#cses advanced digital marketing
TRANSCRIPT
Advanced Digital Marketing
How investing in paid marketing can
grow your business faster than ever.
● Exit clause - leave whenever you want.
● Questions encouraged - stop me anytime.
● Just observe - sit out interactive exercises.
● Your presentation - take notes, photos, etc
Agreement
1. New business from paid Marketing.
1. Be able to estimate campaign costs.
1. Pick the right paid channel for you.
Objectives
To-do
Tell your neighbor your #1
Marketing problem.
Me
Digital
Uh-oh
To-do
Look at 1 post per week and
see if reach is declining.
History
History
History
History
Today
Goal
To-do
Agree to an amount you will
pay to acquire customers.
Effective
Rules
Strategy
Channel Cost Conversion Volume
Channel A $7 8% 1,000
Channel B $10 10% 50
Channel Z $0.09 3% 20,000
Targeting
Customers
To-do
Ask 10 customers where
they hangout online.
Tip!
Stay small and don’t battle
the big advertisers.
Example
Example
Tip!
Tip!
Channels
Test
To-do
Create 1 paid campaign for
each channel.
Offers
Context
Action
To-do
Brainstorm 1 offer that will
work for each channel.
Tip!
Have a page for each
specific campaign.
Example
Tip!
Ad content order of
importance:
1. Image
2. Headline
3. Offer
Example
Recap
1. New business from paid Marketing.
1. Be able to estimate campaign costs.
1. Pick the right paid channel for you.
Objectives
Playbook
1. Look at 1 post and track organic reach
2. Find the amount you will pay for
customers
3. Ask 10 customers where they go online
4. Create 1 paid campaign for each channel
5. Brainstorm 1 offer for each channel
6. Put it all together!
Q&A
