csp monthly report april 2014. market update csp april report 2014
TRANSCRIPT
CSP MONTHLY REPORTApril 2014
Market Update
CSP April Report 2014
Market Update
Market Update For April
• Khmer New Year Promotion was well received, significant sales increase in i-Qlick showroom.
• HP Deskjet Entry Levels and Ink Advantage Series are popular in the Cambodia market
• HP had Khmer New Year Promotion with various dealers: - Kimheng Centre - PTC - Neeka Limited - Te Aik Hong
Market Update
Top Selling Single Function Inkjet Printers in April
No. Brand Model DP RSP Cheapest Dealer i-Qlick’s RSP
1 EPSON T60 $160 $210 HND TECHNOLOGY
2 EPSON L110 $135 BEST ELECTRONIC
3 EPSON 1390 $410 $380 KPC
4 CANON iX6560 $206 $240 HND TECHNOLOGY $232
5 HP DJ2000 $35 $28 KPC
6 HP DJ1000 $39 $45 CAMIT
7 CANON ip3680 $85 $105 HND TECHNOLOGY $100
8 EPSON R230X $205 BEST ELECTRONIC
9 CANON IP2772 $41 $47 $55
10 CANON iP100 $259 i-Qlick $307
Market Update
Top Selling Multi Functions Inkjet Printers in April
No. Brand Model DP RSP Cheapest Dealer i-Qlick RSP
1 HP DJ1510 $30 $45 KPC
2 HP DJ1050 $48 DUAN PENH
3 Epson L210 $170 DAVY COMPUTER
4 EPSON L350 $215 BEST ELECTRONIC
5 HP DJ2050 $40 $55 KIMHENG CENTER
6 CANON E510 $90 $99 KTH $109
7 CANON MP237 $65 $72 LEAF COMPUTER $90
8 HP DJ5525 $190 KIMHENG CENTER
9 HP lA4615 $170 KIMHENG CENTER
10 CANON MG3570 $105 $119 LEAF COMPUTER $120
i-Qlick’s Activities
CSP April Report 2014
i-Qlick’s Activities
Khmer New Year Promo Flyer (29 Mar to 11 Apr 2014)• Promotion Period: 29 Mar to 11 Apr 2014• Roadshow at i-Qlick Showroom : 29 Mar to 6 Apr 2014• Promotion highlight: Raining Cash Game in i-Qlick Money
Chamber
i-Qlick’s Activities
Promotion PublicityPrint media:
Phnom Penh post (Reach: 2,000 per issue) Jian Hwa Daily (Reach: 9,000 per issue) Rasmei Kampuchea (Reach: 35,000 per issue) Koh Santepheap Daily (Reach:3 5,000 per issue) The Commercial Daily (Reach:9,000 per issue) Cambodia Daily (Reach: 30,000per issue) Kampuchea Thmei (Reach: 35,000per issue)
Online media: Sabay and khmerload websites Facebook Emails to database contacts
Promotion 30s TVC: http://youtu.be/vIfsj1dqygw Hang Mea PPCTV9 PPC TV 10 TV8
Radio FM89 FM102 FM104.5 FM102.25
SMS Blast More than 399k SMS to i-Qlick database and SMS Blast
Flyer Distribution 20,000 flyers distributed
i-Qlick’s Activities
Promotion flyers at dealer shops
i-Qlick’s Activities
Khmer New Year Roadshow at i-Qlick Showroom
i-Qlick’s Activities
Khmer New Year Roadshow at i-Qlick Showroom
i-Qlick’s Activities
Raining Cash Game in i-Qlick Cash Chamber
i-Qlick’s Activities
Products On Promotion
No Products Usual RSP Promo RSP
Discount % Free gift Total Sold
1 EOS 650D kit 18-135mm $1,060 $890 16% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 15
2 EOS 1100D kit 18-55mm $440 $399 9% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+ Camera Bag 9
3 EOS 6D kit 24-105mm(WG) $2,480 $2,480 - Veilborn Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 1
4 EOS 60D kit 18-135mm $1,180 $1,090 8% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 10
5 EOS 70D(W) kit 18-200mm(W) $1,650 $1,390 16% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 10
6 EOS 700D kit 18-135mm STM $1,010 $990 2% Aria AA-722ST Tripod+SD Card 16GB CL10+PIXMA16GB+Camera Bag 6
7 EOS 5D Mark III kit 24-105mm $3,690 $3,690 - Veilborn Tripod+Sandisk CF Card 8GB Etreme+PIXMA16GB+Camera Bag 3
i-Qlick’s Activities
Products On Promotion
No Products Usual RSP
Promo RSP
Discount % Free gift Total Sold
8 EOS 1200D kit 18-55mm $590 $590 - Aria AA-722ST Tripod + SD Card 16GB
CL10+PIXMA16GB+Camera Bag 10
9 PowerShot SX280 $259 $249 4% PIXMA 16GB Thumbdrive+SD card 4 GB+PIXMA USB Light/fan + Calculator LC-210 HI III 14
10 PowerShot G15 $359 $339 6% PIXMA 16GB Thumbdrive+SD card 4 GB+PIXMA USB Light/fan + Calculator LC-210 HI III 4
11 PowerShot S120 $389 $369 5% PIXMA 16GB Thumbdrive+SD card 4 GB+PIXMA USB Light/fan + Calculator LC-210 HI III 5
12 PowerShot G1x $519 $489 6% PIXMA 16GB Thumbdrive+Sandisk SD card 4 GB+PIXMA USB Light/fan + Calculator LC-210 HI III 3
13 PowerShot A2500 $85 $79 7% SanDisk SD Card 4 GB 18
14 PowerShot A2600 $95 $89 6% SanDisk SD Card 4 GB 39
15 IXUS 255 $239 $199 17%PIXMA 16GB Thumbdrive+Sandisk SD card 4
GB+PIXMA USB Light/fan+Canon Calculator LC-210 HI III
4
i-Qlick’s Activities
Products On Promotion
No Products Usual RSP
Promo RSP
Discount % Free gift Total Sold
16 PIXMA MP237 $79 $69 - - 15
17 PIXMA MG2470 $86 $79 8% - 4
18 PIXMA E510 $109 $99 9% - 8
19 PIXMA MG3570 $120 $109 9% - 4
20 PIXMA MG5570 $133 $122 8% - 6
21 PIXMA MG6470 $178 $167 6% - 1
22 PIXMA IP100 $254 $239 6% - 1
Angkor Sankranta“i-Qlick shoot & print booth”
Report14-16 April 2014
i-Qlick’s Activities
Event Overview
• Date of the event: 14th-16th Apr 2014• Location: Angkor Wat - Pa Jek Seila Than (Siem Reap Province)• Total visitors: About 1 million people• Total visitors to i-Qlick booth: About 5,000 people• Total prints: About 4000 prints• Price per print:
Selphy print: 2000 Riel A5 PIXMA print: 4000 Riel
i-Qlick’s Activities
Event Objectives• Canon brand visibility in Siem Reap• Promoting Selphy printers (including new model Selphy CP820)• Promoting PIXMA 7170• Promoting ICP products with support prizes Photo Competition
Target Audience • Local event visitors in Siem Reap (from Siem Reap and Provinces
in Cambodia)• Tourists and expats living in Siem Reap
i-Qlick’s Activities
Announcement on i-Qlick Facebook Page
i-Qlick’s Activities
Photo Printing
Photo Printing
Free prints offered to VIPs and Representatives
Angkor Sankranta - Photo Expo ContestMain Sponsor: i-Qlick
i-Qlick’s Activities
Participants data
Total Number of participants: 111
Equipment used: Canon: 61 = 55%Nikon: 18 = 16%iPhone: 8 = 7%N/A: 8 = 7%Phone(No Model): 6 = 5%Nokia: 4 = 4%Samsung: 3 = 3%Sony: 2 = 2%iPad: 1 = 1%
Winning picturesTheme 1 – “Culture & Traditions at Angkor Sankranta”
Winning picturesTheme 2 – “Smile of Angkor Sankranta”
Photo Competition Prize Giving CeremonyIn presence of H.E. Hun Many – Ministry of Environment
Paid Advertisements
CSP April Report 2014
Paid Advertisements
• Kampuchea Thmei daily • Raksmei Kampuchea daily
• Jian Hua daily
• Phnom Penh Post daily
Khmer New Year Promotion
Paid Advertisements
CSP Advertisements
• Jian Hua daily • Cambodia daily• Koh Santepheap daily • Raksmei Kampuchea daily
• Introducing new PIXMA Inkjet Printers
Cinema Advertisements
Paid Advertisements
• PIXMA Wi-Fi Printers TVC at Legend Cinema, Cineplex and TK
Product Reviews
CSP April Report 2014
• April 2014• Raksmei Kampuchea• Khmer version • Canon PIXMA Wi-Fi series
CSP Product Review
Product review
CSP April Report 2014
• i-Qlick’s Facebook page now has 56,381 Likes and 585,942 Total Reach• This month, the page gained 3043 Likes• Continuing our facebook promotion campaign on EOS 700D:
i-Qlick’s Facebook page
Video review of EOS 700D by CIA Lecturer, Miller:1,111 Likes, 23 Comments, 243 Shares 72,608 People Reached
Video review of EOS 700D:304 Likes, 17 Comments, 82 Shares
Khmer New Year Promotion Postings• Received 591 Likes, 20 Comments, 11 Shares and more than 32,000 People
Reached
Khmer New Year VideoKhmer new year video directed and produced by Mr Chun Bunawath, CIA lecturer with equipment sponsored by i-Qlick.https://www.youtube.com/watch?v=lxh2VOYKFB8
Angkor Sangkranta Event Postings
Pictures from the event Sharing Angkor Sangkran Photo Contest
Printer postings
Printer postings
CSP April Report 2014
Creative park
Creative Park Posting • We shared videos on paper craft from Creative Park
We also post in many facebook groupsPhotography Related GroupsCambodia Canon Photography Club (CCPC) 3,198 members(CCPC Siem Reap) 69 members@homePhotography Talk Session 1,994 membersCanon Imaging Academy ( CIA ) 163 membersPhnom Penh Photographer (P3) Club 271 membersCAMBODIA CAMERA CONSULTANT 578 membersCambodia Photographer Association ( CPA ) 10,664 membersCambodia International Photography ( CIP ) 6,556 membersBasic Photography 397 membersEveryday Shooting ( Photo Community ) 95 membersLove Photo Shooting 186 membersAmateur Photographer (AP) 977 membersShare Portraits 548 membersFRIENDLY PHOTO GRAPHY 156 membersPhotography Tips and Knowledges 285 membersNEW GENERATION PHOTOGRAPHY ( nGP ) 191 membersBF ( Best fotos ) 460 membersStudio Image 2012 206 membersSIEM REAP PHOTOGRAPHER CLUB 482 membersAsian Photographer 2,238 membersShare your Photography Page Here 281 membersPhotography Xtremist - Be XtraOrdinary 1,750 members
Other Joy 9 193 membersPromotion ពាណិ� ជ្ជ�កម្ម� 1,829 membersI Want A Couple (Find Your Love Here) 78,178 membersSmart Phone Training 53,359 membersConsulting Group 23,311 membersចែករំ�ចែ ក�ណេះណិ�ដឹ�ង IT 37,268 membersផ្ស�ព្វ�ផ្ស�យពាណិ� ជ្ជ�កម្ម�ណេះ�យណេះ�រំ �/Free Advertisement 238,776 members♫♫Photos Champion/ណេះជ្ជ�ងឯករំ �បថត♫♫ 174,471 membersអ្ន$កក%បណេះ&' �អា�ន្ន$ ន្ន�ង អ្ន$កមាន្នគំ�ន្ន�តណេះ,គំជ្ជ-យ 7,414 membersANGKORWAT Cambodia 101,989 memberseZeDiscount 1,604 members
Competitors’ Activities
CSP April Report 2014
• HP Ink Advantage Promotion• April 2014• Ad in Phnom Penh Post daily (Khmer & English) • Promotion: Buy HP printer get 1 ink set free
Competitor’s Activities
HP Ink Advantage & Entry Level Promotion
HP Product Reviews• April 2014• Electronic Magazine• Khmer version • HP 4645E review• HP Pro 400 review
Competitor’s Activities
Media April Report 2014
• April 2014• Ad in Phnom Penh Post daily (Khmer & English) • Up to 50% discount
HP’s Anana Promotion
• April 2014• Phnom Penh Post daily (Khmer & English) • Big Sale promotion
Competitor’s Activities
HP’s Anana Promotion
HP’s Khmer New Year Promotion• Pro Series• Wide Format Series• Ink Advantage Series
Competitor’s Activities
• April 2014• Raksmei Kampuchea daily• Khmer version • HP product launce (HP officeJet Pro X476dw) MFP
Competitor’s Activities
HP’s Launch Laptop & Printers by Te Aik Hong
Khmer New Year Promotion at PCS Computer
Competitor’s Activitieswww.psccomputer.com.kh (Last till 13 April 2014)
HP new model Deskjet 1510
Competitor’s Activities
www.psccomputer.com.kh (This promotion ended on16 April 2014
Service Report
CSP April Report 2014
Service Report
Service Report for April Local Service Monthly for April - 2014
Received items Product Total by Product Repaired Not Repaired Outstanding
CSP ALL 70 100.0% 52 74% 12 17.1% 6 8.6%70
Why Not Repaired 70
A Description CSP1 Repair costs consideration 8 11.4%2 EOL model, no parts available 4 5.7%3 Repair time not acceptable 0 0.0%4 Upgrade to new models 0 0.0%5 Badly tempered 0 0.0%
6 Bad condition items 0 0.0%
12 17.1%
Why Outstanding 70
B Description CSP1 Still within repair turnaround time 3 4.3%2 Waiting customer confirmation 3 4.3%3 Sending to repair at CSPL 4 Waiting return shipment from CSPL 5 Waiting repair parts from CSPL 0 0.0%
6 Waiting to repair (technicians busy) 0 0.0%
6 8.6%
Suggested Action Plan Rate of possibility Comments / Answers
Description Reference CSP CSP Dept
1 Spare parts issue? A1, B5 11% Yes maybe (need to improve shipment time)
2 Start DSLR full repair services? A1, A3, B3, B4 N/A
3 Need more technicians? A3, B6 0% Not required
4 CSPL to reduce Spare Parts cost? A1, A4 11% Not required
5. etc.
Upcoming Activities
CSP April Report 2014
Upcoming Activities
Up Coming Activities for May• i-Qlick’s Business Partner Appreciation Night 3 (3 May 2014) • i-Qlick’s Anniversary Promotion (3-18 May 2014) • Chain Stores Special Promotion (24 May – 1 June 2014)
• “Why is water important?” Online Contest in conjunction with UNESCO