Cultivating New Customers

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Cultivating New Customers

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In this article we will discuss how to think out of the

for new customers.

Text links, banners and search engines are all ways to

the only place to look for customers even for Web-based

businesses. Some of the old traditional methods like

word-of-mouth referrals still work just as well, and still

bring me a fair bit of cash each month. Here are some tips

setting up your business and getting your online marketing

programs in place.

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Know Your Market

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market. You have to know who your clients are, what they

want and what makes them buy. Do the market research, check

take the effort to put yourself in the shoes of your buyers.

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Bring Out Your Benefits

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Make Your Site Sing

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It can take a fair bit of effort and not a small amount of

first place to look when you notice your sales starting to

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Be Alert for New Marketing Opportunities

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You must always be alert for opportunities to make new

business contacts and not allow yourself to be caught off

out shopping or at a Chamber of Commerce meeting, make sure

that you have professional business cards, brochures, etc.

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Tell everyone about your business and your product. You

might even consider sending out a mass mailing to everyone

friendly referrals usually bring the best business!

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Find Repeat Customers

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When it comes to building customers, there are clients who

their weight in gold. Big companies are good places to

prospect for repeat business (they have big demands and

budgets) but always treat your repeat customers well. That

might mean the odd discount or the occasional freebie, but

the extra business should make up for it.

To wrap it up, customers are customers no matter where you

find them. Customers found on the Web respond to many of

the same things that make them customers in the real world.

The sooner you think in those terms and apply that knowledge

to your site, the better your site will perform.

Warmly,

Kimberly Gordon

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