CUBETHE GLOBAL INNOVATION ECOSYSTEM

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IOT EXPO

HEUREKA CUBE COOPERATION SPACE

NOAH CONFERENCE

TOOLS BERLIN

BCC Berlin Congress CenterAlexanderstraße 11, 10178 Berlin

13.–14.06.16

FAN FEST

Straße des 17. Juni between the Victory Column and the Brandenburg Gate

Alte Münze Berlin Molkenmarkt 2, 10179 BerlinFranzösische Straße 24, 10017 Berlin

07.06.16

12.06.16

Berlin ExpoCenter City, Palais am FunkturmHammarskjöldplatz/Masurenallee

TempodromMöckernstraße 10, 10963 Berlin

08.–09.06.16

15.–16.06.16

BERLIN

You can join us at these events @ the Berlin Web Week

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PUBLISHERDr. Torsten OelkeCUBE GmbHFranzösische Str. 24, 10117 Berlin

EDITORFranziska Tippmann

PROOFREADER Christopher Abbey

CREATIVE DIRECTOR Balázs Tarsoly

ART DIRECTOR Natascha Ungereit

PUBLISHING HOUSE NKF Media GmbH, Gustav­Meyer­Allee 25, 13355 Berlin,Telefon: 030 46777251nkf.media

PRINTERMöller Druck und Verlag GmbH, Zeppelinstraße 6, 16356 Ahrensfelde OT Blumberg

CIRCULATION12,000 copies

All rights reserved. Contents of this publication may not be reproduced in whole or in part without the written consent of the copyright owner.

Distributed as an insert in Berlin Valley in June 2016.

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V O RW O R T

What was once a tower is now a CUBE. Well over a cen­tury ago, the Eiffel Tower was the highlight of the World’s Fair in Paris. It was a majestic symbol for the then fast­grow­ing steel industry, evidence of the Industrial Revolution. Today, we are no longer steel; we are digital. We are connected digitally all around the world, from Berlin to Shanghai, New York, London, Tel Aviv and of course Silicon Valley. What industry nowadays needs to do is to face up to its biggest challenges, to facilitate, enhance and inter­connect touchpoints worldwide in an ecosystem: CUBE. CUBE is just what the tower once represented for the steel in­dustry; it is the beacon of the new Industrial Revolution 4.0.In the past few years industry has been changing quickly, adapting and building incubators. Since 2010, I have played an active part in this development by founding and constructing such programs. Many startups have now reached a certain level of maturity, offering real solutions to industry and making more specialized B2B relations possible. This is certainly a trend I have noticed in indus­try and something we observe in the advisory board of the German Minister of Economic Affairs. Institutions like the World Economic Forum, with which we are collab­orating in our ecosystem, clearly highlighted the way

FORGING THE FOURTH INDUSTRIAL REVOLUTION!

forward this year in Davos by turning its gaze to “Mastering the Fourth Industrial Revolution”. Being a global ecosystem, CUBE is shaped and built to do just that. It aims to join all the dots in today’s industry: start­ups, institutions and key industries. We focus on partner­ships. In the long run, our goal is to matchmake startups as partners with the right industry incubators. By concentrat­ing solely on bringing them together as two parties on an equal playing fi eld, partnerships can be fostered. Starting this June, startups from all over the world are en­couraged to apply and qualify for the CUBE ecosystem. Once accepted, the top tier will be invited to participate in our various touchpoint events around the world. Following another selection process, the best startups will have an opportunity to showcase their projects at the an­nual Tech Fair Berlin.CUBE is mastering the force of Industry 4.0, enabling and empowering partnerships globally. We look forward to welcoming you as part of the ecosystem! Apply now on www.cube-global.com.

Dr. Torsten Oelke,Executive Chairman CUBE

IOT EXPO

HEUREKA CUBE COOPERATION SPACE

NOAH CONFERENCE

TOOLS BERLIN

BCC Berlin Congress CenterAlexanderstraße 11, 10178 Berlin

13.–14.06.16

FAN FEST

Straße des 17. Juni between the Victory Column and the Brandenburg Gate

Alte Münze Berlin Molkenmarkt 2, 10179 BerlinFranzösische Straße 24, 10017 Berlin

07.06.16

12.06.16

Berlin ExpoCenter City, Palais am FunkturmHammarskjöldplatz/Masurenallee

TempodromMöckernstraße 10, 10963 Berlin

08.–09.06.16

15.–16.06.16

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THIS IS CUBE

THE GLOBAL CONNECTORS

In our world, everything revolves around eco­systems. Without these networks of nature, noth ing would start, grow or fl ourish. Over the past 20 years, technology has changed the way we think, live and collaborate. In every corner of the planet, new business models have been born, tech hubs developed, local initiatives deployed and many corporations launched with the purpose of accelerating and incubating startups. Even so, some indus­tries have yet to join the movement now known as the Fourth Industrial Revolution.This is where CUBE comes in. Initiated in 2015 out of existing industry needs, CUBE was

created to promote and foster partnerships be tween industry players and innovative start­ups. As a global innovation ecosystem, CUBE fo cuses on three key areas: life sciences & digital health; machinery & manufacturing; and infrastructure & connectivity.CUBE creates business opportunities around the world, including by co­hosting events with local partners – from intimate settings (e.g. the CxO dinner co­hosted with the World Economic Forum) to events with several thou­sand participants. Our fl agship event, the an­nual CUBE Tech Fair Berlin, will take place for the fi rst time in May 2017.

C U B E

Partnerships, events and business opportunities around the world

CUBE works with a network of elite partners from technology infl uencers to investors

Joseph “Yossi” VardiChairman DLD & 4YFN

“Tel Aviv as one of the epicenters for startups is looking forward to welcoming delegations from the CUBE ecosystem.”

Robert ScobleFuturist and Entrepreneur

“Matching the right startups with the big cor-porations is key to success on both sides. CUBE bridges the gap and brings immense value to the equation.”

John HarthorneMassChallenge

“CUBE’s mission is a great fit with Mass-Challenge’s mission to catalyze a startup renais-sance.”

Hemdat SagiHead of the Israeli Economic and Trade Mission to Germany

“CUBE is a unique environment for start-up/industry synergies.”

Andy GrignonCo-creator of iOS

“What CUBE was launched to achieve is exactly what startups in Silicon Valley and around the world need in order to instill innovation from outside as well as take industry players to the next level.”

Torten KolindYouNoodle

“CUBE’s expertise and process combined with YouNoodle’s global startup data takes corporate startup engagement to a new level.”

“As global dealmakers, AxisInnovation connects startups and investors, and views synergies with CUBE as an important partner of ours.”

Ed FrankAxis Innovation

“CUBE provides industry incumbents with a structured process and framework to find and liaise with startups that provide the solutions they require.“

Bruce WeineltWorld Economic Forum

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HOW IT WORKSThe CUBE ecosystem consists of startups, key industries and institutions. To join the CUBE ecosystem as a startup, you need to apply and qualify. Qualification doesn‘t just offer you ac­cess to the ecosystem. Once accepted and ac­tive, the top tier will be invited to participate in our various events around the world. A further selection process will identify the 200 or so startups who will showcase their disruptive innovations and projects at the annual Berlin Tech Fair. The rest of the startups in the ecosys­tem will automatically be entitled to purchase tickets in order to attend.Qualifying for our ecosystem also gives you the opportunity to participate in the CUBE Challenge endowed with a €1 million prize (see page 10 for more details). Industry players and other business entities can join the ecosystem through annual member­ship. To fulfill its mission of high­quality indus­try startup matchmaking, CUBE is built around

four main axes: CUBE Global Touchpoints, CUBE Connects, CUBE Matchmaking, and CUBE Cooperation Space.

CUBE GLOBAL TOUCHPOINTSWith a global footprint, CUBE will host local Touchpoint Events in key cities around the world to facilitate the networking necessary to further industry digitalization.

CUBE CONNECTSis a network of elite partners called Connectors. The Connectors are technology influencers, startup ecosystem leaders, indus­try experts and decision­makers, institutions, investors and other third parties who provide added value.

CUBE MATCHMAKING Powered by smart tools, CUBE is the gate­way for startups to secure access to the most

important industry leaders through our exclu­ sive global database and partnerships.

CUBE COOPERATION SPACECUBE’s invitation­only coworking space in Berlin is available to CUBE­powered pro­jects providing a professional infrastructure to execute to excellence. CUBE Connectors and Partners are also welcome to use it as a resource.

CUBE TECH FAIREverything will finally come together at the eco­system’s flagship event, the annual CUBE Tech Fair in May 2017. The selected startups will exhibit and present their pioneering and dis­ruptive innovations and technologies result ing from CUBE collaborations throughout the year.

We can’t wait to see you there!www.cube-global.com

Startups have to qualify to become part of the ecosystem

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S TA N D O R T – N E T Z W E R K E

Volkswagen is a founding partner of CUBE. CIO Martin Hofmann explains why

Dr. Hofmann, why did you decide to become one of CUBE’s founding partners?I’d been toying with the idea for two years. It began after I’d visited CeBIT in Hanover, where we’d organized a very successful hackathon featuring eight universities from Germany, Austria and Switzerland. I thought we could cooperate even more closely with start­ups.

In what way?Volkswagen spends billions of euros on IT every year. And every year, I see the same vendors; startups barely get a look­in. By con­trast, when I go to Silicon Valley, I see 15 excit­ing companies over four days, including some from here. I also regularly come across buyers from other German companies there and we all see the same fi rms. We need something like this to showcase startups in Germany.

What form should it take?Firstly, we want to give startups a platform. Secondly, we want to consolidate Berlin as a start­up hub. This is of national interest. We need a place like Berlin which is a focal point for the startup world – then Asian and American start­ups will come to us, too. I could imagine hosting a major startup event on an annual basis which draws several thousand visitors.

What would happen there?I’m especially interested in themes like smart mobility, Industry 4.0, artifi cial intelligence and robotics, and data analytics. Firms from these areas could introduce themselves and I’d be able to talk to them. I could send my staff there, tell them to check out the startups, and think about what we could do with them.

How do you envisage collaboration taking place?I already have three or four pilot projects in mind. When a pilot project is successful, we can scale it up and fi nd various use cases. It’s always a struggle for use cases. An agree­ment at board level between Volkswagen and an other big player is one thing; it’s quite an­other to fi nd a specifi c use case for a startup in which we really get to the nub of things and solve a genuine problem. Searching for the use case is the real issue.

How can startups get in touch with Volkswagen?At the moment, there’s too much red tape. But we’re currently setting up a new cross­function­al team called Fast Track with people from all the relevant areas like law, purchasing and data protection. There’s a defi ned process. If a certain department wants to carry out a pilot project, all these aspects can be dealt with in just two or three weeks. Special rules will then be worked out for these cases. We’ll shun the normal processes which overwhelm startups. We must of course remain legally compliant, but we’ll take a different tack. And we’re also willing to take economic risks.

Does that mean that these startups will also change VW?They’ll expect us to act differently.

What do you mean?The things we start with Fast Track will be transferred step by step to the company. This will encourage people to question how they work. We’ve deliberately chosen these areas as a pilot project for the rest of the company.

The idea behind CUBE is to build a network. Would you mind if competitors like the German automakers Daimler and BMW got involved?On the contrary! As far as we’re concerned, it wouldn’t be a drawback – CUBE’s not limit­ed to VW. After all, founding just means launching a business on its journey. The more partners are involved, the more options we’ll have. And that’ll make Cube even more attrac­tive to startups.

“A PLATFORM FOR STARTUPS”

MARTIN HOFMANN has been CIO at Volkswagen since 2011. Volkswagen’s IT department em-ploys 12,500 people around the world. Hofmann first joined the VW Group in 2001, initially heading E-Procure-ment and Supply Chain Integration. In 2003, Dr. Hofmann took charge of Process and Information Management at Group Procurement. From 2008 until 2011, he was responsible for organiza-tional development.volkswagenag.com

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Bruce Weinelt, Head of Digital Transformation, World Economic Forum, on the role of CUBE

Mr. Weinelt, what form should collaboration take between old industry and the new innovative companies or startups?There are many models we have identifi ed at the World Economic Forum of how ‘old indus­try’ and new innovative companies can col­laborate. There isn‘t one specifi c way in which startups can work together with incumbents. One of the most important things for large or­ganizations to realize is that digital is a hori­zontal play. It‘s no longer suffi cient for them to focus solely on the applications and skills that startups bring to a specifi c industry. They need to understand there is a broader play at stake, and that there are many applications and use cases that startups can provide for large organ izations to benefi t from.

A lot of people in industry say they can’t fi nd the proper startup; the startups say the gatekeepers are kicking them out. What is the communication or organizational problem?I think there are three hurdles in particular that have to be taken into account here. Number one is speed, number two is skills, and num­ber three is organizational focus. Incumbents aren‘t usually set up to work at the same speed as startups. Startups have the ability to be fl ex ible and bypass certain hurdles, in­cluding regulatory ones, which many larger organizations cannot do. Number two as I mentioned is skills. Large organizations don’t always have the right sets of digital skills in their organ iza tions that are needed for the workforce of tomorrow. They don’t necessarily have the abil ity to identify them either, so of­ten there is a mismatch between ambition and the available skillset. And point number three is organizational focus. Historically, large multinational corporations often work in one specifi c industry and know how to navigate this particular sector. Now that digitalization is blurring industry lines and organizations require a broader focus to operate within an industry ecosystem, it can be very diffi cult for these companies to embrace new market dy­namics – in contrast to startups.

So if we set up an ecosystem, an atmosphere like CUBE where startups

and large organizations work better together, what will happen?At the World Economic Forum, we like to think that we are a network of networks, enabling public–private cooperation at the global, re­gional and industry level. Herein lie certain parallels to CUBE. CUBE also enables collab­oration by connecting large organizations to startups. It does so in a systematic way which incumbents are often not in a position to do by themselves – by helping large organizations identify their digital needs and putting them in touch with relevant start­ups they can liaise with through to providing a platform for start­ups to present specifi c products or solutions that incumbents might require. This process is often fragmented in multinational corpor­ations, whereas CUBE provides them with a structured process and framework.

What’s in it for the World Economic Forum? Why is CUBE and the whole ecosystem of interest to you?The World Economic Forum believes that we’re standing on the brink of a technologi­cal revolution that will fundamentally alter the way we live, work and interact with each other – the Fourth Industrial Revolution. Within this theme, I head a project called the Digital Transformation Initiative in which we analyse the impact of digitalization on industries and society. Meetings like this, in which we can help to bring together digital natives and in­cumbents to discuss the impact of digitaliza­tion on not just business but also society, are of substantial interest to us. And if we can work

“WE’RE ON THE BRINK OF A TECHNOLOGICAL REVOLUTION”

BRUCE WEINELT Head of Digital Transformation at the World Economic Forum since 2014. Previ-ously, he was Direct or and Head of Tele-communication Industries at the Forum, responsible for leading the development and implementation of the Telecommuni-cations Community Strategy. weforum.org

together with CUBE on events like this, that’s fantastic for both parties.

If you could invite a startup to this development, what would you say?I think the most attractive aspect for startups of being in an environment like this is making the right connections. That’s exactly what CUBE is doing. It’s about being connected at the right time, at the right level, to the right peo­ple. Large organizations often don’t differen­tiate in their approach to startups compared to any other third party supplier. However, young organizations are usually subject to a set of completely different conditions: things have to move fast, they have very different fi scal deliberations and operate under differ­ent constraints. As a result, it’s often diffi cult for startups to meet the right experts in incum­bent organizations, such as senior executives who understand the technology and have a far broader vision of how a product or service can apply to the respective organization or industry. It’s this matchmaking process that’s enabled by CUBE.

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ROOMS IN A MAP

MORE THAN EYES CAN SEE

NavVis takes indoor mapping to the next level

Fast Forward Imaging revolutionizes product photography

NavVis is a fast­growing, Munich­based tech startup that takes indoor mapping and positioning to the next level. A spin­off from the Technical University of Munich, the com­pany was incorporated in May 2014. Since then, the team headed by founders Robert Huitl, Sebastian Hilsenbeck, Georg Schroth and Felix Reinshagen has grown to over 70 professionals and builds on years of research and de­velopment in robotics, computer vision, machine learning and sensor fusion. Their products include the in­house de­veloped and assembled M3 Mapping Trolley, which cre­ates a photo­realistic 3D model of buildings. Furthermore, NavVis provides a full software stack from powerful SLAM­based indoor mapping software to a web application that lets users explore, annotate and enrich the virtual building model. NavVis also provides a ground­breaking solution for meter­accurate indoor navigation based on computer vision.NavVis has forged partnerships with key industry leaders from the word go. Today, major companies from sectors such as automotive, IT and construction are collaborating with NavVis to jointly build up and develop completely new markets and use cases. Staying close to these part­ners and keeping tabs on market trends has greatly helped NavVis to continuously improve its products and tech nolo­gies. CUBE is an excellent opportunity to further extend our network and strike up new connections with industry leaders and key influencers. Over the coming months, the next steps will be to roll out the first commercial projects of the navigation app. In ad­dition, NavVis aims to further extend its international part­ner network in order to provide indoor mapping services world wide. navvis.com

Founded in Berlin in 2013, Fast Forward Imaging (FFWI) builds future­proof imaging solutions for the fast, efficient digitization of physical objects. With clients ranging from e­commerce to industry, FFWI provides tailor­made solu­tions to match their exact needs and quickly transfer physi­cal objects into the digital realm.As FFWI is already working for a number of industrial cli­ents, the team has learnt a lot about different industries and the challenges they face – but has also discovered some of

the potential pitfalls of working with large organizations.“It’s important for startups to understand – and be able to deal with – the bureaucracy and politics of large corpor­ations,” says FFWI’s founder Anna Rojahn. She became involved in CUBE at a very early stage as she sees the potential of this new format: “Linking industry and startups is an obvious win for both parties: the innovative muscle of small, agile startups combined with the resources and the power of large global corporates is a perfect match. Yet bridging the gap between the two shouldn‘t be underesti­mated, and CUBE as an ecosystem is in a great position to help both parties understand each other and achieve great results together.” In order to open up additional ap­plications for the image data FFWI produces, the startup is currently working on integrating an additional 3D scan. This will enable many new use cases such as quality con­trol and the precise measurement of the captured objects – which will be especially useful for industrial clients. fastforward-imaging.com

The founders: Robert Huitl (Lead Developer), Sebastian Hilsenbeck (Head of Indoor Navigation), Georg Schroth (CTO), Felix Reinshagen (CEO)

FFWI’s founder: Anna Rojahn with one of its Fotomates. This one is named Jabba

S TA R T U P S

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IT’S ALL ABOUT TRUST

THE POWER OF DIGITAL TWINS

ScanTrust helps companies make packaging smarter and more secure

Akselos unlocks the full power of mechanical engineering simulations

ScanTrust is a B2B SaaS company that delivers mobile authentication and secure, unit­level traceability for the supply chain. Founded in January 2014 by Justin Picard and Nathan J. Anderson, ScanTrust connects individual products to the Internet using unique, copy­proof identifiers to make packaging smart, secure and interactive. The company enables brand owners to collect and leverage unit­level big data to optimize their supply chain by tracking products, identifying counterfeit hotspots and monitoring inventory as well as providing a medium to engage with consumers at the point of sale. ScanTrust now has 20 employees split between its headquarters in Lausanne, Switzerland and its fast­growing office in Shanghai, China.Working with corporate and industry partners is the lifeblood of ScanTrust’s business. Being part of CUBE provides the young company with direct access to these types of customers and, more importantly, enables interaction to move beyond the traditional client/vendor relationship and instead focus from the beginning on finding innovative solutions providing long­term value to business and the end­customers.Driving forward innovative solutions brings transformative changes and unlocks new value. The importance of this shift in mindset should not be understated. While ScanTrust’s involvement in CUBE is still early, it has already had the opportunity to interface with numerous industrial partners in order to better understand their needs, allowing the product to be closely geared to customers’ requirements.ScanTrust is in the process of growing the team and implementing several projects. The next major milestone in sight is to see its Internet of Packaging solution implemented on one billion individual products. scantrust.com

Akselos is an MIT spinoff founded in 2012. The team of 17 people is based in Lausanne, Boston, and HCMC in Vietnam. Mechanical computer­aided engineering (MCAE) is very effective at predicting the behavior of a mechanical structure in real life, but due to the high computational power required, MCAE is rarely veiwed as a go­to solution for asset maintenance. But what if MCAE simulations were made extremely fast and resource­friendly? Akselos does exactly that, and through CUBE, we will partner with

The founders of ScanTrust: Dr. Justin Picard (left) and Nathan J. Anderson  

Shiploader: A fully parametrized model using Akselos RB-FEA solver.

industry leaders to drastically lower asset maintenance costs and solve these very expensive engineering problems.Akselos is based on an RB­FEA solver that is a result of 15 years of research at MIT. The RB­FEA solver is able to run superfast mechanical simulations for large­scale structures in a single shot. The company works closely with major clients in the manufacturing, oil & gas, and wind turbine industries. All of them have expressed the need to protect expensive assets through predictive maintenance. On seeing how fast Akselos’s computational analysis is, they started deploying our technology to enable true digital twins of their critical assets, which is highly effective for predictive maintenance. Modeling assets with Akselos will result in driving simulation­supported decisions earlier in the production cycle. Now that Akselos has benchmarked the technology with leading clients, showing 1000x speed­up, our next milestone is to demonstrate its broad value – and that’s our objective with CUBE. akselos.com

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ONE YEAR. ONE COMPETITION.

ONE MILLION.CUBE’s goal is to push the envelope on innovation. Making change and innovation happen in industry is a tough challenge that takes knowledge, creativity, time and also courage.CUBE Challenge aims to take the support from our ecosys­tem to the next level by rewarding and strengthening par­ticular dedication. Therefore, the winner will be awarded a €1 million cash prize. No strings attached, no further questions asked. This fi nancial boost will make it easier for the winner to enter into partnerships with industry

without having to explain or seek funding. Selection for participation in CUBE Challenge will take place in several phases throughout the year and across all the various Global Touchpoints and events leading up to the competi­tion’s culmination: the fi nals during the Tech Fair in 2017. To be considered, and before anything else, the fi rst step for startups is to apply to become part of the ecosystem.Join the challenge. Become part of our ecosystem now!

www.cube-global.com

The CUBE Challenge starts now

FOUR CANDIDATE TYPES

In cash. No equity. No strings attached.

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CUBE will host local events around the world

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CONTACT: Franziska Tippmannpress@cube­global.comwww.cube­global.com

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