CSR and hypermodernity: Of humanism, identity, experiences and spectacles

Ganga S Dhanesh

College of Communication & Media Sciences

Zayed University

Today

Hypermodernity

(Gilles Lipovetsky) CSR

CSR in hypermodern

times

Hypermodernity -Paradoxes

Hyperindividualism & Hypermodern organizations

Hyperindividualism

Extracting the most out of life

Qualitative experiences

Me, me, me

Living in the moment

Hyperindividualism

Anxiety of the future

Crises: health, wealth, environment

Human rights, charity, sustainability

“Humanistic deepening of

individualism”

Hyperindividualism

Extreme autonomy

Absence of identities handed down

New needs for meaning, security

And a sense of belonging

Reflexive deliberation

Hypermodern organizations

Excessively speedy

Agile

Hyper flexible

Technology-mobilized

Transient

Short term

Hypermodern organizations

Adopting codes of social

and environmental

responsibility

A longer term vision

Corporate social responsibility

and its communication

Organizational Identity

Stakeholder Identification

CSR in Hypermodern times

for organizations and individuals

For Organizations

Hyperspectacles

Experiential & Emotional

For Individuals

Craft meaningful identities

Contribute to a caring and humane world

FUTURE RESEARCHand implications

Identity-building bridge

Emotive connections

Hyperspectacles, skepticism

Intersections between CSR & HM

CSR that's well-aligned to HM publics

CSR as a bridge between HM publics and organizations

Thank you