CTRL-ENT.

About UsCTRL ENT will be a modern publishing company that is run by the students in the Music

Industry & Media class with close association with students in the Business Interactive

Technology (B.I.T.), Communication Arts Academy (C.A.A.) and Academy of Music

small learning communities located at Hamilton High School. We set out to become a

full orientated student based record label and publisher, that provides fellow students and

other members of our community with our service.

Our goal in CTRL-ENT. is to fulfill our clients by making their dreams of being a

musician come true by properly advertising, promoting, marketing, licensing, and editing

their music and teaching them the ways of business of the music industry, by a student

run company.

Mission Statement To provide young aspiring artists

that attend Hamilton High School, with the unique opportunity to learn, produce, and collaborate with other students that have an interest in the music industry and becoming a professional artist.  

Goals Establish our own recording studio and publishing unit here on campus, in

order to provide potential artists with an easy access recording studio and information on how to publish music.

Fill out the required legal forms (licensing, copyrights, etc.) We will have resources which include music distributors, CD

manufacturers, radio stations, record stores, online retailers and music sites, industry trade associations and music news and information sites to promote our artist.

We will have created a web site for our company for potential investors and our stock of inventory (Shirts, CD’s, Demos, Pins, Stickers, Vinyl’s etc.)

solid system that lasts a long period of time (constitution)

Jeffrey Rivera President

Grace Rodriguez Vice President

(Head of Marketing)

Ally Naidoo Secretary

Ruby Anton Treasurer

LAW & LEGAL

Ariel Davis Jose Hernandez

ARTIST & REP.

Joyalise Shelton* Adrian Smith

Taiya Adams Brianna Domingo Celeste Stange Maria Gonzalez

ARTISTS

Justin Harris Adrian Smith

MARKETING

Bryan Estrada Alejandro Cervin Christian Fabian

Kyler Dove

RECORDING

Micheal Schwab* Hunter Banks

Nathan Baldridge Justin Harris Tiffany Holmes

CTRL-ENT.

Business Of Music / Friends of the Academy Account

  04/20/15  

03/01/15 $5,000.00 TXR from Music Tech per Zuccaro email $5,000.00

03/02/15 -$250.00 Dominic Thiroux – studio design $4,750.00

03/04/15 -$34.99 Bobby Borg Music biz book $4,715.01Not yet received 04/20/15

03/14/15 -$679.96 TigerDirect.com via Bruning – HD Cameras $4,035.05

03/18/15 -$795.27 ATS Acoustics- sound treatment $3,239.78

03/18/15 -$296.26 Home Depot – Sound Treatment $2,943.52

03/19/15 $983.08 Adj. Per Zuccaro email $3926.60 $3,926.60

04/06/15 -$2,390.26Guitar Center Big Knob + Musicians Friend Drum & Bass $1,536.34

04/17/15 -$234.84Adj. Per Zuccaro email $1301.50 $1,301.50

$5,983.08 -$4,681.58 $1,301.50

Market Analysis Market Statistics

Industry Name: CTRL ENT (Music Industry)

Annual Industry Sales:

TBD

Target ConsumerDemographics Geographics

Age: 14 – 27Education: Middle School, High School

and above.Location: Los Angeles Country

Los Angeles, Mid-City, Inglewood, Culver City, Venice, Santa Monica, Marina Del Rey, Westchester and

other neighborhoods within the area.Psychographics Buying Patterns

Young, Open-Minded, Cultural Frequent Consumers, Consumers who purchase in large quantities.

Sales Projection

The projected sales of the company will vary based on the progress of our business. We intend to have profits by the end of next year – however, this amount is still being determined with our marketing department. The profit we make can come from a variety of sources: grants, music sales, merchandise sales, fundraising, etc.

There's no exact why of projecting the gross revenues and total units at the beginning with the limited funds.

Total UnitsTBD

Gross RevenueTBD

Net ProfitTBD

B.I.T. B.I.T. and CTRL-ENT are planning a joint

company event. This event is the Something Great Music Festival that will include all SLC’s of our school. We are applying for grants (mainly from State Farm) to fund this event during the rest of the school year.

C.A.A. We are hosting a t-shirt design competition

for all students of CAA and also asking the photography class to do photo shoots with our artists.

Start-up FundsItem Why Needed Cost

Licenses Avoid copyright infringement

$35 per form

Equipment Artists must record (mics, instruments)

$1,418.52

Merchandise (CDs, t-shirts)

Promote artist/company Varies

Venue/renting Concerts Varies

Total Startup Expenditures $5000

Emergency Fund $200

Reserve for Fixed Expenses $500

Total Startup Investment -------

Future Plans Make an exact budget for the recording studio, equipment, and legal documents. Officialize ourselves as a non-profit company. Complete goals regarding local artists within the school, in the context of getting them signed and recorded. Develop a system in which the company can function with the transition of students in and out of the classroom – as well as in between times of vacations. Recruiting underclassmen to join our class for future years.

CTRL-ENT.

Do you have any questions?