Community Management Systems for Social Deliberation

and Action

Alessandro Bozzon,Marco Brambilla,Piero Fraternali,

Andrea MauriPolitecnico di Milano

name.surname@polimi.it

Stefano Butti,Matteo Silva

WebRationame.surname@webratio.com

Work partially funded by

Focus

• Scenarios where large scale decision making requires structured bidirectional interaction with crowds

• Not only social data mining/collection (passive) but also social activation (active)

• Integration of field-based community work and virtual community work in social networks

Scenarios

• Natural resource management: – Snow level quantification for water load prediction in

Lombardy lakes via social mining of photos (passive) + engagement of mountaineers (active)

• Citizen innovation– Municipal service requirement elicitation with field +

virtual community work in marginal quarters in the city of Guayaquil

• Service innovation – SN-enabled quality feedback and customer-driven

innovation for the services of a TELCO company in Latin America

Idea

• A Community Management System– A common model of social user portable across

platforms– A data warehouse and content management system

for community members’ data– A task deployment tool to manage crowd work– A Social “Business Analysis Monitor (BAM)” to chart

the dynamic behavior and evolution of communities

• + Domain specific applications: e.g., early alerting, Games with a Purpose, crowdsourced tasks

Architecture& models

The Babel of social user models

Status of implementation

• V 1.0 of the Community Work Management tool complete [WWW paper]– Configurable task design– Multiple SNs task deployment and result

collection (FB, Twitter, LinkedIn)– Rudimental Social BAM

• Small scale experimentation done– FB campaign for logo detection tasks

[CrowdSearch paper]

Crowd-assisted logo detection

“LIKE” task variant“ADD” task variant

Ongoing / Future work

• Implementation of– Other platforms support (e.g., work markets)– Social BAM– Integration with social data mining tools for

unstructured activity result collection– Cloud deployment in SaaS mode– Integration with GWAP platform

• Larger scale experimentation

References

• P. Fraternali, A. Castellett,R. Soncini-Sessa, C. Vaca Ruiz, A.E. Rizzoli, Putting humans in the loop: Social computing for Water Resources Management, Environmental Modelling & Software, 2012 (1) 10

• Alessandro Bozzon, Marco Brambilla, Stefano Ceri: Answering search queries with CrowdSearcher. WWW 2012: 1009-1018

• A Bozzon, I Catallo, E Ciceri, P Fraternali, D Martinenghi M Tagliasacchi, A Framework for Crowdsourced Multimedia Processing and Querying, Crowdsearch 2012 WWW Workshop, http://crowdsearch.como.polimi.it

• Marco Brambilla, Piero Fraternali, Carmen Vaca: A Notation for Supporting Social Business Process Modeling. BPMN 2011: 88-102