culture in business context
DESCRIPTION
It was a presentation in Strategic communication course in EMTM program on November 18, 2010.TRANSCRIPT
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Culture in Business ContextCulture in Business ContextInger Askehave, Malene Gram and Birgitte Norlyk
Presented by
Md. Abdul HamidEuropean Master in Tourism managementEuropean Master in Tourism management
University of Southern [email protected]
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Global or Local!!!Global or Local!!!
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Understanding CULTURE!!!Understanding CULTURE!!!
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Culture…Culture…“Culture consists of patterns, explicit and implicit, of and for behavior acquired and transferred by symbols, q y y ,constituting the distinctive achievements of human groups, including their embodiments in artifacts;including their embodiments in artifacts; the essential core of culture consists of traditional ideas and specially their attached values;traditional ideas and specially their attached values; culture systems may, on the one hand, be consider as products of action, and on the other as conditioning elements of further action.”
(Krober & Kluckhohn, 1952)
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“Culture is
h ll i i f h h i dthe collective programming of the human mind
th t di ti i h th b fthat distinguishes the members of
one human group from those of anotherone human group from those of another.
Culture in this sense is a system ofCulture in this sense is a system of
collectively held values.”collectively held values.
(Geert Hofstede)
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Traits of culture…
• SYSTEM…shared human behavior, Ideas, Values and rules of living.
• RESULT… a learning process
• CREATED… social context
• EXPRESSED… symbolic form
• TAKEN…granted and assumed natural
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Approaches of understanding culture…
Functionalist approach
‐ Very user‐friendlyy y
‐ Patterns of expected behavior
Structured framework‐ Structured framework
‐ Material valuesMaterial values
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Interpretive approachC ti l i‐ Continuous leaning system
‐ Use ‘sense’ to react
E i & Di l‐ Experience & Dialogue
‐ Do not rely onDo not rely on preconceived opinion
d d h k‐ Understanding is the key to success
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Hofstede’s dimensionsHofstede s dimensions…
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Hall’s Context approaches…ppHigh context… Low context…
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Criticism of functionalist approach…Determinism
Ethnocentrism
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Interpretive approach…G t ’ W b f Si ifiGeertz’ Webs of Significance
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If one doesn’t work timely…!!!y
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Ways of understanding Interpretive approach…
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Emic way: From inside
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Criticism of Interpretive approachCriticism of Interpretive approach…Utility might be lessUtility…might be less
Relativism…may focus on different points
Idealism…willingness to review and adjust continuously
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So…..Get ready to understand multicultural aspects to work with them !!!