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College of the ArtsCALIFORNIA STATE UNIVERSITY

LONG BEACH

LIVESCRIBE LECTURES

UNIQREVIEW/PERSPECTIVE

LAFORTE DAILY DEMOS<< MY FACULTY PAGE

OFFICE HOURS

120B 132A 132B 232 360B255

2 | 2-PT PERSPECTIVE GRIDS

TIMEFRAME

3 weeks*

PROJECT OVERVIEW

For this assignment, all students will use Ducati Motorcycles as their client and will operate as if they are thedesigners of very specific concentration areas.

This assignment provides students with their choice of several design options. Choose the direction that mostclosely fits your area of design concentration.

All students will need to use a 2-PT Perspective Grid to control your perspective layout and proportions. Thereare a variety of systems used by designers that have some variation, but all good grids generate a goodproportioning and control system for drawing. Use a system you're most familiar with. See Chapter 5 in ourassigned book Perspective and Sketching for Designers for their method; it is similar to the method Idemonstrate based on David Opheim's method

Option A. Corporate and Executive office using the floor plan provided on Beachboard as a starting point.(Interiors-centered project):

For this assignment, you will need to design one of the following spaces:

A.1. entrance lobby and conference room, or

A.2. CEO's corner office.

Deliverables:

• 1 - 2-PT perspective,

• 2 - interior elevations, drawn,

• Floor plan, drawn.

• Final Presentation on Trace Paper (trimmed professionally to 14x17") with Marker, Prismacolor, and ink pens

Option B. Retail display designs for the brand. 2 sub-options. (BA-centered project):

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Next time you go to a store, just about any store, notice there are usually a variety of free-standing floor displays with drawers or hooks for hanging or storing merchandise.

B.1. Freestanding floor displays for apparel and other accessories: "table" and "gondola".

Deliverables:

• Provide 2 - 3/4 Perspective views showing opposite sides, plus front, side, and top orthographic views with dimensions.

• Final Presentation on Marker Paper (14x17") with Markers, Ink pen, and Prismacolor Pencil, etc.

B.2. New bike "Island", the display for the most recent new motorcycle model being feature.

Deliverables:

• 1 - 3/4 view, plus front, side, and top orthographic views with dimensions. Include a specific, recent model Ducati motorcycle (use a trace file) in your drawings.

• Final Presentation on Marker Paper (14x17") with Markers, Ink pen, and Prismacolor Pencil, etc.

Option C. Motorcycle Design. Design Ducati's next generation bike (highly complex). (ID-centered project):

This option allows students with an interest in transportation design to develop their skills.

Design the brand's next generation motorcycle. Choose the market category you like, but it must be based on market-sectors they currently work in, ie. no hogs, choppers, trikes, etc. Electric, however, is very likely being developed currently and may make an appearance in the near future and will be acceptable.

Deliverables:

• 1 - 3/4 view rendering, plus

• Front, side, and top orthographic drawing views with dimensions.

• Final Presentation on Marker Paper (14x17") with Markers, Ink pen, and Prismacolor Pencil, etc.

Option D. Students may propose an alternative to be considered, still working with the Ducati client. Must beclear about your direction and present it for approval by the second class of the assignment. Alternatives may be to design the company's traveling motorcycle show display, or some other component of the brand identity.Deliverables will need to be comparable to any of the choices selected above in terms of complexity and quantity of work product.

SCHEDULE

Week 1: Layout Construction (underlay) and Research Reference aesthetic language, brand culture, identity, etc.

Week 2: Articulate (draw) Design choices

Week 3: Layout and Rendering for Presentation

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2-PT Grid method by David Lee.

2-PT Grid method with Measuring Points, based on David Opheim method.

SP

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A preliminary rough sketch for an exhibition display. Notice the Logo would need to be corrected to comply with the correct logo, italicized and bolder lettering style. Other styling cues, such as rounding of some cornersshould also be developed. Display stands need representation of accessories, bikes need to be added andpeople should be traced from photos or entourage. More background context should also be added.

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Option B.1. Retail display design; Freestanding floor displays for apparel: "table" and "gondola".

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Table type merchandise display. Consider adding drawers or cabinets to conceal additional stock.

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The merchandise display below is wall-based, but can serve as a fine reference for understanding some of thetypes of merchandise that might also be displayed on either the Table or Gondola.

Gondola type merchandise display. Hooks can be added for hangingclothing. Note the shelves are adjustable in placement and height.

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Option B.2. Retail display design; New bike "Island", the display for the most recent new motorcycle modelbeing feature. Notice this computer model is very "generic" and lacks good rendering light logic.

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Option C. Motorcycle Design. Design Ducati's next generaion bike (highly complex). (ID-centered project)

Current Ducati models can be found on the company's website here: http://www.ducati.com/compare/index.do?op=add&modelId=202&bikeModel1=202

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Ducati Superbike Panigale 1199. 2012

The orthographic view CAD drawings below can be found on The Blueprints's website in a variety of vectorformats: http://www.the-blueprints.com/vectordrawings/brand/ducati/64/

Note, many are not the current models, but should still provide good reference for proportions, stance, etc.

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Ducati Monster 796. 2011

Ducati Hypermotard 1100 evo SP. 2011

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Ducati Diavel AMG. 2012

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Ducati Streetfighter 1098s. 2012

Ducati Multistrada 1200. 2011

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Option D. Student may propose an alternative to be considered. Must be clear about your direction, present it for approval by the second class of the assignment. Alternatives may be to design the company's travelingmotorcycle show display, or some other component of the brand identity. Deliverables will need to be comparable to any of the choices selected above and must still be working with the Ducati brand.

The images below are of Ducati's exhibit presence at the 2011 and '12 International Motorcycle Show held in Long Beach.

Interior Designers and Display Designers should utilize Styling Cues from the images below.

View of the Diavel on display (foreground), a faring display (mid-ground), and the Café in the far-ground right.

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Back of the Café

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Brand Identity History

1962

1951

1935

1954

1954

1926

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©2015 Michael LaForte. This site and all work shown here is purely for educational purposes only. Where ever possible student work has been used or original worksby Michael LaForte. Works by professionals found online or in publication are used as instructional aids in student understanding and growth and is credited.

Questions or feedback? Please email me with your recommendations.

120B 132A 132B 232 360B255

1997

Today

* Estimate only. See instructor and calendar for specific due dates. Summer Session schedule is more compressed with one week equal to approximatelytwo and half semestoral weeks.

Present

1985

1970

1967

1975

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