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ByR Gayathri

(09aa12)

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` Pressure for CSR is more for MNC with business

across countries.

` Eg china pressure from US and europe

investors` Standardization or localization

Culture

Economic factors

Competition Political and legal environment

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` Culture constitutes a complex set of attitudes,

beliefs, norms, and values that consumers of that

culture adopt as part of their national heritage

` Influence manager shaping the CSR` Shape expectation of the citizens

` Relation between company and community

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` Culture national and organisational

` National culture culture of people living in the

country.

` Organizational culture - core values, assumptions,interpretations and approaches that characterize

an organization

` National culture China and India

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` 2500 years ago Confucian traders Harmonious and responsible business

Individual set example for others

Used profits for poor and communitys propesrity` Cultural revolution collectivist and

hierarchical with little or no voice for

employees

`

Market economy more profit and growthdriven Csr considered waste of resources

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` Globalization alliance and JVs with western

company Stress environmental friendly and safe production

Competition makes chinese companies take CSRseriously

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` Responsibility limited to insiders

` With foreign influence Indian reformers Equality of all humans

Value of work Imperative to read and think

Respect for others

` British rule struggle for independence made

rise of Gandhian philosophy

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` Gandhian philosophy

Business are trusts to manage resources on behalf of

societal good

Brought concern for nation ppl involved in providing

education, health services and clean water Elevating the untouchables and empowering women

` Post independence company like TATA, Birla continued

`

Increased No. of MNC community as partners` But with M&A pressure for CSR and norms is present

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` Economic recession high unemployment

` Underwent criticism by customers and NGO

` Culture of consultation

` Transparency who and what the bank isfinancing

` Financial sector accessible to migrant

entrepreneur

` Good employer growth opportunity

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` Poverty high

` Social commitment plays a key role

` Training and education program for employees

` Micro financing to slum` Priority given to environmental consequence

of extended credit

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` Large companies leaders of society

` Network of social org and business world

connections

` 400 employees in 700 organization` Tax assistance program 138 volunteers 800

tax return forms

` Government finance relatively small charity

becomes obligation

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` Two facets of CSR Firm performance concerning social issues

Firm respects the interest of the agents

` All four culture predicts firm performanceconcerning social issues

` All three except market culture predicts the other

facet

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` Hr policies - framework for organization culture

` Formal policy on sustainable practices British

gas

` Orientation - Wipro` Training Program

` PMS measuring social responsibility

` Empowerment of managers

` Code of ethics Best Buy

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` Sustainability reports should be prepared

` HRD should measure CSR activities

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` http://www.saycocorporativo.com/saycoUK/BIJ/jou

rnal/Vol2No1/article9.pdf

` http://www.bsr.org/reports/CultureMatters_CSRSpi

rituality_1.pdf` http://www.bsr.org/reports/2007_China-ICT-

Report_English.pdf

` http://www.greenleaf-

publishing.com/content/pdfs/csr+g_ch4.pd

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` http://normmurray.org/2008/02/18/corporate-

social-responsibility-is-the-number-one-criteria-for-

job-hunters-today/

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