Katie Burke VP, Culture & Experience

HubSpot @KatieBurkie

Culture Code: Creating a Culture Your Employees Truly Love

Culture eats strategy for breakfast. Pete

Drucker

Stand up if you’ve ever heard…

Stay standing if…

You have a full-time person or people focusing 100% on your company’s

culture

is barely a snack

Culture

Peoplespendalotoftimethinkingaboutculture

Peoplespendalotoftimethinkingaboutculture

Challenge: Leave here with something you can actually do

Culture isn’t…

Wall Posters

Corporate Governance

Perks and Rewards

Culture Is…• A bar for what’s possible at your company

• A powerful weapon in the war for talent

• A proactive catalyst to help employees make better decisions

• A promise to your customers

• Collective clarity on what it means to be a part of your

organization

CultureCode.com

Codifying your culture can’t be rhetoric — it has to reflect

reality

Start with founder/top level executive buy-in.

Deciding what you stand for as an organization cannot be outsourced1

Get employees involved, but don’t wait for consensus2

Don’t be afraid to list things that you don’t quite deliver upon yet.

We use an asterisk in our Culture Code to denote things that are still aspirational for our organization.3

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