CSR GENESIS

Corporate Social Responsibi l ity: Generating Efficient and Sterl ing Initiatives for

Sustainabil ity …..the coming into being of conscientiousness

Workshop on CSR – Heart of Corporate Governance

"In a free enterprise, The community is not just another stakeholder in

business but is in fact the very purpose of its Existence". Mr. Jamsetji N. Tata

The workshop in CSR is the perfect way to begin the journey toward understanding how responsible management can, “create value by doing good.” Measuring and managing the “triple bottom line”-Economic, Social and Environmental performance - is an increasing essential way of ensuring commercially successful business outcomes. This workshop will help you to understand concept of Corporate Social Responsibility how it will be useful for your company’s stakeholders to benefit from successful and sustainable business together. It will also focus on methodology of developing a strategic framework for your organization. Objectives Upon completion of this workshop, you will be able to: • Understand CSR concepts and frameworks • Learn about emerging best practice and trends in CSR • Promote CSR to internal and external stakeholders • Learn how to evaluate the impact of CSR programs and how to choose the most appropriate projects for your company • Enable you to understand the steps in developing a strategic CSR plan.

 

Learning Outcome At the end of this program, you will have gained the following relevant knowledge and learning about CSR and be able to: • Understand how CSR can add value to your company and how you can begin the journey to become a CSR Champion • Learn how to plan and implement basic CSR strategies and; • Begin the process of understanding how to identify your key stakeholder and develop effective strategies to engage with them on issues of mutual benefit and concern Training Methodology The workshop methodology will be used. Like group-work and exercises, interactive learning to facilitate all the participants in understanding the concepts in CSR, case study analysis, group discussions. Duration 1 ½ day Who Should Attend • Management/ Business School Students • Senior Management (Decision Makers)

o It will be useful for managers who need to fulfill regulatory requirements Inaugural Session Registration, Inauguration and welcome Programme Outline Module One: Understand CSR concepts and framework of CSR. This session helps you to build a case for CSR from the bottom up using business principles and development framework. • What is CSR and how can you approach it? Why is it important? • Business and Society Linkage. What areas must be covered?

 

• Stakeholders. • Stakeholder’s dynamics. • Justification for emergence of CSR and areas covered under it. • The importance of CSR in creating a corporation’s brand value and reputation • Connecting good CSR with company performance • Sustainability and CSR.

Module Two: This module talks about stakeholder’s engagement and mapping. • What is a stakeholder? • Stakeholder mapping • Value chain of business and impact on stakeholders.

Module Three: This module is designed for better understanding about stakeholders from world bank perspective and various performance standards. Module Four: Community Engagement • Stakeholders and Community • Community engagement • Community engagement principals.

Module Five: Mapping Social Opportunities This modules deal with evaluating the impact of CSR Programs. This module introduces some tools for effective CSR management of individual projects and portfolios. It covers methods to help you to choose the most appropriate projects for your Company from a range of options using simple assessment tools to evaluate individual projects based on: • Mapping social impact of value chain • The impact of the CSR project on the company • The impact of the CSR project on society • Organizing for CSR

Module Six: Change Management and CSR This module aims to equip you with an overview of current change management theories and how they can be applied to a creating a Strategic CSR Program from the foundations of a Responsive CSR Program. The module merges input from CSR with Management and Strategic models of change. It will also lay down the steps to be taken by the participants to develop Strategic CSR Plan.

 

• Translating the implications of CSR program in terms of change management • Change from an organizational, team and individual perspective • Managing resistance to change • Change management in CSR interventions • Developing a change management plan for your CSR program Module Seven: Tools for Measuring Effectiveness of CSR

• Strategic process flow • Improvement in process flow strategy • Needs and responses • Effective CSR management

o CSI o RPI o VDI o MPI

• Case study analysis • Measurement Matrix • Scorecard approach

Note: Please go through the following before commencement of workshop:

i. Reading literature provided ii. Case studies iii. Go through the following links on internet:

a. http://www.itcportal.com/itc-business/agri-business/e-choupal.aspx b. http://articles.timesofindia.indiatimes.com/2011-02-

10/india/28545097_1_csr-companies-bill-coal-ministry c. http://www.ifc.org/ifcext/corporategovernance.nsf/AttachmentsByTitle

/CG-Brochure-E.pdf/$FILE/CG-Brochure-E.pdf

Contact  us:  CSR  GENESIS  

Mrs.  Rashmi  Pande  Tewari,  Mr.  Manorath  Joshi  (09320455433)  Email:  joshimanorath@gmail.com