cs fiat gamma_july 2014_v3 punto.xlsx

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Please Check all Tabs that Apply x CS DOC Formula Math Agency Discount Additional Math Previous Data Flights Multi Imprint IASH Sites to Block x Channel List Contextual x FFV Template x FFV Math

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Please Check all Tabs that Apply

x CS DOC

Formula Math

Agency Discount

Additional Math

Previous Data Flights

Multi Imprint

IASH

Sites to Block

x Channel List

Contextual

x FFV Template

x FFV Math

Check To Confirm Completed

x

x

x

x

x

x

x

x

Tags Received and Attached to Traffic Request

CS Uploaded to Expo 9

Correct IO link supplied to Traffic in Email

Agency Discount Math

IASH Category Blocking

Targeting Instructions for all placements

Budgeting for all placements

Rich Media Fees

Added Value Impression

Flight budgeting by placement

Update Links to Copy Previous Flights (please see "Previous Data Flights" tab)

Min Cost Set

Client Wide Cap v. Contracted Freq Cap

Advertiser: Campaign Summary

Product: Last Name:

Agency: AM:

Sales Rep: Date Range:

Vertical

Yes

No

New User

Cookie User

Pseudo Cookie User

Yes

No

TFConfirmation Page Pixel

ET Confirmation Page Pixel

Imprint

Multiple

ET Remarketing

Atlas

Dart

None

View

Click

Yes

No

Yes

No

CPC

CPA

Off

Yes

No

Ad Blocking Domain:ffv.fiat.it

Fiat

Gamma

GroupM

Yes, add client wide cap

Daily: Non-Daily:

Elisa Belmonte

Sales

3rd Party Ad Server:

Piggy Back:

Topics Submitted &

Approved?

If Yes, Echo Topic Traffic Sheet Required

Sereno

Anna Angiolini

14/07/2014 - 31/07/2014

RON

Cookies (set if CPC optimization):

Client Type:

Yes No

Product Information/Goals

FFV CAMPAING

Account Mangement

Product/Advertiser Information

Campaign Information

Pixel Type:

New Creative:

N/A

Rich Media Fees and Rates: Campaign Details:

Audience Reporting

Campaign Metrics: CPC CPA Delivery Based

Are we able to place a pixel?

3rd Party Login:

Pixel Sent:

Creative Settings

Type 5

Notes:

Number of Days:

Governed

Site Blocking:

Copy Previous Data

Targeting

Geo Targeting:

Optimization Setting:

Flight Plan

Imprint on Click:

Remove Converted Users from Cookie Pool

Pacing Instructions:

FFV Marketing flights must be targeted to Italian channel

Please see FFV math Tab

Italy

Pixel Settings:

Imprint Cap:

Min Cost

Cookie Window:

Unique Instructions: Please use PPC exclusive and place the engagement pixel at Glow phase.

Special Instructions

Non-Daily:

Please exclude mobile OS

User Targeting:

Contracted Frequency Cap? No

Optimization

Daily: Flight Frequency Cap:

$ 1.37

Client Wide Cap

Custom Targeting?

Yes No

Yes No

Yes No

Branding Campaign

DL Study

Control Impressions (#)

Echo Topic Campaign

ET Campaign

Yes No

Yes No

FFV Rich Media Campaign Summary

Ad Unit

Initial Ad Size

Default Expanded Ad Size (actual creative

may vary)

Default Ad Tracking

Custom Internal Tracking of Expansions

for EXB, EXV & FTB

728x90 - Approved Link(s)

3rd Party 1x1 - Impressions

3rd Party 1x1 - Expansions

300x250 - Approved Link Placement 3

3rd Party 1x1 - Impressions

3rd Party 1x1 - Expansions Placement 3

160x600 - Approved Link(s)

3rd Party 1x1 - Impressions

3rd Party 1x1 - Expansions

300x600 - Approved Link(s)

3rd Party 1x1 - Impressions

3rd Party 1x1 - Expansions

970x250 - Approved Link(s)

3rd Party 1x1 - Impressions

3rd Party 1x1 - Expansions

Other Ad Size - Approved Link(s)

3rd Party 1x1 - Impressions

3rd Party 1x1 - Expansions

Creative assets Link Placement 3

Click Tags

Click Tag #0

Click Tracking (all click-thrus) Placement 3Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - track in TFR'

Click Tag #1

Click Tag #2

Click Tag #3

Click Tag #4

Click Tag #5

Click Tag #6

Impression Tags

Action Tracker #0

Action Tracker #1

Action Tracker #2

Action Tracker #3

Action Tracker #4

TFR Video Name

Video length (in seconds)

TFR Video Name

Video length (in seconds)

TFR Video NameVideo length (in seconds)

VAST tagInternal Tracking

3rd Party Tracking

video start (0%)

first quartile (25%)

mid point (50%)

third quartile (75%)

complete (100%)

mute

un-mute

pause

rewindresume

replay

full-screen

close

Impression Tracking (all in-unit interactions)Please select internal impression tracking. Recommended for EXPANDABLE BANNER: 'YES - track in TFR'

More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Please select internal video event tracking. Recommended for EXPANDABLE BANNER: n/a

More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Video Tracking

Custom Tag #1

Custom Tag #2

Custom Tag #3

Custom Tag #4

Custom Tag #5

Social Connect

Facebook Connect

Twitter Connect

Twitter

Widget Title

Send Button Text

Message

Search Term

3rd Party Tracking (1x1 only)

Linkedin

Widget Title

Title

Summary

3rd Party Tracking (1x1 only)

Email

Widget Title

Send Button Text

Subject

Body

3rd Party Tracking (1x1 only)

Firefly Vizu Peelback

More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Special InstructionsAdditional Instructions

Custom Tags & Pixels

Social Sharing (FFV Shine Only)

Social Connect (Glow, Illuminate, and Sidekick Only)

Firefly Surveys

Control

Unit Open

Partial View

Full View

Unit Close

Firefly Internal Survey

Permission Message

Survey Title

Submit Button Text

Thank You Text

Logo

Question Type

Question

Answer 1

Answer 2

Answer 3

Answer 4Survey Open 3rd Party Tracking (1x1

only)

More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

No

Yes

Ad Unit

Select Ad Unit

FFV Glow

FFV Illuminate-3

FFV Illuminate-8

FFV Blaze

FFV Shine

Expandable Banner

Expandable Video

In-Banner Video

Pushdown

Sidekick

Filmstrip

Interstitial

Interstitial Video

Floating/Pre-Expandable

YES - track in TFR

NO TFR tracking (track in E9)

YES - track in TFR

NO TFR tracking

No

Yes - please provide with assets

Mutiple

Single

Do NOT track expansions (default)

EXB, EXV & FTB onlyAdd custom interal tracking of expansions

in TFR

FFV Rich Media Campaign Summary

TFR Click Name

GLOW UNIT LOGO + SCOPRI DI PIU

FFV Illuminate-3

300x250 Only

600x450 expanded video unit, to a customizable 950x570 full-page takeover

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR engagement

http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/

http://ad.doubleclick.net/ad/N4199.1141592.EXPONENTIAL.COM/B8188728.110010115;sz=1x1;ord=[timestamp]?

Do NOT track expansions (default)

EXB, EXV & FTB only

http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/assets.zip

Click Tracking (all click-thrus) Placement 3Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - track in TFR'

ILLUMINATE PUNTO VIDEO

BACKGROUND PUNTO + SCOPRI DI PIU

ILLUMINATE PANDA VIDEO

BACKGROUND PANDA + SCOPRI DI PIU

ILLUMINATE 500 CULT VIDEO

BACKGROUND 500 CULT + SCOPRI DI PIU

TFR Impression Name

Fiat Panda tab

Fiat 500 cult tab

Fiat Punto tab

Fiat Panda

53

Fiat 500

40Fiat Punto46

Impression Tracking (all in-unit interactions)Please select internal impression tracking. Recommended for EXPANDABLE BANNER: 'YES - track in TFR'

More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Please select internal video event tracking. Recommended for EXPANDABLE BANNER: n/a

VAST tag [video to be 3rd party served]

3rd Party Pixel (1x1 only)

More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Video Tracking

Tag Description

No

No

No

No

More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Special InstructionsAdditional Instructions

Custom Tags & Pixels

Social Sharing (FFV Shine Only)

[default] Twitter

[default] Tweet

[default] check this out

#

Social Connect (Glow, Illuminate, and Sidekick Only)Click URL or 3rd Party Click Tag

[default] Email

[default] Send email

[default] "Advertiser Name"

[default] Linkedin

[default] "Advertiser Name"

[default] check this out

[default] check this out!

Firefly Surveys

No

No

Mutiple

More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

[max 90 chars]

[max 80 chars]

[max 80 chars]

[max 80 chars]

[max 80 chars]

[default] Take a survey - Share Your Opinion

[default] Submit

[default] Thank you for sharing your opinion.

Initial Ad Size

300x250 Only

300x250 Only

300x250 Only

970x250 Only

300x250 (other units require approval)

All standard units OK

All standard units OK

300x250 Only

728x90 Only

160x600 Only

300x600

Up to 740x550

Up to 740x550

All standard units OK

Version 2.30

Internal Tracking

YES - track in TFR

FFV Illuminate-3

300x250 Only

600x450 expanded video unit, to a customizable 950x570 full-page takeover

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR engagement

http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/

http://ad.doubleclick.net/ad/N4199.1141592.EXPONENTIAL.COM/B8188728.110010115;sz=1x1;ord=[timestamp]?

Do NOT track expansions (default)

EXB, EXV & FTB only

http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/assets.zip

Click Tracking (all click-thrus) Placement 3Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - track in TFR'

Click URL or 3rd Party Click Tag

http://ad.doubleclick.net/ddm/clk/283173061;110010312;b

YES - track in TFR

YES - track in TFR

YES - track in TFR

YES - track in TFR

YES - track in TFR

YES - track in TFR

Internal Tracking

YES - track in TFR

YES - track in TFR

YES - track in TFR

● ●

Impression Tracking (all in-unit interactions)Please select internal impression tracking. Recommended for EXPANDABLE BANNER: 'YES - track in TFR'

3rd Party Pixel (1x1 only)

http://ad.doubleclick.net/ddm/clk/283173061;110010312;b

http://ad.doubleclick.net/ddm/clk/283173061;110010312;b

http://ad.doubleclick.net/ddm/clk/283177194;110010083;r

http://ad.doubleclick.net/ddm/clk/283177194;110010083;r

http://ad.doubleclick.net/ddm/clk/283176662;110010115;m

http://ad.doubleclick.net/ddm/clk/283176662;110010115;m

More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Please select internal video event tracking. Recommended for EXPANDABLE BANNER: n/a

VAST tag [video to be 3rd party served]

3rd Party Pixel (1x1 only)

More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Video Tracking

Tag Placement Tag/Pixel

More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Special InstructionsAdditional Instructions

Custom Tags & Pixels

Social Sharing (FFV Shine Only)

[default] Twitter

[default] Tweet

[default] check this out

#

Social Connect (Glow, Illuminate, and Sidekick Only)Click URL or 3rd Party Click Tag

[default] Email

[default] Send email

[default] "Advertiser Name"

[default] Linkedin

[default] "Advertiser Name"

[default] check this out

[default] check this out!

Firefly Surveys

More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

[max 90 chars]

[max 80 chars]

[max 80 chars]

[max 80 chars]

[max 80 chars]

[default] Take a survey - Share Your Opinion

[default] Submit

[default] Thank you for sharing your opinion.

Default Expanded Ad Size Default Ad Tracking

● ●600x400 min, 640x480 max, or

600x450 default video unit

user rollover

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR

engagement

600x450 expanded video unit, to a customizable 950x570 full-page takeover

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR

engagement

600x450 expanded video unit, to a customizable 950x570 full-page takeover

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR

IlluminateStart

970x540 expanded video unit, to a customizable 970x620 full-page takeover, collapses to 970x90

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR

engagement

950x570 full-page takeover

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR

engagement

Up to 720x600

Initial Ad: Expo9 impression

Expanded Ad: no default tracking

Up to 720x600

Initial Ad: Expo9 impression

Expanded Ad: no default tracking

no expanded size Initial Ad: Expo9 impression

728x325

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR

engagement

800x600

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR

engagement

no expanded size Initial Ad: Expo9 impression

no expanded size Initial Ad: Expo9 impression

no expanded size Initial Ad: Expo9 impression

Up to 720x600

Initial Ad: Expo9 impression

Expanded Ad: no default tracking

How to paste into this form

Unit Abbreviation

Expandable Banner EXB

Expandable Video EXV

FFV Glow FFG

FFV Illuminate-3 FFI

FFV Illuminate-8 FF8

FFV Blaze FFZ

FFV Shine FFS

Filmstrip HPF

Floating FTB

In-Banner Video IBV

Interstitial ITL

Interstitial Video ITV

Pushdown PLD

Sidekick SDK

Key

Please DO NOT paste regular (p)

on this form. Doing so may alter

formatting, causing missed

intructions.

Please paste into the formula bar

or paste values (Right Click+v).

Enter data in grey cells.

Only instructions in yellow cells will be

processed. Please ensure all necessary

data is provided.

http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/

http://ad.doubleclick.net/ad/N4199.1141592.EXPONENTIAL.COM/B8188728.110010115;sz=1x1;ord=[timestamp]?

Tab Naming Key

Format: CS_[Unit]_[version]

Copying This Worksheet

To copy this tab Right Click the tab and

use the Move or Copy… command.

Copying and pasting groups of cells may

cause Excel to hang.

http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/assets.zip

Facebook and Twitter Clicks

Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - track in TFR' For FB and Twitter clicks in Glow,

Illuminate, and Sidekick use the Social

Connect section below.

Click URL or 3rd Party Click Tag

http://ad.doubleclick.net/ddm/clk/283173061;110010312;b

GLOW UNIT LOGO + SCOPRI DI PIU

ILLUMINATE PANDA VIDEO

BACKGROUND PANDA + SCOPRI DI PIU

ILLUMINATE 500 CULT VIDEO

BACKGROUND 500 CULT + SCOPRI DI PIU

ILLUMINATE PUNTO VIDEO

BACKGROUND PUNTO + SCOPRI DI PIU

Please select internal impression tracking. Recommended for EXPANDABLE BANNER: 'YES - track in TFR'3rd Party Pixel (1x1 only)

http://ad.doubleclick.net/ddm/clk/283173061;110010312;b

http://ad.doubleclick.net/ddm/clk/283173061;110010312;b Note: Filmstrip clicks with internal

tracking will also be tracked in E9.http://ad.doubleclick.net/ddm/clk/283177194;110010083;r

http://ad.doubleclick.net/ddm/clk/283177194;110010083;r

http://ad.doubleclick.net/ddm/clk/283176662;110010115;m

http://ad.doubleclick.net/ddm/clk/283176662;110010115;m

More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Please select internal video event tracking. Recommended for EXPANDABLE BANNER: n/a

Video length used for Illuminate, Glow,

Blaze, Pushdown, and Sidekick only.

VAST tag [video to be 3rd party served]

Illuminate and Glow support VAST 2.0

linear ads. Video events and video clicks

will be tracked in the 3rd party ad

server. Additional clicktags are needed

to 3rd party track click-thrus within the

FFV ad which are outside of the video

player.3rd Party Pixel (1x1 only)

More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Internal Tracking

default (track in TFR)

default (track in TFR)

More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Special InstructionsAdditional Instructions

Custom Tags & Pixels

Social Sharing (FFV Shine Only)

[default] Twitter

[default] Tweet

[default] check this out

#

Social Connect (Glow, Illuminate, and Sidekick Only)

Social Connect InformationUse Social Connect for FFG, FFI, and SDK

units. Standard Facebook and Twitter

buttons (defined at the product level)

will be used.

[default] Email

[default] Send email

[default] "Advertiser Name"

[default] Linkedin

[default] "Advertiser Name"

[default] check this out

[default] check this out!

Firefly Surveys

Character Count

44

0

-

45

-

-

14

14

14

14

14

More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

[max 90 chars]

[max 80 chars]

[max 80 chars]

[max 80 chars]

[max 80 chars]

[default] Take a survey - Share Your Opinion

[default] Submit

[default] Thank you for sharing your opinion.

Impression TrackersVideo Event Tracking

[please select unit][please select unit]

GLOW: 'YES - track in TFR'GLOW: 'YES - track in TFR'

ILLLUMINATE-3: 'YES - track in TFR'ILLLUMINATE-3: 'YES - track in TFR'

Click Tracking ILLLUMINATE-8: 'YES - track in TFR'ILLLUMINATE-8: 'YES - track in TFR'

[please select unit] BLAZE: 'YES - track in TFR'BLAZE: 'YES - track in TFR'

GLOW: 'YES - track in TFR'SHINE: 'YES - track in TFR'SHINE: 'YES - track in TFR'

ILLLUMINATE-3: 'YES - track in TFR'EXPANDABLE BANNER: 'YES - track in TFR'EXPANDABLE BANNER: n/a

ILLLUMINATE-8: 'YES - track in TFR'EXPANDABLE VIDEO: 'YES - track in TFR'EXPANDABLE VIDEO: 'YES - track in TFR'

BLAZE: 'YES - track in TFR'IN-BANNER VIDEO: 'YES - track in TFR'IN-BANNER VIDEO: 'YES - track in TFR'

SHINE: 'YES - track in TFR'PUSHDOWN: 'YES - track in TFR'PUSHDOWN: 'YES - track in TFR'

EXPANDABLE BANNER: 'NO TFR tracking (track in E9)'SIDEKICK: 'YES - track in TFR'SIDEKICK: 'YES - track in TFR'

EXPANDABLE VIDEO: 'NO TFR tracking (track in E9)'FILMSTRIP: 'YES - track in TFR'FILMSTRIP: 'YES - track in TFR'

IN-BANNER VIDEO: 'NO TFR tracking (track in E9)'INTERSTITIAL: 'YES - track in TFR'INTERSTITIAL: n/a

PUSHDOWN: 'YES - track in TFR'INTERSTITIAL VIDEO: 'YES - track in TFR'INTERSTITIAL VIDEO: 'YES - track in TFR'

SIDEKICK: 'YES - track in TFR'FLOATING: 'YES - track in TFR'FLOATING: n/a

FILMSTRIP: 'YES - track in TFR'

INTERSTITIAL: 'NO TFR tracking (track in E9)'

INTERSTITIAL VIDEO: 'NO TFR tracking (track in E9)'

FLOATING: 'NO TFR tracking (track in E9)'

GLOW UNIT LOGO + SCOPRI DI PIU

ILLUMINATE PANDA VIDEO

BACKGROUND PANDA + SCOPRI DI PIU

ILLUMINATE 500 CULT VIDEO

BACKGROUND 500 CULT + SCOPRI DI PIU

ILLUMINATE PUNTO VIDEO

BACKGROUND PUNTO + SCOPRI DI PIU

Contracted Engagements_1 PLACEMENT 6666

PLACEMENT 1 FLIGHTS Size Ratio of Engagements CTR

Italian channel 300*250 0.7 1%

RON flight 300*250 0.2 1.50%

Custom Site List 300*250 0.1 1.20%

Spare Flight 300*250

Contracted Engagements_2 PLACEMENT 6667

Contracted Engagements_2 PLACEMENT Size Ratio of Engagements CTR

Italian channel 300*250 0.7 1%

RON flight 300*250 0.2 1.50%

Custom Site List 300*250 0.1 1.20%

Spare Flight 300*250

Contracted Engagements_3 PLACEMENT 6667

PLACEMENT 1 FLIGHTS_3 PLACEMENT Size Ratio of Engagements CTR

Italian channel 300*250 0.7 1%

RON flight 300*250 0.2 1.50%

Custom Site List 300*250 0.1 1.20%

Spare Flight 300*250

Sites to be Blocked

GSMArena.com

Tinypaste.com

WeHeartIt.com

Sing365.com

EmuParadise.org

Zedge.net

Rom-World.com

Jobrapido.com

Budget

2,333$

444$

278$

Budget

2,333$

444$

278$

Budget

2,333$

444$

278$

Site Name

TrophyManager.com

FreeRideGames.com

Odili.Net

DressUpWho.com

Discogs.com

Games2Girls.com

Oyunlar1.com

GirlsGames123.com

D1g.com

lyricsmania.com

All Agencies (See List Below) CPM Media Cost Impressions New Base Budget New CPM

Placement 1 2.08$ 13,750.00$ 6,600,000 11,687.50$ 1.77$

Total 13,750.00$ 6,600,000 11,687.50$ 1.77$

HAVAS

VivaKi Communications S.A.U.

GroupM Publicidad Worldwide, SA

Carat

OMG/OMD

Magna Global

Ymedia Interactive

Eqmedia

Evolnet Media

Anedma

Kanlli

Negociación y compra

Shackleton

La Torre Wallace CPM Media Cost Impressions New Base Budget New CPM

Placement 1 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$

Placement 2 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$

Placement 3 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$

Placement 4 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$

Placement 5 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$

Placement 6 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$

Total 6,000.00$ 6,000,000 5,400.00$ 0.90$

CPM Media Cost Impressions New Base Budget New CPM

Placement 1 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$

Placement 2 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$

Placement 3 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$

Placement 4 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$

Placement 5 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$

Placement 6 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$

Total 6,000.00$ 6,000,000 5,280.00$ 0.88

Added Value/Brand Study CPM Media Cost Impressions Control/AV Impressions

Placement 1 1.00$ 1,000.00$ 1,000,000 50,000

Placement 2 1.00$ 1,000.00$ 1,000,000 50,000

Placement 3 1.00$ 1,000.00$ 1,000,000 50,000

Total 3,000.00$ 3,000,000 150,000

Notes:

Legend

Fields to Fill In

Self Calculating

Update Control/AV impressions to reflect the total amount of promised/contracted impressions

Rename placements in Column B to reflect the exact placements you wish to debit using the OMS IO naming conventions

Update CPM and Media Cost per IO

Total Impressions New CPM New Base Budget New AV Budget

1,050,000 0.95$ 952.38$ 47.62$

1,050,000 0.95$ 952.38$ 47.62$

1,050,000 0.95$ 952.38$ 47.62$

3,150,000 0.95$ 2,857.14$ 142.86$

Update Control/AV impressions to reflect the total amount of promised/contracted impressions

Rename placements in Column B to reflect the exact placements you wish to debit using the OMS IO naming conventions

Update CPM and Media Cost per IO

Flights

CUSTOM SITE LIST:

This is a required worksheet for Traffic if Optimization Data is to be copied over

example

This is a required worksheet for Traffic if Optimization Data is to be copied over

Flights To Copy

https://www.tribalfusion.com/adapp/login/expo9?id=3374302&userId=105070&type=Flight&name=RON%20O.States%2007/12-07/31/2010

Corresponding Placement on New IO

Placement 1 728 SIMP

Client Name Landing Page Name ClientID Event Num ImprintID

abc1 HomePage 246263 0 1879294455

abc1 LandingPage 246263 1 1896071671

abc1 RegPage 246263 2 1912848887

abc1 ExtraPage 246263 3 1929626103

abc1 ExtraPage 246263 4 1946403319

abc1 ExtraPage 246263 5 1963180535

abc1 ExtraPage 246263 6 1979957751

abc1 ExtraPage 246263 7 1996734967

Notes:

Change Client ID to the value for the prodct Expo 9

Set Event Num to 0

Update Landing Page to reflect the Client Name

1 Pixel with Multiple Iterations

Update the Client ID value to the Client ID for the product in Expo 9

Update Client Name and Landing Page to differentiate between each pixel iteration i.e. Landing Page, Member Log In Page, Application Start Page

Multiple Pixels

Update Client Name to reflect the pixel/product name in Expo 9

ImprintPixel

<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=0&page=HomePage' width='1' height='1' border='0'>

<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=1&page=LandingPage' width='1' height='1' border='0'>

<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=2&page=RegPage' width='1' height='1' border='0'>

<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=3&page=ExtraPage' width='1' height='1' border='0'>

<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=4&page=ExtraPage' width='1' height='1' border='0'>

<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=5&page=ExtraPage' width='1' height='1' border='0'>

<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=6&page=ExtraPage' width='1' height='1' border='0'>

<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=7&page=ExtraPage' width='1' height='1' border='0'>

Change Client ID to the value for the prodct Expo 9

Set Event Num to 0

Update Landing Page to reflect the Client Name

1 Pixel with Multiple Iterations

Update the Client ID value to the Client ID for the product in Expo 9

Update Client Name and Landing Page to differentiate between each pixel iteration i.e. Landing Page, Member Log In Page, Application Start Page

Multiple Pixels

Update Client Name to reflect the pixel/product name in Expo 9

Include Checked Channels

RON Omit Checked Channels

Arts and Entertainment

Automotive

Business

Education & Reference

Games

Health

Home & Family

Internet

News & Media

Real Estate

Science

Shopping

Society & Culture

Culture

African-American

Australian

Canadian

English & Irish

x Italian

Iberic

Hispanic

Indian

Religion & Spirituality

Southeast Asia

Lifestyles

Government

Occassions

People

Dating

Kids

Men

Seniors

Teens

Women

Sports

Technology

Travel

Check All that Apply

Contextual

Automotive

Technology

Home & Family

Travel

Health

Education

Business & Finance

Arts & Entertainment

Sports

Shopping

Track Client Client

Conversion Click Only View+Click

Conv Tracking Conv Tracking

• Client Tracks Conversions (Click Only)

•Expo9 Conv Pixel (YES)

•Client Tracks Conversions (Click Only)

•Expo9 Conv Pixel (NO)

•Client Tracks Conversions (View+Click)

•Expo9 Conv Pixel (YES)

•Client Tracks Conversions (View+Click)

•Expo9 Conv Pixel (NO)

6 •Branding No No No

1 Yes Yes No

Type Description

2 Yes Yes No

4 Yes No

3 Yes No Yes

Yes

5 •Client Tracks Clicks No No No

Expo9 Expo9

Conv Imprint

Pixel Pixel

•Optimize by conversion if there are enough

conversions. Otherwise optimize by clicks

•Get Imprint Pixel Placed. Set ImprintOnClick if not.

•Optimize by Clicks.

•Get Imprint Pixel Placed. Set ImprintOnClick if not.

•Always set ClientTracksConversionOnView

•Always set TrackConversionOnView

•Set Freq cap to unlimited

•Always try to get an imprint pixel up. If not, set

Imprint OnClick

•Optimize campaign on Conversions.

•See Setting Up View Tracking Conversion Flights

•Always set ClientTracksConversionOnView

•Always set ClientWideFreqCap on all Flights

•Set Freq cap to unlimited

•Set ImprintOnClick

•Optimize Campaign by Clicks.

•See Setting Up View Tracking Conversion Flights

•Optimize by Clicks

•Use Imprint if possible - or set ImprintOnClick

No Yes/No •Optimize by Clicks

Strategy Notes

Yes Yes/No

No Yes/No

Yes Yes/No

No No

Yes/No No

Instructions to Traffic for Age and Gender Targets:

·         Women Targeting = Exclusion of Auto, Sports, Shopping-Consumer Electronics, and Men

·         Men Targeting = Exclusion of Health, Home & Family, Education & Reference, and Women

·         Mid Twenties to Thirties - Ages 18-24 = Exclusion Real Estate, Auto, News, & Science

·         Seniors Targeting (A65+) = Exclusion of Shopping, Sports, & Games

·         A35-54 = Exclusion of Real Estate and Auto

·         Age 25-34 = Exclusion Real Estate and News

·         A35-44 = Exclusion of Real Estate, Auto, and Tech       

·         Women Targeting = Exclusion of Auto, Sports, Shopping-Consumer Electronics, and Men

·         Men Targeting = Exclusion of Health, Home & Family, Education & Reference, and Women

·         Mid Twenties to Thirties - Ages 18-24 = Exclusion Real Estate, Auto, News, & Science

Instructions to Traffic For DL Surveys (Notes Section on CS):

Control Flights:

Please Target User Buckets 1 through 4

All Exposed Flights:

Please target User Buckets 5 through 64

1. Select the Microsoft Office Button at the top left of the program window

2. Select Excel Options at the bottom right of the field

3. Select the Trust Center category

4. Select Trust Center Settings button

5. Select Macro Settings category

6. Select Enable All Macros