CSR/Samfunnsansvar

Arendal 12.05.11Karen Landmark

• Begrepsavklaring (hva, hvorfor)• Vision 2050 • Eksempler• Kommetarer/diskusjon

The name of the game….

• Corporate social responsibility (CSR), also known as

• corporate responsibility (CR) • corporate citizenship (CC) • responsible business (RB) • sustainable responsible business (SRB)• corporate social performance (CSP)• Bedrifters samfunnsansvar• Etc…

• Def:• NHO: “Handler om hvordan verdier skapes”• WBCSD: “CSR is the continuing commitment by business to

behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”

• World Bank: “the commitment of businesses to contribute to sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development”.

• EU: CSR is an approach“whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”

Grov kronologi

• Community involvement - social giving

• Health and safety – labour safety

• Pollution - emissions of DDT, lead, SO2, CFCs, dioxins

• Human rights -- oppressive regimens

• Labour rights -- right to organize, child labour

• Fair trade -- living wages, excessive pricing

• Corruption – facilitation payments, bribery, sleaze, fraud

• Genetic manipulation – in food, in industrial processes

• Socially responsible investment – nuclear weapons, tobacco, cluster bombs

• Governance -- transparency, management pay, independence

• Climate Challenge and Global Warming

• Financial transparency and SRI

• WHAT NEXT? Responsibility for…. Employment? Economic development? Biodiversity conservation? Anti-terrorism?

Hvorfor CSR?

• … styrking av omdømme og merkevare

• ... For å tjene penger (langsiktig perspektiv)

• … for å gjøre “det som er rett”

• … for andre (myndigheter, kunder, andre interessenter)

• … rekruttering av gode folk

• … for å forberede seg på fremtiden (redusere risiko, være forut for lover og reguleringer, unngå negativ omtale i media)

• … for å opprettholde bedriftens “licence to operate”

• … for å være først/pioner (konkurransemessige fordeler)

• … følge etter konkurrentene

• Etc…

• Handler om det bedriftene pålegger seg selv utover det som er lovpålagt

• Handler om ledelse• Om risikoreduksjon• Om konkurransefortrinn• Om innovasjon • Om omverdenforståelse• Om å vite hvilke drivere som blir viktigst i årene

som kommer…

– miljøsatningen vises på bunnlinja

Treff: CSR i mediene de siste 15 år

Corporate Social Responsibility/CR/Samfunnsansvar

å p e n h e t e n g a s j e m e n t

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Vekstmarked Europeiske land Utviklingsland Afrikanske land

Asiatiske land Nord-Amerika Australia og New Zealand

11

CORPORATERESPONSIBILITY

CORPORATESOCIAL

RESPONSIBILITYCOPRPORATE

ENVIRONMENTALRESPONSIBILITY

CORPORATEECONOMIC

RESPONSIBILITY

ECONOMIC PROSPERITY

FOR ALL

SUSTAINABLE ENVIRONMENTAL

STEWARDSHIP

A SOCIETY WITHOUT

UNSUSTAINABLE SOCIAL

TENSIONS

Anbefalt terminologi

BALANCED POWER RELATIONS

CORPORATEGOVERNANCE

Samfunnsansvar i leverandørkjeden:

http://www.facebook.com/video/video.php?v=1582052757367

Fra here comes the boss:

http://www.youtube.com/watch?v=TNKn93VViUc

World Business Council for

Sustainable Development

Vision

2050

The new agenda for business

Vision 2050 - WBCSD

• Mål:• Identifisere gapet mellom i dag og

2050• Identifisere retninger og områder for

handling• Synliggjøre forretningsperspektivet• Kvantifisere markedspotensialet• Bli enige om handling og veien

videre

Kort oppsummert

• Dagens utvikling er ikke bærekraftig:• Befolkningsvekst• Økt middelklasse• Økosystemer blir borte eller fungerer

dårlig, som igjen ødelegger menneskers livskvalitet

• Klimagassutslippene fortsetter å øke

• BAU 2050 2,3 jordkloder• BAU Ikke en mulighet

Vision 2050:

”Around 9 billion people live well, within the limits of the planet”

29 bedrifter involvert i prosessen

Vekst og degradering

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050

Pop

ulat

ion in

mill

ions

Urban - Less developed

Rural - Less developed

Urban - More developed

Rural - More developed

0

10,000

20,000

30,000GD

P 20

06 U

S$ b

n

40,000

50,000

60,000

70,000

80,000

02005 2030

2

4

6

8

10

12

14

16

400 million

1.2 billion

Perc

en

t of g

lob

al

po

pu

lati

on

Sub-Saharan Africa

South Asia

Middle East and North Africa

Latin America and the Caribbean

Europe and Central Asia

East Asia and the

Global economic power isshiftingTop 10 economies by GDP in 2050

Theworld population is increasingly urbanGlobal population by type of area and by region – 1950-2050

Theglobal middle class is rapidly expandingPopulation in low- and middle-incomecountriesearning US$ 4,000-17,000 percapita(purchasing power parity)

1970

0

10

20

30

40

50

60

70

80

1980 1990 2000 2010 2020 2030 2040 2050

GtC

O 2e

q

Rest of the world

BRIC (Brazil,Russia, India, China)

OECD

0

2030

2005

2030

2005

2030

2005

500 1,000 1,500 2,000

Millions of people

2,500 3,000 3,500 4,000

Severe

Medium

Low

No

0%

2000

Fore

cast p

ost

-pe

ak

de

clin

e ra

te

2005

Campbell

LBST

Peak Oil Consulting

Uppsala

Total

BGR

Shell

MillerMeling

OPEC

IEA

USEIA

2010 2015 2020 2025

Forecast date of peak

2030 2035 2040 2045 2050

1%

2%

3%

4%

5%

6%

7%

8%

Greenhousegasemissionskeep risingGHG emissions by regions

Environmental degradation jeopardizespeople’squality of lifePeople living in areas of water stress by level of stress

Theworld could be running out of some resourcesGlobal supply forecasts according to the implied ultimate recoverableresources of conventional oil, date of peak production and the post-peakaggregate decline rate

Growth Degradation

Vekst knyttet til urbanisering

0 

1,000 

2,000 

3,000 

4,000 

5,000 

6,000 

7,000 

8,000 

9,000 

10,000 

1950  1960  1970  1980  1990  2000  2010  2020  2030  2040  2050 

Popul

atio

n in

 mill

ions

 

Urban - Less developed 

Rural - Less developed 

Urban - More developed 

Global population by type of area and by region – 1950-2050

Source: UN Population Division, World Population Prospects: The 2008 Revision, 2008

Vekst knyttet til skifte i økonomier

Most of the economic growth will

happen in developing or

emerging economies

Vekst knyttet til en voksende middelklasse

Population in low- and middle-income countries earning US$ 4,000-17,000 per capita (purchasing power parity)

Source: World Bank, Global Economic Prospects, 2007

02005 2030

2

4

6

8

10

12

14

16

400 million

1.2 billion

Perc

ent o

f gl

obal

pop

ulat

ion

Sub-Saharan Africa

South Asia

Middle East and North Africa

Latin America and the Caribbean

Europe and Central Asia

East Asia and the

About 800 million people

will join the middle class in low and middle

income countries

Degradering: Fortsatt økning i utslipp av klimagasser

1970

0

10

20

30

40

50

60

70

80

1980 1990 2000 2010 2020 2030 2040 2050

GtC

O2e

q

Rest of the world

BRIC (Brazil,Russia, India, China)

OECD

GHG emissions by regions

Source: OECD, Environmental Outlook to 2030, 2008

Degradering: Miljøødeleggelser truer livskvaliteten

0

2030

2005

2030

2005

2030

2005

500 1,000 1,500 2,000

Millions of people

2,500 3,000 3,500 4,000

Severe

Medium

Low

No

People living in areas of water stress by level of stress

Source: OECD, Environmental Outlook to 2030, 2008

Over the past half century 15 of the 24 ecosystem services have been

degraded according to the Millennium Ecosystem Assessment

En planet før 2050

Vision 2050 ecological footprint against business-as-usual How many Earths do we use?

Source: Global Footprint Network and WBCSD Vision 2050, 2010

2.3 Earths (BAU)

1.1 Earths (Vision 2050)

0

0.5

1

1.5

2

2.5

1960 1970 1980 1990 2000 2010 2020 2030 2040 2050

Num

ber

of E

arth

s

Year

Carbon footprint

Cropland

Grazing land

Forest

TODAY

The pathway to Vision 2050

CSR mangfold og integrering• Addecco

http://www.adecco.no/OmAdecco/samfunnsansvar/Pages/default.aspx

• Telenor http://www.telenor.no/om/samfunnsansvar/telenoropenmindintegration.jsp

• Stormberg http://www.stormberg.no/no/Om-Stormberg/Samfunnsansvar/Inkluderende-Arbeidsliv/