csu, northridge market penetration fall, 1995 29hfgeg005/eturner/images/books/sarp/sarpch4.pdf1011 1...

While California State University, Northridge attracted a large number of students in Fall 1995, it still only captured a percentage of the total population. In order to determine this percentage (no census figures were available), the following calculations were made:

1) The number of students attending college in 1990 within each census tract was divided by the number of persons eighteen years of age or older. This yielded the proportion of students attending college (P1). 2) Making the assumption that the same proportion of students would also attend college in 1995, the estimated number of persons eighteen years old and older in 1995 (Claritas, Inc.) was multiplied by the proportion (P1) to get a 1995 estimate of the number of persons attending college. 3) The number of students attending this campus in 1995 was then divided by the estimated number of persons attending college to get a rough estimate of the percentage of all students attending California State University, Northridge.

The SARP map at left and succeeding region maps suggest that California State University, Northridge is drawing a greater proportion of students from the northern and western portions of the San Fernando Valley. In 1990-95, about fifteen to twenty percent of California State University, Northridge’s students came from these areas. Other areas of high percentage were found in Hollywood, Glendale, Simi Valley, and Santa Clarita.

Three final maps compare attendance at California State University Northridge to that of neighboring state universities. The first (Page 34) map shows those students attending UCLA and the California State Universities at Northridge, Los Angeles, and Dominguez Hills. The second map indicates with a color the university that draws the majority of students. The percent of students drawn to a campus is indicated by the intensity of the color. This map clearly indicates where the transition areas are between the campuses. Generally students congregate around the nearest campus. However, most students in the Westlake-Thousand Oaks area attend UCLA rather than Northridge. An examination of the data reveals that a number of Northridge students have a Thousand Oaks post office box, but none have street addresses.

The final map presents only student attendance at one of the CSU campuses. With UCLA removed Northridge extends its area of influence southward to Marina Del Rey and West Hollywood.

Chapter 4

CSU, Northridge Market PenetrationFall, 1995 29

Santa Monica

Westwood

MarinaDel Rey

Culver City

Downtown

West Hollywood

LAX

Data: United States 1990 Census Summary Tape File 3

and CSU, Northridge O�ce of Institutional Research.

Data: Percentages are shown only for tracts with at least 20 total students.The estimate of students was computed by dividing the number of persons enrolled in college

in 1990 by the number of persons 18 years of age and older. This proportion was multiplied by

the Claritas estimate of the number of persons 18 years of age and older in 1995 to get an estimate

of the number of students enrolled in college in 1995. The number of students enrolled at CSU, Northridge in the Fall of 1995 was divided by the estimated number of students in 1995

to get an estimate of the percent of students attending CSU, Northridge in the Fall of 1995.

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Southern Service RegionPercent of Students Attending

CSU, Northridge, Fall, 1995California State University, Northridge Service Area Research Project

map produced by

Professor Eugene TurnerDepartment of Geography

Percent of All StudentsAttending CSU, Northridge 2 miles2 miles

4 square miles4 square miles

5

20

50

© 1996 California State University Northridge

CALIFORNIA STATE UNIVERSITY

NORTHRIDGE

30

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NORTHRIDGE

San Fernando Valley Service Region Percent of All Students Attending CSU, Northridge, Fall, 1995

California State University, Northridge Service Area Research Project

map produced by


2 miles2 miles


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Percent of Students Attending CSU, Northridge

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31

Data: Percentages are shown only for tracts with at least 20 total students.The estimate of students was computed by dividing the number of persons enrolled in college in 1990 by the number of persons 18 years of age and older. This proportion was multiplied by the Claritas estimate of the number of persons 18 years of age and older in 1995 to get an estimate of the number of students enrolled in college in 1995. The number of students enrolled at CSU, Northridge in the Fall of 1995 was divided by the estimated number of students in 1995 to get an estimate of the percent of students attending CSU, Northridge in the Fall of 1995.

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Percent of All Students AttendingCSU, Northridge, Fall, 1995

California State University, Northridge

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NORTHRIDGE

Percent of All StudentsAttending CSU, Northridge

Data: United States 1990 Census Summary Tape File 3and CSU, Northridge Office of Institutional Research

.Percentages are shown only for tracts with at least 20 total students.The estimate of students was computed by dividing the number of persons enrolled in college in 1990 by the number of persons 18 years of age and older. This proportion was multiplied by the Claritas estimate of the number of persons 18 years of age and older in 1995 to get an estimate of the number of students enrolled in college in 1995. The number of students enrolled at CSU, Northridge in the Fall of 1995 was divided by the estimated number of students in 1995 to get an estimate of the percent of students attending CSU, Northridge in the Fall of 1995.

32

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North Los Angeles County Service RegionPercent of Students Attending CSU, Northridge, Fall, 1995


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NORTHRIDGE


6 miles

West San Gabriel Valley Service RegionPercent of Students Attending CSU, Northridge

Fall, 1995

4 square miles

10

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50


Data: California State University, Northridge O�ce of Institutional Research.

Data: California State University, Northridge

O�ce of Institutional Research.


Percentages are shown only for tracts with at least 20 total students.The estimate of students was computed by dividing the number of persons enrolled in college

in 1990 by the number of persons 18 years of age and older. This proportion was multiplied by

the Claritas estimate of the number of persons 18 years of age and older in 1995 to get an estimate

of the number of students enrolled in college in 1995. The number of students enrolled at CSU, Northridge in the Fall of 1995 was divided by the estimated number of students in 1995

to get an estimate of the percent of students attending CSU, Northridge in the Fall of 1995.

Santa ClaritaActon

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L o s A n g e l e s C o u n t y

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Student Population PatternsAt Four Selected Universities

Fall, 1995By Census Tract


map produced by


Data: California State University, Northridge O�ce

of Institutional Research.

34



NORTHRIDGE

CSU, Northridge

CSU, Los Angeles

CSU, Dominguez Hils

UCLA

Each Dot RepresentsThree Students

e Selected universities shown with a star.

25,153 18,383 9,663 29,297 Fall, 1995 Enrollment 25,017 18,273 9,663 27,769 California Addresses 21,045 17,188 8,842 16,868 LA Co. ZIP Codes 19,050 15,828 8,007 15,999 LA Co. Matched Addresses 3,195 91 18 798 Ventura Co. ZIP Codes 146 335 538 2,889 Orange Co. ZIP Codes

CSUN CSULA CSUDH UCLA

0 - 50.0

50.1 - 58.8

58.9 - 68.4

68.5 - 78.9

79.0 - 100

Percent of MatchedStudents Attending thePredominant Campus

Color Indicates CampusReceiving the Majority of

the Student Enrollment

�

5�

�91105

�110 �710

10�

�210101�405�

�210

101�

�118

4 square miles

2 miles

Monterey Park

El Monte


Westlake Village


Pasadena

Monrovia

Glendale

Downtown

Burbank

Moorpark

San Fernando

Valencia

Thousand Oaks

Simi Valley

Torrance

Compton

DowneyInglewood

Whittier

Commerce

Santa Monica


★ CSUDH

★USC

★CSULAUCLA★

CSUNorthridge ★

Dominant Areas of Attendance

For Four Selected UniversitiesFall, 1995

By Census Tract


map produced by


Data: California State University, Northridge O�ce of Institutional Research.

35



NORTHRIDGE

CSUN CSULA CSUDH

0 - 50.0

50.1 - 58.8

58.9 - 68.4

68.5 - 78.9

79.0 - 100

Percent of MatchedStudents Attending thePredominant Campus

Color Indicates CampusReceiving the Majority of the Student Enrollment

Gray land areas indicateno address-matched students.

�

5�

�91105

�110 �710

10�

�210101�405�

�210

101�

�118

4 square miles

2 miles

Monterey Park

El Monte


Westlake Village


Pasadena

Monrovia

Glendale

Downtown

Burbank

Moorpark

San Fernando

Valencia

Thousand Oaks

Simi Valley

Torrance

Compton

DowneyInglewood

Whittier

Commerce

Santa Monica


★ CSUDH

★USC

★CSULAUCLA★

CSUNorthridge ★

Dominant Areas of CSU Attendance

For Three Selected UniversitiesFall, 1995

By Census Tract


map produced by


Data: California State University, Northridge O�ce

of Institutional Research.

36



NORTHRIDGE

csu, northridge market penetration fall, 1995 29hfgeg005/eturner/images/books/sarp/sarpch4.pdf1011 1...

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