curriculum vitae and list of publications · prof. ram herstein 1 curriculum vitae and list of...

Prof. Ram Herstein

1

CURRICULUM VITAE AND LIST OF PUBLICATIONS

Personal Details

Name: Ram Herstein

Date and place of birth: 1968, Tel-Aviv

Regular military service: 1986-1989

Address, telephone no. at work and e-mail: College of Law and Business, Ramat-Gan,

Israel, 0528-499119 [email protected]

Address, telephone no. at home and e-mail: 2 Hacarcom St. Zichron-Yaakov

04-6272520 [email protected]

Education

B.B. 1989-1993 - Tel-Aviv College of Management - Business

Administration (Marketing)

M.Sc. 1993-1995 - Ben-Gurion University of the Negev - Management

Sciences (Medical Administration)

Advisor: Prof. Raichel, A.

Title: National Cancer Institute Marketing Strategy – Developing a

Customer – Centered Mind-Set

Ph.D. 1995-1998 - Middlesex University, London - Business School

Advisors: Prof. Hibbert E. and Dr. Bains, P.

Title: An Investigation of Brand Image and its Role in Brand

Development

Employment History

2014- Associate Professor of Marketing, College of Law and Business, Israel

2011-2013 Associate Professor of Marketing, Jerusalem Academic Center -

Lnader Institute, Israel

2008-2011 Associate Professor of Marketing, Ruppin Academic Center, Israel

2003-2008 Senior Lecturer, Ruppin Academic Center, Israel

1998-2003 Lecturer, Ruppin Academic Center, Israel

Prof. Ram Herstein

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Professional Activities

(a) Positions in academic administration

2017 Interim Dean, Business School, College of Law and Business

2014-2016 Vice Dean, Business School, College of Law and Business

2011-2013 Head of MBA Program, Jerusalem Academic Center - Lnader

Institute

2007-2010 Chairman, Disciplinary Committee, Ruppin Academic Center

2007-2010 Member, MBA Academic Teaching Faculty Committee,

Ruppin Academic Center

2007-2010 Head, International Business and Marketing Area, MBA

Program, Ruppin Academic Center

2005-2010 Member, Lecturers Staff Committee, Ruppin Academic

Center

2004-2010 Member, Academic Teaching Faculty Committee, Ruppin

Academic Center

2004-2005 Member, Ethics Committee, Ruppin Academic Center

2004-2005 Member, Disciplinary Committee, Ruppin Academic Center

1998-2010 Member, Teaching Committee at the Ruppin Academic

Center (both the regular and the enhanced committees);

responsible for approving courses and structuring the

curriculum at the Ruppin Academic Center

1998-2010 Head, Marketing Management Area, Department of Business

Administration, Ruppin Academic Center

(b) Significant professional consulting

2011 Mega - implementing new private branding strategy

2007-2008 Hishtil - developing new product marketing strategies

2007 888.com - managing the image of the brand

2006 Ziv Kitchens - managing the image of the brand

2006 Maccabi Healthcare Services - developing private brand

strategy

2006 Arcaffé - re-designing the store image

2005 Achdut Pension Funds - managing the corporate identity

Prof. Ram Herstein

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2004 Strauss - managing the corporate identity

2003 Elite - managing the product assortment of the company

2000-2002 Tivoni - building marketing strategies and designing

corporate identity

2000 Hamashbir Latzarchan - designing a new store image

1999 Kibbutz Yifat - designing a new store image

1996-1997 Debenhams (UK) - building marketing strategies at the

level of the individual brand, and designing corporate

identity

(c) Membership in professional/scientific societies

1996 - Academy of Management

2010 - Korean Academy of Marketing Science

Educational Activities

(a) Courses taught

Marketing Management, Brand Management, Consumer Behavior,

Marketing Channels, Product and Services Management and Development,

Seminar for Excellent Students in International Management, College of

Law and Business

Marketing Management, New Product Development, Brand Management,

Product Policy (BA), Seminar in Managing Product, Marketing Channels,

Services and Firms (MBA), Jerusalem Academic Canter - Lander Institute

Strategic Issues in Marketing, New Product Development, MBA, Ruppin

Academic Center

Marketing Management, BA, MBA, The Interdisciplinary Center Herzliya

New Product Development, MBA, City University of New York extension,

Israel

Physical Distribution Management, Brand Management, MBA, Natanya

College

Marketing Management, BA, University of Coventry extension, Israel

Marketing Management, Product Policy, Brand Management, Marketing

Issues in Israel, Marketing Seminar: Selected Issues in Marketing, BA,

Ruppin Academic Center

Prof. Ram Herstein

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Marketing Management, BA, MBA, School of Business Administration,

University of Derby extension, Israel

Awards, Citations, Honors, Fellowships

(a) Honors, Citations Awards

2009 Best Teaching and Faculty Contribution Award,

Ruppin Academic Center.

2008 Best Teaching and Faculty Contribution Award,


2008 Highly Commended Award Winner at the Emerald

Literati Network Awards for Excellence.

2006-2007 Highly Recommended Award for Research Activity,


2006-2007 Best Teaching and Faculty Contribution Award, Ruppin

Academic Center.

2005 Best Teaching and Faculty Contribution Award, Ruppin

Academic Center.

Scientific Publications

(a) Authored books

1. Herstein, R. & Berger, R. (2015) 'Creating & Managing Brand Image', Lambert

Academic Publishing (in English).

2. Herstein, R. (2013) You’re being misled!, Matar (in Hebrew).

3. Herstein, R. (2011) Small Business – Big Success, Matar (in Hebrew).

4. Herstein, R. (2004) Modern Branding – Marketing Approaches in Managing

Modern Branding, Globes Press (in Hebrew).

5. Herstein, R. (2000) Managing Brands – Developing Brand Image Strategies,

Cierakover (in Hebrew).

Prof. Ram Herstein

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(b) Refereed articles and refereed letters in scientific journals

1. Herstein, R., Drori, N., Berger, R. and Barnes, B. (2017) 'The Gap between Theory

and Practice in Private Branding Strategy Management', International Marketing

Review, Vol.34, No.4, pp.559-578. (IF.1.865)

2. Berger, R., Herstein, R., Silbiger, A. and Barnes, B.R. (2017) 'Developing

International Business Relationships in a Russian Context', Management

International Review, Vol.57, No.3, pp.441-471. (IF. 1.076)

3. Berger, R., Lamond, D., Gavish, Y. and Herstein, R. (2016) 'The Evolution of

Management from a Trust to Arm's Length Model in Family Run Businesses: The

Case of the Diamond Industry', Journal of Management History, Vol.22, No.3,

pp.341-362. (Citations – 9. IF.0.63)

4. Alves, S., Abrantes, J.-L., Antunes, M.-J., Seabra, C. and Herstein, R. (2016) 'WOM

Antecedents in Backpacker Travelers', Journal of Business Research, Vol.69, No.5,

pp.1851-1856. (IF.1.48)

5. Seabra, C., Silva, C., Abrantes, J.-L., Vicente, M. and Herstein, R. (2016) 'The

Influence of Motivation in Tourists Involvement', Anatolia: An International

Journal of Tourism and Hospitality Research, Vol.27, No.1, pp.4-15. (Citations – 3.

IF.0.62)

6. Herstein, R., Drori, N., Berger, R. and Barnes, B.R. (2015) 'Anticounterfeiting

Strategies and their influence on Attitudes of Different Counterfeit Consumer

Types', Psychology & Marketing, Vol.32, No.8, pp.842-859. (Citations – 7. IF.1.08)

7. Berger, R., Herstein, R., Silbiger, A. and Barnes, B. (2015) 'Can Guanxi be created

in Sino-Western Relationships? An Assessment of Western Firms Trading with

China using the GRX Scale', Industrial Marketing Management, Vol.47, pp.166-

174. (Citations – 5. IF.1.9)

8. Berger, R., Silbiger, A., Herstein, R., and Barnes, B.R. (2015) 'Analyzing Business-

to-Business Relationships in Arabian Context: Introducing the MHS Scale', Journal

of World Business, Vol.50, No. 3, pp.454-464. (Citations – 15. IF.2.27)

9. Berger, R. & Herstein, R. 'Strategies for Marketing Diamonds in China from the

Perspective of International Diamond SMEs Compared to the West' (2015) Journal

of Small Business and Enterprise Development, Vol.22, No.3, pp.549-562.

(Citations – 3. IF.0.72)

Prof. Ram Herstein

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10. Gilboa, S., Jaffe, E.D., Vianelli, D., Pastore, A. and Herstein, R. (2015) 'A

Summated Rating Scale for Measuring City Image', Cities, Vol.44, pp.50-59.


11. Herstein, R., Berger, R. and Jaffe, E. (2014) 'How Companies from Developing and

Emerging Countries can Leverage their Brand Equity in Terms of Place Branding?',

Competitiveness Review: An International Business Journal, Vol.24, No.4, pp.293-

305. (Citations – 8)

12. Berger, R. & Herstein, R. (2014) 'The Evolution of Business Ethics in India',

International Journal of Social Economics, Vol.41, No.11, pp.1073-1086. (Citations

– 2. IF.0.36)

13. Herstein, R. & Berger, R. (2014) 'Cities for Sale: How Cities Can Attract Tourists

by Creating Events', The Marketing Review, Vol.14, No.2, pp.131-144. (Citations –

9)

14. Herstein, R., Gilboa, S. and Gamliel, E. (2014) 'The Effect of Private Brands on

Leveraging Service Quality and Satisfaction', Services Marketing Quarterly, Vol.35,

No.3, pp.222-235. (Citations – 1. IF.0.42)

15. Herstein, R., Berger, R. and Jaffe, E.D. (2014) 'Five Typical City Branding

Mistakes: Why Cities Tend to Fail in Implementation of Re-branding Strategies?'

Journal of Brand Strategy, Vol.2, No.4, pp.392-402. (Citations – 8)

16. Berger, R. & Herstein, R. (2014) 'The Evolution of Chinese Business Ethics',

Management Research Review, Vol.37, No.9, pp.778-790. (Citations – 6. IF.0.72)

17. Herstein, R., Berger, R. and Jaffe, E.D. (2014) 'Forever Young – How Can a

Branding Destination Strategy Regenerate a City Image?: The Case of Tel-Aviv'

Journal of Urban Regeneration and Renewal, Vol.7, No.3, pp.211-223. (Citations –

5. IF.0.81)

18. Berger, R., Herstein, R. and Mitki. Y. (2013) 'Guanxi: The Evolutionary Process of

Management in China', International Journal of Strategic Change Management,

Vol.5, No.1, pp.30-40. (Citations – 11)

19. Herstein, R., Gilboa, S. and Gamliel, E. (2013) 'Private and National Brand

Consumers' Images of Fashion Stores', Journal of Product and Brand Management,

Vol.22, No.5-6, pp.331-341. (Citations – 11. IF.0.67)

20. Herstein, R. & Berger, R. (2013) 'Hosting the Olympics: A City’s Make-or-Break

Impression', Journal of Business Strategy, Vol.34, No.5, pp.54-59. (Citations – 8.

IF.0.69)

Prof. Ram Herstein

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21. Gamliel, E., Herstein, R., Abrantes, J.L., Albayrak, T. and Caber, M. (2013)

'Framing and Involvement Effects on Consumers' Brand Choice', EuroMed Journal

of Business, Vol.8, No.2, pp.117-133. (Citations – 3)

22. Herstein, R. & Berger, R. (2013) 'A Country as a Brand: Israel’s Evolving Branding

Strategy', Journal of Brand Strategy, Vol.2, No.2, pp.177-188.

23. Berger, R., Choi, C.-J., and Herstein, R. (2013) 'China's Social Market Economy:

The Leverage of Economic Growth', International Journal of Asian Business and

Information Management, Vol.4, No.1, pp.21-30. (Citations – 9)

24. Herstein, R. & Berger, R. (2013) 'Much More Than Sports: Sports Events as Stimuli

for City Re-branding' Journal of Business Strategy, Vo.34, No.2, pp.38-44.


25. Gamliel, E. & Herstein, R. (2013) 'Involvement Moderates the Effect of Message

Framing on Consumers' Perceived Monetary Gain and Product Choice' Journal of

Product and Brand Management, Vol.22, No.2, pp.142-152. (Citations – 7. IF.0.67)

26. Berger, R. & Herstein, R. (2013) 'Marketing and Non-Market Based Value Creation:

Gifts and 'Guanxi'', Journal of Business Theory and Practice, Vol.1, No.1, pp.166-


27. Herstein, R. & Jaffe, E.D. (2013) 'The Challenges of Nigerian Agricultural Firms in

Implementing Marketing Concept', Competitiveness Review: An International

Business Journal, Vol.23, No.1, pp.55-67. (Citations – 2)

28. Gamliel, E. & Herstein, R. (2012) 'Effects of Message Framing and Involvement on

Price Deal Effectiveness', European Journal of Marketing, Vol.46, No.9, pp.1215-

1232. (Citations – 16. IF.1.0)

29. Gilboa, S. & Herstein, R. (2012) 'Place Status, Place Loyalty and Well Being: An

Exploratory Investigation of Israeli Residents', Journal of Place Management and

Development, Vol.5, No.2, pp.141-157. (Citations – 6. IF.0.83)

30. Tiferet, S. & Herstein, R. (2012) 'Gender Differences in Brand Commitment,

Impulse Buying, and Hedonic Consumption', Journal of Product and Brand

Management, Vol.21, No.3, pp.176-182. (Citations – 83. IF.0.67)

31. Herstein, R. (2012) 'The Thin Line between Country, City and Region Branding',

Journal of Vacation Marketing, Vol.18, No.2, pp.147-155. (Citations – 53. IF.1.06)

32. Tiferet, S. & Herstein, R. (2012) 'Need for Cognition as a Predictor of Store Brand

Preferences: An Israeli Multicultural Study', EuroMed Journal of Business, Vol.7,

No.1, pp.54-65. (Citations – 3)

Prof. Ram Herstein

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33. Gilboa, S., Herstein, R. and Gamliel, E. (2012) 'The Potential of Private Labels in

Agricultural Markets', Journal of Brand Strategy, Vol.1, No.1, pp.69-78. (Citations

– 3)

34. Herstein, R., Tifferet, S., Abrantes, J.L., Lymperopoulos, C., Albayrak, T. and

Caber, M. (2012) 'The Effect of Personality Traits on Private Brand Consumers

Tendencies: A Cross-Cultural Study of Mediterranean Countries', Cross Cultural

Management: An International Journal, Vol.19, No.2, pp.196-214. (Citations – 21.

IF.0.855)

35. Berger, R. and Herstein, R. (2012) 'The Limits of Guanxi from the Perspective of

the Israeli Diamond Industry', Journal of Chinese Economic and Foreign Trade

Studies, Vol.5, No.1, pp.29-41. (Citations – 27)

36. Mitki, Y. & Herstein, R. (2011) 'From Crisis to Success: Three Case Studies in

Organizational Learning', The Learning Organization: An International Journal,

Vol.18, No.6, pp.454-467. (Citations – 9. IF.1.3)

37. Albayrak, T., Caber, M., Moutinho, L. and Herstein, R. (2011) 'The Influence of

Scepticism on Green Purchase Behavior', International Journal of Business and

Social Science, Vol.2, No.13, pp.189-197. (Citations – 74)

38. Herstein, R. & Zvilling, M. (2011) 'Brand Management Perspectives in the Twenty

First Century', Qualitative Market Research: An International Journal, Vol.14,

No.2, pp.188-206. (Citations – 24. IF.0.85)

39. Gamliel, E. & Herstein, R. (2011) 'To Save or to Lose: Does Framing Price

Promotion Affect Consumers' Purchase Intentions?', Journal of Consumer

Marketing, Vol.28, No.2, pp.152-158. (Citations – 25. IF.1.3)

40. Herstein, R., Zvilling, M., and Jaffe, E.D. (2010) 'Pitfalls and Opportunities of

Chinese Agricultural Businesses to become International Brands', International

Journal of Chinese Culture and Management, Vol.3, No.1, pp.52-68.

41. Tiferet, S. & Herstein, R. (2010) 'The Effect of Individualism on Private Brand

Perception: A Cross-Cultural Investigation', Journal of Consumer Marketing,

Vol.27, pp.313-323. (Citations – 34. IF.1.3)

42. Herstein, R. & Zvilling, M. (2010) 'The Key Role of Employees in Making

Customers More Loyal', Human Resources Management International Digest,

Vol.18, No.4, pp.5-19. (Citations – 5. IF.0.05)

Prof. Ram Herstein

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43. Herstein, R., Efrat, K., and Jaffe, E.D. (2010) 'The Enigma of Private Brands in the

Emerging Mediterranean Countries: The Case of Israel', EuroMed Journal of

Business, Vol.5, No.1, pp.5-19. (Citations – 4)

44. Herstein, R. & Mitki, Y. (2009) 'Lessons from Fattals Hotel Management Group:

The Transition from a Branded to Endorsement Corporate Identity', Strategic

Direction, Vol.25, No.2, pp.6-8. (IF.0.05)

45. Herstein, R. & Mitki, Y. (2009) 'EL AL Improves Services Quality without

Turbulence from Employees', Human Resources Management International Digest,

Vol.17, No.2, pp.30-32. (IF.0.1)

46. Herstein, R. & Jaffe, E.D. (2009) 'Leisure Brand Extension: From Zoo to Safari',

International Journal of Leisure and Tourism Marketing, Vol.1, No.1, pp.1-11.

47. Herstein, R., Mitki, Y., and Jaffe, E.D. (2008) 'Corporate Image Reinforcement in

an Era of Terrorism through Integrated Marketing Communication', Corporate

Reputation Review, Vol.11, No.4, pp.360-370. (Citations – 8. IF.0.68)

48. Herstein, R., Rotem, A., and Ables-Rivin, L. (2008) 'Evaluating and Designing the

Brand Management Curriculum of MBA Programs from the Perspective of Brand

Managers' Professional Needs', Marketing Education Review, Vol.18, No.2, pp.35-


49. Herstein, R., Mitki, Y., and Jaffe, E.D. (2008) 'Communicating a New Corporate

Image during Privatization: The Case of EL AL Airlines', Corporate

Communication: An International Journal, Vol.13, No.4, pp.380-393. (Citations –

27. IF.0.94)

50. Herstein, R. & Jaffe, E.D. (2008) '"The Children's City" – The Transition from a

Negative to a Positive City Image', Journal of Place Branding and Public

Diplomacy, Vol.4, No.1, pp.76-84. (Citations – 39. IF.0.85)

51. Herstein, R., Mitki, Y., and Jaffe, E.D. (2008) 'Israel Cancer Association: Promoting

the Fight against Breast Cancer with IMC Strategy', International Journal of

Pharmaceutical and Healthcare Marketing, Vol.2, No.1, pp.63-75. (Citations – 4.

IF.0.22)

52. Herstein, R. & Jaffe, E.D. (2008) 'Sport Hospitality as a Business Strategy: The Case

of the Sport Club Hotel', Journal of Business Strategy, Vol.29, No.6, pp.36-43.


Prof. Ram Herstein

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53. Herstein, R. & Mitki, Y. (2008) 'How El Al Airlines Transformed Its Service

Strategy with Employee Participation', Journal of Strategy & Leadership, Vol.36,

No.3, pp.21-25. (Citations – 10)

54. Herstein, R. & Mitki, Y. (2008) 'From Branded to Endorsement Corporate Identity

Strategy: The Case of Fattals Hotel Management', Tourism Review, Vol.63, No.3,

pp.48-56. (Citations – 7. IF.0.5)

55. Mitki, Y. & Herstein, R. (2007) ‘Innovative Training in Designing Corporate

Identity', Journal of Industrial and Commercial Training, Vol.39, No.3, pp.174-179.

(Citations – 12)

56. Herstein, R. & Vilnai-Yavetz, I. (2007) ‘Household Income and the Perceived

Importance of Discount Store Image Components’, International Review of Retail

Distribution and Consumer Research, Vol.17, No.2, pp.177-202. (Citations – 9.

IF.0.71)

57. Herstein, R. & Tiferet. S. (2007) ‘An Investigation of the New Generic Consumer’,

Journal of Consumer Marketing, Vol.24, No.3, pp.133-141. (Citations – 20. IF.1.3)

58. Herstein, R., Mitki, Y., and Jaffe, E.D. (2007) 'From Blueprint to Implementation:

Communicating Corporate Identity for the Hotel Industry', International Journal of

Contemporary Hospitality Management, Vol.19, No.6, pp.485-494. (Citations – 7.

IF.1.623)

59. Herstein, R. & Jaffe, E.D. (2007) 'Launching Store Brands in Emerging Markets:

Resistance Crumbles', Journal of Business Strategy, Vol.28, No.5, pp.13-19.


60. Gamliel, E. & Herstein, R. (2007) 'The Effect of Framing on Willingness to Buy

Private Brands', Journal of Consumer Marketing, Vol.24, No.6, pp.334-339.


61. Mitki, Y., Herstein, R., and Jaffe, E.D. (2007) ‘Learning Mechanisms for Designing

Corporate Identity in the Banking Industry’ International Journal of Bank

Marketing, Vol.15, No.7, pp.452-468. (Citations – 14. IF.1.54)

62. Herstein, R. & Gamliel, E. (2006) ‘Striking a Balance with Private Branding’,

Business Strategy Review, Vol.17, No.3, pp.37-41. (Citations – 4. IF.0.03)

63. Herstein, R. & Gamliel, E. (2006) ‘The Role of Private Branding in Improving

Service Quality’, Managing Service Quality, Vol.16, No.3, pp.306-319. (Citations

– 62. IF.1.65)

Prof. Ram Herstein

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64. Herstein, R. & Gamliel, E. (2004) ‘An Investigation of Private Branding as a Global

Phenomenon’, Journal of Euro-marketing, Vol.13, No.4, pp.59–77. (Citations – 42)

(c) Accepted refereed articles and refereed letters in scientific journals

1. Herstein, R., Gilboa, S., Gamliel, E., Berger, R. and Ali, A. (2018) 'The Role of

Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry:

Comparing Luxury and Boutique Hotels', Services Marketing Quarterly. Vol.39,

No.2. (IF. 0.7)

2. Berger, R., Herstein, R., Silbiger, A., and Barnes, B.R. (2018) 'Is Guanxi Universal

in China? Some Evidence of a Paradoxical Shift ', Journal of Business Research (IF.

3.354)

(d) Chapter in book

1. "Repositioning a Destination in a Time of Crisis: The Case of Jerusalem," (with

Yoram Mitki and Eugene Jaffe) in N. Morgan, et al, eds., Destination Brands.

Managing Place Reputation, 3rd /e, Elsevier, 2011. (Citations – 7)

(e) Non-refereed articles

1. Herstein, R. (2000) 'Reports on Coca Cola’s demise were premature', Status,

February (in Hebrew).

2. Mitki, Y. & Herstein, R. (2000) 'Corporate Branding – A Business Goal and

Competitive Leverage', Executive, June (in Hebrew).

3. Herstein, R. (2003) 'The Power of Brands in a special edition on brands', Status,

February (in Hebrew).

4. Herstein, R. (2004) 'Measuring Brand Value', Hon-Pail, January (in

Hebrew).

5. Herstein, R. (2004) 'Brand Personality - The vital part of the brand', Status,

September (in Hebrew).

6. Herstein, R. (2005) 'Building Brands versus Purchasing Brands', Hon-Pail,

January (in Hebrew).

Prof. Ram Herstein

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7. Herstein, R. (2007) 'Branding without borders', Status, August (in Hebrew).

Lectures and Presentations at Meetings and Invited Seminars not Followed by

Published Proceedings

(a) Presentations of papers at conferences/meetings

Herstein, R. & Mitki, Y. (2006) 'Learning Mechanism for Designing Corporate Identity:

Lessons from "Peilim" and Conceptual Framework', Academy of Management Annual

Meeting, Atlanta, USA, August 16-18.

Herstein, R. & Mitki, Y. (2008) 'Sport and Health Hospitality: A New Challenge for

Eastern European Tourism', International Conference - Tourism in the New Europe

Global Challenges – Regional Answers, Warsaw, Poland, November 29-30.

Herstein, R. & Jaffe, E.D. (2009) 'Safari Around the Clock: Marketing Mix Innovation',

8 International Conference Marketing Trends', Paris, France, January 15-17.

Mitki, Y. & Herstein, R. (2009) 'Urban Developments in Cultural and Creative

Industries', The Second Annual Asian City Forum, Changchun, Jilin, China, August 16-

19.

Herstein, R. & Zviling, M. (2010) 'Short Term vs. Long Term Brand Management

Perspective', Korean Academy of Marketing Science conference, Tokyo, Japan,

September 9-12.

Herstein, R. & Mitki, Y. (2010) 'Learning Mechanisms in Designing Corporate

Branding in Turbulent Environments', Korean Academy of Marketing Science

conference, Tokyo, Japan, September 9-12.

Gamliel, E. & Herstein, R. (2010) 'The Effect of Message Framing on Consumer

Behavior', SJDM conference, St. Louis, USA, November 19-22.

Prof. Ram Herstein

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Gamliel, E. & Herstein, R. (2011) 'The Effect of Message Framing on Price Deal

Effectiveness Mediated by Perceived Monetary Gain', International Conference on

Behavioral Decision Making, Herzeliya, Israel, May30-June1.

Herstein, R., Mitki, Y. and Jaffe, E.D. (2011) 'Integrated Marketing Communication

Strategy in Promoting the Corporate Image of NPO's under Crisis', SIBR Conference

on Interdisciplinary Business and Economics Research, Bangkok, Thailand, June 16-

18.

Berger, R., Herstein, R. and Mitki, Y. (2012) 'Expected Changes in Far-Eastern

Management Philosophy - The case of the Future of Chinese Guanxi Based on the

Israeli Diamond Industry', 3rd. National Conference on “Innovation and Challenges

in Management Practices, New Delhi, India, February 17-18.

Herstein, R., Mitki, Y. and Berger, R., (2012) 'Can Companies From Emerging

Countries Leverage their Brand by Place Branding?', International Institute of Social

and Economic Sciences Conference, Dubrovnik, Croatia, June 24-27.

Jaffe, E.D. and Herstein, R. (2012) 'Avoiding Mishaps of City Branding/Rebranding

Campaigns', The 11th World Congress of the International Federation of Scholarly

Associations of Management, Limerick, Ireland, June 26-29.

Herstein, R., Mitki, Y. and Berger, R. (2013) 'Cities for Sale: How Cities Can Attract

Tourists by Creating Events', International Institute of Social and Economic Sciences

Conference, Buenos Aires, Argentina, February 3-6.

Silva, C., Abrantes, J.L., and Herstein, R. (2013) 'Motivation to Visit Sacred Places as

Tourism Destinations', 5th Advances in Tourism Marketing Conference, Vilamoura,

Portugal, October 2-4.

Gilboa, S., Jaffe, E.D., Vianelli, D., Herstein, R. and Pastore, A. (2014) 'A Summated

Rating Scale for Measuring City Image' (Best Paper Category), 13th Annual Marketing

Trends Conference, Venice, Italy, January 24-25.

Prof. Ram Herstein

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Seabra, C., Alves, S., Abrantes, J.-L., Nogueira, M.-J. and Herstein, R. (2015)

'Backpacker Tourists: Sense of Belonging, Travel Motivation and WOM Content'

Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium,

Namur, Belgium, July 1-4.

Herstein, R., Berger, R. and Mitki, Y. (2015) 'Cities' Image Analysis: The Gaps between

Tourist Cities Over the Globe', International Business Conference, The Clute Institute,

New York City, USA, August 1-6.

Barnes, B., Berger, R., Silbiger, A., Herstein, R. and Whitla, P. (2015) 'Ethics and

Diamonds: Paradoxical Issues Surrounding Guanxi Relations in China' (Best Paper

Award), Academy of International Business Southeast Asia Regional Conference,

Penang, Malaysia, December 3-5.

Berger, R. & Herstein, R. (2016) 'How to Succeed in Doing Business in Russia?', Asia

Pacific Conference on Social Sciences and Management, Cebu, Philippines, January

19-21.

Herstein, R. & Berger, R. (2016) 'The Most Common Positioning Mistakes of Tourist

Cities', Annual Academic Research Conference on Global Business, Economics,

Finance & Social Sciences, Hanoi, Vietnam, August 7-9.

Berger, R. & Herstein, R. (2017) 'Marketing to the Arab World' (Best Paper Award),

International Academic Multi-Disciplinary Conference, Mauritius, February 17-18.

Puffer, S., Berger, R. Herstein, R. McCarthy, D.J. and

Silbiger, A. (2017) 'Doing Business in the Arab World: The Role of Wasta and

Networking in Relationship Satisfaction and Performance', Academy of International

Business Conference, Dubai, July 2-5.

Prof. Ram Herstein

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(b) Presentations at informal international seminars and workshops

1. Herstein, R. & Mitki, Y. (2008) 'Strategy, Marketing and Management - Developing

New Projects and Products in Agri-Business', Minna, Nigeria, January 28 –

February 2.

2. Herstein, R. & Mitki, Y. (2009) 'Agriculture Business and Agriculture

Industrialization', Chaoyang City, Liaoning Province, China, July 20-24.

3. Herstein, R. (2010) 'Place Marketing and Branding: The Thin Line between

Country, City and Region Branding', Vilnius, Lithuania, March 2-4.

4. Herstein R. & Mitki, Y. (2016) 'City Branding: Concept, Techniques and Case

Studies', Plovdiv, Bulgaria, October 26-28.

Present Academic Activities

Research in progress:

1. Berger, R., Herstein, R., McCarthy, D.J., Puffer, S.M. and Silbiger, A. 'Doing

Business in the Arab World: The Role of Wasta and Networking in Relationship

Satisfaction and Performance', submitted to Management and Organization Review.

2. Drori, N., Herstein, R., Berger, R., and Barnes, B.R. 'Drivers of International

Diversification and their Relationship with Product Diversification and a Firm's

Financial Performance', submitted to Industrial Marketing Management.

3. Avent, T., Drori, N., Herstein, R., and Berger, R., 'Anti-Counterfeit Medicines

Marketing Strategies: The Role of Regulatory Focus and the New Concept of

Second-Hand Pharmacies', Journal of Advertising.

4. Herstein, R., Ben-Assuli, O., Berger, R. and Drori, N. 'Do Physicians Trust their

Patients as Patients trust their Physicians?': Two Mirrors to Trust'.

5. Herstein, R., Drori, N., Jacobi, A., and Berger, R. 'The "DNA" of World Tourist

Cities' Images: Identifications and Gaps between World Tourist Cities', Annals of

Tourism Research.

Prof. Ram Herstein

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6. Seabra, C., Nogueira, M.-J., Paiva, O., Vicente, M., Abrantes, J.-L. and Herstein,

R. 'Tourism and Terrorism: Strange Companions', Annals of Tourism Research.

Ad-Hoc Reviewer for:

Journal of Business Research

EuroMed Journal of Business

Corporate Reputation Review

Corporate Communication: An International Journal

Journal of Enterprising Communities: People and Places in the Global

Economy

Editorial board:

Advances in Hospitality and Tourism Research

Sep. 2017

curriculum vitae and list of publications · prof. ram herstein 1 curriculum vitae and list of...

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