(csr) - nccuir.lib.nccu.edu.twnccuir.lib.nccu.edu.tw/bitstream/140.119/59781/1/502401.pdfÃ ð o b u...

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............................................................................................................... 1

1-1 .................................................................................................... 1

1-2 .................................................................................................... 3

1-3 .................................................................................................... 4

1-4 ........................................................................................ 6

....................................................................................................... 8

2-1 .................................................................................... 8

2-2 ...................................................................... 13

2-3 .......................................................................... 35

..................................................................................................... 41

3-1 .................................................................................................. 41

3-2 .................................................................................................. 42

3-3 .......................................................................................... 43

3-4 .................................................................................................. 45

..................................................................................................... 47

4-1 .......................................................................................... 47

4-2 .................................................................................................. 52

4-3 .............................................................................. 57

4-4 ...................................................................... 59

4-5 .................................................................................................. 68

................................................................................................. 79

5-1 .................................................................................................. 79

5-2 .......................................................................................... 80

5-3 .................................................................................................. 82

5-4 .......................................................................................... 84

..................................................................................................................... 85

..................................................................................... 90

Na


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2-1- 1 ....................................................................... 11

2-2- 1 CSR ................................................................. 25

2-2- 2 CSR ..................................................... 28

2-2- 3 ........................................................... 34

3-4- 1 ................................................................................ 44

4-1- 1 ................................................................ 49

4-1- 2 ............................................................................... 50

4-3- 1 ........................................................... 52

4-3- 2 ....................................................................... 54

4-3- 3 ........................................................................... 56

4-3- 4 ................................................................... 57

Na


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2-1- 1 ................................................................................ 13

2-2- 1 E.S.C.S .......................................................................................... 15

2-2- 2 ........................................................................................ 16

2-2- 3 ................................................................ 19

2-2- 4 - .............................................. 21

2-2- 5 - .............................................. 22

2-3- 1 CSR ........................................................... 39

3-1- 1 ................................................................................................ 42

3-4- 1 ............................................................................................... 46

4-1- 1 .................................................................... 47

4-4- 1 ............................................................ 61

4-4- 2 ........................................................... 62

Na


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1-1

(WBCSD) Bjrn Stigson

(Business cannot succeed in a society

that fails)

(Michael E. Porter)

2009 (Harvard Business Review)(McKinsey &

Company)

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1990 (New York Times)

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UNIDO(2002)

(2008) Cottrill(1990)

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2-1- 1

Corporate Social Responsibility- Implications for Small and Medium

Enterprises in Developing Countries, United Nations Industrial Development

Organization(2002)

2-2

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(WBCSD) Bjrn Stigson

(Business cannot succeed in a

society that fails)

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Porter(2006)

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Marc J. Epstein (2009)

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CSR

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CSR CSR

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CSR 1994

CSR

CSR

CSR

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2005

CSR

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CSR

2007

CSR

CSR

CSR

2011

CSR

CSR

CSR CSR

CSR CSR

CSR CSR

CSR

CSR

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CSR

CSR

(Responsive CSR)

(Strategic CSR)(2009)

Raynard & Forstater (2002)

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CSR

CSR

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CSR

2010 8

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Porter(1990)

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3-3

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CSR

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344 97.73%

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1998

ISO 9002

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1995

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http://zh.wikipedia.org/wiki/%E5%8F%B0%E7%81%A3http://zh.wikipedia.org/w/index.php?title=%E9%86%AB%E5%AD%B8%E4%B8%AD%E5%BF%83&action=edit&redlink=1

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180 300

1984

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CSR

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CSR

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10.88 11 7,103

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2004 380,762 85,400 96,792 81,593 47,524

2005 388,577 89,862 99,535 84,294 49,677

2006 400,254 96,623 103,946 87,160 51,759

2007 402,983 104,282 108,856 91,044 54,319

2008 397,920 109,835 111,623 93,346 55,569

2009 396,652 116,899 115,322 95,375 56,928

2010 387,369 120,776 117,103 96,565 55,603

2010 35.99% 11.22% 10.88% 8.97% 5.17%

100 7

Na


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560 920

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1957

2003

1985

Na


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1984 Clark (Nucleus)22

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1985

1990

Na


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1992 (Nucleus device)

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1992

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4-3- 1

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10,000 5,000

20,000 10,000

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4-4-1

1985

1986

Na


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1998

2004

2006

Na


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1998

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2004

2005

2006

Na


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4-4- 3

1992

27

1993

1995 (Nucleus device)

1998

Na


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2003

2004 200

2005

2006 14750

2008

2010 14750 1600

213

2011

4-5

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Porter2010

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CSR

(1)

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2003

2010

37.24%

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(2010 )

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21.49% 61.76%

22.17% 3.85%

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4-5- 2 2006

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133 30.09%

156 35.29%

24 5.43%

442 100%

(2)

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0% 20% 40% 60% 80% 100%

Na


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(4)

2004

301

Na


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Na


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77

2010

CSR

CSR

CSR

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CSR

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CSR

CSR

CSR

CSR

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CSR

CSR

CSR

CSR

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81

CSR

CSR

CSR

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CSR CSR

CSR

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CSR CSR

CSR

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CSR

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1. (2010)

2. (2008)

3. (2007)

(EMBA)

4. (2008)

(AMBA)

5. (2008)-

6. (2004)-

7. (2007)

8. (2008)

9. () (2009) (Marc J. Epstein)

10. (2007)

11. (2007)2007

2515268-273

12. (2010)

1-8

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y

86

13. (2006)

4037-50

14. (2005)

2424-28

15. (2008) CSR WTO 465-67

16. (2009)CSRWTO274-75

17. (2011) 2011 205127-131

18. Michael E. Porter & Mark R. Kramer (2006)-

2-19

19. Michael E. Porter & Mark R. Kramer (2011)

1-17

Na


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rsi t

y

87

1. CERFE (2005), Guidelines for the dissemination of corporate social

responsibility among small and medium-sized enterprises, European

Commission Directorate-General for Employment and Social Affairs, Rome.

2. Cottrill, M. T. (1990). Corporate Social Responsibility and the Marketplace.

Business Ethics, 9(9),723-729.

3. David, H. (2001). The Case Against Corporate Social Responsibility. Policy,

17(2),28-32.

4. Eric Beinhocker, Ian Davis and Lenny Mendonca. (2009). The 10 Trends You

Have to Watch. Harvard Business Review ,1-9.

5. Fisher, K., Geenen, J., Jurcevic, M., Clintock, K.M. and Davis, G. (2009).

Applying asset-bassed community development as a strategy for CSRa

Cannadian perspective on a win-win for stakeholders and SMEs. Journal of

Business Ethics, 18(1), 66-82.

6. Frederick, William C. (1986). Toward CSR: Why Ethical Analysis is

Indispensable and Unavoidable in Corporate Affairs. California Management

Review, 28:2, 126-141.

7. Freeman, R. Edward. (1984). Strategic Planning. Sloan Management Review, 25:

2, 83-84.

8. Hamann, R. and Acutt, N. (2003). How Should Civil Society (and the

Government)Respond to Corporate Social Responsibility? A Critique of

Business Motivations and the Potential for Partnerships. Development Southern

Africa, 20(2):255-270.

9. Jenkins, H. (2004). A critique of conventional CSR theory: an SME perspective.

Journal of General Management, 29:4, 37-57.

10. Jenkins, H. (2006). Small business champions for corporate social responsibility.

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88

Journal of Business Ethics, 67:3, 241-256.

11. Lepoutre, J. and Heene, A. (2006). Investigating the impact of firm size on small

business social responsibility: a critical review. Journal of Business Ethics, 67:3,

257-273.

12. Murillo, D. and Lozano, J.M. (2006). SMEs and CSR : an approach to CSR in

their own words. Journal of Business Ethics, 67:3, 227-240.

13. Porter, M.E. and Kramer, M.R. (2006). Strategy and society : the link between

competitive advantage and corporate social responsibility. Harvard Business

Review, 84(12), 78-94.

14. Porter, M. E. van der Linde, Claas. (1995). Toward a New Conception of the

Environment-Competitiveness Relationship. Journal of Economic Perspectives,

9:4, 97-118.

15. Perrini, F., Russo, A. and Tencati, A. (2007). CSR strategies of SMEs and large

firms. Evidence from Italy. Journal of Business Ethics, 74:3, 285-300.

16. Raynard, P, and Forstater, M.(2002) .Corporate Social Responsibility-

Implications for Small and Medium Enterprises in Developing Countries,

United Nations Industrial Development Organization(UNIDO).

17. Sven, Khne (2008). Implementing Responsible Business Behavior from a

Strategic Management Perspective : Developing a framework for Austrian SMEs.

Journal of Business Ethics, 82:463-475.

18. Smith, Craig (1994). The New Corporate Philanthropy. Harvard Business

Review.72:3, 105-116.

19. Utting, P. (2005). Corporate responsibility and the movement of business.

Development in Practice, 15(3&4), 375-388.

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responsibility as global brand insurance. Business Horizons, 48:4, 317-324.

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89

1. http://www.moi.gov.tw/stat/index.aspx

2. http://csr.moea.gov.tw/main.asp

3. http://www.wbcsd.org/

4. http://www.cgmh.org.tw/index.htm

5. http://www.hearingaid.com.tw/index.htm

6. http://www.cif.org.tw/

7. http://www.chfn.org.tw/index.aspx

8. http://www.nwlhif.org.tw/

9. http://www.moeasmea.gov.tw/mp.asp?mp=1
http://www.moi.gov.tw/stat/index.aspxhttp://csr.moea.gov.tw/main.asphttp://www.hearingaid.com.tw/index.htmhttp://www.cif.org.tw/http://www.chfn.org.tw/index.aspxhttp://www.nwlhif.org.tw/http://www.moeasmea.gov.tw/mp.asp?mp=1

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