/sd/article/S0148296313002865
Edmondson, Diane R and Barbara A. Lafferty (2014), âA model of relevant antecedents
and outcome variables for cause-related marketing,â Journal of Management and
Marketing Research, Vol. 14, Feb., http://www.aabri.com/jmmr.html
Lafferty, Barbara A., Erika Matulich, and Monica Xiao Liu, (2014), âExploring
worldwide collecting consumption behaviors,â Journal of International Business and
Cultural Studies. Vol. 8, June., http://www.aabri.com/jibcs.html
Carrillat, Francois A., Eric Harris, and Barbara A. Lafferty (2010), âFortuitous Brand
Image Transfer: Investigating the Side Effect of Concurrent Sponsorships,â Journal of
Advertising 39 (2), 109-123.
Lafferty, Barbara A. (2009), âSelecting the Right Cause Partners for the Right Reasons:
The Role of Importance and Fit in Cause-Brand Alliances,â Psychology & Marketing, 26
(4), 359-382.
Lafferty, Barbara A. and Diane Edmondson (2009), âPortraying the Cause instead of the
Brand in Cause-Related Marketing Ads: Does It Really Matter?â Journal of Marketing
Theory and Practice, 17 (2), 129-141.
Edmondson, Diane and Barbara A. Lafferty (2007), âCause-Related Marketing: A Model
of Consumersâ Attitudes Toward Cause-Brand Alliances,â Marketing Advances in
Pedagogy, Process, and Philosophy, William J. Kehoe and Linda K. Whitten, eds, 20-23.
Lafferty, Barbara A (2007), âThe Relevance of Fit in a Cause-Brand Alliance When
Consumers Evaluate Corporate Credibility,â Journal of Business Research, 60 (5), 447-
453.
Goldsmith, Ronald E., Ronald A. Clark, and Barbara A. Lafferty (2006), âIntentions to
Oppose Animal Research: The Role of Individual Differences in Non-Conformity,â
Social Behavior and Personality, 34 (8), 955-964.
Dr. Barbara A. Lafferty
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Barnett, Michael, John M. Jermier, and Barbara A. Lafferty (2006), âCorporate
Reputation: The Definitional Landscape,â Corporate Reputation Review 9 (1), 26-38.
Lafferty, Barbara A., Ronald E. Goldsmith, and Leisa R. Flynn (2005), âAre Innovators
Influenced by Endorser Expertise in An Advertisement for a High Technology Product?â
Journal of Marketing Theory and Practice, 13 (3), 32-48.
Carrillat, Francois A., Barbara A. Lafferty, and Eric Harris (2005), âInvestigating
Sponsorships Effectiveness: Do Unfamiliar Brands Have an Advantage over Familiar
Brands in Single and Multiple Sponsorships Agreements?â Journal of Brand
Management 13 (1), 50-65.
Ronald E. Goldsmith, Ronald A. Clark, and Barbara A. Lafferty (2005), "Tendency To
Conform: A New Measure And Its Relationship To Psychological Reactance,"
Psychological Reports 96, 591-594.
Lafferty, Barbara A. and Ronald E. Goldsmith (2005) âCause-Brand Alliance: Does the
Cause Help the Brand or Does the Brand Help the Cause?â Journal of Business Research,
58 (4), 423-429.
Lafferty, Barbara A., Ronald E. Goldsmith, and G. Tomas M. Hult (2004) âThe Impact of
the Alliance on the Partners: A Look at Cause-Brand Alliances,â Psychology and
Marketing, 21 (7), 511-533.
Michael Barnett, John M. Jermier, and Barbara A. Lafferty (2004), âCorporate
Reputation: The Definitional Landscape,â Corporate Reputation, Image, Identity &
Competitiveness, CD ROM.
Lafferty, Barbara A. and Ronald E. Goldsmith, (2004) âHow Influential are Corporate
Credibility and Endorser Attractiveness when Innovators React to Advertisements for a
New High Technology Product?â Corporate Reputation Review, 7(1), Spring, 24-36.
Lafferty, Barbara A., Ronald E. Goldsmith, Leisa R. Flynn, and Wan-Min Kim (2003),
âThe Self-Concept and Social Values of Consumer Innovators: A Korean Replication,â
Marketing Theory and Applications, Geraldine R. Henderson and Marian Chapman
Moore, eds., 248-253.
Goldsmith, Ronald E. and Barbara A. Lafferty (2002), âConsumer Response to Websites
and their Influence on Advertising Effectiveness,â Internet Research: Electronic
Networking Applications and Policy, 12 (4), 318-328.
Lafferty, Barbara A., Ronald E. Goldsmith, and Stephen J. Newell (2002), âThe Dual
Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and
Purchase Intentions,â Journal of Marketing Theory and Practice, 10 (3), 1-13.
Dr. Barbara A. Lafferty
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Barbara A. Lafferty and Erika Matulich (2002), âConsumersâ Perceptions of Cause-
Related Marketing: Does the Importance of the Cause Matter?â Marketing Advances in
Pedagogy, Process, and Philosophy, Beverly T. Venable, ed., 217-220. Outstanding
Paper in Track Award
Lafferty, Barbara A. and G. Tomas M. Hult (2001), âA Synthesis of Contemporary
Market Orientation Perspectives,â European Journal of Marketing, 35 (1/2), 92-109.
Goldsmith, Ronald E. and Barbara A. Lafferty (2001), âInnovative Online Buying,â
Marketing Advances in Pedagogy, Process, and Philosophy, Tracy A. Suter, ed., 275-
278. Outstanding Paper in Track Award
Matulich, Erika, Barbara A. Lafferty, Serge Matulich, and Muge Colak (2001), âBack To
Advertising Basics: How To Improve the Effectiveness of MBA Web Home Pages,â
American Marketing Association Educatorsâ Proceedings, Greg W. Marshall and
Stephen J. Grove, eds., 161-169.
Goldsmith, Ronald E., Barbara A. Lafferty, and Stephen Newell (2000), âThe Impact of
Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements
and Brands,â Journal of Advertising, 29 (Fall), 43-54.
Goldsmith, Ronald E., Barbara A. Lafferty, and Stephen Newell (2000), âCorporate
Credibilityâs Influence on Consumer Attitudes and Purchase Intent,â Corporate
Reputation Review, 3 (Fall), 304-318.
Goldsmith, Ronald E. and Barbara A. Lafferty (2000), âA Multitrait-Multimethod Study
of Three Scales to Measure Emotional Reactions to Ads,â Marketing Advances in the
New Millennium, Dawn R. Deeter-Schmetz and Timothy P. Hartman, eds., 14-17.
Fullerton, Sam, B. C. Ghosh, Barbara A. Lafferty, and David Taylor (2000), âMarketing
Education: A Comparison of Singaporean and American Perceptions of Critical Skills,â
in International Business Practices: Contemporary Readings, London, England, 50-63.
Lafferty, Barbara A. and Ronald E. Goldsmith (1999), âCorporate Credibilityâs Role in
Consumersâ Attitudes and Purchase Intentions When a High Versus a Low Credibility
Endorser Is Used in the Ad,â Journal of Business Research, 44 (February), 109-116.
Hult, G. Tomas M., Bruce D. Keillor, and Barbara A. Lafferty (1999), âA
Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism,â
Journal of Global Marketing, 12 (4), 29-43.
Goldsmith, Ronald E., Barbara A. Lafferty, Stephen J. Newell (1999), âA Psychometric
Evaluation of a Scale to Measure Perceived Corporate Credibility,â Advances in
Marketing: Theory, Practice, and Education, J. Young, R. Green, and F. Gilbert, eds., 7-
11.
Dr. Barbara A. Lafferty
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Fullerton, Sam and Barbara A. Lafferty (1997), âThe Transition in Student Opinions
Regarding Curriculum Issues: Marketing Faculty as a Reference Group,â Association for
Theory and Marketing Practice Proceedings, D. Moore, ed., 27-42.
Fullerton, Sam and Barbara A. Lafferty (1996), âMarketing Education: Identifying
Perceived Differences Among Market Segments to Determine Curriculum Content,â
Journal of Academy of Business Administration, 2, (Fall), 37-50.
Lafferty, Barbara A. and Sam Fullerton (1996), âMarketing Education: Different Strokes
for Different Folks,â National Business Trends Contemporary Readings, S. Amin and S.
Fullerton eds., Miami, FL: Academy of Business Administration, 110-114.
Lafferty, Barbara A. and Sam Fullerton (1995), âMarketing Curriculum Content:
Important Components as Specified by Our Market Segments,â Trends in Modern
Business, S. Amin, ed., 794-801.
Edwards, Elizabeth A., Sam Fullerton, and Barbara A. Lafferty (1995), âA Review of the
Health Care Marketing Literature: A Prescription for Change,â Global Business Trends:
Contemporary Readings, S. Amin and N. Delener, eds., 663-669.
Refereed Published Conference Proceedings (Abstracts/Summary Briefs)
Kull, Alexander and Barbara A. Lafferty (2013), âCollector-Brand Relationships:
Consumer Engagement via Disney Pin Collecting ",Advances in Consumer Research,
Vol. 41, Simona Botti and Aparna Labroo, eds. Provo, UT: Association for Consumer
Research, Forthcoming.
Jermier, John and Barbara A. Lafferty (2013), âTheorizing the Holistic Voluntary
Simplification Lifestyle: A Behavioral Approach,â Worcester, MA. Sustainable
Consumption Research and Action Initiative (SCORAI). http://scorai.org/wp-
content/uploads/3.-Abstract-Booklet-May-28.pdf
p.28.
Kull, Alexander, Erika Matulich and Barbara A. Lafferty (2012), âProfiling Disney Pin
Collectors: An Exploratory Study,â Advances in Marketing: Leading the
WayâŠYesterday, Today & Tomorrow. Kevin Shanahan, ed., 40.
Matulich, Erika, Victoria Bruns, Alexander J. Kull, Barbara A. Lafferty, Diana I. Haytko
(2012), âThe Psychology of Collecting: An Initial Examination of Pin Trading Behavior,â
Academy of Business Disciplines Proceedings.
Goldsmith, Ronald E., Lafferty, Barbara A., Holmes, Yvette, Zhu, Yimin (2011), âA
Brand Alliance Model,â Second International Colloquium on Consumer-Brand
Relationships, Rollins College, Winter Park, FL.
Dr. Barbara A. Lafferty
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Lafferty, Barbara A. (2005), âHow Important is Cause-Brand Fit When Consumers
Consider the Credibility of the Company?â Advances in Marketing: Managerial,
Pedagogical, Theoretical, William J. Kehoe & Linda K.Whitten, eds., 224-225.
Lafferty, Barbara A., Erika Matulich, and Diana Haytko (2005), âCause-Brand Alliances:
Do Consumer Purchase Cause-Related Products to Feel Good?â Developments in
Marketing Science, electronic proceedings.
Lafferty, Barbara A. (2004), âIs Perceived Congruity Between Cause-Brand Partners a
Prerequisite for Success?â Advances in Marketing: Concepts, Issues, and Trends, 245-
246.
Carrillat, Francois A., Barbara A. Lafferty, and Eric Harris (2004), âThe Moderating Role
of Sponsor Familiarity on the Effect of Single and Multiple Sponsorships on Brand
Attitude and Purchase Intention,â American Marketing Association Educatorsâ
Proceedings, 307-308.
Jaramillo, Fernando, Cynthia R. Cano, and Barbara A. Lafferty (2004), âSalespersonâs
Perceived Organizational Commitment: A Scale Development,â American Marketing
Association Educatorsâ Proceedings, 186-187.
Ronald E. Goldsmith and Barbara A. Lafferty (2003), âThe Impact of Innovativeness on
Internet Shopping,â Marketing Advances in Pedagogy, Process, and Philosophy,
93-94.
Barbara A. Lafferty and Ronald E. Goldsmith (2002), âHow Influential are Endorser
Attractiveness and Corporate Credibility When Innovators React to Advertisements For a
New High Technology Product,â Marketing Advances in Pedagogy, Process, and
Philosophy, Beverly T. Venable, ed., 85-86.
Outstanding Paper in Track Award
Lafferty, Barbara A., Ronald E. Goldsmith, and Stephen J. Newell (2001), âThe Dual
Credibility Model: Corporate and Endorser Credibilityâs Influence on Attitudes and
Purchase Intent,â Marketing Theory and Applications, Ram Krishnan and Madhu
Viswanathan, eds., 128-129.
Lafferty, Barbara A. (1999), âThe Influence of Consumer Persuasion Knowledge on
Advertising Persuasiveness,â Marketing Theory and Applications, A. Menon and A.
Sharma, eds., 18.
Lafferty, Barbara A. and G. Tomas M. Hult, (1998), âA Synthesis of Contemporary
Market Orientation Perspectivesâ American Marketing Association Educatorsâ
Proceedings, R. Goodstein and S. MacKenzie, eds., 71.
Dr. Barbara A. Lafferty
8 of 21
Fullerton, Sam and Barbara A. Lafferty (1998), âMarketing Education: Different Strokes
for Different Folks,â Contemporary Business Readings: 1998 Edition, Sam Fullerton and
David L. Moore, eds., 350-351.
Lafferty, Barbara A. and Ronald E. Goldsmith (1997), âCorporate Credibilityâs Role in
Consumersâ Attitudes and Purchase Intentions When a High Versus a Low Credibility
Endorser is Used in the Ad,â Proceedings of the Southern Marketing Association, E.
Stuart and E. Moore eds., 270-71.
Outstanding Paper in Track Award
Steven J. Shaw Award for Best Paper at the 1997 Conference
Hult, G. Tomas M., Bruce D. Keillor, and Barbara A. Lafferty (1997), âA Cross-National
Assessment of Social Desirability Bias and Consumer Ethnocentrism,â Advances in
Consumer Research, Volume 25, J. Alba and W. Hutchinson eds., 81.
Lafferty, Barbara A. (1996), âCause-Related Marketing: Does the Cause Make A
Difference in Consumersâ Attitudes and Purchase Intentions Toward the Product?â
Advances in Consumer Research, Volume 24, M. Brucks and D. MacInnis eds., 113.
Book Chapters
âA General Brand Alliance Model,â with Ronald E. Goldsmith in The Psychology of
Branding. Nova Science Publishers, Inc., Hauppauge, NY, 2013, 1-30.
âHow Innovativeness Influences Internet Shopping,â with Ronald E. Goldsmith, in
Contemporary Research in E-Marketing, Sandeep Krishnamurthy, ed., Hershey, PA: Idea
Group, Inc., 2005, 323-336.
Book Reviews
Goldsmith, Elizabeth, Ronald Goldsmith, Social Influence and Sustainable Consumption
(2015) in the International Series of Consumer Science for Springer. Quoted on the back
cover and in the acknowledgements.
Kotler, Philip, Ned Roberto, and Nancy Lee, Social Marketing: Improving the Quality of
Life, Thousand Oaks, CA: Sage Publications for Organization and Environment (2004),
17, (2), 281-285.
Bloom, Paul N. and Gregory T. Gundlach, Handbook of Marketing and Society,
Thousand Oaks, CA: Sage Publications for Organization and Environment (2003), 16
(4), 514-517
Buchholz, Andreas and Wolfram Wordemann, What Makes Winning Brands Different,
Sussex, England: John Wiley & Sons for Journal of Product and Brand Management
(2003), 12 (1), 66-68.
Dr. Barbara A. Lafferty
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Fuller, Donald A., Sustainable Marketing: Managerial-Ecological Issues, Thousand
Oaks, CA: Sage Publications for Organization and Environment (2002), 15 (4), 530-531.
Hoffman, K. Douglas and John E. G. Bateson, Essentials of Services Marketing:
Concepts, Strategies, and Cases, Orlando, FL: Harcourt, for Services Industries Journal
(2002), 22 (4), 214-216.
Lovelock, Christopher and Lauren Wright (2002), Principles of Service Marketing and
Management, New Jersey: Prentice Hall, for Services Industries Journal, (2002), 22 (4),
214-216.
Gobé, Marc, Emotional Branding: The New Paradigm for Connecting Brands to People,
New York, NY: Allworth Press, for Journal of Product and Brand Management, (2001),
10 (7), 466-467. (3069 downloads since 2006)
Travis, Daryl, Emotional Branding: How Successful Brands Gain the Emotional Edge,
Roseville, CA: Prima Venture, for Journal of Product and Brand Management, (2001),
10 (7), 468-469. (1645 downloads since 2006)
Pringle, Hamish and Marjorie Thompson, Brand Spirit: How Cause-Related Marketing
Builds Brands, Chichester, UK: John Wiley & Sons; for Journal of Product and Brand
Management, (2001), 10 (5), 321-323.
Ziethaml, Valarie A. and Mary Jo Bitner (2000), Services Marketing: Integrating
Customer Focus Across the Firm, New York, NY: Irwin/McGraw-Hill; for Services
Industries Journal, (2001), 21 (January), 241.
Belch, George E. and Michael A. Belch (2000), Advertising and Promotion: An
Integrated Marketing Perspective, New York, NY: Irwin/McGraw-Hill; for
Irwin/McGraw-Hill, 1999.
Presentations at Academic Conferences
Kull, Alexander and Barbara A. Lafferty (2013), â Collector-Brand Relationships:
Consumer Engagement via Disney Pin Collecting,â Chicago, IL. Association of
Consumer Research.
Jermier, John and Barbara A. Lafferty (2013), âTheorizing the Holistic Voluntary
Simplification Lifestyle: A Behavioral Approach,â Worcester, MA. Sustainable
Consumption Research and Action Initiative (SCORAI).
Kull, Alexander, Barbara A. Lafferty, Erika Matulich (2013), âCollector-Brand
Relationsnips: Pin Collecting as an Engagement Strategy,â Boston, MA. Consumer-
Brand Relationships Conference.
Dr. Barbara A. Lafferty
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Kull, Alexander, Erika Matulich and Barbara A. Lafferty (2012), âProfiling Disney Pin
Collectors: An Exploratory Study,â Orlando, FL. Society for Marketing Advances.
Matulich, Erika, Victoria Bruns, Alexander J. Kull, Barbara A. Lafferty, and Diana I.
Haytko (2012), âThe Psychology of Collecting: The Initial Examination of Pin Trading
Behavior,â Fort Myers, FL, The Academy of Business Disciplines.
Lafferty, Barbara A. (2011), âDefining dimensions and motivations for holistic voluntary
simplification,â Miami, FL. Academy of Marketing Science.
Lafferty, Barbara A. (2008), âMarketingâs Role in a Sustainable Future,â Boulder, CO,
Lean and Green Summit.
Lafferty, Barbara A. (2005), âHow Important is Cause-Brand Fit When Consumers
Consider the Credibility of the Company?â San Antonio, TX, Society for Marketing
Advances.
Lafferty, Barbara A., Erika Matulich, Diana Haytko (2005), âCause-Brand Alliances: Do
Consumers Purchase Brands to Feel Good?â Palm Harbor, FL, Academy of Marketing
Science.
Lafferty, Barbara A. (2004), âIs Perceived Congruity between Cause-Brand Partners a
Prerequisite for Success?â St. Pete Beach, FL, Society for Marketing Advances.
Barnett, Michael, John M. Jermier, and Barbara A. Lafferty (2004), âCorporate
Reputation: The Definitional Landscape,â Ft. Lauderdale, FL, Corporate Reputation
Institute Conference.
Lafferty, Barbara A., Ronald E. Goldsmith, Leisa R. Flynn, and Wan-Min Kim (2003),
âThe Self-Concept and Social Values of Social Values of Consumer Innovators: A
Korean Replication,â Orlando, FL, American Marketing Association Winter Educatorsâ
Conference.
Ronald E. Goldsmith and Barbara A. Lafferty (2003), âThe Impact of Innovativeness on
Internet Shopping,â New Orleans, LA, Society for Marketing Advances.
Lafferty, Barbara A. and Ronald E. Goldsmith (2002), âHow Influential are Endorser
Attractiveness and Corporate Credibility When Innovators React to Advertisements For a
New High Technology Product,â St. Petersburg, FL, Society for Marketing Advances.
Lafferty, Barbara A. and Erika Matulich (2002), âConsumersâ Perceptions of Cause-
Related Marketing: Does the Importance of the Cause Matter?â St. Petersburg, FL,
Society for Marketing Advances.
Lafferty, Barbara A., Ronald E. Goldsmith, and Stephen J. Newell (2001), âThe Dual
Credibility Model: Corporate and Endorser Credibilityâs Influence on Attitudes and
Dr. Barbara A. Lafferty
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Purchase Intent,â Scottsdale, AZ., American Marketing Association Winter Educatorsâ
Conference.
Goldsmith, Ronald E. and Barbara A. Lafferty (2001), âInnovative Online Buying,â New
Orleans, LA, Society for Marketing Advances.
Matulich, Erika, Barbara A. Lafferty, Serge Matulich, and Muge Colak (2001), âBack To
Advertising Basics: How To Improve the Effectiveness of MBA Web Home Pages,â
Washington, D.C., American Marketing Association Summer Educatorsâ Conference.
Goldsmith, Ronald E. and Barbara A. Lafferty (2000), âA Multitrait-Multimethod Study
of Three Scales to Measure Emotional Reactions to Ads,â Orlando, FL., Society for
Marketing Advances.
Goldsmith, Ronald E., Barbara A. Lafferty, Stephen J. Newell (1999), âA Psychometric
Evaluation of a Scale to Measure Perceived Corporate Credibility,â Atlanta, GA: Society
for Marketing Advances.
Lafferty, Barbara A. (1999), âThe Influence of Consumer Persuasion Knowledge on
Advertising Persuasiveness,â St. Petersburg, FL: American Marketing Association
Winter Educatorsâ Conference.
Lafferty, Barbara A. and G. Tomas M. Hult, (1998), âA Synthesis of Contemporary
Market Orientation Perspectivesâ Boston, MA: American Marketing Association
Summer Educatorsâ Conference.
Hult, G. Tomas M., Bruce D. Keillor, and Barbara A. Lafferty (1997), âA Cross-National
Assessment of Social Desirability Bias and Consumer Ethnocentrism,â Denver. CO:
Association for Consumer Research.
Lafferty, Barbara A. and Ronald E. Goldsmith (1997), âCorporate Credibilityâs Role in
Consumersâ Attitudes and Purchase Intentions When a High Versus a Low Credibility
Endorser is Used in the Ad,â Atlanta, GA: Southern Marketing Association.
Fullerton, Sam and Barbara A. Lafferty (1997), âThe Transition in Student Opinions
Regarding Curriculum Issues: Marketing Faculty as a Reference Group,â Jekyll Island,
South Carolina: Association of Marketing Theory and Practice.
Lafferty, Barbara A. (1996), âCause-Related Marketing: Does the Cause Make A
Difference in Consumersâ Attitudes and Purchase Intentions Toward the Product?â
Tucson, AZ: Association for Consumer Research.
Lafferty, Barbara A. and Sam Fullerton (1995), âMarketing Curriculum Content:
Important Components as Specified by Our Market Segments,â Cancun, MX: Academy
of Business Administration.
Dr. Barbara A. Lafferty
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Invited Submissions
âEndorsers in Advertisements,â International Encyclopedia of Communication,
Blackwell Publishing and the International Communication Association (ICA) (2007).
Invited Presentations
Panelist, Focus the Nation Climate Change Symposium, University of South Florida,
âChanging Mindsets: Social & Spiritual Dimensions,â January 31, 2008.
Speaker, Executive MBA Council, Southern Regional Conference, Tampa, FL, âBack to
Branding Basics: How To Improve the Effectiveness of EMBA Program Websites,â
March, 2004.
Speaker, American Marketing Association, Tampa Bay Chapter, âUsing Print
Effectively in Marketing Communications,â June, 2000.
Panelist, International PrePress Association Marketing and Sales Conference 2000, âThe
Key Components to Effective Relationship Selling,â Orlando, FL, January, 2000.
Speaker, University of Tampa, International Studies delegation from Bulgaria, December
1999.
Press Coverage of Research
Quoted in Marketing, 2008 edition, William M. Pride and O. C. Ferrell, Houghton
Mifflin Company, Boston, MA. p. 91.
Quoted in âResearch Suggests That Not All Causes Benefit Equally From Cause-Brand
Alliances,â Michal Strahilevitz, Writer, causemarketingforum.com. November 4, 2007.
Quoted in: âWendyâs Faces Challenges After Founderâs Death,â George Mannes, Sr.
Writer, www.thestreet.com/tech/georgemannes/100006362.html. January 8, 2002.
Research In Progress
Shoreibah, Ream and Barbara A. Lafferty, âCause Placement: Initial Empirical Findings,â
submitted to the Academy of Marketing Science Conference, 2017.
Lafferty, Barbara A., and Erika Matulich, âCompulsive collecting behavior: The
motivations behind the behaviors,â (Data collection stage to be submitted to Journal of
Consumer Research).
Lafferty, Barbara A.,âDisney Pin Collecting: Engagement Solidifies the Consumer-Brand
Relationship.â (Data analysis stage to be submitted to Journal of Marketing).
Dr. Barbara A. Lafferty
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Jermier, John and Barbara A. Lafferty,. âEcological consciousness and forms of voluntary
simplification: Implications for studies of consumption.â (Under revision to be submitted
to Journal of Consumer Research).
PROFESSIONAL SERVICE
Editorial Review Board
Journal of Business Research, 2007 to present.
Psychology & Marketing, 2010 to present
Journal for Advancement of Marketing Education, 2003 to present.
Ad Hoc Reviewer
Journal of Marketing, 2004 to present.
Journal of Business Research, 2002 to present.
Journal of Advertising, 2004 to present.
Journal of the Academy of Marketing Science, 2004 to present.
European Journal of Marketing 2012 to present.
Journal of Marketing Theory and Practice, 2004 to present.
Journal of Personal Selling and Sales Management, 2005 to present.
The Services Industry Journal, 2008 to present.
Journal of Nonprofit and Public Sector Marketing, Special Issue on Social and Cause
Related Marketing, Editor: Mike Ewing, November 2000.
Journal of Marketing Education, 2000 to present.
Psychology & Marketing, 2008 to present
Book Review Editor
Journal of Product and Brand Management, 2001 to 2004.
Conference Track Chair
Academy of Business Administration Global Trends Conference, Aruba, 1995
Conference Session Chair
Academy of Marketing Science, Palm Harbor, FL, 2005.
Society for Marketing Advances, New Orleans, LA, 2003.
Society for Consumer Psychology Winter Conference, Austin, TX, 2002.
American Marketing Association Winter Educatorsâ Conference, San Antonio, TX, 2000.
Dr. Barbara A. Lafferty
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Academy of Business Administration Global Trends Conference, Aruba, 1995.
Conference Discussant
Society for Marketing Advances, San Antonio, TX, 2005.
Academy of Marketing Science, Palm Harbor, FL, 2005.
Society for Marketing Advances, St. Petersburg, FL., 2002.
Society for Marketing Advances, Orlando, FL, 2000.
Conference Reviewer
Society for Marketing Advances, Promotions Track, Cynthia Cano, Track
Chair, New Orleans, LA, 2014
Society for Marketing Advances, Consumer Behavior Track, Diane Edmondson, Track
Chair, Hilton Head, SC, 2013
Consumer Brand Relationships Conference, Michael Breazeale, Co-Chair, Boston, MA,
2013
American Marketing Associations Summer Educators Conference, Marketing
Communications and Branding Track, Anand Kumar, Co-chair, San Diego, CA, 2008.
Association for Consumer Research, Conference Co-Chairs: Connie Pechmann & Linda
Price, San Antonio, TX, 2005.
Society for Marketing Advances, Consumer Behavior Track, Track Chair: Leisa Flynn,
San Antonio, TX, 2005.
Academy of Marketing Science, Services and Non Profit Marketing Track, Track Chair:
Karin Braunsberger, Vancouver, Canada, 2004.
American Marketing Associations Winter Marketing Educatorsâ Conference, Track
Chair: Page Moreau, Scottsdale, AZ., 2004.
Society for Marketing Advances, Advertising and Marketing Communications Track,
Track Chair: Ronald Goldsmith, New Orleans, LA. 2003.
Association for Consumer Research, Track Co-Chairs: Punam Anand Keller and Dennis
W. Rook, Atlanta, GA. 2002.
Dr. Barbara A. Lafferty
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Society for Marketing Advances, Advertising and Marketing Communications Track,
Track Chair: Margy Conchar, St. Pete Beach, FL. 2002.
American Marketing Association Educator's Conference, Advertising Track, Track Chair:
Clarke Caywood, San Diego, CA. 2002.
American Marketing Association Winter Marketing Educatorsâ Conference, Consumer
Behavior and Advertising Track, Track Chair: George Zinkhan, Austin, TX, 2002
Association for Consumer Research, Track Co-Chairs: Kent Nakamoto and Susan M.
Broniarczyk, Austin, TX, 2001.
Association of Consumer Research, Track Co-Chairs: Mary Gilly and Joan Meyer-Levy,
Salt Lake City, UT, 2000.
American Marketing Association Winter Marketing Educatorsâ Conference, Promotions
Track, Track Chair: Diana Haytko, San Antonio, TX, 2000.
Society for Marketing Advances, Consumer Behavior Track, Track Co-Chairs: Ronald E.
Goldsmith and Erika Matulich, Orlando, FL, 2000.
Southwestern Marketing Association Conference, Emerging Markets & Trade
Development Track, Houston, TX, 1999.
Southwestern Marketing Association Conference, Channels and Relationship Marketing
Track, Dallas, TX, 1998.
Southern Marketing Association, International and Global Issues Track, New Orleans,
LA, 1998.
Southern Marketing Association Conference, International Track, Atlanta, GA, 1997.
UNIVERSITY SERVICE
University of South Florida, College of Business Administration
Sabbatical Committee, 2011-2015
Undergraduate Teaching Awards 2013-present
Library Committee, 2013-16
Faculty Executive Committee, 2010-2011.
Ad Hoc Committee, Instructor Career Path, Spring 2010.
Scholarship and Financial Aid Committee, Fall 2001 to 2009, 2015-Present. Chair
2014.
Summer Research Funding Committee 2016
Instructor Promotion Committee 2016
Strategic Planning Committee, Fall 2004 to Present.
Search Committee, Tampa campus, 2010.
Dr. Barbara A. Lafferty
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Search Committee, Tampa campus, Fall 2004.
Search Committee, Lakeland campus, Fall 2005.
Served on âIn Progressâ Dissertation Committees, Spring 2002 to Present.
Dissertation Chair:
Ream Shoreibah
Dissertation Committee Member:
Jean (Hsiao-Ching) Kuo
Ali Besharat
Cynthia Cano
Diane Edmondson
Francois Carrillat
Andrea Scott
Doctoral Program Committee Chair
Ryan McCafferty
Alex Kull
Ream Shoreibah
Doctoral Program Committee Member
Ryan Langan
Robert Riggle
Diane Edmondson
University of Tampa, College of Business,
Undergraduate Curriculum Committee, Chair, Fall 2000-2001.
Advising Committee, Fall 2000-2001.
Students with Disabilities Committee, Fall 1999 to Fall 2000.
College of Business, Student Committee, Fall 1999 to Present.
Student registration for Fall 2000, April 11, 2000.
Student registration for Spring 2000, November 17, 1999.
PROFESSIONAL DEVELOPMENT
American Marketing Association Tampa Bay, âUsing Print Effectively in Marketing
Communications,â June, 2000.
Tampa Bay Advertising Federation, âHow to Lure Customers,â June, 2000.
American Marketing Association Tampa Bay, âThe Best Marketing Web Sites,â May,
2000.
SIBER 47, James Bishop and graduate students, âLoyalty to Employees by Companies as
well as Loyalty to Companies by Employees,â April 28, 2000.
American Marketing Association Tampa Bay, âSuccessfully Integrating Tools of the
Marketing Mix,â April, 2000.
SIBER 45, Erika Matulich, âThe Other Audience of Television, Home Shopping: Loyal
âHiddenâ Viewers who Refuse to Purchase in the Face of Promotion,â March 31, 2000.
Dr. Barbara A. Lafferty
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American Marketing Association Tampa Bay, âManaging the Marketing Environment,â
February, 2000.
University of South Florida, Marketing Round Table, âDiscovering the Soul of Service,â
Dr. Leonard Berry, January 21, 2000.
SIBER 41, Bill Rhey and Robert McMurrian, âThe Service Profit Chain: Linking Profit
and Growth to Customer Loyalty, Satisfaction, and Value,â December 10, 1999.
American Marketing Association Tampa Bay, âNetworking,â October 20, 1999.
SIBER 39, Many Anne Watson, âHyperstudio: A Multimedia Tool for Boomers and X-
ers, Novices, and X-perts,â October 15, 1999.
American Marketing Association Tampa Bay, âMarketing Your Web Site for Maximum
ROI,â September 24, 1999.
SIBER 37, Clayton Long, âGuidelines to Establishing a Quality Control System,â
September 17, 1999.
American Marketing Association Tampa Bay, âMarketing Tools to Make Your Web Site
Better,â Fred Bove, SocracticTechnologies, Inc., San Francisco, CA, August 20, 1999.
PROFESSIONAL AFFILIATIONS
American Marketing Association
Board of Directors, Director at Large, Tampa Bay Professional Chapter,
1999-2001
Session Chair, 2000
Presenter, 1996, 1998, 1999, 2001
Reviewer, 2000, 2002, 2004
Association for Consumer Research
Presenter, 1996, 1997
Reviewer, 2000, 2001, 2002, 2005
Society for Marketing Advances (SMA)
Session Chair, 2003
Session Discussant, 2000, 2002, 2005
Presenter, 1997, 1998, 1999, 2000, 2001, 2002, 2003
Reviewer, 1997, 1998, 2000, 2002, 2003, 2005. 2013
Academy of Marketing Science (AMS)
Session Chair, 2005
Session Discussant, 2005
Presenter, 2005
Reviewer, 2004
Society for Consumer Psychology
Dr. Barbara A. Lafferty
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Session Chair, 2002
Beta Gamma Sigma
Doctoral Business Student Association, Florida State University
Treasurer, 1998-1999
TEACHING INTERESTS
Advertising/promotional management, societal marketing, consumer/buyer behavior,
business communications, sales/sales management, market research, marketing
management.
COURSES TAUGHT
UNDERGRADUATE
Principles of Marketing
University of South Florida, Fall, 2001- Spring, 2005, Summer 2008
Florida State University, Fall, 1998; Spring, 1999
University of Tampa, Fall, 1999; Spring, 2000; Fall, 2000; Spring, 2001
Promotional Management/Principles of Advertising
University of South Florida, Fall, 2005 to present
Florida State University, Summer and Fall, 1997
Bowling Green State University, 1995
Eastern Michigan University, 1993-1995
University of Toledo, Summer 1993
Promotional Management Online
University of South Florida, 2016-present
Retail Management
Bowling Green State University, 1995
Promotional Strategy (cases)
Eastern Michigan University, Summer, 1994
Personal Selling
Eastern Michigan University, 1993-1995
Consumer Behavior
University of Tampa, Fall, 1999, 2000
Product Management and Services Marketing
University of Tampa, Spring, 2000, 2001
GRADUATE
MBA Marketing for a Sustainable Future
University of South Florida, 2006, 2008, 2009, 2011- present
MBA Promotional Management
University of South Florida, 2008, 2009, 2010, 2011-present
MBA Digital Marketing
University of South Florida, 2015.
Strategic Marketing for Non-Profit Organizations (Graduate Course)
Dr. Barbara A. Lafferty
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University of South Florida, Continuing Educations, College of Public Health,
Summer, 2005
MBA Intersession (modules)
University of Tampa, âStrategic Brand Alliances,â Which Ad Pulled Best,â
âMeasuring Public Relations Effectiveness,â and âMarketing Mistakes,â
Summer, 2000, 2001, 2002, 2003
University of Tampa, âConsumer Decision Making,â Summer, 1999, 2001, 2002,
2003
DOCTORAL SEMINAR
Pro-Seminar
University of South Florida, 2015.
INSTRUCTIONAL DEVELOPMENT
Developed and edited USF Marketing Department Brochure to be included with the Basic
Marketing course text and study guide that provides potential marketing students with
career information, description of marketing courses in the department, and profiles of the
marketing faculty. It serves as a comprehensive tool to give direction and guidance to
students.
Developed a new course, Marketing for a Sustainable Future. This course introduces
students to a re-defined 4Ps approach to marketing and explores how marketing mix
decisions can and do influence environmental outcomes. A variety of marketing issues
are covered in the course with the emphasis on strategies that convert consumption
systems to a sustainable paradigm representing a circular use of resources. The intent is
to re-invent strategies that present win-win-win solutions that meet the needs of the
organizations, the consumers, and the ecosystem.
Developed a new online course for Promotional Management. This course is self-paced
with voice-over powerpoint lectures with embedded TV commercials and includes
course-relevant videos and online quizzes.
ACADEMIC EXPERIENCE
* Associate Professor of Marketing (with tenure), University of South Florida, Tampa,
Florida. Department of Marketing. 2007-present.
Assistant Professor of Marketing, University of South Florida, Tampa, Florida.
Department of Marketing. 2001-2007.
Assistant Professor of Marketing, University of Tampa, Tampa, Florida. Department
of Marketing. 1999-2001.
Dr. Barbara A. Lafferty
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Teaching and Research Assistant, Florida State University, Tallahassee, Florida.
Department of Marketing. Research Assistant to Dr. Ronald E. Goldsmith, Fall, 1996;
Research Assistant to Dr. Tomas Hult, Spring, 1997. Research Assistant to Dr. Jon
Freiden, Spring, 1998.
Teaching and Research Assistant, Ohio State University, Columbus, Ohio. Department
of Marketing. Teaching Assistant to Dr. Roger Blackwell, Introduction to Marketing,
Fall, 1995 and Spring, 1996. Research Assistant to Dr. Martha Cooper, Winter, 1996.
Research Assistant to Dr. Leslie Fine, Summer, 1996.
Instructor, Bowling Green State University, Bowling Green, Ohio. Department of
Marketing. Established course guidelines, selected texts, prepared lectures/exams, and
counseled students, 1995.
Instructor, Eastern Michigan University, Ypsilanti, Michigan. Department of
Marketing. Established course guidelines, selected texts, prepared lectures/exams, and
counseled students, 1993-1995.
Instructor, University of Toledo, Toledo, Ohio. Department of Marketing, Summer,
1993.
BUSINESS EXPERIENCE
Vice President/Regional Director, Decorating Systems of North Ohio, Inc., Toledo,
Ohio, 1991-1994. Manager of seven franchise owners; provided start-up training for new
franchisees. Assisted owners in developing marketing/advertising plans and sales skills.
Organized and conducted monthly sales/business meetings and weekly training seminars.
Owner, Decoration Den, Toledo, Ohio, 1991-1994. Handled all aspects of business
ownership including sales, marketing/advertising, training/managing employees and
financial accounting for both companies.
Independent Producer, LB Productions, 1986-1991. Developed pilot and co-produced
a how-to public television series for WBGU-TV. Developed a comprehensive sixty-nine
page Business Plan which includes strategic planning, a thorough analysis of the
company, industry, and marketplace outlining the management team and forecasting
financial performance for four years for production company.
Account Executive, Susquehanna Broadcasting, Toledo, Ohio, 1978-1985 and Reams
Broadcasting, Toledo, Ohio, 1976-1978. Generated over $1.8 million in local and
regional sales. Analyzed advertising needs and recommended necessary action. Created
promotional campaigns and wrote commercials.
Advertising/Public Relations Copywriter, Flournoy and Gibbs, Inc., Toledo, Ohio,
1974-1975. The 10th largest PR/Ad firm in the US at the time. Wrote print and radio ads,
Dr. Barbara A. Lafferty
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brochures, newsletters, press releases and house organs for major Fortune 500 companies
and local accounts as well as interfaced with the clients on campaigns.
Corporate Communications Writer, General Motors, Detroit, Michigan, 1973-1974.
Wrote bimonthly management newsletter and prepared daily tape-recorded newsline for
GM plant and divisional managers.