CSX Crossing Safety InitiativesSeptember 17, 2012

CSX Crossing Safety InitiativesSeptember 17, 2012

22

Community Affairs & SafetyCommunity Affairs & Safety

COMMUNITY AFFAIRS & SAFETY• PUBLIC SAFETY

• INTERNAL CUSTOMERS

• COMMUNITY AFFAIRS PUBLIC SAFETY

• OPERATION LIFESAVER

• PLAY IT SAFE

• FIRST RESPONDER TRAINING

• GCCI

• DISASTER ASSISTANCE

33

Highway/Rail IncidentsHighway/Rail Incidents

2003 2004 2005 2006 2007 2008 2009 2010 20110

100

200

300

400

500

600531

503 514476

450

376

326 321356

44

Trespass IncidentsTrespass Incidents

2003 2004 2005 2006 2007 2008 2009 2010 20110

50

100

150

200

250

188

215

160

185 190203

187196

215

55

Operation LifesaverOperation Lifesaver

• The Organization is going through a metamorphosis

• The Search has begun to hire a new President with the upcoming retirement of Helen Sramek

• A direction of more social media vs. traditional presentations in addition to a more focused marketing initiative will potentially increase the number of people reached.

66

Crossing/Trespass Safety at CSXCrossing/Trespass Safety at CSX

• Traditional Messaging

• Operation Lifesaver • Billboard• Radio

• Not so traditional…

• NASCAR• Trucking Industry• College Outreach

77

CSX Live ReadsCSX Live Reads

ANNC: Cut off a car, and you may get the finger. Cut off a train, and you could lose your life. Use caution around railroad tracks. For more information, visit www.safecrossing.com.

ANNC: If you see an unauthorized person walking along railroad tracks, please contact the authorities immediately. You’ll make the rails safer, and you may even save a life. A safety message from CSX.

88

99

1010

Is this Backwards???

1111

1212

University of Delaware

1313

Auburn UniversityAuburn University

1414

Tent outside of StadiumTent outside of Stadium

1515

Message BoardMessage Board

1616

Stadium TowelsStadium Towels

1717

CSX Reminds to “Play it Safe”CSX Reminds to “Play it Safe”

University of Louisville2012-2013 Season Online network buy that receives statewide coverage will run for 12 weeks from Jan – Mar

1818

1919

Pizza????Pizza????

2020

Pizza Stickers

2121

CSX Engages NASCAR to spread safety messageCSX Engages NASCAR to spread safety message

Regan Smith, driver of car 78Spreads “Play it Safe” around railroad Tracks.

2222

How do we reach independents?How do we reach independents?

2323

Pilot/Flying J Truck stops. Pilot/Flying J Truck stops.

2424

The parking lot at Flying J CorporateThe parking lot at Flying J Corporate

2525

Public CrossingsPublic Crossings

• Must be negotiated with appropriate road authority• State/City/County

• Very controversial, must have public hearings

• Community involvement paramount, agreement if at all possible

• The laws vary state to state, but in certain states we can petition state for closure. But…

• They are very hesitant to get involved in “local politics”

2626

Private CrossingsPrivate Crossings

In 2011, CSX launched a pilot program to address Private crossings.

• Out of 8943 private crossings on our system, less than 10% had a agreement in place for the crossing. Most were installed many years ago some with a “handshake agreement” and had no documentation.

Our goal was simple, yet aggressive:

• Enhance safety across our system

• Consolidate crossings wherever possible

• Secure agreements where consolidation was not practicable.

2727

Right Results, Right Way Right Results, Right Way

• First Response Time• Never adversely affect safety• Incentives

• $ to crossing users

• Assist with alternate access where needed

• Notification to local agencies