By

AA AAKANKSH BHOIR (06) RAMESH MOOPANAR (32)

RITESH SHINDE (42) N NITESH SRIVASTAVA (47) ANKIT ULKANDE

(54)

A-Anand M-MilkU-Union L-Limited

• AMUL means “priceless” in sanskrit.• AMUL is Number 1 Dairy brand in India.• AMUL-The Taste of India. • Multi-Dimensional impact on Rural Economy & Society

History• Formed in 1946, is a dairy cooperative movement India with 250

liters of milk per day with name ‘KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION.

• A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).

• The brand name Amul mean “AMULYA”-suggested by a quality control expert in Anand.

• Dr. Verghese Kurien. Former chairman of the GCMMF- the man behind the success of Amul.

Over view of company

• Members: 17 district cooperative milk producers' Union

• No. of Producer Members: 6,84,807• No. of Village Societies: 1215• Total Milk handling capacity: 5 million litres per day• Milk collection Daily Average:1.8million litres• Milk Drying Capacity: 100 Mts. per day• Cattle feed manufacturing Capacity: 1200 Mts. per

day

Why CSR?

• Good relationship with local community eases business activities.• This type of engagement with stakeholders creates buyer

awareness and loyalty.• Gets the company, positive press coverage.• Business innovation: Development of new technologies, materials

or processes that reduce water, energy usage or harmful materials.• Builds goodwill of the company.• Various CSR activities conducted with the help of employees helps

in building their morale and creates a positive environment.• To give back to the society.

C.S.R. Initiatives1.Tree Plantation2.Tribhovandas Foundation3.SGSY4.Dairy Demonstration Farm5.Amul Scholar6.Blood Donation7.Rural Sanitation Campaign8.Other Activities

1. Tree PlantationAMUL took an oath on 15th August, 2007, after the flag hoisting ceremony, to plant a sapling and ensure that it grew into a tree.

Farmers have also created nurseries to produce saplings and almost 152 such nurseries have been created as of date.Whole dairy cooperative farmers of Gujarat under GCMMF have so far planted 592.1lakh saplings. Considering 47% survivability (based on post plantation survey data), when the saplings fully grow up, would provide additional 3,85,9255 ha. of green cover which is additional 6.42% forest cover for Gujarat.

Year of tree plantation(Last 5 years

Data)No. of trees (in

lakhs)No. of trees

Survived (in lakhs)Survival

percentage

2011 73 34 47

2012 57 26 45

2013 72 34 47

2014 77 36 46

2015 74 34 46

“It has been estimated that when one tree is cut, in monetary terms there is loss or Rs.33 lakhs (Oxygen worth of Rs.5.3 lakhs, Land Fertility of Rs.6.4 lakhs, Rs.10.5 lakh for reduction of pollution of atmosphere and Rs.5.3 lakh towards Flowers/Fruits and habitation to birds - animals). But the benefits that accrue to mankind when a tree is planted cannot be measured in money and is priceless.”

A SAPLING, OFTEN, RESULTS IN A TREE. A CRORE SAPLINGS, HOWEVER, RESULT IN GLOBAL RECOGNITION’. "Amul Green" movement wins the International Dairy Federation's award for the best environment initiative in the "sustainability category" during the 4th Global Dairy Conference held at Salzburg Congress Centre, Austria on 28th April, 2010.

2. Tribhuvandas Foundation

AIM: To provide basic healthcare facilities to villagers.

MODE OF ACTION:• Foundation is run by villagers themselves.• Foundation has dedicated team of medical officers and necessary staff.• Continuous training to village health workers.•  Large scale implementation of the concept of ‘Safe Delivery Kit’ for pregnant women. • Organized camps for detection and improvement of vision of the rural people.

3. SGSY(Swarna jayanthi Gram Swarozgar

Yojana)AIM:

To bring people in BPL to APL by providingthem necessary resources to become self employed.MODE OF ACTION:• Distributed MILCH animals to 8755 beneficiaries• Trained 12,647 men and women in dairy husbandry.• 56 Bore wells were dug.• A mobile diagnostic laboratory has been put into operation.

4. Dairy Demonstration Farm

AIM:Encourage the farmers to use high yielding scientific methods by providing a demonstration

MODE OF ACTION:Amul Darshan: Aims at exposing producer members to various facets of dairy operations to keep them informed and aware of the development and adopt to good management practices in production of milk.

5. AMUL Scholar

AIM: To promote education and nurture talent.

MODE OF ACTION:Amul Scholarships: Encourage outstanding children of farmers.Amul Scholar Felicitation Program: To encourage outstanding children of employees.Amul Vidya Shree & Vidya Bhushan: To recognize the brilliance of the students across India.

6. Blood Donation

AIM: To inspire, encourage and initiate humanitarian services to minimize, alleviate and prevent human suffering at all times to contribute for “Humanity to Peace”.

MODE OF ACTION:• Amul initiated blood donation campaign in 1987, in association with Indian Red Cross Society• Blood donation camps are organized regularly in rural areas through Village Dairy Co-operative Societies. • Similarly camps are organized in Amul Dairy Campus wherein employees and their family members join in donating blood.

7. Rural Sanitation CampaignAIM:No single milk producer shall attend to nature’s call in the open, in order to ensure hygiene and help women milk producers avoid embarrassment.

District Rural Development Agency (DRDA)Partners in progress National Housing Bank, Ahmedabad Finish Society, New Delhi

MODE OF ACTION:Started total sanitation campaign scheme in 2011-201214000 toilets constructed in 300 villages around Anand and Kheda by 2013-14. Plan on constructing 40-50 thousand toilets in the coming 5 years.

OTHER ACTIVITIES

Encourages woman to participate in dairy co-op societies. To develop and enhance leadership skills and qualities among women.  Amul’s member unions organized three self managing leadership workshops at PRAJAPITA, BRAHMAKUMARIS, MT ABU. 3100 women participated in this programme. Organization of AMUL YATRA in Anand.AMUL RELIEF TRUST: A devastating earthquake hit Gujarat on 26th January 2001. The epicenter of the quake was located in Kutch district.

It caused death of thousands of people, many were injured, hundreds of thousands were rendered homeless and damage of billions of Rupee was done.

 

AMUL’S TRIBUTE…

Transformative tax reform passed!- Aug’16

CONCLUSION

• Inspiring Leadership and Consuming Values• Building Networks • Coordination for Competitiveness• Technology for Effectiveness