cultural tourism : case of soomaa national park
TRANSCRIPT
Aivar Ruukel
International Conference for Cultural Tourism“Smart destinations: requirements for cultural tourism”
Museum of the History of Riga and NavigationRIGA, 7th of November 2017
Cultural Tourism
Martins Plume
nature tourists?
cultural tourists?
Soomaa National Park
october 2017
august 2016
january 2017
soomaa = purvu zeme
wilderness
tourism as a tool
stories connect us to place
sence of the place
bogshoeing
events
the story of fifth season
traditions
heritage
authenticity
authenticity is about how people live today, not how they have lived in past
experiences are co-created
transformative travel
learn
rethink
understand
change
local peoplecarriers of local cultural heritage
gastronomy : one of the reasons to travel
wild food
experiencing culture through local cuisine
your job as tourism marketer is to curate
other people stories
memorable experiences involve not only taste, but all our sences
paldies!