cs fiat gamma_july 2014_v3 punto.xlsx
TRANSCRIPT
Please Check all Tabs that Apply
x CS DOC
Formula Math
Agency Discount
Additional Math
Previous Data Flights
Multi Imprint
IASH
Sites to Block
x Channel List
Contextual
x FFV Template
x FFV Math
Tags Received and Attached to Traffic Request
CS Uploaded to Expo 9
Correct IO link supplied to Traffic in Email
Agency Discount Math
IASH Category Blocking
Targeting Instructions for all placements
Budgeting for all placements
Rich Media Fees
Added Value Impression
Flight budgeting by placement
Update Links to Copy Previous Flights (please see "Previous Data Flights" tab)
Min Cost Set
Client Wide Cap v. Contracted Freq Cap
Advertiser: Campaign Summary
Product: Last Name:
Agency: AM:
Sales Rep: Date Range:
Vertical
Yes
No
New User
Cookie User
Pseudo Cookie User
Yes
No
TFConfirmation Page Pixel
ET Confirmation Page Pixel
Imprint
Multiple
ET Remarketing
Atlas
Dart
None
View
Click
Yes
No
Yes
No
CPC
CPA
Off
Yes
No
Ad Blocking Domain:ffv.fiat.it
Fiat
Gamma
GroupM
Yes, add client wide cap
Daily: Non-Daily:
Elisa Belmonte
Sales
3rd Party Ad Server:
Piggy Back:
Topics Submitted &
Approved?
If Yes, Echo Topic Traffic Sheet Required
Sereno
Anna Angiolini
14/07/2014 - 31/07/2014
RON
Cookies (set if CPC optimization):
Client Type:
Yes No
Product Information/Goals
FFV CAMPAING
Account Mangement
Product/Advertiser Information
Campaign Information
Pixel Type:
New Creative:
N/A
Rich Media Fees and Rates: Campaign Details:
Audience Reporting
Campaign Metrics: CPC CPA Delivery Based
Are we able to place a pixel?
3rd Party Login:
Pixel Sent:
Creative Settings
Type 5
Notes:
Number of Days:
Governed
Site Blocking:
Copy Previous Data
Targeting
Geo Targeting:
Optimization Setting:
Flight Plan
Imprint on Click:
Remove Converted Users from Cookie Pool
Pacing Instructions:
FFV Marketing flights must be targeted to Italian channel
Please see FFV math Tab
Italy
Pixel Settings:
Imprint Cap:
Min Cost
Cookie Window:
Unique Instructions: Please use PPC exclusive and place the engagement pixel at Glow phase.
Special Instructions
Non-Daily:
Please exclude mobile OS
User Targeting:
Contracted Frequency Cap? No
Optimization
Daily: Flight Frequency Cap:
$ 1.37
Client Wide Cap
Custom Targeting?
Yes No
Yes No
Yes No
Branding Campaign
DL Study
Control Impressions (#)
Echo Topic Campaign
ET Campaign
Yes No
Yes No
FFV Rich Media Campaign Summary
Ad Unit
Initial Ad Size
Default Expanded Ad Size (actual creative
may vary)
Default Ad Tracking
Custom Internal Tracking of Expansions
for EXB, EXV & FTB
728x90 - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
300x250 - Approved Link Placement 3
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions Placement 3
160x600 - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
300x600 - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
970x250 - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
Other Ad Size - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
Creative assets Link Placement 3
Click Tags
Click Tag #0
Click Tracking (all click-thrus) Placement 3Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - track in TFR'
Click Tag #1
Click Tag #2
Click Tag #3
Click Tag #4
Click Tag #5
Click Tag #6
Impression Tags
Action Tracker #0
Action Tracker #1
Action Tracker #2
Action Tracker #3
Action Tracker #4
TFR Video Name
Video length (in seconds)
TFR Video Name
Video length (in seconds)
TFR Video NameVideo length (in seconds)
VAST tagInternal Tracking
3rd Party Tracking
video start (0%)
first quartile (25%)
mid point (50%)
third quartile (75%)
complete (100%)
mute
un-mute
pause
rewindresume
replay
full-screen
close
Impression Tracking (all in-unit interactions)Please select internal impression tracking. Recommended for EXPANDABLE BANNER: 'YES - track in TFR'
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Please select internal video event tracking. Recommended for EXPANDABLE BANNER: n/a
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Video Tracking
Custom Tag #1
Custom Tag #2
Custom Tag #3
Custom Tag #4
Custom Tag #5
Social Connect
Facebook Connect
Twitter Connect
Widget Title
Send Button Text
Message
Search Term
3rd Party Tracking (1x1 only)
Widget Title
Title
Summary
3rd Party Tracking (1x1 only)
Widget Title
Send Button Text
Subject
Body
3rd Party Tracking (1x1 only)
Firefly Vizu Peelback
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Special InstructionsAdditional Instructions
Custom Tags & Pixels
Social Sharing (FFV Shine Only)
Social Connect (Glow, Illuminate, and Sidekick Only)
Firefly Surveys
Control
Unit Open
Partial View
Full View
Unit Close
Firefly Internal Survey
Permission Message
Survey Title
Submit Button Text
Thank You Text
Logo
Question Type
Question
Answer 1
Answer 2
Answer 3
Answer 4Survey Open 3rd Party Tracking (1x1
only)
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
No
Yes
Ad Unit
Select Ad Unit
FFV Glow
FFV Illuminate-3
FFV Illuminate-8
FFV Blaze
FFV Shine
Expandable Banner
Expandable Video
In-Banner Video
Pushdown
Sidekick
Filmstrip
Interstitial
Interstitial Video
Floating/Pre-Expandable
●
YES - track in TFR
NO TFR tracking (track in E9)
●
YES - track in TFR
NO TFR tracking
No
Yes - please provide with assets
Mutiple
Single
Do NOT track expansions (default)
EXB, EXV & FTB onlyAdd custom interal tracking of expansions
in TFR
FFV Rich Media Campaign Summary
TFR Click Name
GLOW UNIT LOGO + SCOPRI DI PIU
FFV Illuminate-3
300x250 Only
600x450 expanded video unit, to a customizable 950x570 full-page takeover
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR engagement
http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/
http://ad.doubleclick.net/ad/N4199.1141592.EXPONENTIAL.COM/B8188728.110010115;sz=1x1;ord=[timestamp]?
Do NOT track expansions (default)
EXB, EXV & FTB only
http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/assets.zip
Click Tracking (all click-thrus) Placement 3Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - track in TFR'
ILLUMINATE PUNTO VIDEO
BACKGROUND PUNTO + SCOPRI DI PIU
ILLUMINATE PANDA VIDEO
BACKGROUND PANDA + SCOPRI DI PIU
ILLUMINATE 500 CULT VIDEO
BACKGROUND 500 CULT + SCOPRI DI PIU
TFR Impression Name
Fiat Panda tab
Fiat 500 cult tab
Fiat Punto tab
Fiat Panda
53
Fiat 500
40Fiat Punto46
●
Impression Tracking (all in-unit interactions)Please select internal impression tracking. Recommended for EXPANDABLE BANNER: 'YES - track in TFR'
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Please select internal video event tracking. Recommended for EXPANDABLE BANNER: n/a
VAST tag [video to be 3rd party served]
3rd Party Pixel (1x1 only)
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Video Tracking
Tag Description
No
No
No
No
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Special InstructionsAdditional Instructions
Custom Tags & Pixels
Social Sharing (FFV Shine Only)
[default] Twitter
[default] Tweet
[default] check this out
#
Social Connect (Glow, Illuminate, and Sidekick Only)Click URL or 3rd Party Click Tag
[default] Email
[default] Send email
[default] "Advertiser Name"
[default] Linkedin
[default] "Advertiser Name"
[default] check this out
[default] check this out!
Firefly Surveys
No
No
Mutiple
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
[max 90 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[default] Take a survey - Share Your Opinion
[default] Submit
[default] Thank you for sharing your opinion.
Initial Ad Size
●
300x250 Only
300x250 Only
300x250 Only
970x250 Only
300x250 (other units require approval)
All standard units OK
All standard units OK
300x250 Only
728x90 Only
160x600 Only
300x600
Up to 740x550
Up to 740x550
All standard units OK
Version 2.30
Internal Tracking
YES - track in TFR
FFV Illuminate-3
300x250 Only
600x450 expanded video unit, to a customizable 950x570 full-page takeover
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR engagement
http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/
http://ad.doubleclick.net/ad/N4199.1141592.EXPONENTIAL.COM/B8188728.110010115;sz=1x1;ord=[timestamp]?
Do NOT track expansions (default)
EXB, EXV & FTB only
http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/assets.zip
Click Tracking (all click-thrus) Placement 3Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - track in TFR'
Click URL or 3rd Party Click Tag
http://ad.doubleclick.net/ddm/clk/283173061;110010312;b
YES - track in TFR
YES - track in TFR
YES - track in TFR
YES - track in TFR
YES - track in TFR
YES - track in TFR
Internal Tracking
YES - track in TFR
YES - track in TFR
YES - track in TFR
●
●
● ●
Impression Tracking (all in-unit interactions)Please select internal impression tracking. Recommended for EXPANDABLE BANNER: 'YES - track in TFR'
3rd Party Pixel (1x1 only)
http://ad.doubleclick.net/ddm/clk/283173061;110010312;b
http://ad.doubleclick.net/ddm/clk/283173061;110010312;b
http://ad.doubleclick.net/ddm/clk/283177194;110010083;r
http://ad.doubleclick.net/ddm/clk/283177194;110010083;r
http://ad.doubleclick.net/ddm/clk/283176662;110010115;m
http://ad.doubleclick.net/ddm/clk/283176662;110010115;m
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Please select internal video event tracking. Recommended for EXPANDABLE BANNER: n/a
VAST tag [video to be 3rd party served]
3rd Party Pixel (1x1 only)
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Video Tracking
Tag Placement Tag/Pixel
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Special InstructionsAdditional Instructions
Custom Tags & Pixels
Social Sharing (FFV Shine Only)
[default] Twitter
[default] Tweet
[default] check this out
#
Social Connect (Glow, Illuminate, and Sidekick Only)Click URL or 3rd Party Click Tag
[default] Email
[default] Send email
[default] "Advertiser Name"
[default] Linkedin
[default] "Advertiser Name"
[default] check this out
[default] check this out!
Firefly Surveys
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
[max 90 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[default] Take a survey - Share Your Opinion
[default] Submit
[default] Thank you for sharing your opinion.
Default Expanded Ad Size Default Ad Tracking
● ●600x400 min, 640x480 max, or
600x450 default video unit
user rollover
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR
engagement
600x450 expanded video unit, to a customizable 950x570 full-page takeover
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR
engagement
600x450 expanded video unit, to a customizable 950x570 full-page takeover
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR
IlluminateStart
970x540 expanded video unit, to a customizable 970x620 full-page takeover, collapses to 970x90
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR
engagement
950x570 full-page takeover
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR
engagement
Up to 720x600
Initial Ad: Expo9 impression
Expanded Ad: no default tracking
Up to 720x600
Initial Ad: Expo9 impression
Expanded Ad: no default tracking
no expanded size Initial Ad: Expo9 impression
728x325
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR
engagement
800x600
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR
engagement
no expanded size Initial Ad: Expo9 impression
no expanded size Initial Ad: Expo9 impression
no expanded size Initial Ad: Expo9 impression
Up to 720x600
Initial Ad: Expo9 impression
Expanded Ad: no default tracking
How to paste into this form
Unit Abbreviation
Expandable Banner EXB
Expandable Video EXV
FFV Glow FFG
FFV Illuminate-3 FFI
FFV Illuminate-8 FF8
FFV Blaze FFZ
FFV Shine FFS
Filmstrip HPF
Floating FTB
In-Banner Video IBV
Interstitial ITL
Interstitial Video ITV
Pushdown PLD
Sidekick SDK
Key
Please DO NOT paste regular (p)
on this form. Doing so may alter
formatting, causing missed
intructions.
Please paste into the formula bar
or paste values (Right Click+v).
Enter data in grey cells.
Only instructions in yellow cells will be
processed. Please ensure all necessary
data is provided.
http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/
http://ad.doubleclick.net/ad/N4199.1141592.EXPONENTIAL.COM/B8188728.110010115;sz=1x1;ord=[timestamp]?
Tab Naming Key
Format: CS_[Unit]_[version]
Copying This Worksheet
To copy this tab Right Click the tab and
use the Move or Copy… command.
Copying and pasting groups of cells may
cause Excel to hang.
http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v3/assets.zip
Facebook and Twitter Clicks
Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - track in TFR' For FB and Twitter clicks in Glow,
Illuminate, and Sidekick use the Social
Connect section below.
Click URL or 3rd Party Click Tag
http://ad.doubleclick.net/ddm/clk/283173061;110010312;b
GLOW UNIT LOGO + SCOPRI DI PIU
ILLUMINATE PANDA VIDEO
BACKGROUND PANDA + SCOPRI DI PIU
ILLUMINATE 500 CULT VIDEO
BACKGROUND 500 CULT + SCOPRI DI PIU
ILLUMINATE PUNTO VIDEO
BACKGROUND PUNTO + SCOPRI DI PIU
●
Please select internal impression tracking. Recommended for EXPANDABLE BANNER: 'YES - track in TFR'3rd Party Pixel (1x1 only)
http://ad.doubleclick.net/ddm/clk/283173061;110010312;b
http://ad.doubleclick.net/ddm/clk/283173061;110010312;b Note: Filmstrip clicks with internal
tracking will also be tracked in E9.http://ad.doubleclick.net/ddm/clk/283177194;110010083;r
http://ad.doubleclick.net/ddm/clk/283177194;110010083;r
http://ad.doubleclick.net/ddm/clk/283176662;110010115;m
http://ad.doubleclick.net/ddm/clk/283176662;110010115;m
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Please select internal video event tracking. Recommended for EXPANDABLE BANNER: n/a
Video length used for Illuminate, Glow,
Blaze, Pushdown, and Sidekick only.
VAST tag [video to be 3rd party served]
Illuminate and Glow support VAST 2.0
linear ads. Video events and video clicks
will be tracked in the 3rd party ad
server. Additional clicktags are needed
to 3rd party track click-thrus within the
FFV ad which are outside of the video
player.3rd Party Pixel (1x1 only)
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Internal Tracking
default (track in TFR)
default (track in TFR)
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Special InstructionsAdditional Instructions
Custom Tags & Pixels
Social Sharing (FFV Shine Only)
[default] Twitter
[default] Tweet
[default] check this out
#
Social Connect (Glow, Illuminate, and Sidekick Only)
Social Connect InformationUse Social Connect for FFG, FFI, and SDK
units. Standard Facebook and Twitter
buttons (defined at the product level)
will be used.
[default] Email
[default] Send email
[default] "Advertiser Name"
[default] Linkedin
[default] "Advertiser Name"
[default] check this out
[default] check this out!
Firefly Surveys
Character Count
44
0
-
45
-
-
14
14
14
14
14
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
[max 90 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[default] Take a survey - Share Your Opinion
[default] Submit
[default] Thank you for sharing your opinion.
Impression TrackersVideo Event Tracking
[please select unit][please select unit]
GLOW: 'YES - track in TFR'GLOW: 'YES - track in TFR'
ILLLUMINATE-3: 'YES - track in TFR'ILLLUMINATE-3: 'YES - track in TFR'
Click Tracking ILLLUMINATE-8: 'YES - track in TFR'ILLLUMINATE-8: 'YES - track in TFR'
[please select unit] BLAZE: 'YES - track in TFR'BLAZE: 'YES - track in TFR'
GLOW: 'YES - track in TFR'SHINE: 'YES - track in TFR'SHINE: 'YES - track in TFR'
ILLLUMINATE-3: 'YES - track in TFR'EXPANDABLE BANNER: 'YES - track in TFR'EXPANDABLE BANNER: n/a
ILLLUMINATE-8: 'YES - track in TFR'EXPANDABLE VIDEO: 'YES - track in TFR'EXPANDABLE VIDEO: 'YES - track in TFR'
BLAZE: 'YES - track in TFR'IN-BANNER VIDEO: 'YES - track in TFR'IN-BANNER VIDEO: 'YES - track in TFR'
SHINE: 'YES - track in TFR'PUSHDOWN: 'YES - track in TFR'PUSHDOWN: 'YES - track in TFR'
EXPANDABLE BANNER: 'NO TFR tracking (track in E9)'SIDEKICK: 'YES - track in TFR'SIDEKICK: 'YES - track in TFR'
EXPANDABLE VIDEO: 'NO TFR tracking (track in E9)'FILMSTRIP: 'YES - track in TFR'FILMSTRIP: 'YES - track in TFR'
IN-BANNER VIDEO: 'NO TFR tracking (track in E9)'INTERSTITIAL: 'YES - track in TFR'INTERSTITIAL: n/a
PUSHDOWN: 'YES - track in TFR'INTERSTITIAL VIDEO: 'YES - track in TFR'INTERSTITIAL VIDEO: 'YES - track in TFR'
SIDEKICK: 'YES - track in TFR'FLOATING: 'YES - track in TFR'FLOATING: n/a
FILMSTRIP: 'YES - track in TFR'
INTERSTITIAL: 'NO TFR tracking (track in E9)'
INTERSTITIAL VIDEO: 'NO TFR tracking (track in E9)'
FLOATING: 'NO TFR tracking (track in E9)'
GLOW UNIT LOGO + SCOPRI DI PIU
ILLUMINATE PANDA VIDEO
BACKGROUND PANDA + SCOPRI DI PIU
ILLUMINATE 500 CULT VIDEO
BACKGROUND 500 CULT + SCOPRI DI PIU
ILLUMINATE PUNTO VIDEO
BACKGROUND PUNTO + SCOPRI DI PIU
Contracted Engagements_1 PLACEMENT 6666
PLACEMENT 1 FLIGHTS Size Ratio of Engagements CTR
Italian channel 300*250 0.7 1%
RON flight 300*250 0.2 1.50%
Custom Site List 300*250 0.1 1.20%
Spare Flight 300*250
Contracted Engagements_2 PLACEMENT 6667
Contracted Engagements_2 PLACEMENT Size Ratio of Engagements CTR
Italian channel 300*250 0.7 1%
RON flight 300*250 0.2 1.50%
Custom Site List 300*250 0.1 1.20%
Spare Flight 300*250
Contracted Engagements_3 PLACEMENT 6667
PLACEMENT 1 FLIGHTS_3 PLACEMENT Size Ratio of Engagements CTR
Italian channel 300*250 0.7 1%
RON flight 300*250 0.2 1.50%
Custom Site List 300*250 0.1 1.20%
Spare Flight 300*250
Sites to be Blocked
GSMArena.com
Tinypaste.com
WeHeartIt.com
Sing365.com
EmuParadise.org
Zedge.net
Rom-World.com
Jobrapido.com
Site Name
TrophyManager.com
FreeRideGames.com
Odili.Net
DressUpWho.com
Discogs.com
Games2Girls.com
Oyunlar1.com
GirlsGames123.com
D1g.com
lyricsmania.com
All Agencies (See List Below) CPM Media Cost Impressions New Base Budget New CPM
Placement 1 2.08$ 13,750.00$ 6,600,000 11,687.50$ 1.77$
Total 13,750.00$ 6,600,000 11,687.50$ 1.77$
HAVAS
VivaKi Communications S.A.U.
GroupM Publicidad Worldwide, SA
Carat
OMG/OMD
Magna Global
Ymedia Interactive
Eqmedia
Evolnet Media
Anedma
Kanlli
Negociación y compra
Shackleton
La Torre Wallace CPM Media Cost Impressions New Base Budget New CPM
Placement 1 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$
Placement 2 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$
Placement 3 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$
Placement 4 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$
Placement 5 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$
Placement 6 1.00$ 1,000.00$ 1,000,000 900.00$ 0.90$
Total 6,000.00$ 6,000,000 5,400.00$ 0.90$
CPM Media Cost Impressions New Base Budget New CPM
Placement 1 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$
Placement 2 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$
Placement 3 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$
Placement 4 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$
Placement 5 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$
Placement 6 1.00$ 1,000.00$ 1,000,000 920.00$ 0.92$
Total 6,000.00$ 6,000,000 5,280.00$ 0.88
Added Value/Brand Study CPM Media Cost Impressions Control/AV Impressions
Placement 1 1.00$ 1,000.00$ 1,000,000 50,000
Placement 2 1.00$ 1,000.00$ 1,000,000 50,000
Placement 3 1.00$ 1,000.00$ 1,000,000 50,000
Total 3,000.00$ 3,000,000 150,000
Notes:
Legend
Fields to Fill In
Self Calculating
Update Control/AV impressions to reflect the total amount of promised/contracted impressions
Rename placements in Column B to reflect the exact placements you wish to debit using the OMS IO naming conventions
Update CPM and Media Cost per IO
Total Impressions New CPM New Base Budget New AV Budget
1,050,000 0.95$ 952.38$ 47.62$
1,050,000 0.95$ 952.38$ 47.62$
1,050,000 0.95$ 952.38$ 47.62$
3,150,000 0.95$ 2,857.14$ 142.86$
Update Control/AV impressions to reflect the total amount of promised/contracted impressions
Rename placements in Column B to reflect the exact placements you wish to debit using the OMS IO naming conventions
Update CPM and Media Cost per IO
This is a required worksheet for Traffic if Optimization Data is to be copied over
Flights To Copy
https://www.tribalfusion.com/adapp/login/expo9?id=3374302&userId=105070&type=Flight&name=RON%20O.States%2007/12-07/31/2010
Client Name Landing Page Name ClientID Event Num ImprintID
abc1 HomePage 246263 0 1879294455
abc1 LandingPage 246263 1 1896071671
abc1 RegPage 246263 2 1912848887
abc1 ExtraPage 246263 3 1929626103
abc1 ExtraPage 246263 4 1946403319
abc1 ExtraPage 246263 5 1963180535
abc1 ExtraPage 246263 6 1979957751
abc1 ExtraPage 246263 7 1996734967
Notes:
Change Client ID to the value for the prodct Expo 9
Set Event Num to 0
Update Landing Page to reflect the Client Name
1 Pixel with Multiple Iterations
Update the Client ID value to the Client ID for the product in Expo 9
Update Client Name and Landing Page to differentiate between each pixel iteration i.e. Landing Page, Member Log In Page, Application Start Page
Multiple Pixels
Update Client Name to reflect the pixel/product name in Expo 9
ImprintPixel
<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=0&page=HomePage' width='1' height='1' border='0'>
<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=1&page=LandingPage' width='1' height='1' border='0'>
<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=2&page=RegPage' width='1' height='1' border='0'>
<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=3&page=ExtraPage' width='1' height='1' border='0'>
<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=4&page=ExtraPage' width='1' height='1' border='0'>
<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=5&page=ExtraPage' width='1' height='1' border='0'>
<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=6&page=ExtraPage' width='1' height='1' border='0'>
<img src='http://a.tribalfusion.com/i.cid?c=246263&ev=7&page=ExtraPage' width='1' height='1' border='0'>
Change Client ID to the value for the prodct Expo 9
Set Event Num to 0
Update Landing Page to reflect the Client Name
1 Pixel with Multiple Iterations
Update the Client ID value to the Client ID for the product in Expo 9
Update Client Name and Landing Page to differentiate between each pixel iteration i.e. Landing Page, Member Log In Page, Application Start Page
Multiple Pixels
Update Client Name to reflect the pixel/product name in Expo 9
Include Checked Channels
RON Omit Checked Channels
Arts and Entertainment
Automotive
Business
Education & Reference
Games
Health
Home & Family
Internet
News & Media
Real Estate
Science
Shopping
Society & Culture
Culture
African-American
Australian
Canadian
English & Irish
x Italian
Iberic
Hispanic
Indian
Religion & Spirituality
Southeast Asia
Lifestyles
Government
Occassions
People
Dating
Kids
Men
Seniors
Teens
Women
Sports
Technology
Travel
Check All that Apply
Contextual
Automotive
Technology
Home & Family
Travel
Health
Education
Business & Finance
Arts & Entertainment
Sports
Shopping
Track Client Client
Conversion Click Only View+Click
Conv Tracking Conv Tracking
• Client Tracks Conversions (Click Only)
•Expo9 Conv Pixel (YES)
•Client Tracks Conversions (Click Only)
•Expo9 Conv Pixel (NO)
•Client Tracks Conversions (View+Click)
•Expo9 Conv Pixel (YES)
•Client Tracks Conversions (View+Click)
•Expo9 Conv Pixel (NO)
6 •Branding No No No
1 Yes Yes No
Type Description
2 Yes Yes No
4 Yes No
3 Yes No Yes
Yes
5 •Client Tracks Clicks No No No
Expo9 Expo9
Conv Imprint
Pixel Pixel
•Optimize by conversion if there are enough
conversions. Otherwise optimize by clicks
•Get Imprint Pixel Placed. Set ImprintOnClick if not.
•Optimize by Clicks.
•Get Imprint Pixel Placed. Set ImprintOnClick if not.
•Always set ClientTracksConversionOnView
•Always set TrackConversionOnView
•Set Freq cap to unlimited
•Always try to get an imprint pixel up. If not, set
Imprint OnClick
•Optimize campaign on Conversions.
•See Setting Up View Tracking Conversion Flights
•Always set ClientTracksConversionOnView
•Always set ClientWideFreqCap on all Flights
•Set Freq cap to unlimited
•Set ImprintOnClick
•Optimize Campaign by Clicks.
•See Setting Up View Tracking Conversion Flights
•Optimize by Clicks
•Use Imprint if possible - or set ImprintOnClick
No Yes/No •Optimize by Clicks
Strategy Notes
Yes Yes/No
No Yes/No
Yes Yes/No
No No
Yes/No No
Instructions to Traffic for Age and Gender Targets:
· Women Targeting = Exclusion of Auto, Sports, Shopping-Consumer Electronics, and Men
· Men Targeting = Exclusion of Health, Home & Family, Education & Reference, and Women
· Mid Twenties to Thirties - Ages 18-24 = Exclusion Real Estate, Auto, News, & Science
· Seniors Targeting (A65+) = Exclusion of Shopping, Sports, & Games
· A35-54 = Exclusion of Real Estate and Auto
· Age 25-34 = Exclusion Real Estate and News
· A35-44 = Exclusion of Real Estate, Auto, and Tech
· Women Targeting = Exclusion of Auto, Sports, Shopping-Consumer Electronics, and Men
· Men Targeting = Exclusion of Health, Home & Family, Education & Reference, and Women
· Mid Twenties to Thirties - Ages 18-24 = Exclusion Real Estate, Auto, News, & Science
Instructions to Traffic For DL Surveys (Notes Section on CS):
Control Flights:
Please Target User Buckets 1 through 4
All Exposed Flights:
Please target User Buckets 5 through 64