Alexandria Shesterkin

Crystal Light

Low-calorie powdered beverage mix

Endless flavor

choices

GoalsSell more product

Grow digital media presence

Audience

Women 22-45 years

who

Value health and fitness

Challenges

Many competitors

Lack of SEO

Criticism for use of artificial sweeteners

Savor your Flavor without the

guilt….

What’s your Crystal Light favorite flavor recipe?

A digital marketing campaign aimed to engage customers, highlight product flavors, and establish Crystal Light as a leading product in fitness and health.

What’s your favorite flavor Crystal Light recipe?

Upload a two minute video to the Crystal Light YouTube page.

One tutorial featured on Facebook and Twitter page each week.

“Social Media Cocktail Theory”

Not the place to pitch the product.

Ask questions that matter to the target market.ex. “We know what

you’re up to, pie – but it’s NOT going to work. Our glass of Crystal Light beats

you every time. What flavor helps you say, “no”?”

Sponsor a low-calorie food and drink blog.

Feature guest writers: nutritionists, Doctors, chefs.

Become a resource in the health and fitness.

Support other relevant blogs…

Keyword title tags

-”Low-Calorie”

Update blog regularly with fresh material

Each page of the website should have distinctly different content.

Metrics

-Observe how many clicks-How long spent on website

-Monitor number of Facebook likes-Monitor responses to posts

-Monitor re-tweets

-Monitor and record responses to blogs.-Positive or Negative?

Blog and blog sponsorship 40% of budget. Twelve months

Website/SEO 30% of budget. Six months

Social Networks 30% of budget. Six months