culture at uberflip
TRANSCRIPT
![Page 1: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/1.jpg)
#UFculture
![Page 2: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/2.jpg)
#UFculture
“The only way to do
great work is to love
what you do. If you
haven’t found it yet,
keep looking. Don’t
settle. As with all
matters of the heart
you’ll know when you
find it.”
-Steve Jobs
![Page 3: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/3.jpg)
#UFculture
Why are we at Uberflip?
![Page 4: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/4.jpg)
#UFculture
Let’s start with:
Why do you work?
![Page 5: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/5.jpg)
#UFculture
Why do you work?
![Page 6: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/6.jpg)
#UFculture
Why do you work?
![Page 7: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/7.jpg)
#UFculture
Why do you work?
![Page 8: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/8.jpg)
#UFculture
Why do you work?
![Page 9: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/9.jpg)
#UFculture
Why do you work?
![Page 10: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/10.jpg)
#UFculture
Why do you work?
![Page 11: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/11.jpg)
#UFculture
Is that it?
![Page 12: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/12.jpg)
#UFculture
Happiness at work matters
![Page 13: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/13.jpg)
#UFculture
We should love what we do
![Page 14: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/14.jpg)
#UFculture
We should feel confident
![Page 15: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/15.jpg)
#UFculture
We should be challenged
![Page 16: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/16.jpg)
#UFculture
We should apply our talents
![Page 17: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/17.jpg)
#UFculture
We should feel heard
![Page 18: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/18.jpg)
#UFculture
We should have fun at work
![Page 19: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/19.jpg)
#UFculture
Uberflip must be
a rewarding workplace
![Page 20: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/20.jpg)
#UFculture
But why is Uberflip a better place to breed all-stars over sad minions?
![Page 21: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/21.jpg)
#UFculture
First let’s look at what we do:
![Page 22: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/22.jpg)
#UFculture
What is Uberflip?:
Content Experience Management
![Page 23: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/23.jpg)
Our Mission
![Page 24: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/24.jpg)
#UFculture
So what’s
content marketing:
”
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly
defined audience – with the objective of driving profitable customer action.
Content Marketing Institute
![Page 25: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/25.jpg)
#UFculture
Let’s zero in on a few key words :
”
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly
defined audience – with the objective of driving profitable customer action.
Content Marketing Institute
![Page 26: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/26.jpg)
#UFculture
The very fact we empower
marketers to deliver
valuable, relevant,
consistent experiences
shapes who we are.
(need to be)
![Page 27: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/27.jpg)
#UFculture
Now let’s dig a little deeper into each of those defining
characteristics….
1. Valuable 2. Relevant 3. consistent 4. experience
![Page 28: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/28.jpg)
#UFculture
1. VALUABLE
![Page 29: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/29.jpg)
#UFculture
VALUABLE:
Every Uberflipper should:
feel valuable&
be valuable.
![Page 30: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/30.jpg)
#UFculture
Feeling VALUABLE:
You should know if you’re valued
Quarterly 1-1 ‘check-in’ with your leader
![Page 31: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/31.jpg)
#UFculture
Feeling VALUABLE:We’re a start-up so you need to speak up if
this isn’t happening. We aren’t perfect – don’t take it personally.
We value open and transparent communication.
![Page 32: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/32.jpg)
#UFculture
Being VALUABLE:
We need you to find ways to show your talents.
We pay you a salary after all ☺ – Uberflip is a business – ROI matters!
Challenge yourself to add value everyday.
![Page 33: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/33.jpg)
#UFculture
Being VALUABLE:
We need break out ideas.
Don’t count on someone else to voice your idea – be loud and make it happen!
![Page 34: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/34.jpg)
#UFculture
2. RELEVANT
![Page 35: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/35.jpg)
#UFculture
RELEVANT:As a company, product and
tribe we need to be relevant.
YOU CAN SET THAT TONE.
![Page 36: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/36.jpg)
#UFculture
RELEVANT:It starts with being an expert at what we do.
KNOW OUR BUSINESS!
![Page 37: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/37.jpg)
#UFculture
RELEVANT:Stay relevant!
Speak to our customers to understand their pains and
how we can solve them...read on -->
![Page 38: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/38.jpg)
#UFculture
RELEVANT:
But remember, the customer isn’t always right!
Yikes - Can you believe we just said that!
Keep reading -->
![Page 39: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/39.jpg)
#UFculture
RELEVANT:We are building a category
(which makes this place so much fun)
which means some ideas we have require breakthrough thinking
So… -->
![Page 40: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/40.jpg)
#UFculture
RELEVANT:We need to
LISTEN to our customers,
EMPATHIZE with them,
LEARN from them,
but also EDUCATE them!
![Page 41: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/41.jpg)
#UFculture
RELEVANT:
Shape what is relevant today by:
1. monitoring trends 2. innovating outside the box
![Page 42: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/42.jpg)
#UFculture
RELEVANT:FOCUS ON INNOVATION
“If I had asked people what they wanted they would have said faster horses.”
-Henry Ford
![Page 43: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/43.jpg)
#UFculture
RELEVANT:FOCUS ON INNOVATION
No more scanning!!!
![Page 44: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/44.jpg)
#UFculture
RELEVANT:FOCUS ON INNOVATION
No more taxis!!!
![Page 45: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/45.jpg)
#UFculture
RELEVANT:WE ARE INNOVATING
![Page 46: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/46.jpg)
#UFculture
RELEVANT:
How do we remain
relevant everyday? (On the smaller tasks)
![Page 47: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/47.jpg)
#UFculture
RELEVANT:Applied Daily:
Marketing – Sales - Product– Success - Billing
Will our audience find the way we interact relevant?
If not adapt!
![Page 48: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/48.jpg)
#UFculture
RELEVANT:Keep Learning:
If you know of a course, book or content that will help you or
the team – embrace it, share it.
![Page 49: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/49.jpg)
#UFculture
RELEVANT:Forward Thinking:
Where would you rather have been working 5 years ago?
![Page 50: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/50.jpg)
#UFculture
RELEVANT:
The more relevant we are,
the better the experience will be
to work or interact with us.
![Page 51: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/51.jpg)
#UFculture
3. CONSISTENT
![Page 52: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/52.jpg)
#UFculture
CONSISTENT:
Our customers pay us and rely on us to deliver a
CONSISTENTLY AMAZING EXPERIENCE.
![Page 53: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/53.jpg)
#UFculture
CONSISTENT:What happens when a service
you pay for fails?
![Page 54: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/54.jpg)
#UFculture
CONSISTENT:You churn ☹
![Page 55: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/55.jpg)
#UFculture
CONSISTENT:We must
always delight our customers before it’s too late!
Their success is our success!
![Page 56: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/56.jpg)
#UFculture
CONSISTENT:Three factors that can impact our consistency:
Results EffortHustle
![Page 57: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/57.jpg)
#UFculture
CONSISTENT:
Results, Effort, Hustle
We all love those who can deliver.For some of us that isn’t always effortless.
![Page 58: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/58.jpg)
#UFculture
CONSISTENT:
Results, Effort, Hustle
The more effort you put in the more likely you are to succeed.
![Page 59: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/59.jpg)
#UFculture
CONSISTENT:
Results, Effort, Hustle
“10,000-Hour Rule”The key to success is a matter of practicing for
about 10,000 hoursMalcolm Gladwell,
Outliers – The Story of Success
![Page 60: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/60.jpg)
#UFculture
CONSISTENT:
Results, Effort, Hustle
How do we define Hustle?
![Page 61: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/61.jpg)
#UFculture
Hustle
![Page 62: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/62.jpg)
#UFculture
Leaders like this
Get it Done
![Page 63: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/63.jpg)
#UFculture
CONSISTENT:
Results, Effort, Hustle
We need a: GET IT DONE NOW
mentality to win
![Page 64: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/64.jpg)
#UFculture
4. EXPERIENCE
![Page 65: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/65.jpg)
#UFculture
At Uberflip we talk a lot about:
The Experience:
optimized experience = better performance
The same can be said about the work experience.
![Page 66: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/66.jpg)
#UFculture
EXPERIENCE:This was Randy’s first desk setting:
![Page 67: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/67.jpg)
#UFculture
EXPERIENCE:
???
???
Too often people work in silosWhere two people don’t know each other
We need to work as a tribeWhere we collaborate to solve
![Page 68: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/68.jpg)
#UFculture
EXPERIENCE:We embrace opportunities to
collaborate face-to-face
“People are more productive when they’re alone. But they’re more collaborative and innovative when they’re together. Some of the best ideas come from pulling two different ideas together.”
- Marissa Mayer, Yahoo
![Page 69: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/69.jpg)
#UFculture
EXPERIENCE:That’s why Uberflip is an open office
Our space needs to feel like home...
an experience that fosters innovation!
![Page 70: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/70.jpg)
#UFculture
EXPERIENCE:Consider our lack of doors…
An Open Door Policy
![Page 71: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/71.jpg)
#UFculture
EXPERIENCE:The office should make you feel at home – so we get the real you
– that’s why we have:
![Page 72: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/72.jpg)
#UFculture
EXPERIENCE:#1. We work hard #2. We play hard
![Page 73: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/73.jpg)
#UFculture
WE HIRE FOR
![Page 74: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/74.jpg)
#UFculture
Culture is about buy-in
to founding values & beliefs, which evolve over time to suit the changing environment.
![Page 75: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/75.jpg)
#UFculture
OUR CORE VALUESCould have started with these but now should have context
![Page 76: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/76.jpg)
#UFculture
Our core Values
1. We are H.U.S.T.L.E.
2. Culture > Product > Revenue
3. Communicate Openly and With Transparency
4. Create Great Experiences
5. Be Valuable, Relevant and Consistent
6. Give Back
![Page 77: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/77.jpg)
#UFculture
CORE VALUES
We are people with Heart, who are Unique
individuals, who have Skill, who are
passionate about Technology, who possess
a Lean “do more with less” mentality and
who are driven by an Entrepreneurial spirit.
![Page 78: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/78.jpg)
#UFculture
CORE VALUES
➔ We act as one Tribe of Uberflippers
➔ We are not afraid to fail
➔ We embrace a work/life balance
➔ We are committed to every Uberflipper’s career path
➔ We are a product company before a revenue machine
![Page 79: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/79.jpg)
#UFculture
CORE VALUES
➔ We are not afraid to give and receive direct, constructive feedback
➔ We maintain an environment where everyone is approachable
➔ We embrace opportunities to collaborate face-face
![Page 80: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/80.jpg)
#UFculture
CORE VALUES
➔ Tech is most powerful when built for humans
➔ Enable great buyer journeys for every customer
➔ Maintain a workplace that’s exciting to come to
![Page 81: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/81.jpg)
#UFculture
CORE VALUES
➔ Value comes from being collectively and individually accountable
➔ Innovation and Creativity fuel long term relevance
➔ Our customers' success is our success
![Page 82: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/82.jpg)
#UFculture
CORE VALUES
➔ We give back to our communities
➔ We are both the student and the teacher
➔ We make time to educate other Uberflippers
![Page 83: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/83.jpg)
TOWN HALL: FY2017 KICKOFF
1% OF GROWTHWE WILL DONATE EVERY YEAR
![Page 84: Culture at Uberflip](https://reader031.vdocuments.site/reader031/viewer/2022030223/5882a4ab1a28ab92618b6b4b/html5/thumbnails/84.jpg)
#UFculture
Stay in the loop
Learn more at
culture.uberflip.com
Provide feedback at