Presented by the Private Label Manufacturers Association

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Announcing PLMA’s 2012 Private Label Trade Show, where store brands take on all comers. Buyers from today’s supermarkets, supercenters,

drug chains, mass merchandisers, convenience stores, online retailers,importers, exporters, wholesalers, discounters, and even military exchanges!Exhibitors from more than 35 countries, including 10 international pavilions.And you and your company can be part of it. Exhibit in PLMA’s 2012 Private Label Trade Show and build your private label business.

For more than 30 years, PLMA’s annual trade show has been the industry eventof the year, where retailers and wholesalers have come to find products andsuppliers for their private label programs. From food, snacks and beverages tohousehold and kitchen products, from health and beauty to GM. Exhibitorsrange from small and medium-size companies to well-known national brandmakers who also supply store brands. This year, PLMA will present more than

2,000 exhibit booths, including a special paviliondevoted to the fast-growing categories of pet care,cosmetics, and innovation and technology.

To maximize efficiency, the show floor is divided intofood and non-food halls and the schedule isconcentrated into two days of exhibition time. PLMA’s New Product Expo® helps exhibitors showcaseinnovations in products and packaging. PLMA’s onlineShow Preview helps exhibitors announce newproducts that they are introducing at the show.PLMA’s Official Program Guide offers advertisingopportunities to draw attention to exhibitors’ boothlocation and products on display.

Wherestorebrands takeonallcomers

Nov.11-13•Chicago

PLMA’s annual private label trade show is unique. No show offersexhibitors an opportunity to meet as many buyers from as many retail channels. And the timing of this year’s show couldn’t be better.

The new Nielsen study on private brands says it all: private brandshave become part of the retail culture as “retailers continue

to explore new ways to unlock salesthrough ongoing innovation, multi-tiered offering and unwavering

commitment to quality.” Exhibit at PLMA’s 2012Private Label Trade Show

and you will take on allcomers, too.

Show Location

PLMA’s 2012 Private Label Trade Showwill be held at the RosemontConvention Center, only 10 minutesfrom Chicago's O'Hare InternationalAirport. Conveniently located withinwalking distance or short shuttle busrides from major hotels, theconvention center provides exhibitorswith an easy-to-reach, efficient venuefor trade shows.

Trade Show Schedule

Friday, November 9Booth Set-Up 8:00am - 6:00pmSaturday, November 10 Booth Set-Up 8:00am - 6:00pmSunday, November 11 Booth Set-Up 8:00am - 6:00pmSeminars & Workshops 2:00pm - 4:00pmOpening Night Reception 7:00pm - 8:00pmMonday, November 12Salute to Excellence 8:00am - 9:00amBreakfast

Trade Show Floor Open 9:00am - 6:00pmTuesday, November 13 Retail Trends Breakfast 8:00am - 9:00amTrade Show Floor Open 9:00am - 4:00pmWednesday, November 14 Booth Breakdown 8:00am - 1:00pm

Booth Assignments

The trade show floor is divided into separate halls for foodand home and health. All booth assignments are on a first-come, first-served basis in order of receipt of application and payment, product eligibility and availability of space.

Special Pavilion Devoted

to Fast-Growing Categories

This year’s show features a special lobby pavilionspotlighting and promoting three of today’s fastest-growingcategories: pet care, cosmetics, and innovation andtechnology. Booth assignments will be made to appropriateexhibition halls.

Official Program Guide

As a PLMA exhibitor, you get a free listing in the OfficialProgram Guide which includes company name, address,phone, website, email, product lines and exhibitorpersonnel. Advertising space is also available for companieswho wish to promote their booth location or products.

PLMA Live! Coverage

The show is also broadcast over the Internet to retailersacross the country on www.plmalive.com as well as to TV monitors in hotels and exhibition halls.

Preliminary Retail

and Wholesale

Registration List

Exhibitors receive a preliminaryretailer and wholesaler list 30 daysprior to the show to help arrangeappointments in advance. A final listis available after the show to helpfollow up on contacts and arrangepost-show appointments.

Online Show Preview

Exhibitors are invited to announce new products on PLMA’sShow Preview, which is sent to all registered retail andwholesale visitors 30 days prior to the show. Exhibitors canalso submit new products for display in PLMA’s New ProductExpo®, which is located inside PLMA’s Idea Supermarket®and open during show hours.

PLMA Matchmaker™

PLMA Matchmaker helps retailersand wholesalers arrangeappointments withexhibitors prior to theshow. Exhibitors receivesecure access codes priorto the show in order toparticipate.

Seminars and

Special Events

Exhibitor personnelreceive free admission toPLMA’s Opening NightReception, Salute to ExcellenceBreakfast and the Retail TrendsBreakfast as well as Sunday’s seminar program.

Exhibit Rates

The cost of exhibiting at PLMA’s 2012 Private Label TradeShow is extremely attractive, too. Choose from a variety ofin-line or island configurations. This year's member rates are:1 booth (10' x 10') $ 2,500* 2 booths (10' x 20') $ 3,5003 booths (10' x 30') $ 4,5004 booths (10' x 40') $ 5,5004-unit island (20’ x 20’) $ 6,0006-unit island (20' x 30') $ 8,0008-unit island (20' x 40') $10,000

10-unit island (20' x 50') $12,000

Request for booth configurations larger than 10-units,please contact your PLMA representative.

*Single unit price increases to $3,000 after Sept. 4. Non-members add surcharge based on maximummembership dues.

Exhibiting at-a-Glance

Mass MerchandisersALCO STORESJC PENNEYKMARTPAMIDASEARSSHOPKOSMART & FINAL STORESTARGETVARIETY WHOLESALERSWALMART STORES, INC.

Dollar Stores & DiscountersBIG LOTS STORESDOLLAR GENERAL CORP.DOLLAR TREEFAMILY DOLLARFRED'S, INC.JACK'S 99¢ STORES99¢ ONLYR. H. RENY

Club StoresBJ'S WHOLESALE CLUBCOSTCO WHOLESALEPRICESMARTSAM'S CLUB

Convenience StoresBP CONVENIENCE STORESCUMBERLAND FARMSHOLIDAY COMPANIESKUM & GOKWIK TRIPMAPCORACETRAC PETROLEUM7-ELEVENSHEETZSPEEDWAY AMERICASTUCKEY’STHORNTONSVALEROWAWAWILSON FARMS

Specialty RetailersACE HARDWAREADVANCE AUTO PARTSBABIES 'R' USBALDUCCI'SBEST BUYCHRISTMAS TREE SHOPSCITARELLACOST PLUS WORLD MARKETSDEAN & DELUCAFRESH DIRECTGNCH2O PLUSLOWE'SOFFICEMAXPEAPODPETCOPETSMARTSTAPLESSTEW LEONARD'STOYS 'R' US

TRADER JOE'SULTATHE VITAMIN SHOPPEWHOLE FOODS MARKET

Co-ops & WholesalersAFFILIATED FOODS MIDWESTASSOCIATED GROCERS OF FLORIDAASSOCIATED WHOLESALE GROCERSASSOCIATED WHOLESALERS INC.BOZZUTO'S INC.C & S WHOLESALE GROCERSCARDINAL HEALTHCENTRAL GROCERSCERTCOCERTIFIED GROCERS MIDWESTCHAIN DRUG CONSORTIUMCHAIN DRUG MARKETING ASSOC.DIK DRUGGREAT LAKES WHOLESALEGROCERS SUPPLYHARVARD DRUGIGA, INC.KINRAYKRASDALE FOODSMCKESSON CORP.MCLANE COMPANYMERCHANT DISTRIBUTORSNASH FINCHPIGGLY WIGGLYPRIDE PRODUCTS CORP.ROUNDY'SSPARTAN STORESSUPERVALU INC.TOPCOUNIFIED WESTERN GROCERSVALU MERCHANDISERSWAKEFERN FOOD CORP.WESTERN FAMILY FOODS INC.WHITE ROSE FOODS

International RetailersAHOLDALMACENES EXITOBRAVO SUPERMARKETSBUDGET FOOD STORESCADENA COMERCIAL OXXOCALLEJACANADIAN TIRECANDYLAND CARNE MARTCENCOSUD S.A.CGC JAPANCHEDRAUICOLES AUSTRALIACOMPANIA GALYCO-OP ATLANTICCO-OP ITALIA SCARLCORPORATION FAVORITACOST RIGHT LIMITEDCOSTCO WHOLESALE CANADADAIRY FARMDIA BRASILDOLLARAMAE-MARTEMKE GROUP

FAMILIPRIXFARMACIA GUADALAJARAFARMACIAS AHUMADAFARMACIAS BENAVIDESFARMAHORROFEDERATED CO-OPERATIVESGIANT TIGER STORESGRANDE SUPERMARKETSGRUPO IDEAGRUPO PAO DE ACUCARGRUPO RAMOSH. Y. LOUIE CO.H-E-B MEXICOHUDSON'S BAY COMPANYICAINTERPROVINCIAL CO-OPITO YOKADO CO.JEAN COUTU GROUPKATZ GROUP CANADAKAUPAS HFLOBLAWSLOTTE MARTM & M MEAT SHOPSMEGA MARTMERCATODO S.A.METRO GAISANOMETRO RICHELIEUMICHAEL ROSSY LTEE.MONDOU LTEE.NONG HYUPNORTH WEST CO.PHARMASAVE DRUGS NATIONALPITUSA STORESPLAZA LAMAPROXIMPUREGOLD PRICE CLUBSAFEWAY CANADASAM'S CLUB BRASILSAM'S CLUB CANADASAM'S CLUB MEXICOSAMSUNG TESCO 7-11 JAPAN7-11 TAIWANSHINSEGAE CO.SHOPPERS DRUG MARTSOBEYS INC.SOLO UN PRECIOSORIANASPAR INTERNATIONALSULTAN CENTERSUPER 99SUPER CENTROSUPER KOSHERSUPERMAXSUPERMERCADO CENTRALSVILUPPO DISCOUNT S.A.TESCOTIENDAS TRES BUNIMARCUNIPRIXWALDO'S DOLAR MART MEXICOWALMART ARGENTINAWALMART BRASILWALMART CANADAWALMART CENTRO AMERICAWALMART CHILEWALMART CHINAWALMART MEXICOWALMART PUERTO RICOWATSON DRUGSWOOLWORTHS AUSTRALIAWOOLWORTHS SOUTH AFRICA

MilitaryARMY AIR FORCE EXCHANGE SERVICE(AAFES)

U. S. NAVY EXCHANGE

SupermarketsA & PAHOLD USAALBERTSON'SALDIANGELO CAPUTO'S FRESH MARKETSBAG 'N' SAVEBI-LOBIG Y FOODS, INC.BRISTOL FARMSBROOKSHIRE BROTHERSBROOKSHIRE GROCERYDAVE'S SUPERMARKETSDELHAIZE USADEMOULAS SUPERMARKETSDIERBERGS MARKETSDOROTHY LANE MARKETSEL SUPERFAIRPLAY FOODSFAIRWAY MARKETSFOOD LIONFOODTOWNFRESH & EASY NEIGHBORHOOD MARKETTHE FRESH MARKETGIANT EAGLEGIANT FOOD STORESGROCERY OUTLETHAGGENHANNAFORD BROS.HARRIS TEETERHARVEY'S SUPERMARKETSH-E-B GROCERY COMPANYHEINEN'S FINE FOODSHY-VEEINGLES MARKETSINTERNATIONAL AMERICAN SUPERMARKETSKOWALSKI'S MARKETSK-VA-TTHE KROGER CO.LOWES FOODSLUND FOOD HOLDINGSMEIJERNEW SEASONS MARKETPIGGLY WIGGLY CAROLINAPRICE CHOPPER/GOLUB CORP.PRICE RITE SUPERMARKETSPUBLIXRALEY'SSAFEWAY INC.SAVE MART SUPERMARKETSSAVE-A-LOTSCHNUCKSSEDANO'SSTATER BROS.STOP & SHOPSUNFLOWER MARKETSTHREE BEARS ALASKATOPS MARKETSTRADE FAIR SUPERMARKETSWEGMANS FOOD MARKETSWEIS MARKETSWESTERN BEEFWINCO FOODSWINN-DIXIE STORES

Drug ChainsBARTELL DRUGSCVS/CAREMARKDISCOUNT DRUG MARTDUANE READEHARMON STORESKERR DRUGMARC GLASSMANNAVARRO DISCOUNT PHARMACIESRITE AID CORP.USA DRUGWALGREEN CO.

Retailers and Wholesalers You Can Meet at the Show

* PLMA's retail and wholesale list is based on attendance at past PLMA trade shows.

Welcome to the Private Label Manufacturers Association. It’s a big family, too. With more than 3,200 membercompanies worldwide, PLMA is the only industryorganization devoted entirely to promoting the interests of store brands. Through its year-round programs andpublications, PLMA gives members the contacts andservices they need to compete effectively in today'smarketplace.

Membership Profile

Founded in 1979, PLMA's membership ranges from multi-national corporations to small family-owned suppliers. Their products include food, beverages, snacks, health and beauty, household, kitchen,housewares, DIY, leisure and generalmerchandise. Many membermanufacturers only do private label.Others are well-known brandmakers who also have privatelabel capacity. Together, they form PLMA's ActiveMembership. For brokers andtrade suppliers, there is PLMA’sAssociate Membership. Forinternational companies, thereis PLMA International Council.

Trade Shows

PLMA provides membermanufacturers with sellingopportunities around theworld. In addition to PLMA’sannual show in Chicago,PLMA presents the “World ofPrivate Label” InternationalTrade Show in May inAmsterdam in Europe. PLMA’sShanghai Private Label Fair in China in December is presented inpartnership with the Shanghai InternationalSourcing Promotion Center.

Conferences and Seminars

PLMA also presents conferences andevents throughout the year that deal withcurrent issues from marketing andconsumer trends to trade practices andlegislative and regulatory concerns.These include PLMA’s Annual Meeting & Leadership Conference and PLMA’s Washington Conference.

Executive Education

Members can also participate in PLMA's Executive Educationprogram, developed in conjunction with St. Joseph'sUniversity in Philadelphia. The program offers a 4-dayprogram of courses covering private label history, retailmarketing and merchandising, new product developmentand promotion.

Research and Publications

PLMA provides members with keyintelligence data, too. In conjunction withThe Nielsen Company, PLMA publishes theAnnual Private Label Yearbook with market

share data from supermarkets, drugchains and mass merchandisers.PLMA also regularly tracks

consumer shopping behavior inconjunction with GfK Research. To keep members informed throughoutthe year, PLMA provides members with

the online E-Scanner newsletters.

PLMA.org

PLMA Member Services are coordinated through an exclusive member service website

PLMA.org. These services includePLMA's Internet Yearbook withNielsen market share data forover 700 product categories and subcategories across all channels and ninegeographical regions on aquarterly basis. Members-onlyservices also include access to

PLMA’s Idea Supermarket®, with research on products and

packaging of retailers around theworld and PLMA’s broker and supplier

directories.

A Unique

Organization

for a Unique

Industry

You may belong to other trade associations, you mayexhibit in other trade shows,

but PLMA is unique. That is why it has grown bigger and bigger for 30 years.Exhibit and join the family.

Welcome to the PLMA Family

Presented by the Private Label Manufacturers Association630 Third Avenue, New York, NY 10017

Telephone: (212) 972-3131 Fax: (212) 983-1382 E-mail: info@plma.com www.plma.com

Nov.11-13•Chicago