curriculum vitae personnel details susana cristina lima … · curriculum vitae personnel details...
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CURRICULUM VITAE
Personnel Details
Susana Cristina Lima da Costa e Silva1,
E-mail: [email protected] Phone: +351 22 6196100 (Ext. 417)
Skype: susana.costa.silva
Academics qualifications
2007: PhD in Marketing from Michael Smurfit School of Business – University College Dublin - Ireland,
with the thesis: “The importance of trust and relational quality in the performance of international
alliances”, supervised by Prof. Frank Bradley.
2002: Master in Economics from Faculdade de Economia do Porto, University of Porto – Portugal, with
the thesis: “The internationalisation of firms and the industrial network model: the Vitrocristal case”,
supervised by Prof. Carlos Brito.
1996: Graduation in Management at Faculdade de Ciências Económicas e Empresariais - Universidade
Católica Portuguesa2.
Professional experience
Since 1997: Lecturer at Católica Porto Business School, Universidade Católica Portuguesa.
Lectureship in the following courses:
Graduation in Management and in Economics – Marketing Management, New Marketing Trends,
Introduction to Business Studies, Final Project, Marketing I, Marketing II, International Economics,
Management and European Integration and Social Economics.
MSc (Marketing) – Advanced Topics in Marketing, Marketing, International Marketing, Sales
Management, and Marketing B2B; MSc. in Management – Advanced Topics in Marketing, Marketing,
International Marketing; MSc. in Social Economics - Management of Social Economic Organizations.
MBA – Marketing, International Marketing, Business Plan, and Value Chain Management.
Post-Graduation Studies & Executive Masters – Marketing, Marketing Plan, Social Marketing and
Cause-Related Marketing, Marketing and Strategy, Marketing and Communication, Multichannel
Marketing, International Marketing, Marketing and New Technologies, Marketing & Strategy and
Marketing & Value Creation.
Since 2013: Researcher affiliated at CNPQ (Brazil).
1 Author has publications with the following names: Susana Lorga, Susana Costa e Silva Lorga and Susana Costa e Silva. 2 98,1% percentil.
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Since 2007: Director of the MSc. in Marketing Program at Católica Porto Business School, UCP, Porto.
Since 2004: Researcher at Centre of Studies in Economics and Management (CEGE) of the
Universidade Católica Portuguesa, Porto.
Since 2004: Visiting professor and guest speaker at several universities: University of Saint Joseph,
Macao, University of Wrocław, Poland, Pontifícia Universidade Católica de São Paulo, Brazil, Escola
Superior de Propaganda e Marketing (São Paulo), Brazil, University of Vaasa, Finland, Central
Ostrobothnia Polytechnic, Kokkola, Finland, University of Évora, Portugal; Universidade Católica
Portuguesa – Braga, Portugal; and School of Arts, and School of Law, Universidade Católica
Portuguesa, Portugal. Guest speaker also at The Michael Smurfit Graduate School of Business,
University College Dublin, Ireland, Faculty of Organization and Informatics, University of Zagreb,
Croatia, Business Academy Aarhus, Denmark; Universitatea Babeș-Bolyai, Romenia, Faculdade de
Economia e Administração, Universidade de São Paulo, Brazil, and University of Uppsala, Sweden.
2007/2014: Director of the Department of Marketing at the School of Economics and Management of the
Universidade Católica Portuguesa, Porto.
2007/2010: Director of the Post-Graduation Studies degree in Marketing and of Marketing section of the
International MBA at Católica Porto Business School, Portugal.
2007/2008: Coordinator of the training programme in Internationalization for entrepreneurs, executives
and trainees, developed by Human Value in coordination with the Industrial Association of Minho, in
partnership with Prime, financed by the FSE.
2004/2006: International cooperation project with University of Vaasa (Finland) for the study of
international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo).
2000/2005: Auditor at Dynargie Portugal, Ldª.
2004: Researcher at Faculteit der Economische Wetenschappen, Universiteit van Tilburg, The
Netherlands, with a short-term grant of Fundação Calouste Gulbenkian.
Since 2002: Specialist on marketing, international marketing, internationalisation, strategic marketing,
social marketing and cooperation - Projects with private and public organizations, national and
international.
Since 2001: Column writer at Marketeer, MktOnline.net, HiperSuper, FocusSocial, Exame, Executive
Digest.
1998/2002: Supervisor of international trainees from the Programa Contacto from ICEP - Investimentos,
Comércio e Turismo de Portugal (Foreign Trade and Investment Board – Ministry of Economy).
Since 1997: Researcher at Research Centre in Applied Economics and Management (CEGEA) of the
Universidade Católica Portuguesa, Porto.
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1996/1997: Management Trainee at the company: Jerónimo Martins Group (Recheio Cash & Carry,
Feira Nova Hypermarkets, Pingo Doce Supermarkets).
Filiations
Since 2003: Affiliated of the European International Business Academy (EIBA). National representative
for Portugal of EIBA since Dec 2013 (2nd mandate).
2002/2015: Affiliated of the Portuguese Academy of Marketing (ADMES).
International Projects
Present: Enhancing Studies and Practice of the Social Economy and Social Capital in Higher Education
Curriculum development project with the support of the Erasmus Mundus programme of the European
Union. A Consortium of York Saint John University, UK; University of San Antonio Abad del Cusco,
Peru; Centre for African Studies, University of Porto, Portugal and Mondragon University - MIK, Spain.
2007/2010: International project for the supervision of PhD thesis on the DBA programme of Brno
International Business School (Czech Republic), Nottingham Trent University (United Kingdom), and
Jyväskylä University (Finland).
2010: International project “Marketing and Sales Management” at Tiniguena, project sponsored by
European Union, in Bissau, Guinea-Bissau.
2004/2006: International cooperation project with University of Vaasa (Finland) for the study of
international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo).
Publications
Peer-reviewed
Silva, S., Martins, C. and Sousa, J. M., (Forthcoming in 2018), Omnichannel: factors affecting consumer
adoption, Journal of Marketing Channels, Vol. 25, Issue 4.
Silva, S. Meneses, R. and Radomska, J. (Forthcoming in 2018), A holistic perspective on the
international market selection phenomenon, in the Journal for East European Management Studies, Vol.
22, no. 4.
Wegner, D. Silva, S. and Rossi, G. (Forthcoming in 2018), The development dynamics of business
networks: A comparison among Wines of Brasil (Brazil) and Vitrocristal (Portugal), International Journal
of Emerging Markets. Vol. 18, No. 1. DOI (10.1108/IJoEM-12-2016-0332).
Silva, S. & Vieira, A. (2017), Understanding success according to crowdfunding project’s initiators, in
Studia Universitatis Babeș-Bolyai Oeconomica, Vol. 62, No. 3, pp. 83-100.
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Cavadas, L. Silva, S., Martins, C. and Andrade, A. (2017), Fatores de inibição na compra on-line,
Revista Gestão e Desenvolvimento da UCP – Viseu, nº 25, pp. 3-26. (ISSN: 0872-556X).
Silva, S. S.; Machado, J. C. & Cruz, M. (2017) The influence of WOM and Peer Interaction in the
Decision-Making Process of Generation Z within the family. International Journal of Marketing,
Communication and New Media. Special Number 2 – Marketing and Digital Business, 106-136.
Mayer, J. and Silva, S. (2017) Exploring the Whole Value of Corporate Volunteering, The Journal of
Corporate Citizenship, vol. 67, pp. 95-119 (doi: 10.9774/T&F.4700.2017.se.00007).
Silva, S. C. and Oliveira, S. M. (2017), Partner selection in international joint ventures: A framework for
the analysis of factors relevant to the selection of partners, The Marketing Review, Vol.17, No.2. pp.
199-215. doi.org/10.1362/146934717X14909733966182.
Jain, V. and Silva, S. (2017), Empirical Analysis of ‘level of comfort’ among international workers at
multinational firms, Internext, Vol. 12, no. 2, pp. 44-57 doi: 10.18568/1980-4865.12245-57.
Silva, S. and Martins, C. (2017), The relevance of cause-related marketing to post-purchase guilt
alleviation, in International Review on Public and Nonprofit Marketing. doi: doi:10.1007/s12208-017-
0183-1
Rodrigues, T., Silva, S. and Duarte, P., (2017),The value of textual haptic information in online clothing
shopping, forthcoming in the Journal of Fashion Marketing and Management, Vol. 21, No. 1, pp. 88-102.
Saraiva, L and Silva, S. C. (2016) Understanding changes on the country of origin effect of Portugal,
Studia Universitatis Babeș-Bolyai Oeconomica, Vol. 61 (3), pp. 3-19.
Silva, S. and Martins, C. (2016), Understanding Portuguese Young Consumers’ Intention to use Mobile
Commerce, International Journal of Marketing, Communication and New Media, Vol 4, No. 7, pp. 106-
131.
Camargo, M. A. A., Rocha, T. and Silva, S. C. (2016), Marketing strategies in the internationalization
process of brazilian franchises, Revista Brasileira de Gestão de Negócios, vol. 18, nº 62, pp. 570-592.
Santos, D. Silva, S. C. and Machado, J. C. (2015), “Como avaliar estratégias de co-branding – estudo
de caso EDP Continente”, European Journal of Applied Business and Management, Vol. 1, No. 2, pp.
60-82. (ISSN 2183-5594)
Silva, S. C. and Duarte, P. (2014), “Suggestions for international research using electronic surveys”,
The Marketing Review, Vol. 14, nº 3, 297-310.
Yamazaki, V. Ponchio, M., Silva, S. C. and Rocha, T. (2013), “O consumo de cirurgia estética: a
influência da auto-estima e do materialismo”, Revista de Gestão em Sistemas de Saúde, Vol. 2, nº2,
pp- 30-52.
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Rodrigues, T. and Silva, S. (2013), "O “need for touch” no retalho online", Revista Portuguesa de
Marketing, Nº 30, pp. 70-90.
Silva, S.C., Pacheco, E., Meneses, R., and Brito, C. M. (2012), “The importance of second-hand
knowledge in the revised Uppsala Model: can European textiles producers export to China?” Journal of
Global Marketing, Vol. 24, nº 3, pp. 141-160.
Silva, S. C. and Santos, M. C. (2012), “How to capitalize on a tribe”, The Marketing Review, Vol. 12, nº
4, pp. 419-436.
Silva, S. C. (2012), “Book Review: Aneel Karnani, (2011) Fighting Poverty Together”, International
Journal of Rural Management, Vol. 8, 1-2, pp. 146-149.
Silva, S. C. and Silva, M. F. (2012), “Aneel Karnani - Fighting the Poverty Together: Rethinking
strategies for business, governments, and civil society to reduce poverty”, Africana Studia, nº 18, pp.
269-273.
Silva, S. C. e Silva, M. F. (2012), “Failure is a stepping stone for success”, International Review on
Public and Nonprofit Marketing, Vol. 9, nº 2, pp. 153-179.
Silva, S. C., Bradley, F. and Sousa, C. M. (2012) “Empirical test of the trust-performance link in
international alliances context”, International Business Review, Vol. 21 (2): 293-306.
Rocha, T. V. and Silva, S. C. (2011), “The adaptation versus standardization dilemma: the case of an
American company in Brazil”, Internext – Revista Eletrônica de Negócios Internacionais da ESPM, São
Paulo, v.6, n.1, Jan. /Jun. pp.63-83.
Silva, M. F. and Silva, S. C. (2011), “De Portugal para a UEMOA, com escala na Guiné-Bissau: análise
das oportunidades e constrangimentos do investimento português na Guiné-Bissau”, Africana Studia, nº
16, pp. 175-185.
Silva, S. C., Filho, F. F. and Guedes, M. J., (2010), “Understanding the internationalization process of
Havaianas: the important role of brand”, Tourism and Management Studies, n. 6, pp. 118-130.
Brito, C. and Silva, S. C. (2009), “When trust becomes the fourth “C” of cooperation”, in The Marketing
Review Vol. 9 (4), pp. 289-299.
Silva, S. C. and Sousa, Maria João (2009), “Consórcios internacionais de empresas de construção civil
– o caso da Mota-Engil”, Revista Portuguesa e Brasileira de Gestão, nº 2, pp. 51-63.
Silva, S. C. (2003), “A internacionalização e as redes de negócios da Vitrocristal, ACE”, in Revista
Portuguesa de Marketing, Dezembro, pp. 55-67.
� Case studies published
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Silva, S. Roxo, M. T. and Pereira, J. S. (2017), Shortcut case study managing social media for B2B
companies, The Case Centre, Ref. no. 517-0180-1 and Ref. 517-0180-8.
Silva, S. and Cunha, C. B. (2017), Nata Pura partnering for success with a cup of kindness, The Case
Centre, Ref. no. 517-0171-1 and Ref. 517-0171-8.
Silva, S. and Vasconcelos, M. (2017), Alento case study: using social media to reach consumers, The
Case Centre, Ref. no. P-517-0142-1 and Ref. P-517-0142-8.
Silva, S. C. and Pereira, C. (2017), “Understanding the success of a Japanese restaurant at Favela da
Rocinha (Brazil), The Case Centre, Ref. no. P-517-0003-1 and Ref. P-515-0003-8.
Silva, S. C. e Reis, A. B. (2015),”Vegetable garden by the door, Lipor: promoting change”, The Case
Centre, Ref. No. P515-134-1 and Ref. No. P515-134-8.
Silva, S. C. and Prazeres, M. (2015),”Dream Football: The Impact of Football in the Change of Social
Behaviors”, The Case Centre, Ref. No. 515-027-1and P515-027-1.
Silva, S. C. and Frade, T. F. (2015), “Frezite: Internationalization in Brazil”, The Case Centre, Ref. No.
P515-029-1 and P515-029-8.
Silva, S. C. et al. (2013), “Di Nôs i Mindjor: Development of Local Products at Guinea-Bissau”, The
Case Centre, Ref. P513-074-1 and P513-074-8.
Silva, S. C., Sousa, R. S. and Oberdieck, L. (2012),”Kyaia- Shoes that fly off the shelves”, The Case
Centre, Ref. No. 312-001-1 and 312-001-8.
Silva, S. C. e Fernandes, H. (2012),”Jac Motors – Revolucionando o mercado brasileiro de
automóveis”, The Case Centre, Ref. No. P511-103-1 and P511-103-8.
Silva, S. C. and Soares, R. R. (2012),”Havaianas – O impacto do reposicionamento da marca na
estratégia de internacionalização da empresa”, The Case Centre, Ref. P511-107-1 and P511-107-8.
� Books
Silva, S. (2016), Trust and Relational quality in International Alliances: a dyadic approach, Lambert
Academic Publishing, ISBN: 978-3-659-96576-9.
Jain, V. and Silva, S. C. (2015), Multinational Workplaces: War of Culturally Seasoned Minds,
CreateSpace Independent Publishing, USA (ISBN 978-151-8889-83-7).
Silva, S., Sopas, L. and Morais, R. (Eds). (2015), Iberian Diaspora and Internationalization Processes,
Universidade Católica Portuguesa, Porto (ISBN: 978-972-99847-5-4).
Lorga, S. Costa e Silva (2003), Internacionalização e Redes de Empresas: conceitos e teorias, Editorial
Verbo, Lisboa (ISBN 972-22-2243-0).
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Brito, C and Lorga, S. (1999), “O Marketing Internacional”, Sociedade Portuguesa de Inovação, Porto
(ISBN 972-8589-03-4).
� Book chapters
Silva, S. and Kumpikaite-Valiuniene, Vilmante (Forthcoming in 2018), A portrait of the Portuguese
current Diaspora Networks in International Business wave of qualified Diaspora, in Elo. M. and Minto-
Coy, I., Diaspora Networks in International Business, Springer.
Silva, S. and Elo, M. (2017), How to internationalize a traditional Portuguese-style food – Liability or
asset of Portugueseness?, in Verbek, A., Puck, J. and van Tulder, R. (eds), Distance in International
Business: Concept, Cost and Value, Progresses in International Business Research, Vol. 12, Emerald
Publishing Limited, pp. 425-442.
Silva, S. (2016), Jac Motors – How a Chinese Car Manufacturer approached the Brazilian Market, in
Tulder et al. (eds), The Challenge of BRIC Multinationals, Progresses in International Business
Research, Vol. 11, Emerald Publishing Limited, pp. 653-672.
Silva, S. and Frade, T. (2016), “Portugal’s Frezite goes to Brazil”, in “The New Global Marketing: Local
Adaptation for Sustainability and Profit, Johansson, J. K. and Furick, M. T. (Eds.), Cognella, pp. 313-
320.
Silva, S. C. (2014), “Marketing Internacional”, in Brito, C. and Lencastre, P. (eds.), Novos Horizontes do
Marketing, Dom Quixote, Lisboa, pp. 175-191.
Rodrigues,T. Silva, S. C. and Lencastre, P. (2013) Need for touch – o impacto da informação háptica
textual na interação de compra on-line, in Perez, C. e Eneus, T., Por uma Publicidade Livre Sempre, pp.
599-634, IV ProPesq, São Paulo.
Silva, S. C., Duarte, P. and Ferraz, S. (2013), “Global careers in Portugal”, in Baruch, Y. and Reis, C.
(eds.), New Perspectives on Global Careers, pp. 161-184, Routledge, NY.
Silva, S. C. (2012), “O papel das alianças na internacionalização como forma de cooperação”, in
Coelho, A. and Mugnol, R. (ed.), Os desafios da internacionalização, pp. 237-264, Editora da
Universidade de Caxias do Sul, RS, Brasil.
Silva, S. C. and Perez, C. (2011), “Marketing Internacional”, in Zenone (ed.), A visão estratégica de
marketing: conceitos e técnicas em mercados competitivos, pp. 267-298, Editora Atlas, São Paulo.
Silva, S. C. and Nardon, L. (2008), “An exploratory study of cultural distance and perceptions of
relational risk”, New Perspectives in IB Research - Progress in International Business Research,
Volume 3, pp. 46-57, edited by Maryann P. Feldman and Grazia D. Santangelo.
Brito, C. M. and Silva, S. C. (2004), “Caso Jerónimo Martins – Internacionalização”, in Rodrigues, J.
V. e Dionísio, P. (coord.), Manual de Casos Portugueses Mercator XXI, pp. 1-13, Dom Quixote, Lisboa.
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Lorga, S. (2000), “O Marketing Internacional” in Brito, C. e Lencastre, P. (Ed.) “Horizontes do
Marketing”, Universidade Católica Portuguesa e Verbo Editora, Lisboa.
� Working-papers
Santos, M. C. and Silva, S. C. (2013), “The 3 C’S Model Of Millennials Brand Awareness”. Paper
registered at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/022013.html.
Brito, C. and Silva, S. C. (2011), “The collective nature of export grouping schemes”. Paper registered
at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/042011.html.
Ferreira, M. P. and Silva, S. C. (2009), “Domestic impact of internationalization. The Case of JM”. Paper
registered at SSRN working paper series: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1478593.
Sousa, M. J. and Silva, S. C. (2008) “The use of consortia for the internationalization of firms – Mota-
Engil case study”, WP 012008, Faculdade de Economia e Gestão. Universidade Católica Portuguesa,
November.
Silva, S. C. and Ferreira, M. P. (2006), “Databases in the research of international alliances”, WP – 06 –
001, Faculdade de Economia e Gestão. Universidade Católica Portuguesa, November, ISSN:0873-
6898.
Lorga, S. (2002) “A internacionalização e os mecanismos de cooperação em rede na Vitrocristal, ACE”,
Universidade Católica Portuguesa – Centro Regional do Porto.
� Papers presented at Conferences
Silva, S. C. and Duarte, P. (2017), Understanding the mediating effects of the relationship between
consumer’s need-for-touch and online purchase propensity: a comparison study between China and
Portugal, in 43th EIBA (European International Business Conference), Milan, Italy, 14th –16th December.
Cunha, C. B., Duarte, P., Silva, S. C. (2017), Generation Y consumers, luxury brands and social
responsibility: what are the main motivations of generation Y luxury consumers to engage in a socially
responsible consumption behavior?, in 43th EIBA (European International Business Conference), Milan,
Italy, 14th –16th December.
Roxo, M. and Silva, S. C. (2017), Should I stay or should I go? A managerial toolbox for the 21st
century SMEs, XIII Iberian International Business Conference, ISCTE-IUL, Lisbon, Portugal, 20-21
October.
Mattos, L. Rocha, T., Galhone, R. Silva, S. and Rossi, G. (2017), “Need For Touch and Haptic Imagery:
An Investigation in Online Fashion Retail”, XLI Encontro da ANPAD - EnANPAD 2017, São Paulo,
Brazil, 1st -4th October.
Silva, S., Meneses, R. and Larimo, J. (2017), What do we know about IA?, 14th Vaasa Conference on
International Business, Vaasa, Finland, 23rd- 25th August 2017.
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Silva, S, and Martins, C. (2017), “Factors affecting consumer’s acceptance of an omnichannel
approach”, in 30th European Marketing Academy Conference (EMAC), Groningen, Netherlands, 23rd-
26th May.
Cunha, C. B., Duarte, P., Silva, S. C., and Schwedler, M. (2017), The relationship between luxury
socially responsible brands and luxury consumers, in 5th International Consumer Brand Relationships
Conference, Porto, Portugal, 18th- 20th May.
Jain, V. and Silva, S. C. (2016), “Nature, variations and preferences in ‘level of comfort’ among
employees with different national background”, in 4th Pan IIM World Conference, Ahmedabad, Gujarat,
India , 13th to 15th December.
Silva, S. C., Cunha, C. B. (2016), “Knowledge, Uncertainty and Networks: What drives SMEs'
international”, in 42nd EIBA (European International Business Conference), Wien, Austria, 3rd –5th
December. (ISBN 978-3-200-05028-0).
Silva, S. C., Cunha, C. B. (2016), “Going from Standardization to Adaptation - How to add value to a
traditional foreign style food”, in 42nd EIBA (European International Business Conference), Wien,
Austria, 3rd –5th December. (ISBN 978-3-200-05028-0).
Saraiva, L. and Silva, S. C. (2016), “Understanding the impact of the Country-of-Origin effect in
Portugal”, in 42nd EIBA (European International Business Conference), Wien, Austria, 3rd –5th
December. (ISBN 978-3-200-05028-0).
Silva, S. C., Meneses, R. & Radomska, J. (2015), “Understanding the herding behavior on firms in
international market selection”, in 41st EIBA (European International Business Conference), Rio de
Janeiro, Brazil, 1st-3rd December.
Camargo, A. Rocha, T. V. & Silva, S. C. (2015), “Marketing strategies in the internationalization process
of Brazilian franchises”, in 41st EIBA (European International Business Conference), Rio de Janeiro,
Brazil, 1st-3rd December.
Silva, S. C. (2015), “Jac Motors – How a Chinese car manufacturer approached the Brazilian market”, in
41st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1st-3rd December.
Wegner, D., Silva, S. C., Campos, J. M. and Rossi, G. (2015), “Networking for internationalization: the
cases of Vitrocristal (Portugal) and Wines of Brasil (Brazil)”, in 11th IIBC (Iberian International Business
Conference), Porto, Portugal, 2nd-3th October 2015 (ISBN 978-972-99847-5-4).
Elo, M. and Silva, S. C. (2015), “The role of satisfaction on labor diaspora dynamics - An analysis of
entry and exit of Portuguese nurses”, in 11th IIBC (Iberian International Business Conference), Porto,
Portugal, 2nd-3th October 2015 (ISBN 978-972-99847-5-4).
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Silva, S. C., Meneses, R. & Larimo, J. (2015), “International alliances: do we really know what are we
researching on?”, in 13th Vaasa Conference on International Business, Vaasa, Finland, 27th-28th
August.
Andrade, A., Silva, S. & Rebeca, G. (2015), “O comércio eletrónico como modo de entrada em
mercados internacionais: uma abordagem sistémica à avaliação de oportunidades”, in 10ª Conferência
Ibérica de Sistemas e Tecnologias de Informação, Aveiro, 17th -22th June.
Machado, J. C., Salim, A. L., Vacas de Carvalho, L. Mendes, A. e Silva, S. (2015), “Towards a typology
of consumer-brand interaction on Facebook”, in 44th EMAC (European Marketing Academy
Conference), Leuven, Belgium, 26th-29th May. ISBN: 978-90-823-8330-0.
Reis, A. e Silva, S. (2014), “Horta à Porta, Lipor: promotor de mudança”, in VI Congresso Internacional
de Casos Docentes em Marketing Público e Não Lucrativo, Coimbra, 19th December.
Silva, S. and Meneses, R. (2014), “International alliances: do we really know what are we researching
on?”, in 40th EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11th -14th
December.
Silva, S., Reis, N. and Santos, J. (2014), “What cultural differences really matter for managers?
Towards a new model of cultural distance”, in 40th EIBA (European International Business Academy)
Conference, Uppsala, Sweden, 11th -14th December.
Cunha, C. B. and Silva, S (2014), “Cultural distance's influence in entry mode decision”, in 40th EIBA
(European International Business Academy) Conference, Uppsala, Sweden, 11th-14th December.
Roxo, M. T., Silva, S. C. and Lisboa, A. (2014), “Determinants of export performance”, in 10th IIBC
(Iberian International Business Conference), Zaragoza, Spain, 26th-27th September 2014. ISBN: 978-84-
697-1287.
Silva, S. C., Machado, J. C. and Duarte, P. (2014), “A influência das causas sociais na intenção de
compra dos consumidores”, in V Pró-Pesq, ECA – USP, São Paulo, Brazil, 21st -23rd May.
Silva, S. C. and Sousa, C. M. (2013), “The influence of relational capital on the success of international
alliances”, in 39th EIBA (European International Business Academy) Conference, Bremen, Germany,
11th-15th Dec.
Brzoskowska, E. and Silva, S. C. (2013), “International Market selection – the case of Portuguese
companies in Poland”, in 39th EIBA (European International Business Academy) Conference, Bremen,
Germany, 11th-15th Dec.
Yamazaki, V. Ponchio, M. Silva, S. C. and Rocha, T. V. (2013), “O consumo de cirurgia estética: a
influência da autoestima e do materialismo”, in XVIth SemeAd (Seminários em Administração), FEA-
USP, São Paulo, Brazil, 24th-25th October.
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Yamazaki, V. Rocha. T. V., Duarte, P. and Silva, S. C. (2013), “Evidence of a glocal marketing strategy:
a case study in the Brazilian telecommunication market”, Iberian International Business Conference,
Braga, Portugal, 4th-5th October. ISBN: 9789899850101.
Brzoskowska, E. e Silva, S. C. (2013), “International Market selection – the case of Portuguese
companies in Poland”, in 13th EURAM (European Academy of Management) Conference, Istanbul,
Turkey, 26th -29th June.
Silva, S. C. and Rodrigues, T. (2013), “Need for touch: impactos para a comunicação e para o
marketing”, IV Pró-Pesq. PP Encontro Nacional de Pesquisadores em Publicidade e Propaganda,
Universidade de São Paulo, São Paulo, Brazil, 22nd-24th May.
Oliveira, A. R., Silva, S. C. and Morais, R. A. (2013), “Design-thinking in brand management”, 8th Global
Brand Conference (of the Academy of Marketing Brand, Corporate Identity and Reputation Special
Interest Group), Porto, Portugal, 3rd – 5th April.
Araújo, F. and Silva, S. C. (2012), “Os media sociais no social corporate marketing”, IV International
Congress of Cases in Non Profit and Public Marketing, Felgueiras, Portugal, 14th Dec.
Silva, S. C., Duarte, P. and Ferraz, S. (2012), “Understanding expatriates satisfaction”, in 38th EIBA
(European International Business Academy), Brighton, UK, 7th-9th Dec. ISBN: 9789949430239.
Ferreira, C.; Martins, M.; Martins, R.; Nascimento, A.; Alves, P. and Silva; S. (2012), “Understanding the
burdens of illicit drugs at school”, in European Social marketing Conference, Lisbon, 27th-28th
November.
Rocha, T. and Silva, S. C. (2012), "Subsidiaries’ ability to innovate in marketing in emerging
economies", in AIB – Academy of International Business - 2012, Washington, DC, USA, June 30th – July
3rd. ISSN: 2078-0435.
Silva, S.C. and Santos, M. C. (2012), "How to benefit effectively from the rising tribalisation
phenomenon – The Toyota Prius case study”, EMAC (European Marketing Academy Conference),
Lisbon, 22nd-24th May ISBN: 9789897320040..
Silva, S.C. and Santos, M. C. (2012), "How to capitalize the tribe - the Toyota Prius case study”,
International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.
Silva, S.C., Sousa, M. J. and Figueira-Lemos, F. (2011), "Consortia in construction industry
internationalization: an exploratory study on its motivations", 37th EIBA (European International Business
Academy) Conference, Bucharest, Romenia, 8th -10th December. ISBN: 9786065054998.
Silva, S. C. and Silva, M. F. (2011), “Failure is a stepping stone to success”, 10th International
Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto,
Portugal, 15th -18th June.
12
Silva, S. C., Pacheco, E. and Meneses, R. (2011), “The importance of second-hand knowledge in the
revised Uppsala model”, in 11st EURAM – European Academy of Management Conference, Tallin,
Estonia, 1st-4th June. ISBN: 9789949430239.
Rocha, T. and Silva, S. C. (2011), "Balancing subsidiaries", in CIMaR - Consortium for International
Marketing Research - 2011, Atlanta, GA, USA, 6th-10th April.
Sousa, M. J. G., Silva, S. C. and Filho, F. F. (2010). “Brand reposition impact in the internationalization
of Brazilian footwear companies: the Havaianas case”, in 10th EURAM – European Academy of
Management Conference, Rome, Italy, 19th-22nd May.
Ferreira, M. P. and Silva, S. C. (2009), "Domestic impact of internationalisation. The JM Case.", in 35th
EIBA (European International Business Academy) Conference, Valencia (Spain), 13th – 15th December.
Sousa, M. J. G. and Silva, S. C. (2009). “The use of consortia in the internationalization of construction
firms – Mota-Engil case study”, in 2nd EURAM – European Academy of Management Conference,
Liverpool, UK, 11th-14th May.
Brito, C. and Silva, S. C. (2008), “Understanding export grouping schemes as issue-based nets”, in 34th
EIBA - European International Business Academy Conference, Tallinn, 11th- 13th December. ISBN:
9789949430239.
Sousa, M. J. G, and Silva, S. C. (2008). “A utilização de consórcios na internacionalização de empresas
de construção - O caso da Mota-Engil”, in 2º Encontro Luso-Brasileiro de Estratégia, Lisboa, 20th to 22nd
November.
Sousa, M. J. G. and Silva, S. C. (2008). “The use of consortia in the internationalization of construction
firms – Mota-Engil case study”, in 2nd Annual Copenhagen Conference on Partnerships: Creating
Innovative Solutions through Collaboration, Copenhagen, 18th-19th November.
Silva, S. C. and Nardon, L. (2007), “An exploratory study of cultural differences and perceptions of
relational risk”, in 33rd EIBA (European International Business Academy) Conference, Catania, Italy,
13th-15th December.
Silva, S.C. and Ferreira, M.P. (2007), “Researching on international alliances – the problem of lack of
sources”, in EURAM (European Academy of Management) Conference, Paris, 16th-19th May.
Silva, S. (2006), “Empirical test of the trust-performance link”, in 32nd EIBA (European International
Business Academy) Conference, Fribourg, Switzerland, 7th-10th December [Award “Best International
Marketing Paper”, by International Marketing Review”].
Brito, C. M. and Silva, S.C. (2006), “The collective nature of export grouping schemes: methodological
implications”, in 35th EMAC (European Marketing Academy Conference) Conference, Athens, Greece,
23rd -26th May.
13
Silva, S. C. (2005), “Growing pains of a Web-based survey on international alliances”, in 31st EIBA
(European International Business Academy) Conference, Oslo, Norway, 10th-13th December.
Brito, C. and Silva, S. C. (2005), “A methodological approach for the study of export grouping schemes”,
in 1st IIBC (Iberian International Business Conference), Porto, Portugal, 30th September- 1st October.
Brito, C. and Silva, S. C. (2005), “Toward a model of Inter-organisational co-operation”, in BAM (British
Academy of Management) Conference, Oxford, U.K., 13th-15th September.
Silva, S. C. (2004), "Internationalisation theories: a revolutionary change or a Darwinian approach?", in
30th EIBA (European International Business Academy) Annual Conference, Ljubljana, Slovenia, 5th-8th
December.
Silva, S. and Madureira, R. (2004), “Late Starter: A Situation or a Process?”, in IMP – Industrial
Marketing and Purchasing Group, Copenhagen, Denmark, 2nd-4th September.
Garcia, J. and Silva, S. C. (2004), “Trust: Theoretical Framework, Underlying Disciplines, and
Measures, in EURAM - European Academy of Management, St. Andrews, Scotland, U.K., 5th- 8th May.
Silva, S. C. (2004), “The impact of trust in the performance of alliances between Portuguese and foreign
partners”, in 2nd Preconference for Doctoral Students – EURAM – European Academy of Management,
St. Andrews, Scotland, U.K., 5th – 8th May.
Brito, C. and Silva, S. C. (2004), "The four Cs of Cooperation – The case of Vitrocristal”, in 10th
Commemorative International Conference on Productivity and Quality Research, Miami, U.S.A., 16th-
19th February.
Silva, S.C. (2003), "The impact of trust in international alliances - how satisfied are foreign companies
with their cooperation with Portuguese partners?", in 17th Doctoral Tutorial of EIBA (European
International Business Academy), Copenhagen, Denmark, 10th-11th December.
Lages, C., Lages, L. F., Lages C. R. and Lorga, S. (2003), "A measurement scale to assess trust
communication with relationship parties in an exporting context", in 2nd Workshop on Trust Within and
Between Organisations, Amsterdam, The Netherlands, 23rd-24th October.
Lorga, S. (2003), "Internationalisation theories: a revolutionary change or a Darwinian evolutionary
process?", in IAM - Irish Academy of Management - Conference, Dublin, Ireland, 2nd-3rd September.
Lorga, S. (2003), “The impact of trust in the performance of alliances taking place between Portuguese
partners and foreign ones”, EDAMBA – European Doctoral Programmes Association for Management
and Business Administration – a Summer School, Soréze, France, 19th-24th July.
� Magazines
Silva, C. S., Dong, K. and Teixeira, V. (2017), “E por falar em China…”, in Marketeer, nº 252, July, pp.
80-83.
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Silva, C. S. (2017), “Perfil RH: Susana Costa e Silva”, Humangext, nºn 16, Julho 2017, pp. 12-13.
Silva, C. S. (2017), “A importância do marketing para ‘startups’”, in Jornal Económico Online,
13/6/2017.
Silva, C. S. and Santos, P. L. (2016), “Low cost não é para quem quer, é para quem pode!”, in
Marketeer, nº 244, November, pp. 85-89.
Silva, S. C. and Guimarães, N. (2016), “Learn by doing”, in Marketeer, nº 243, October, pp. 85-89.
Silva, S. (2016), “Afinal o que é o omnichannel?”, in Vida Económica, 27 Maio, p. 14.
Silva, S. e Rodrigues, M. (2015), “Vendas on-line: o que pode correr mal”, in Marketeer, nº 231,
October, pp. 88-90.
Lima, D. e Silva, S. (2015), “Não há um Brasil, há vários “brasis””, in Marketeer, nº 224, March, pp. 120-
122.
Silva, S. (2014), “As artimanhas dos contratos de distribuição moderna”, in Marketeer, nº 217, August,
pp. 87-89.
Silva, S. (2014), Critical review of the paper “Consumers un-tethered: A three market empirical study of
consumers’ mobile marketing acceptance” from Gao, T., Rohm, A.J., Sultan, F., Pagani, M. (2013),
Journal of Business Research, December, Vol. 66, Issue 12, pp. 2536-2544; SLab Research Digest
Volume 1, Number 1, Fall 2014.
Castro, S. R. and Silva, S. C. (2014), “O património cultural na atração de turistas ao Porto”, in
Marketeer, nº 216, July, pp. 81-83.
Ferreira, C. and Silva, S. (2014), "Métricas úteis para o marketing digital", in Marketeer nº 213, Abril,
pp. 85-88.
Silva, S. (2014), "O que o marketing digital muda nas PMEs?", in Marketeer nº 212, March, pp. 87-89.
Moreira, F. and Silva, S. C. (2014), “QR Codes uma ferramenta por explorar em Portugal”, in
Marketeer, nº 211, February, pp. 92-94.
André, A. R., Leal, A. E. and Silva, S. C. (2013), “Como tirar partido do cliente mistério”, in Marketeer,
nº 202, May, pp. 87-88.
Rosas, A. F., Costa, A. and Silva, S. C. (2013), “O negócio dos sites dos usados em Portugal”, in
Marketeer, nº 200, March, pp. 77-80.
Príncipe, F. and Silva, S. C. (2013), “O etnocentrismo investido e o marketing”, in Marketeer, nº 199,
February, pp. 71-73.
15
Coelho, L. and Silva, S. C. and Oliveira. M. F. (2013), “Red Carpet –Tudo a postos para receber o
cliente chinês?”, in Marketeer, nº 198, January, pp. 74-76.
Silva, S. C. and Oliveira. M. F. (2012), “A força do Islão no Marketing”, in Executive Digest, nº 81, pp.
52-56.
Silva, S. C. and Silva, M. F. (2012), “O que é afinal o marketing social?”, in FocusSocial, nº 1, Maio, pp.
37-41.
Campos, J. M. and Silva, S. C. (2012), “Quem são os vencedores de uma guerra de preços?”, in
Marketeer, nº 191, June, pp. 85-88.
Silva, S. C. and Silva, M. F. (2012), “Fighting the poverty together”, in Executive Digest, nº 175, pp. 88 a
91.
Rendeiro, J. B. and Silva, S. C. (2012), “Marketing 3.0: do produto e do consumidor ao espírito
humano”, in Executive Digest, nº 174, pp. 72-75.
Silva, S. C. and Santos, P. L. (2012), “O que a nova tecnologia muda no marketing”, in Marketeer, nº
189, April, pp. 77-82.
Silva, S. C. and Morais, C. (2012), “Promoção de venda: não se pode gerir o que não se pode medir”,
HiperSuper, 27/4, p. 5.
Silva, S. C. (2012), “O comércio justo humaniza a globalização”, in Família Cristã, Feb., p.41.
Silva, S. C. and Silva, M. (2011), “O que é afinal o marketing social?”, in Marketeer, nº 185, December,
pp.88-91.
Silva, S. C. and Alheiro, C. (2011), “Por mares já navegados… à descoberta dos BOP”, in Executive
Digest, nº 64, July, pp.48-52.
Silva, S. C. and Nascimento, J. (2011), “Pensar “fora da caixa” nos países Bottom-of-Pyramid”, in
HiperSuper, nº 290, 22nd July, pp.7-8.
Silva, S. C. (2011), “O que é o retro marketing?”, in Marketeer, nº 178, May, pp.93-95.
Silva, S. C. and Silva, M. F. (2011), “Bissau! Hora tchiga?”, in Marketeer, nº 175, February, pp. 85-89.
Silva, S. (2010), “O desenvolvimento sustentável e as necessidades de formação”, in Diário
Económico, 14/09, p. U/5.
Silva, S. C. (2010), “Uma dúzia de bons conselhos para quando estiver a desenvolver um plano de
negócios…”, in Marketeer, nº 169, August, pp. 87-89.
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Silva, S. C. (2010), “Humanizar a globalização: a importância de iniciativas como as do comércio justo”,
in Marketeer, nº 163, February, pp. 81-83.
Silva, S. C., et. al. (2009), “Do Marketing Social”, in Marketeer, nº 159, Out., pp. 85-88.
Silva, S. C. and Ferreira, J. (2009), “Gerir o luxo em tempos de crise”, in Marketeer, nº 151, February,
pp. 44-45.
Silva, S. C. and Coelho, J. (2008), “O que as empresas podem ganhar com o geomarketing”, in
Marketeer, nº 146, September, pp. 48-55.
Silva, S. C. (2008), “O que é o Marketing Gay ou Marketing para Homossexuais?”, in Marketeer, nº
144, July, pp. 52-56.
Silva, S. C. (2008), “Marketing Tribal: os casos da Apple e da Mini”, in Marketeer, nº 143, June, pp. 68-
75.
Silva, S. C. (2007), “Como fazer um esboço de um plano de internacionalização”, in Marketeer, nº 137,
December, pp. 68-70.
Silva, S. C. (2007), “As vantagens do sal tradicional do Algarve”, entrevista, Hipersuper, nº 196, 14/09,
pp. 18-19.
Silva, S. C. (2007), “O caso da flor de sal”, in Marketeer, nº 132, July, pp. 30-32.
Silva, S. C. (2007), “O que faz da Finlândia uma das economias mais competitivas do mundo?”, in
Marketeer, nº. 131, June, pp. 64-66.
Silva, S. C. (2006), “Humanizar a globalização”, in Revista da associação Comercial e Industrial da
Bairrada (Bairrada Industrial – Pacto Para o Futuro), 2ª edição, p. 82.
Silva, S. C. (2006), “Para quê cooperar?”, in Marketeer, nº. 124, November, pp. 110-111.
Silva, S. C. (2006), “Globalização: o fim de uma era?”, in Marketeer, nº 116, March, pp. 94-95.
Silva, S. C. (2006), "Competitividade da Finlândia", in Revista Exame, nº 261, pp. 74-78.
Silva, S. C. (2005), “A importância das cores no Marketing e Negócio Internacional”, in Marketeer, nº
112, December, pp. 126-127.
Silva, S. C. (2004), "Vitrocristal: internacionalização e mecanismos de cooperação em rede", in
Marketeer, December, nº 100, pp. 106-110.
Silva, S. C. (2004), “O milagre celta”, in Ideias & Negócios, Julho, pp. 62-66.
Silva, S. C. (2004), “Portugal vs. Irlanda – tão perto e tão longe”, in Economia Pura, Março, pp. 62-66.
17
Sousa, C.P. and Silva, S.C. (2003), "O papel dos gestores nas estratégias de marketing de
exportação", in O Molde, nº 59, pp. 42-44.
Lorga, Susana Costa e Silva (2003), “Criar redes industriais para o comércio externo”, Semanário
Económico, Caderno Management, 7/11/2003, pp. 2-3.
Sousa, C.P. and Lorga, S.C.S. (2003), "Marketing de exportação: a importância dos gestores", in
Marketeer, nº 88, December, pp. 94-97.
Lorga, S. (2003), “O marketing global existe?”, Marketeer, nº 79, February, pp. 90-91.
Lorga, S. (2001), “Marketing Internacional”, Marketeer, nº 63, November, pp. 74- 78.
Presentations as a guest speaker
Silva, S. C. (2017), Guest speaker – “As plataformas digitais no processo de internacionalização”,
Workshop “Processo de internacionalização para PMEs inovadoras: dos and dont’s”, SPI – Sociedade
Portuguesa de Inovação, 8 November, Porto, Portugal.
Silva, S. C. (2017), Guest speaker – “A importância do marketing para o sucesso de startups”,
Workshop “Desafios e oportunidades para CEOs de stratups inovadoras”, SPI – Sociedade Portuguesa
de Inovação, 17 March, Porto, Portugal.
Silva, S. C. (2016), Guest speaker - “O marketing e a alteração de valores: os desafios do marketing de
causa social para as empresas”, Pannel of Marketing at XIXth Semead, Faculdade de Economia e
Administração – University of São Paulo (USP), 11th November, São Paulo, Brazil.
Silva, S. C. (2016), Guest speaker – “Marketing de Causas Sociais e as Diferenças Culturais entre
Portugal e o Brasil), ESPM – Escola Superior de Propaganda e Marketing, 8th November, São Paulo,
Brazil.
Silva, S. C. (2015), Moderation of the Pannel: New Retail Challenge (speakers: Hugo Bethlem, Jeff
Turnas & Frank Witek), CIRAI (Conferência Internacional de Retalho Alimentar e Inovação), 18th
March, Porto, Portugal
Silva, S. C. (2015), Moderation of the Pannel: Out-Of-The-Box (speakers: Rui Costa, Nuno Miguel
Peres e José Luís Pio Abreu), QSP Summit, 12th March, Porto, Portugal
Silva, S. C. (2015), Guest speaker – “Novos Modelos de Negócio”, Ted Talk, 4th February, Porto,
Portugal.
Silva, S. C. (2014), Guest speaker - Doctoral Training in Management Research: The Next 25 Years - A
social-concern perspective, EIASM EDEN 25th Anniversary & 2nd EIASM Forum on Research Quality,
29th September, Brussels, Belgium.
18
Silva, S. C. (2014), Guest speaker - “Como escrever artigos científicos e publicá-los”, Seminar for PhD
students, ESPM – Escola Superior de Propaganda e Marketing, 20 May São Paulo, Brazil.
Silva, S. C. (2011), Guest speaker - "The growing pains of an article", ESPM – Escola Superior de
Propaganda e Marketing, 9th August, São Paulo, Brazil.
Silva, S. C. (2010), Guest speaker - “Os desafios do marketing na Guiné-Bissau”, Workshop para
dirigentes, Tiniguena, 17 September, Bissau, Guinea.
Silva, S. C. (2009), Guest speaker - “Research Methods – an Exploratory Overview”, Iseki Food 3 and
Iseki Mundus 2, 1st Overall Meeting, 2nd July, Gothenburg, Sweden.
Silva, S. C. (2009), Guest speaker - “A mundialização do Marketing”, PUC – Pontifícia Universidade
Católica de São Paulo (COGEAE), 29th May – 6th June, São Paulo, Brazil.
Silva, S. C. (2009), Guest speaker - “A experiência das empresas portuguesas no Brasil”, ESPM –
Escola Superior de Propaganda e Marketing, 2nd June, São Paulo, Brazil.
Silva, S. C. (2008), Guest speaker - “Workshop in International Marketing”, Associação industrial do
Distrito de Aveiro, , 1st April, Aveiro, Portugal.
Silva, S. C. (2006), Guest speaker - “Humanizar a Globalização”, Bairrada Pacto Industrial para o
Futuro, 2nd ed., 6th November, Anadia, Portugal.
Silva, S. C. (2006), Guest speaker - “Marketing Internacional e Vendas”, ExpoMarketing – Marketing
Internacional e Industrial, 19th October, Leiria, Portugal.
Silva, S. C. (2004), Guest speaker - “The impact of trust in international alliances performance”,
Seminar for Doctoral Students, at University of Vaasa, Marketing Department, 8th April, Vaasa, Finland.
Silva, S. C. (2004), Guest speaker - “A estratégia de internacionalização do Grupo Jerónimo Martins”,
presentation given at ISCTE – Instituto Superior de Ciências do Trabalho e da Empresa, 9th December
Lisbon, Portugal.
Lorga, S. C. (2002), Guest speaker - “A internacionalização e redes de negócios”, presentation given at
ADMES (Associação de Docentes de Marketing do Ensino Superior) – Portuguese Academy of
Marketing, 2nd July, Instituto Politécnico de Leiria, Leiria, Portugal.
Boards of Journals
Associate Editor at Review of Business Management (Revista Brasileira de Gestão de Negócios),
Brazil.
Reviewer at International Journal of Emerging Markets, UK.
Reviewer at Revista Brasileira de Docência, Ensino e Pesquisa em Administração, Brazil.
19
Reviewer at Internext, Brazil.
Reviewer at International Journal of Business Research and Management, Malaysia.
Reviewer at International Journal of Marketing, Communication and New Media, Portugal.
Reviewer at Revista Encontros Científicos (Scietific Meetings Review), Portugal.
Invited reviewer at: Journal of Management Studies, UK, Marketing Planning Intelligence Group and
Organization Management, USA, and Journal of Business Research, UK.
Complementary qualifications with diploma
2012: Structural Equation Models of short course taught by Professor Maria de Fátima Salgueiro, the
Portuguese Statistical Society and sponsored by the Catholic University of Portugal – Porto.
2006: Participation certificate at “Programa de Actualização de Competências Pedagógicas - Instituto
de Educação da Universidade Católica Portuguesa.
2005: Course of “Research Methods for Marketing”, with Professors Jan-Benedikt Steenkamp, Hans
Baumgartner e Tammo Bijmolt, at TIAS Business School, Tilburg University, in collaboration with EIASM
– European Institute for Advanced Studies in Management.
2005: Certificate of Competency in English (ECCE) of the University of Michigan English Language
Institute.
2004: Course of “Modelling for Business Research”, with Professors Joe Hair, Philip Samouel and
Arthur Money, at Henley Management College, in collaboration with EUDOKMA - European Doctoral
School on Knowledge and Management.
1996: Diploma for the participation of the seminar: Leadership and decision making process UCP,
Porto.
1991: Diploma for the participation of the course: Initiating Computers, from Inforjovem3.
Awards and scholarships
2016: Grantee of the Institute of European Studies of Macau Academic Research 2015-2016, for the
project “Expatriates, Expatriates Satisfaction Macau, Portuguese Diaspora – the actuality of the
Portuguese Expatriates in Macau”, Macau, China.
2015: Award for the 5 shortlisted best Portuguese cases studies, produced at business schools, funded
by The Forum de Administradores de Empresas (CEOs Forum), Portugal.
3 With a final mark of 19/20.
20
2006: Award for the best paper in International Marketing presented at EIBA (European International
Business Academy) Conference held in Fribourg, Switzerland, awarded by International Marketing
Review.
2002/2006: 48 months scholarship from FCT – Fundação para a Ciência e Tecnologia (from the
Portuguese Minister of Technology and Science) for PhD Thesis at University College Dublin, Ireland.
2004 e 2011: Erasmus grant for the exchange of teachers for teaching activity in Central Ostrobothnia
Polytechnic, Kokkola, Finland and in University of Uppsala, Sweden.
2004: Visiting researcher at Tilburg University – The Netherlands with a short-term scholarship from
Fundação Calouste Gulbenkian, Portugal.
1992/1996: Five year scholarship from Universidade Católica Portuguesa (fee exemption).
1995: Merit diploma from Universidade Católica Portuguesa, for the participation in extra-curricular
activities of human and social interest.
1995: Six months Erasmus scholarship in the undergraduate course of Management, at Turku
University, Finland.
Master thesis supervised
2017: Manuel Rodrigues Gomes de Almeida - Online Cause-Related Marketing - How does it influence consumers’ evaluations and purchase intention?
2017: Tuul Purevdorj da Rocha Diniz– What Mongolia produces that the world should know about (Master thesis presented at University of Saint Joseph, Macau, China) 2017: João Paulo Teles Moreira da Silva – O serviço como fator de diferenciação: o caso Worten (Service as a differentiation factor: the Worten case study) (co-supervised by João Moreira de Campos)
2017: Marta da Costa Jácome de Vasconcelos - Using Social Media to reach consumers of Alento: a content analysis of its official Facebook page.
2017: João Luís Navarro Gonçalves de Sousa Pereira - Divulgar, Comunicar e Vender: Estudo de caso Shortcut (Informing, Comunicating and Selling: the Shrotcurt case study)
2017: Sara Maria Cardoso Peixoto - A Ferramenta Facebook na Estratégia de Comunicação: O caso Onevet Group, S.A (Facebook as a Communication tool: the Onevet Group, S.A.)
2017: Ana Carolina Gomes Guimarães - Marketing and Sales Management: FERESPE’s Case Study
2016: Adriana Barja Gonçalves Monteiro - Factors Driving Women Consumers to Shop Shoes Online: an Exploratory Study 2016: Jorge Manuel Lima Pinto Mayer- Exploring the Whole Value of Corporate Volunteering 2016: António Carlos Campos Canedo Rebelo Pereira – Inward internationalization as a motivation to go international 2016: Margarida Bernardo Ferreira - Measuring consumer perceptions of online shopping convenience
21
2016: Andrea Carta - Market opportunity analysis for tourism marketing: a case study from Tenerife and the Flight Development Fund 2016: Ana Isabel Tavares Vieira - Crowdfunding projects: what makes project creators feel successful?
2016: Lucénio Vinicius Saraiva - Understanding the country of origin effect: the case of Portugal 2016: Marta Cruz - Generation Z: influencers of decision-making process -The influence of WOM and peer interaction in the decision-making process (in co-supervision with Joana C Machado) 2016: Luís Diogo Pereira Ribeiro Pio – Is there room for a conscious capitalism? 2016: João Miguel de Almeida Martins de Sousa – A abordagem multicanal: a perspetiva dos consumidrores (The multichannel approach: consumer’s perspective) 2016: José Pedro Lima Pires de Sousa – Are Portuguese consumers prepared to adopt m-commerce? 2015: Óscar Alberto Madureira – Corporate social responsibility in Macau gaming industry (Master thesis presented at University of Saint Joseph, Macau, China) 2015: Luís Carlos Silva Morais Cavadas - What is inhibiting Portuguese consumers from buying on-line? The morphology of the barriers to online shopping in Portugal (co-supervisor – António Andrade) 2015: Jorge Miguel Moreira da Silva - The influence of the need-for-touch on the online purchase propensity: a comparative study between Portugal and China.
2015: Sandra Raquel Nogueira Castro – Marketing digital na promoção de um destino turístico. O caso da cidade do Porto.
2015: Gustavo Alves Costa Arruda - Estratégias Empresariais de Responsabilidade Corporativa. O Encontro da Busca de Geração de Valor Econômico com a Vertente Social.
2015: Francisco Santos – O impacto do novo fenómeno de emigração na DREX. O caso do Millennium bcp (co-supervision with João Luís Serra Moreira de Campos).
2015: Ana Raquel André – Consumer engagement with a brand on Facebook (co-supervision with Joana César Machado).
2014: Sandro Filipe Mota Santos Oliveira - Partner selection in international joint ventures: factors for the selection of partners in IJVs.
2014: Bruno Botelho de Almeida - Tribal marketing: is there a tribe within the tribe?
2014: Adriana Branco Reis – Marketing against poverty.
2014: Gonçalo Pereira Rabeca – Development of a Business Model for E-Commerce B2C at Sonae MC.
2014: João Pedro Coimbra Brandão Fonseca – Decision factors of Portuguese SMEs regarding International market research.
2014: Cláudia Sofia Freitas Braga da Cunha – The problem of cultural distance in International Business: Cultural distance’s influence in Zippy’s entry mode process.
2014: Tiago Assis Vilarinho - Pursuit of competitive advantage for Online Travel Agencies: Driving from price to value.
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2014: Inês Ribeiro dos Santos Capelo - Millennials Brand Awareness
2014: Filipe Principe Ferreira - Financial Guilt and Crisis - Exploring Marketing Opportunities to Southern European Countries.
2014: Mafalda Teles Roxo - Export Performance: The case of the exports of cork stoppers from Portugal to emergent economies.
2014: Mariana Coelho Rodrigues de Sousa – The importance of historic factors on the formation and success of the business Cluster of the Galerias Paris.
2014: Bernardo Nuno Andrade Barreiros Pavia – Corporate volunteering and the firm – study of the case UNICER.
2013: João Nuno Vilaverde e Cunha – Sales Team control at Auto Sueco.
2013: Miguel Pires Prazeres – The football impact in changing social behaviours – The DreamFootball case study.
2013: Miguel Vieira de Campos Cerqueira Gomes – Factors that influence international negotiation – the Portuguese Case.
2013: Diana Ferreira dos Santos – Co-Branding strategies – the case of “Plan EDP-Continente”.
2013: Ana Luís Henriques de Lima Sampaio Leite - Service quality measurement at Grupo Auto-Sueco.
2013: João Luís Moreira de Campos - Optimization of marketing processes in a context of customer-centric retailing.
2013: Nuno Manuel Costa Soares - Red carpet trend and the Chinese market potential for city marketing - Porto case study.
2013: Rita Amado Santos Pinto - Middle class increase in Brazil.
2013: Francisco José Ferreira Capelas – The social activity of “Celestial Ordem Terceira da Santíssima Trindade”.
2013: Miguel Augusto Fontoura de Almeida Oliveira – Consumer guilt dimensions – implications for cause-related marketing.
2013: Maria Isabel Calheiros Lopo de Andrade Gouveia –Cause-related Marketing – The influence of social causes in buying intention in cause-related marketing (co-supervision with Joana César Machado).
2013: Li Danchan - Analysis of the decrease of dehydrated Knorr soups in the wholesales channel.
2012: Pedro Jorge Magalhães Pinho de Sousa - Understanding the internationalization process of Silampos.
2012: Emilia Anna Brzoskowska– International Market Selection - The case of Portuguese companies in Poland.
2012: Nuno Fernando da Costa Barbosa – Implementing new clients recruitment strategy at Schmitt Elevators.
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2012: João Miguel de Sousa Pratinha Gomes – The strengthening of internationalization competencies: the market selection stage of firms internationalization.
2012: João Neves Prisco Ribeiro – Franchising as an entry mode – what are the critical success factors?
2012: Filipa Alexandra da Costa Araújo – The importance of social media for corporate social marketing (co-supervision with António Andrade).
2012: Stamatia Papatzika – Portugal and Greece: Is there room for an improvement in economic relations?
2012: António Paulo Luís Jorge – The critical factors for the success of International branding – the Brodheim Group case study.
2012: Bárbara Patrícia da Silva e Sousa Marques de Pinho – The importance of expatriates in International management.
2012: João Manuel Silva Póvoas - Internationalization – franchising as an entry mode in Portugal – The RE/MAX® case study.
2012: Sandra Mónica da Costa Nascimento – Neuromarketing: the application of neurosciences to marketing.
2012: Tomé Seiça Neves Marques Rodrigues – The need for touch on online retail – The impact of textual haptic information.
2012: Sílvia Cristina Filipe Moreira da Silva Ferraz – Are Portuguese expatriates satisfied with their expatriation experience?
2011: Mariana Carnido Santos – How to capitalize the tribe – the Toyota Prius case study.
2011: Jorge Paulo Moreira da Silva – Key Account Management application in industrial markets: the SPSA case.
2011: Catarina Alves Moreira Gomes de Almeida – Adira – Identification and conditions for implementing a CRM solution.
2011: Paulo Rui Lopes Miguel – Everyday Low Pricing Policies in B2B markets. (co-supervision with Angelo Manaresi).
2011: Eugénia Maria Ferreira Pacheco – Understanding how relationships influence firm’s internationalization process.
2010: Nuno Alexandre Dias Gonçalves da Costa – Bosch Termotecnologia S.A. – Economic viability of the hot water distribution system.
2009: Joana Simões do Carmo Dias – Marketing plan for the implementation of a system to collect domestic oil.
2008: Maria João G. R. Sousa – The importance of consortia in the firm’s internationalization process. The case Mota-Engil.
2008: Fernando M. F. Filho – The impact of brand re-positioning in the internationalization of Brazilian footwear industry: the Havaianas case.
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External Examiner of MSc. Juris
2017: Mélissa Godinho Alves de Sá - Procura de informação e aquisição de conhecimento no processo de Internacionalização: estudo exploratório. Msc. In International Economics and Management at Faculty of Economics, University of Porto. 2017: Rui Miguel Quental de Almeida - International Consumer Fads. Msc. In International Economics and Management at Faculty of Economics, University of Porto. 2016: Luiza Tari Manzini Ferreira Mattos - A influência das informações pictoriais e textuais no processo de compra de moda em ambiente on-line. MSc. in International Business from Escola Superior de Propaganda e Marketing (São Paulo).
2013: Fernando Afonso Carrapatoso Lima - Design Organizacional das Indústrias Criativas MSc. in Management of Creative Industries from School of Fine Arts from Universidade Católica Portuguesa.
2013: Hugo Gabriel Oliveira Gonçalo Qualidade do serviço do internet banking em Portugal, impactos ao nível do relacionamento e lealdade: uma análise de equações estruturais com recurso ao PLS. MSc. in Communications Sciences from University Fernando Pessoa
2013: Joana Reid de Lacerda - The impact of business associations on business internationalization: The APPICAPS Case. MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto.
2012: Inês Regina Fernandes Nunes de Sousa - O impacto do design de moda - subsector das indústrias criativas - na indústria têxtil e do vestuário portuguesa. MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto.
2012: Mafalda de Noronha Guedes - Marca Porto Criativo. MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto.
2012: João Paulo Gomes dos Reis Ferreira Inovação social criativa - Ser Humano - Hip Hop por uma causa. MSc. in Management of Creative Industries from School of Arts from Catholic University of Porto.
2011: Jordana Rocha Nicolau Lopes da Costa - O impacto da ideologia no processo de decisão de voto. MSc. in Communications Sciences from Faculty of Arts from University of Porto.
2011: Mara de Lima Ramalho - O marketing político e a sua importância em campanhas políticas. MSc. in Communications Sciences from Faculty of Arts from University of Porto.
2011: Ana Cristina Gomes de Castro - Bullet Solutions: projeto de internacionalização para uma empresa portuguesa de software. MSc. in Marketing from Faculty of Economics from University of Porto.
PhD Juris (as external examiner)
2017: Nuno Manuel Rosa dos Reis - Institutional distance and cross-border mergers and acquisitions – University of Coimbra – external examiner.
2015: Ana Cristina Furão Neves Estima – O gap entre a formação de marketing e o mercado de trabalho em Portugal: uma análise baseada na definição de perfis profissionais – University of Aveiro, Portugal – external examiner and main opponent.
2015: Nuno José Martins Guerra – A adoção e implementação das aplicações de social media. Caso: as grandes empresas portuguesas – University of Évora, Portugal – external examiner and main opponent.
2014: Suzanne Fonseca Amaro – Determinants of intentions of purchase travel online – an holistic
approach - University of Aveiro, Portugal – external examiner and main opponent.
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2010: Raquel Meneses Moutinho – Estrutura e dinâmica das international new ventures (Structure and
dynamics of international new ventures), University of Porto, Portugal.
Research and interests
Research on the fields of internationalisation and international marketing, trust, relational risk and their
importance on the satisfaction of firms engaged in international alliances, international market selection
process; the impact of national culture on international business, international alliances, IJVs and the
factors that lead to its success; expats. Investigation on the areas of marketing, social marketing, cause-
related marketing, marketing and poverty, need for touch and online consumer behaviour.
On-line publications
Título Data Co-author
O que é o Marketing Internacional? (www.mktonline.pt) 25-11-2004
Marketing Internacional ou Marketing Global? (www.mktonline.pt) 03-03-2005
O que é a globalização? (www.mktonline.pt) 08-03-2006
O que é o Growth Competitiveness Index do WEF? (www.mktonline.pt) 01-06-2006
Globalização - vantagens e desvantagens (www.mktonline.pt) 16-10-2006
Redes de Empresas (www.mktonline.pt) 13-12-2006
Investir no marketing pessoal (www.mktonline.pt) 16-04-2007
Produtos Biológicos (www.mktonline.pt) 13-08-2007
Como fazer um esboço de um plano de internacionalização (www.mktonline.pt) 23-01-2008
Marketing Religioso (www.mktonline.pt) 16-04-2008 Miguel Silva
Marketing Tribal (www.mktonline.pt) 23-07-2008
Geomarketing (www.mktonline.pt) 17-09-2008 João Coelho
Estudo sobre papel gestores (www.mktonline.pt) 13-11-2008 Carlos Sousa
Marketing Territorial (www.mktonline.pt) 14-01-2009 Joana Dias
Diferenças culturais e internacionalização (www.mktonline.pt) 28-01-2009 Raquel Ferreira da
Silva
Secret Shopping (www.mktonline.pt) 26-03-2009 Joana Ferreira
Marketing ambiental, verde ou ecológico? (www.mktonline.pt) 12-06-2009 Joana Dias
O farmacêutico e o marketing relacional (www.mktonline.pt) 07-10-2009
Está o marketing preparado para a crítica? (www.mktonline.pt) 14-12-2010
A cooperação de empresas em consequência da globalização (www.mktonline.pt) 05-04-2010
O que é o neuromarketing? (www.mktonline.pt) 01-06-2010 Cláudia Rodrigues
50 anos sobre a miopia do marketing (www.mktonline.pt) 11-07-2010 Carlos Patoilo
O que é o retro marketing? (www.mktonline.pt) 23-11-2010
Marketing social, marketing de organizações sem fins lucrativos e marketing de causas: as diferenças (www.mktonline.pt)
25-01-2011
Fazer (o) bem mas olhar a quem (www.mktonline.pt) 29-03-2011 Miguel Silva
Novos modelos de negócio em mercados emergentes (www.mktonline.pt) 20-05-2011 Rui Coelho
O Brasil está a investir forte em Portugal! (www.mktonline.pt) 09-09-2011 Raquel Soares
Uma Aventura na Guiné-Bissau (www.mktonline.pt) 14-09-2011
O marketing e o pequeno comércio retalhista em Portugal (www.mktonline.pt) 13-01-2012
Como avaliar uma estratégia de promoção de vendas (www.mktonline.pt) 09-03-2012 Carlos Morais
Os novos 4 Ps do Marketing na Web (http://www.hipersuper.pt/2012/05/07/os-novos-4ps-do-marketing-na-web/)
07-05-2012 João Manso
Almeida
Que condições salvaguardar para garantir o sucesso de uma boa campanha de Marketing Viral? (www.mktonline.pt)
31/05/2012 Li Dachan
O que é afinalo o demarketing? (www.hipersuper.pt) 31/05/2012 Bernardo Pavia
Quando a pechincha está na moda (www.hipersuper.pt) 14/06/2012 Miguel Prazeres
Sucessos instantâneos e sucessos casuísticos em marketing (http://www.hipersuper.pt/2012/06/25/exemplos-de-sucessos-casuisticos-e-instantaneos-em-marketing-por-diogo-machado-e-susana-costa-e-silva-catolica-porto/)
26/6/2012 Diogo Machado
O que é o product placement? (http://www.mktonline.net/index.php?cat=7&item=15943&hrq=) 28/08/2012 Diana Santos
A classe média – o novo mercado mundial (http://www.hipersuper.pt/2012/09/14/a-classe-media-o-novo-mercado-mundial-por-susana-silva-e-andre-lopes-catolica-porto/)
14/09/2012
André Lopes
Há uma linha que separa a arte do comércio: product placement, quanto vale? (http://www.hipersuper.pt/2012/12/19/ha-uma-linha-que-separa-a-arte-do-comercio-product-placement-quanto-vale-por-susana-costa-e-silva-catolica-porto/)
19/12/2012 Mafalda Telles Roxo
Que efeitos da globalização no marketing: etnocentrismo? Ou etnocentrismo invertido? (http://www.hipersuper.pt/2012/12/27/que-efeitos-da-globalizacao-no-marketing-etnocentrismo-ou-etnocentrismo-invertido-por-maria-madalena-costa-e-susana-costa-e-silva-catolica-porto/)
27/12/2012 Maria Madalena
Costa
Os Millennials merecem a atenção do marketing (http://www.hipersuper.pt/2013/01/07/videojogos-o-proximo-passo-do-product-placement-por-susana-costa-e-silva-e-joao-lima-catolica-porto/ )
04/01/2013 Rúben Oliveira
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Videojogos: próximo passo do product placement? (http://www.hipersuper.pt/2013/01/07/videojogos-o-proximo-passo-do-product-placement-por-susana-costa-e-silva-e-joao-lima-catolica-porto/)
07/01/2013 João Lima
Etnomarketing ajuda a dimensionar o mercado (http://www.hipersuper.pt/2013/01/28/etnomarketing-ajuda-a-dimensionar-o-mercado-por-susana-costa-e-silva-e-carolina-martins-catolica-porto/)
28/01/2013 Carolina Sócrates
Martins
Que marketing em tempos de crise? (http://www.pt.cision.com/o4kptwebnewlayout/clientuser/getClippingDetails.aspx?id=3790eb3c-c8c9-4e3f-8454-dde0a1e99706&userid=0625b8fe-c0a6-459c-967e-ec81abbfa171)
13/02/2013 José Cevada
Como comunicar uma cidade? (http://www.hipersuper.pt/2013/04/09/como-comunicar-uma-cidade-por-jose-martins-e-susana-costa-e-silva-catolica-porto/)
09/04/2013 José Nuno Martins
Os factores de atracção de visitantes a uma cidade (http://www.hipersuper.pt/2013/11/20/os-factores-de-atraccao-de-visitantes-a-uma-cidade-por-susana-costa-e-silva-catolica-porto/) 20/11/2013
Maria Teresa Stanislaus
O que é e para que serve o Google Adwords? (http://www.hipersuper.pt/2013/12/10/google-adwords-o-que-e-e-para-que-serve-por-susana-costa-e-silva-catolica-porto/) 10/12/2013 António Gil Cardoso
3.0: a evolução do paradigma de marketing (http://www.hipersuper.pt/2013/12/18/3-0-a-evolucao-do-paradigma-do-marketing-por-susana-costa-e-silva-catolica-porto/) 18/12/2013
Maria Aguiar Alarcão
Quando a geografia dá coordenadas ao marketing (http://www.hipersuper.pt/2014/02/12/quando-a-geografia-da-coordenadas-ao-marketing-por-susana-costa-e-silva-catolica-porto/) 13/2/2014
Diogo Cruz e Daniela Leite
Como criar uma campanha de marketing viral? http://www.hipersuper.pt/2014/02/25/como-criar-uma-campanha-de-marketing-viral-por-susana-costa-e-silva-catolica-porto/ 25/2/2014
Carlos Guilherme Silva
Marketing digital: como podem as métricas ajudar a sua empresa? http://www.hipersuper.pt/2014/07/02/internet-como-podem-as-metricas-ajudar-a-sua-empresa/ 02/07/2014 Camilo Ferreira
Os QR Codes e o contexto português http://www.hipersuper.pt/2014/11/14/os-qr-codes-e-o-contexto-portugues/?fb_action_ids=10204711188635184&fb_action_types=og.likes&fb_ref=.VHYUW88lEik.like 14/11/2014 Francisca Moreira
Acordos de fornecimento. O que está por detrás dos contratos da distribuição moderna em Portugal? http://www.hipersuper.pt/2015/01/29/acordos-de-fornecimento-o-que-esta-por-detras-dos-contratos-da-distribuicao-moderna-em-portugal/#.VMvmCcX3n8A.facebook
29/01/2015 André Esteves
O património cultural como fator de atração de turistas a uma cidade. O caso da cidade do Porto. http://www.hipersuper.pt/2016/04/06/o-patrimonio-cultural-como-fator-de-atracao-de-turistas-a-uma-cidade-o-caso-da-cidade-do-porto/
06/04/2016 Vitor Teixeira
Sandra Raquel Castro
A importância do marketing para “startups” http://www.jornaleconomico.sapo.pt/noticias/a-importancia-do-marketing-para-startups-171193
13/6/2017