culture psy ch1
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An Introduction to An Introduction to Culture and Psychology Culture and Psychology
Chapter 1
The Goals of PsychologyThe Goals of Psychology
Create body of knowledge about people
Applying knowledge to improve people’s lives
Cross-Cultural Research and PsychologyCross-Cultural Research and Psychology
Most theories in psychology based on studies with American university students
Cross-cultural research involves the inclusion of people of different cultural backgrounds (gender, race, ethnicity, culture, class or lifestyle)
Cross-cultural research tests whether people of different cultures are similar or different
Cross-Cultural Research and PsychologyCross-Cultural Research and Psychology
Tests possible limitations in our knowledge; examines whether psychological theories and principles are universal (true for all people of all cultures) or culture-specific (true for some people of some cultures)
The Growth of Cross-Cultural The Growth of Cross-Cultural PsychologyPsychology
Cross-cultural psychology has made substantial impact in psychology worldwide in the past decade or two
Popularity of cross-cultural psychology is due to increased awareness of importance of culture and frequency of intercultural conflicts
Six general categories used to define “culture”Six general categories used to define “culture”
Descriptive highlights different types of activities or behaviors associated with a culture
Historical refers to the heritage and tradition associated with a group of people
Normative describes the rules and norms of the culture
Psychological emphasizes learning, problem solving, other beh approaches of the culture
Structural emphasizes organizational elements of the culture
Genetic refers to the origins of the culture
Where does culture come from?Where does culture come from?
In order to survive, people had to meet biological needs (e.g. reproduction, eating) AND social motives (e.g. negotiating complex hierarchies, attracting mates, child rearing )
Universal need to come up with solutions on how to adapt to environment to address our biological needs and social motives
Where does culture come from?Where does culture come from?
These solutions dependent on context (e.g. physical environment, social factors, types & sizes of families and communities).
What is unique about human culture?What is unique about human culture?
Unique human skills 1) Language (promotes inter/intracommunication)
2) Complex social cognition
-executive functioning of brain
-cause and effect
-morality
3) Ratchet effect: advance/improve culture by constantly moving forward
What is unique about human culture?What is unique about human culture?
Humans have evolved to have human culture
Human cultures ensure a great diversity in life
Increased diversity greatly aids in survival
The difference between society and The difference between society and cultureculture
Large distinction between society and culture
Society is “a system of interrelationships among people” Both humans and non-human animals have society
Culture is meanings and information associated with social networks Humans give social groups unique meaning
Factors Influencing CultureFactors Influencing Culture
Ecological Factors Geography
Climate (i.e., clothes worn, food eaten, diseases/infections, weather-related activities
Natural resources(i.e., land void of natural resources encourages teamwork)
Factors Influencing CultureFactors Influencing Culture
Social Factors Population density (high density require more social order)
Affluence (promotes greater independence)
Technology (work globalization; isolation)
Government (limit/expand interdependence)
Media (expand world view)
Religion (support system)
Factors Influencing CultureFactors Influencing Culture
Biological Factors Temperament
Personality
Groups that have CultureGroups that have Culture
Nationality Country of origin and each country has own culture
(as well as subcultures) Unique sociocultural history, government, economic
base
Ethnicity Common racial, nationality, geographic origin,
culture, or language
Groups that have CultureGroups that have Culture
Gender Behaviors society/culture deems appropriate for men
and women
Disability Some type of physical impairment in senses, limb, or
other parts of bodies
Sexual Orientation Person with whom one forms sexual relationships
Culture and RaceCulture and Race
Race is not culture
Race is a social construction
Boundaries & definition of race different for different cultures
Need clear understanding of underlying causes of similarities and differences observed between races
Psychological ContentsPsychological Contents
Hofstede’s cultural dimensions p20
Schwartz’s values p20
Leung and Bond’s Social Axioms p21
Hofstede’s Cultural DimensionsHofstede’s Cultural Dimensions
Individualism: responsible for self, immediate fam
United States, Australia, Great Britain, Canada
country-wealthy Collectivism: members responsible for the entire
group;
Guatemala, Costa Rica, Colombia, Taiwan;
country-poor
Hofstede’s Cultural DimensionsHofstede’s Cultural Dimensions
Power Distance
-low power distance culture 1) general feeling of equality 2) certain distrust for authority
-high power distance culture 1) direct confrontation and assertiveness, 2) great respect for authority 3) rely more on symbols of power (Dr., Chef, Professor)
Hofstede’s Cultural DimensionsHofstede’s Cultural Dimensions
Uncertainty Avoidance
-degree to which people feel threatened by
the unknown
-develop beliefs, rituals, institutions to avoid
fears
Hofstede’s Cultural DimensionsHofstede’s Cultural Dimensions
Masculinity, Femininity
-Masculine cultures emphasize success;
socialize people to be assertive, ambitious, competitive
-Feminine cultures emphasize the quality of life and close interpersonal relationships;
socialize people to be modest
Hofstede’s Cultural DimensionsHofstede’s Cultural Dimensions
Long, Short Term Orientation
-degree to which culture encourages
delayed gratification of material, social and
emotional needs
Schwartz’s ValuesSchwartz’s Values
Embeddedness: degree culture
-emphasizes maintenance of status quo
-fosters social order, respect for tradition,
family security, and self-discipline
Hierarchy: degree culture
-legitimacy of social power, authority,
humility or wealth
Schwartz’s ValuesSchwartz’s Values
Mastery: degree cultures
-emphasize getting ahead through active self-
assertion
-fosters ambition, success, competence
Intellectual Autonomy: degree cultures
-promote and protect independent ideas and rights
to pursue intellectual interests
-fosters curiosity, broadmindedness, creativity
Schwartz’s ValuesSchwartz’s Values
Affective Autonomy: degree cultures
-promote and protect independent pursuit of
positive experiences
-fosters pleasure, exciting life
Egalitarianism: degree cultures
-emphasize transcending selfish interests
-fosters equality, social justice, freedom,
responsibility, honest
Schwartz’s ValuesSchwartz’s Values
Harmony: degree cultures
-emphasize fitting in with the environment
-fosters unity, protecting environment
Leung and Bond’s Social AxiomsLeung and Bond’s Social Axioms
Dynamic externality: outward-oriented,
simplistic grappling with external forces
-high: more collectivistic, conservative;
-high unemployment, less freedom, fewer human-
rights activities;
-high aspiration for security, material resources,
longer life
Leung and Bond’s Social AxiomsLeung and Bond’s Social Axioms
Societal cynicism: predominately cognitive
apprehension or pessimism of the world
-high: people are surrounded by negative
outcomes;
suppressed by powerful others
Behavior and WorldviewsBehavior and Worldviews
Cultural worldviews: Culturally specific belief systems (attitudes,
beliefs, opinions and values) about the world
Having cultural worldviews is universal but content of it is culture specific
Cultural worldviews and behavior are sometimes not related to each other
Therefore cultural differences in worldview may or may not be associated with cultural differences in behavior
Understanding culture in perspective: Understanding culture in perspective: universals and culture-specificsuniversals and culture-specifics
Universals: psychological processes in which all humans engage
Ex) all humans make attributions about reasons underlying human behavior
Culture-specifics: differences among cultures dues to specific, unique environments of cultures
Ex) different cultures may differ in the way they make attributions
Cultural influences on behavior and Cultural influences on behavior and mental processesmental processes
This system is dynamic and interrelated
Although culture is an important factor influencing behavior so are other factors like personality, context
Depending on context, cultural influences on behavior may change