SEO CSC309

SEO - Search engine optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.

-  https://en.wikipedia.org/wiki/Search_engine_optimization

Key Components

On-Site

Off-Site

On-Site

Content is the King!

1. Unique

2. Relevant

3. Pictures and videos

On-Site

Structure/Code

1. Title

2. Tags (h1, strong)

Architecture

1. Anchor links

2. Navigation (3 clicks max)

3. Breadcrumbs

On-Site

Updates

1. Blog/News

Improve Website Speed (gzip)

SEO Friendly URLs

Mobile Responsive

Local Identifiers (Address, Phone Number)

On-Site

Social Media Engagement

Trust Signals

1. SSL

2. Partners

Monitor Behaviour:

1. Bounce-off

2. Optimize Pages

Off-Site

Links

1. The more relevant, the Better

2. EDU, GOV are the gold

3. Link exchange

Reviews

1. Google +, Yelp, Facebook

2. Review for Products

Off-Site

Social-Media

1. Link profiles to the website

2. Share new posts/products/pictures

3. Separate page for a company

Local Representation:

1. Google Map

2. Yelp, Groupon

Keywords Search

1. Keywords Search Tool

2. Focus on phrases, not words

3. Target Locally (“Korean Restaurant in Toronto”)

4. Use synonyms

5. Use Keyword in Title and, maybe, in domain

6. Use in URLs (“www.mysite.com/red-backpack-for-sale”)

Dont’s a.k.a SEO Black Hat

1. Copy content

2. Auto-generate Content (write for users)

a.  http://googleresearch.blogspot.ca/2014/11/a-picture-is-worth-thousand-coherent.html

3. Buy (sell) backlinks

4. Have multiple domains

5. Hide pages (robot.txt)

6. Hide text, link, etc.

7. Doorway Pages

8. Ads Above the fold

Resources

Online courses:

https://www.coursera.org/specializations/digital-marketing

https://www.udemy.com/seo-training/

http://www.lynda.com/SEO-training-tutorials/1469-0.html

Courses:

https://moz.com/learn/seo

http://www.tutorialspoint.com/seo/